May 15, 20194 Steps to a Good Fitness Storytelling Campaign
Recently we shared a list of benefits to using storytelling in your fitness marketing tactics. But before you can reap the rewards, you’ll have to put in the work.
Get started with these four steps to storytelling for gyms to promote your brand, build customer engagement, and gain a loyal following.
1. Set the Goal
Before you do anything else for your storytelling campaign, you need to determine the intent behind your efforts. Is the goal to get people into your gym for a tour? Do you want to add people to your email subscriber list?
Whatever it is, make sure your story emphasizes fitness marketing and has a clearly defined objective. Without that, you might as well be reading a children’s book to your customers. It simply won’t produce results.
2. Choose Your Target Audience
People across the world are trying to achieve a wide variety of fitness levels. Some want to lose weight and shed body fat, while others may want to gain mass and pack on some muscle. It would be extremely difficult to tell one story that would be of interest to both of these customer types at the same time.
Storytelling for gyms should have one focused persona you are trying to reach with your message.
3. Create & Share the Story
Once you know what you’re trying to accomplish and who the story is for, it’s time to compile all the necessary information. Find key details and statistics that will grab the attention of your viewers to provide value in your fitness marketing strategy.
And when you have all the data you need, generate written or video content to share it on your website, blog, and social media platforms.
4. Evaluate & Start Again
Whether you’re telling the story of your gym or other fitness-related material, most aspects of marketing require what is called A/B Testing. It is the process of producing multiple pieces of content that surround the same topic and determining what gets the most engagement from your subscribers, readers, or followers.
As you evaluate your findings of which one is the most successful, you can use those results as part of your plans for the next storytelling campaign.
Ready to Tell the World Your Story?
Fitness marketing can be a difficult venture due to how flooded the industry can feel at times. The use of quality storytelling for gyms can make a huge difference in customer engagement and getting people through your doors.
If you’d like help with your online marketing endeavors, get in touch with the SoOlis team today. We use powerful tools that generate real results!
As children, we grew up with parents, teachers, and other adults reading stories to us. Many adults today have dear memories of their loved ones sharing the moments with them when they were younger. When it comes to building a business in any industry, storytelling follows the same pattern of attracting the attention of customers and helping them remember your brand.
Let’s take a look at four benefits of storytelling in fitness marketing to set you on the right path as you continually strive to improve your advertising efforts.
1. Give Life to Your Brand
In the past, a brand was little more than the logo that represented your company. Whether it was seen on the website or at your retail location, it was basically the only factor that allowed customers to recognize a business. But as time moves on, branding has transformed into every aspect of the logo, website, content, storytelling, and other front-facing parts of a corporation.
When marketing for gyms, the benefits of storytelling can be seen across each platform as your brand expands beyond the basic logo and name of your gym.
2. Invoke the Reader’s Emotions
A world-famous quote by Maya Angelou says “that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This mindset works in every aspect of life, from personal relationships to business connections. Telling stories through your marketing efforts makes the content relatable, understandable, and entertaining.
People who read or watch it will be much more likely to remember your fitness center if you bring the viewers’ positive emotions into the mix.
3. Build a Relationship With Your Customers
More than ever before, customers want to feel like they are more than just a number on a page or a name on a client list. As you take them through the customer journey, consumers need a feeling of importance as though they are part of the family and storytelling can reach them on a personal level to give them that impression.
The benefits of storytelling for fitness marketing will lead those who see your content to become more loyal to your brand and remain a customer for life.
4. Makes Your Content Memorable
Reverting back to Maya Angelou’s great saying above, as you develop your fitness marketing plans, ensure the message is one they will remember. That way, even if they decide not to become a member right away, your content will stick out in their mind whenever they are ready.
Whether you are promoting written content or focusing on using powerful videos when marketing for gyms, ensure it has memorable dialogue, images, and statistics.
Let Us Help Share Your Story!
If you are struggling with incorporating storytelling into the marketing for your gym or fitness center, we would love to help! Our team understands the importance of high-quality content and the benefits of storytelling in this competitive industry.
Get in touch with soOlis today at tel: 877-789-8773 or fill out our contact form to receive additional information!
April 14, 2019Understanding the Buyer’s Journey – A.I. vs Personal Touch
Over the years, Hollywood has used robots and different forms of artificial intelligence for entertainment purposes in movies and television shows. It seems that most of these cinematic representations portray these concepts as something to be feared, as seen in popular flicks like Terminator and I, Robot.
But the reality is that the artificial intelligence available in the real world today has many beneficial uses, especially when it comes to business.
In the fitness industry, the personal touch of face-to-face customer service will never be fully replaced by things like A.I. Voice. But there are plenty of great ways to incorporate this innovative service into the buyer’s journey for your gym or fitness center.
To ensure we can highlight the key uses, let’s take a quick look at tasks that should be done by an individual and things an AI voiceover system can take care of for you.
Tasks for the Humans
As long as there are people who are interested in their health and staying fit, there will always be individuals who need help learning their way around a gym. Customer service representatives and personal trainers should be available for fitness equipment instruction.
When a person walks into a fitness center, their journey as a buyer likely started well before they stepped through the door. But this is a crucial point in the process to show what is available to them if they decide to join the club.
When showing the visitor around the gym, the representative will be able to point out the fitness equipment and teach the guest how to use pieces they’ve never tried before. The rep will have the chance to explain the different benefits of a treadmill compared to a stationary bike and even let the visitor try it out.
As long as the gym consultant has a good attitude and answers their questions, the guest will enjoy the social aspect and feel right at home in the fitness center.
Tasks for AI Voice
Although the personal touch is always enjoyed by both prospects and current gym members, the use of AI Voice has transformed into a powerful tool for a number of business-related functions. A few examples of things people should be able to accomplish using AI Voice:
- Location hours of operations
- Scheduling appointments/tours
- Booking fitness classes/ persoanl training
- Scheduling service calls
- Finding out which instructor is teaching a specific classes
- What time a specific class is
Just handling the above actions can save your fitness company a great deal of time, and money.
Ready to Add AI Voice?
If you’re looking for ways to provide a better user experience for your clients and prospects, AI Voice is the answer. soOlis recently launched this innovative software, leaving your competitors in the dust. Artificial intelligence is no longer the future; it is the here and now.
Get in touch with us today to set up your free AI Voice consultation!
March 31, 2019soOlis’ AI Voice Brings a Voice to Your Fitness Business
April 1, 2019 – soOils is proud to present AI Voice, a new marketing and member experience tool for gyms. soOils AI (artificial intelligence) Voice fully integrates with Alexa, Google, Cortana, and many other voice recognition applications. The soOils AI Voice service allows gyms to increase leads, members experiences in respect to member questions inside and outside of the gyms and differentiate themselves from their competition.
soOils AI Voice saves customers time and money as well. People are overwhelming becoming more comfortable talking to their devices by voice. Tim Sebold, the Chief Innovator of soOils, commented that, “soOlis believes from the data available, that voice is the future of internet communication. Projections have over 50% of the searches being done by voice devices next year.”
The PWC Consumer Intelligence series found that 57 percent of smartphone users already used voice commands. Voice searching is faster, there is no typing involved and people can ask direct questions and get the answers they are looking for without having to click through web pages to reach a class schedule or request a guest pass. The gym managers and owners like it because it enables them to focus human efforts on the most critical aspect of gym operations.
soOils AI Voice can also be used to schedule gym tours, personal training sessions, group fitness classes and much more. The AI Voice products are fully customizable for each fitness center setting so that customer data is used to its fullest potential. This way soOils AI Voice can create a personalized experience for each user in each gym setting.
soOils has been working with fitness centers for over 50 years, helping gyms increase revenue by utilizing different digital marketing tools, as well as providing valuable fitness equipment information for the home and commercial markets. The AI Voice launch puts soOils eons ahead of their competitors. Be one of the first gyms to adopt to this new technology.
March 26, 2019Understanding the Customer Journey of a Gym Prospect
With so many forms of online advertising ranging from social media to content marketing, it can be difficult to determine where to start as a gym. Every company in the world wants each customer to have an enjoyable journey from their first contact to their first day working out at the location.
For anyone out there who may be having trouble getting their gym prospects from point A to point B through their sales process, we’ve put together a simple strategy you can follow to get started. Take a look!
Steps to Get More Gym Members
1. Design Your Marketing Funnel
Following a concept similar to a cooking funnel you’d find in a kitchen, a marketing funnel starts with a broad idea to attract leads and narrows down to the select individuals who will become a paying client. While there are a few different funnel strategies out there, the main idea follows a customer journey that begins with awareness of your brand, convincing the person to buy your product, and then building their loyalty to your business.
2. Get People Into the Gym
One of the most effective tactics of getting gym prospects to sign up for a membership is by getting them through your doors. Using content marketing strategies like effective promo videos, blog articles, and social media posts can be a great way to attract attention and build interest in your fitness equipment. Use these avenues to invite them for a free consultation or quick walkthrough of your gym.
3. Follow Up
A major step in the marketing process is collecting personal information, so you can reach out to prospects after the initial contact. Getting basic details like their name, phone number, and email address will make it possible to follow up, answer any questions, and confirm their interest in your facility. Make sure to share information about current promotions or deals the gym is currently offering.
4. Finalize the Sale
The last step involves doing what is necessary to close the deal and get the gym prospect to sign on the dotted line. Overcome any final objections or concerns they might have and confirm they understand the rules and regulations of the gym.
Remember to always ask them for referrals at this stage. Potential leads are four times more likely to use a service when they are referred by a friend or family member.
Struggling to Convert Your Gym Prospects?
Marketing funnels aren’t easy to think up and they can be even more difficult to put into practice. If you’re having a hard time putting together a successful customer journey for your prospects, SoOlis can help! Contact us today to learn more about our marketing services!
March 7, 2019Why Content is So Important
Writing isn’t for everyone. Some people may just not have a knack for it, while others simply despise the thought of typing up anything longer than a 280-character Tweet. But when it comes to fitness content marketing, writing could be a key factor in determining your future online success.
In this post, we’ve put together three ways that content can benefit your business. You’ll learn how it can help your SEO, boost audience engagement, and provide a solid ROI. Take a look and see what a few blog posts can do for your future success.
1. Key Part of SEO
While written content isn’t the only piece involved in optimizing your SEO strategy, it is certainly one of the most important. Options like pay-per-click (PPC) and paid ads can be costly investments. Some companies spend hundreds and even thousands of dollars to rank high on search engines like Google, while others use the power of content to find their place at the top for free.
Following productive keyword strategies and sharing informative, useful content can be just as effective as any other marketing tactic out there. By sharing details that answer questions and relate to your readers, you’ll see SEO benefits without paying for extra services.
2. Engaging with Your Audience
The value that comes with using content marketing to share engaging, powerful posts on your blog and social media profiles can’t be overstated. It gives your company credibility in the industry and builds trust with followers of your brand. These articles can be used for a range of strategies from educating your audience to promoting new products or services.
In the realm of fitness content marketing, it is a great tactic to share innovative workout routines, discuss popular health supplements, and even talk about effective exercise equipment.
3. The Gift that Keeps Giving
If you do a few internet searches on a handful of random topics, it’s likely you’ll find various date ranges for many of the articles that show up in the results. While most content can become irrelevant after a while, high-quality posts can remain on the first page of Google for years to come.
Whether you write the articles yourself or hire a content marketing expert, the ROI can last far beyond the brief moment other marketing strategies offer.
Give It a Try!
Now that you know what content marketing can do for your fitness business, why not try it out?
Share a blog or two. Post on social media. Put together a content schedule and watch your website rise in the search rankings on sites like Google.
Learn more about the importance of content and other marketing tactics by checking out our blog.
February 21, 2019How Voice AI Will Impact Fitness Business in 2020
While sci-fi lovers are debating when artificial intelligence will take over the world, entrepreneurs need to know when voice AI is going to become a required part of modern business. Right now, researchers estimate that 60 percent of current jobs can be automated for at least 30 percent of tasks.
AI might not be a requirement for a fitness business yet, but savvy entrepreneurs should already be considering how it will impact businesses in the coming years. Here are a few impacts we will see over the next couple of years.
Personal Fitness Trainers Go Artificial
Over the next few years, entrepreneurs should keep their eyes peeled for more automated workers in the fitness industry. Already, most people are familiar with AI voice bots like Siri and Alexa. An AI-based personal assistant or trainer will be like an ultra-enhanced version of these bots.
Many tech analysts already think that AI personal assistants will be available in 2019. By 2020, these Next-Gen assistants will start to become more complex and will be used in more technical fields. Artificial intelligence for conversational apps will be used for customer service, business operations and workflows.
Consumers Are Getting Used to Voice AI
Many consumers are already transitioning to voice commands. In a recent study, the PWC Consumer Intelligence series found that 57 percent of smartphone users already used voice commands. Among users of laptops, desktops and tablets, this figure is at 29 percent.
There are still plenty of consumers who are unaware of artificial intelligence programs or how to use them. As awareness about AI starts to grow, the percentage of people using AI will only increase.
How Voice AI Will Impact Businesses
Whether you run a fitness business or a smoothie shop, voice AI can potentially be a game changer. According to researchers, 85 percent of customer interactions will be managed without an actual human by 2020. Meanwhile, 80 percent of executives believe that AI has the power to improve business productivity.
Conversational will handle task-based processes like buying replacement soap, preparing insurance claims, troubleshooting computer problems and sending out billing reminders.
Another major change is in how automation actually presents itself to consumers. Instead of the robotic voices people hear on a voicemail platform, AI will have human-like feeling and programmed empathy. Because of this human touch, brands will be able to use AI with customer service, business transactions, making appointments or enrolling in new programs.
WIll artificial fitness trainers arrive in the next year? Probably not. While AI may wait to take on more complex jobs for a few years, simple tasks like customer service and client billing are definite possibilities in the near future.
If you want to find out additional information about fitness equipment, gym marketing and more, contact soOlis today.
|Almost everyone uses social media these days. Facebook, Instagram, Twitter, and the like are household names for most people. People love to share things that they enjoy and feel good about with others.When the customers of your gym share pictures and experiences at your gym with others it is a form of free and influential advertising. This type of marketing content is called user-generated content (UGC), and you should be working to get customers to create as much of it as possible. Here are some reasons why you should encourage your users to generate content about your gym.|
This first stat is sure to pique your interest; the TurnTo Network found that 90% of all consumers in the US find UGC to be the most influential when making purchasing decisions. This tells you that people are paying attention to what their friends, family, and acquaintances are doing. You want your users to show they are enjoying your space virtually.
When people see others that they personally know using a product or service they are more likely to use and trust the brand. As you can see in the image below UGC plays a significant role in user decisions as well as their overall reported experience.
Credibility and Customer Experience
As mentioned above, when people see others that they know benefiting from things they may be interested in doing they are more likely to choose the products their friends use over others. This occurs because people making decisions about products or services want to know they are going to have a good experience. When they see their friends having a good experience, they want the same for themselves.
This, in turn, enhances the new customer’s experience because when they come into your gym, they already have expectations. If you can meet and exceed those expectations, you may just have a new customer for life.
There is nothing better than a free lunch; you savor every bite. For every minute of work, you put into your social media accounts you will be paid many times over. Encourage customers to interact with you on social media by tagging them in photos, liking their posts, or even holding photo contests.
When customers post photos of themselves in your gym with tags, you have access to new possible members. Businesses that run social media accounts for different amenity services will look into the demographics of your followers and tailor social media posts specific to their interests.
You gain exposure to the community as well as a list of new possible members. Using UGC will give you a leg up on the type of people you should be marketing to in addition to some free ad space.
Interacting with the Community
It is hard for small businesses to keep up with their communities. A gym should be part of the lifeblood of a community, where people interact and meet on a daily basis.
Your personal interaction with UGC and your customers will help to keep your finger on the pulse of the community. You will know what they need and be exposed to creative ways to get more of the community’s attention using UGC.
UGC is a hands-on well-loved way to garner attention for your establishment. It is all in the statistics above. If you can generate quality UGC, people will be influenced to come and at least check out your fitness space.
Once you have new people in the door, it is up to you to get them excited about enrolling and coming back. In addition, customers that are influenced by UGC to join your fitness center are more likely to add to your treasure trove of UGC customers than ones attracted by a sign or coupon.
Using UGC will establish your credibility as a gym that people want to go to. It will solidify your place in the community. You will gain membership and free marketing from using it. Every penny and second spent on your social media accounts to gain UGC will benefit you greatly in the long run.
For more information about user generated content, contact soOlis at info@soOlis.comor 877-789-8773.
January 9, 20195 Important Steps To Creating a Social Media Campaign
If you want to reach more potential clients, build relationships with your audience, and drive traffic to your gym, you can’t afford to ignore social media in your marketing strategy.
Here are 5 important steps to creating an effective social media campaign:
1. Define the Goal Of the Campaign
To target the right audience with the right message, you should first define the goal and set KPIs to measure the effectiveness of your effort.
Whether your objective is to generate leads online, increase foot traffic, promote an event, or gain more followers, you need to clearly articulate the goal so you can leverage the right channels and tactics for your campaign.
2. Determine the Content Format For Each Channel
Even though your posts should be communicating a unfied message, you need to adjust the content format for each touchpoint to maximize reach and engagement.
For example, a short video may work well on Facebook and Instagram while a static image is needed for Twitter and Pinterest. You should also experiment to identify the best format for each channel, specific audience segments, and the nature of your content.
3. Create a Content Calendar
A content calendar shows when you’d be posting on which channels, as well as the copy and visual content for each post, so you can orchestrate your campaign across the different touchpoints.
Look at your analytics to see which day of the week and what time of the day your followers are most active on social media. You can also find out what type of content and messaging tend to create the most engagement or generate the most traffic.
4. Produce Visual Content
People prefer visual content (e.g., infographics, photos, videos) and adding the right visual component can help increase the views of your social media posts by as much as 94%.
Use your content calendar to help coordinate the production of all visual assets so you can streamline your process while ensuring that the posts are delivering a consistent message across all channels.
5. Schedule Your Posts
Referring to your content calendar, you can now schedule the posts using a social media scheduling tool (e.g., Buffer, Hootsuite.)
Many of these scheduling tools also allow you to monitor interactions on a single dashboard so you can respond to comments and engage with your followers in a timely manner.
For more information on social medis strategies and user generated content, contact soOlis at info@soOlis.com or click here.