The COVID-19 has adversely affected the world’s economy due to regional and country-wide lockdowns. But the lockdown restrictions are starting to ease up in most countries, and governments are expressing their intentions to re-open the economy. As a result, many … Continue reading
The COVID-19 pandemic has thrown businesses into a spin. The strict lockdown measures undertaken by authorities have forced businesses to close. Their customer support departments have been hit particularly hard as call centers across the world remain closed. Now, more than ever, … Continue reading
Chatbots Expedite The Buyer’s Journey Website “funnels” are designed in a way that impels potential clientele toward conversion. If clientele were livestock, strategy behind website funnels would be cowboys spuring the cattle back to the “ranch” of conversion. Since at least … Continue reading
Understanding Chatbots and AI Chatbots are an application of Artificial Intelligence (AI) for functions traditionally requiring human activity. Basically, a chatbot pops up on a website like an Instant Messaging window, and could even have the “avatar” or “profile picture” of … Continue reading
The marketplace is complex and characterized by marketing messages, advertisements, and offers which can overwhelm consumers. Customers prefer receiving messages that are tailored, relevant, and timely. Companies like Amazon, Netflix, and Uber are cognizant of this and have taken the … Continue reading
At the start of 2019, Amazon announced more than 100 million devices have been sold with its Alexa voice assistant software. Latest figures on Siri place it on more than 500 million devices. Since thousands of “smart home” devices are … Continue reading
You have probably noticed that many of your competitors are publishing blog articles, sharing photos, and/or posting videos to promote their fitness business. While you don’t want to fall behind, you may also wonder if content marketing is indeed worth … Continue reading
AI voice assistants (e.g., Amazon’s Alexa, Google Assistant, Apple’s Siri) are increasingly popular among consumers. In fact, there are over 1 billion devices today that provide voice assistant access and 61.5% of smartphone owners use voice assistants on a monthly basis. Meanwhile, 72% of … Continue reading
You’ve no doubt heard the ever-popular service phrase of “the customer is always right”. But is it really true? We’ve put together three reasons you shouldn’t listen to your customer and what you should do instead. 1. You Are the … Continue reading
Recently we shared a list of benefits to using storytelling in your fitness marketing tactics. But before you can reap the rewards, you’ll have to put in the work. Get started with these four steps to storytelling for gyms to promote your … Continue reading
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