June 11, 2020Technology tools to assist in re-opening business
The COVID-19 has adversely affected the world’s economy due to regional and country-wide lockdowns. But the lockdown restrictions are starting to ease up in most countries, and governments are expressing their intentions to re-open the economy. As a result, many businesses are opting to open, and some have resumed normal operations.
Unfortunately, the majority of business owners don’t know where to start after re-opening, considering there is no good flow of customers to their shops or offices. Thanks to the advent of modern technological tools, businesses will revive and thrive. This paper provides insights into technology tools that will assist in the re-opening of your business.
- Online Marketing Tools
Currently, almost half of the population on earth has access to the internet, and the numbers are increasing every day. This increasing connectivity has led to a shift in the way entrepreneurs think, conduct, and market their businesses.
Business owners will have to leverage internet coverage and online marketing tools to market their business online. Online marketing will enable companies to attract new customers quickly and make sales at low costs. It will also increase the coverage of the market, reduce the time it takes to reach customers, and provide customizable market segments through targeted advertising.
There are many forms of online marketing and come as either free/organic or paid. They include but not limited to;
- Professional Website
Your customers’ first impression is determined by how they view your website. The site should not only be professional but also give details about your business, goals, mission statement, and overall purpose. The site should be mobile-friendly to allow your clients and potential customers to access your website using their smartphone.
An e-commerce website is ideal to use, but some businesses find it challenging to manage. Luckily, there exist numerous e-commerce gurus who will manage the site for you and ensure you enjoy optimal results.
- Search Engine Optimization (SEO)
It is the core of online marketing and entails your business website ranking on top of a search engine’s result page. Currently, Google has over 200 factors in its algorithms that it considers to rank a website. To succeed in ranking your page at the top, you need to implement the right SEO tactics. For example;
- Increase your page load speed. Search engines penalize a page with low load speed both on desktop and mobile devices. You can analyze the load speed of your website using tools such as Google’s Page Speed Insight.
To improve your pages’ load speed, use web-optimized images, and avoid ineffective CSS configuration and unnecessary page redirects.
- Fine-tune your website by utilizing Google’s Webmaster Tools. You can discover duplicate Meta tags and titles by improving your HTML.
- Ensure your SEO strategies concur with what Google wants by going through Google’s Webmaster Guidelines.
- Ensure that the content you create is always top-notch, relevant, engaging, and insightful. Make sure your website has enough backlinks.
Partner with a reliable website developer who will customize and optimize your website to increase business revenue and reduce operational costs
- Search Engine Marketing (SEM)
It is a paid online marketing method where the display of paid ads happens on the search engine’s result page. You can use Google’s AdWords to advertise your business. Through SEM, word spreading becomes fast and effective. If you have the money to spend on paid networks, it’s worth investing. But you should consider the keywords to use. Using competitive keywords will cost you more.
- Social Media Marketing
It is the hottest way to market your business online because almost everyone logs in to some or all their social media accounts like Instagram and Facebook every day. According to Pew Research Center, a majority of people with social media accounts check them at least once daily. So, how do you get customers and make sales through social media?
- Through Followers
If you get many followers on social media platforms, building a multi-million dollar business becomes easier. It’s not easy to attain such recognition on social media, but the following tactics will help;
- Establish your brand and offer value, not quantity. People appreciate the valuable information, products, and services
- Communicate and engage with people regularly on your social media platforms. Answer their questions and offer advice and suggestions.
- Ask for referrals and ratings from members. When vouched by authentic top players in the industry, many people will develop trust and do business with you.
- Conduct promotions or contests. People love good deals.
- Connect with various groups that can help you reach out to your targeted audience.
- Do not imitate anyone. People are perfect in recognizing when someone is not real. Always be yourself
- Through paid Ads
Most social media platforms, such as Facebook and Instagram, offer paid Ads. Such ads avail huge and custom audiences with exceptional targeting capabilities. Social media ads are economical and enable you to reach your target audience easily. Using a lead funnel, you can turn part of the audience to a paying customer.
- Using Social media Influencers
Engaging social media influencers to market your business is a perfect tool to use in re-opening your business. Such influencers must have the right audience you are targeting as followers. You can engage social media influencers in your niche with either a moderate or large number of followers. Some charge a lot of money, meaning you need to consider your budget before hiring one. Remember also it can result in instant business and attention.
If you need help in utilizing your medial social tool, contact an expert for help.
- Pay-Per-Click (PPC) Ads
It’s an advertising method done on search engines such as Google or Bing. As its name denotes, when there’s a click on your ad, you pay. They are also available on social media platforms. To optimize the benefits of PPC, you should determine your conversion rates using tracking pixels. As a result, you can define your target group to develop ways to lure them back.
- Email Marketing
Email marketing is ideal to use when re-opening your business because it’s a renowned money generator. You can create lead magnets, sales funnels, and webinars or squeeze pages for your email subscribers. Using an email list, you can engage your existing and potential clients to subscribe to your services or buy your products. Also, through emails, you can develop close personal relationships with your subscribers.
A professional email marketer will go a step further in ensuring you enjoy positive results and attain actual leads. The marketer will offer email marketing solutions like creating email alerts, marketing campaigns, customer appreciation programs, newsletters, and drip campaigns.
Blogging is free and ranks high on the list of the best online marketing tools available today. You can blog about your services or products, upload videos, infographics, and DIY guidelines. Though it’s easy to start a blog, it takes time to build a big audience, and only happens when you create quality and engaging content. You can back your blog with backlinks, guest posting, or integrate the blog on your website.
- Video Marketing
It entails the use of videos to market your business online. Fortunately, there exist numerous viable platforms to post your videos for viewing. YouTube is a perfect example. Like blogging, you have to offer value in your videos to capture your audience’s attention and convince them to take action; buy your products or services.
- Chatbots and Voice automation
Chatbots are online software applications that conduct online chat conversations. Chatbots aim to create instant contact with people who are online. As a result, they help businesses develop better relations with their clients since they are available 24/7.
With developing artificial intelligence, businesses will enjoy more humanistic communications and conversations. soOlis.com chatbot will help in re-opening your business in the following ways;
- Savings: The automated AI robot will help save you time by answering questions from your prospective clients, and providing them with membership link and real-time data
- Social Responsiveness: By responding to problems on time on social media platforms, chatbots and A.I will enhance your social media experience
- Auto Responsiveness: Your customers will receive instant replies from the modern chatbots. As a result, your customers will enjoy a better user experience
- Convenience: Chatbots will allow your customers to multitask while waiting, and don’t take much time to respond. As a result, your customers enjoy convenience.
- Top-notch Service: If you use SoOlis Chatbot on your website, you will raise the standard of your business. You will connect easily with people or clients who shop online.
Research indicates that many people are using voice search to research for products. A good portion of the searches is done without a display. This trend means that your website should be optimized for voice searches and integrated with speech recognition software.
You can also use Voice-based marketing automation to manage, measure, and automate phone conversations using integrated analytical tools. To have the best Chabot and Voice automation connected to your business, contact a professional at soolis.com.
Re-opening a business entails a lot, but the technology tools discussed above will make it easier and faster to reach potential customers and turn them into paying clients. If you need help with your website, chatbots, social media, or equipment information, contact us. Our professional team will attend to all your needs.
April 27, 2020Chatbots: Helping Businesses During and After Coronavirus
The COVID-19 pandemic has thrown businesses into a spin. The strict lockdown measures undertaken by authorities have forced businesses to close. Their customer support departments have been hit particularly hard as call centers across the world remain closed.
Now, more than ever, businesses are turning to AI and chatbots to keep communications with the rest of the world open.
Filling the Gap
Chatbots are helping fill the gap left by human operators currently restrained by the ongoing COVID-19 pandemic. This helps businesses stay relevant and respond to the uptick in queries. Businesses that have already deployed chatbots are reaping benefits such as:
· Quick response
Chatbots, unlike human operators, are not restricted by time. They are never tied down by other tasks. They can also serve thousands of people simultaneously. To this end, responses to queries are almost immediate.
People hate waiting on the line, so the quick response improves the customer’s user experience. It can also help nurture a long-term relationship with customers as they will feel more valued and appreciated.
· No hold time
Holding is just as frustrating as waiting. It is, however, inevitable when using human operators. Oftentimes the operators have to consult their colleagues or run searches to answer customers’ queries satisfactorily. Some operators also do it just to get the customers to hang up.
Chatbots don’t ask callers to wait or hold. They are advanced algorithms programmed to answer customers’ questions. Answers come quickly to them, so callers don’t have to wait. They also don’t mind working with annoying customers so that no one will be ignored or cut off.
· No human interaction
People apparently prefer having their queries handled by chatbots instead of human operators. A study published by Zdnet found more than half of respondents prefer chatbots to human operators. 69% of the respondents also acknowledge the quick response time afforded by chatbots.
People prefer dealing with chatbots because they are quick and straight-to-the-point. Human operators, as mentioned, can be rude to customers and don’t always go all the way when answering queries.
Benefits Beyond the Pandemic
More businesses were switching to chatbots and AI even before the COVID-19 pandemic. This trend is expected to continue well after the pandemic is over, and the benefits will be bigger and better.
Developers of chatbots are using Artificial Intelligence technology to try to make these bots more human-like. The goal is to make them so efficient that callers think they are talking to real human operators.
Chatbots currently have limited capabilities. Most only answer commonly asked questions, but some are sophisticated enough to understand unique queries and come up with relevant answers, albeit the answers sometimes seem inappropriate or bizarre. Some chatbots are also sophisticated enough to answer voice calls and mimic speech.
Chatbots are also getting integrated into CRMs. This gives them better access to data that helps them respond to queries. Their scope of utility is expanding beyond the basic FAQs to being able to answer individual, unique queries using data analysis.
As such, besides the benefits discussed earlier, chatbots will have long-term benefits such as:
· Saving money
Businesses will not need call center services or in-call customer support departments once chatbots become sophisticated and widespread enough. This will save them lots of money since chatbots are basically free and can handle thousands of queries simultaneously.
· Improving brand-customer interaction
Most brands don’t interact with their customers as much as they should. They do not have enough time or resources to communicate with as many of their customers as necessary. This, however, will change in the future as chatbots will be capable of holding direct conversations about virtually anything regarding the business with as many people as necessary.
Chatbots will help you keep in touch with your customers despite the lockdown imposed by the COVID-19 pandemic. They may also be instrumental in the future growth of your business as they become more sophisticated.
Any business, including yours, can and should use chatbots. Eligible industries include medicine, fitness, real estate, manufacturing, and more!
For more information about chatbots contact soolis at soolisai.com
April 12, 2020Even with layoffs, businesses can increase customer service
The rapid spread of COVID-19 has left many business at loss. Companies that rely on physical interaction with their customers like the hospitality, banking, and retail are worst hit, given most governments’ directives to lockdown towns. Even those in operation have to work with smaller teams, which leads to delay in the delivery of services.
Google, for example, warned its Google Store customers to expect longer wait times because it is working with a limited team. Call centers are also getting slammed, not to mention banks that are reporting hold times of 10 hours or longer.
Consequently, many companies are beginning to leverage on AI technology to bridge the gaps in communication. While there’s a need for human contact, the deployment of AI technologies like chatbots is demonstrating how valuable automation can be for brands in a crisis.
Chatbots are tailored to cater to provide curated information. As such, responses to particular questions can be provided interactively and more rapidly in comparison with traditional online search methods. Other ways a company can benefit from integrating chatbot technology include:
Improved Customer Engagement
According to a Havard Business Review, companies that reply to customers within an hour of receiving a query are seven times more likely to generate leads. Chatbots provide a real-time response, thus increasing a company’s conversion rate.
What’s more, chatbots that have voice automation offer more interactive communication as they can also ask questions to understand the customer’s problem and provide a better solution. The devices also provide customers with rich content with blog entries, product pages, and tutorials based on the user’s response.
With a chatbot, your business is never out of service, even with the COVID-19 pandemic. As such, you are confident about your customers getting responses at any time. The company creates the ultimate customer experience as a result, by addressing user’s requests at any time.
Ability to Monitor Consumer Data
Chatbots also collect a lot of data through the simple questions they ask. Companies can use the feedback to make improvements in their products and services. They can also use feedback to monitor customers’ purchasing patterns and consumer behavior. This way, a business can identify services or products that need aggressive marketing and those that need relaunching.
Reduced Bounce Rate
With chatbots being available 24/7, businesses reduce the bounce rate significantly. Companies require potential customers to fill out long forms to interact with users. The practice is off-putting for many users causing others to quit halfway.
Chatbots eliminate such procedures by collectong the user’s information more conveniently. What’s more, bots that have been integrated with voice automation allow users to ask queries and get instant feedback, order products, receive payments, among other tasks, without leaving the messaging applications.
With many companies working with a small number of customer support representatives, it is essential to reduce repetitiveness. Many customer service representatives answer the same questions throughout the day, which can be time-consuming.
Setting up chatbot systems enables businesses to deal with monotonous conversations. As such, customer representatives can deal with more sensitive questions that need more time input. Hybrid solutions consisting of a chatbot and a human agent are even more useful as they increase employee satisfaction and reduce the high turnover in call centers.
Setting up remote workspaces presents an additional cost in an already struggling global economy. Implementing a fully functioning chatbot is more cost-effective. What’s more, automated solutions allow organizations to handle as many customers at once.
Without a doubt, the COVID-19 pandemic has become an accelerator for the implementation of chatbot technology. It allows brands to retain normalcy even with the continued emphasis on remote contact centers and work from home solutions. Chatbot technology means their communication channels remain open to consumers without routing voice calls in remote locations.
For more information on chatbots or to get a free consultation visit soolisai.com.
February 6, 2020Chatbots vs Apps
Which Is Better: Chatbots Or Mobile Apps?
There’s a debate, and there are plenty who are on either side. The side winning the debate right now tends to be that which favors Chatbots. There are quite a few ways chatbots can be exceptionally advantageous, and it’s expected that more than 80% of clientele interactions will be handled autonomously through such software options by year’s end. Here’s where the “crux” is.
Both mobile apps and chatbots are key means of maintaining customer relationships. Mobile apps are effective, but unless you can get yours to be regularly used by those who download it from you, there will be a steep drop off in the effectiveness of such apps to manage customer relationships.
In this writing we’ll go over several reasons why the professionals tend to favor chatbots over mobile apps in terms of digital methods to manage customer relationships. A few things you’ll definitely want to consider include:
- People Prefer Bots To Representatives, Reducing Messenger App Value
- Mobile Apps Are Getting Old, Boring, And Sometimes Even Irritating
- Expedited Communications Through More Streamlined Interaction
- Simplified Interaction Optimizing Customer Relationship Management
- A Potential For Cost Reduction From Several Angles
People Prefer Bots To Representatives, Reducing Messenger App Value
Representatives generally take longer to respond through a messaging app, and they may not have all pertinent information readily available. Additionally, they have the propensity to incidentally render incorrect information.
Meanwhile, chatbots can respond instantaneously, and if there is an issue that isn’t something they can take care of, they can certainly funnel clientele to the appropriate representative immediately. The majority of issues will be something the bot can handle, and those which aren’t represent a prime opportunity for conversion or up-sale.
Mobile Apps Are Getting Old, Boring, And Sometimes Even Irritating
Back when the iPhone was getting popular in 2008, everyone had that fun little “lightsaber” app. That was twelve years ago. Since then, mobile apps on smartphones have become ubiquitous, and operating them is often difficult. Furthermore, they take up time, and many users are flat-out bored.
So if this is what you offer when clients come to your company, it’s not likely to foster positive engagement. A few years ago it definitely would have. The winds of change have come. Chatbots, by contrast, are novel, effective, and burgeoning.
Expedited Communications Through More Streamlined Interaction
The majority of users who interact with a chatbot don’t even realize it. Oftentimes what users want to know is information that an automated AI can produce more swiftly and accurate than a representative interacting with the individual over an app. Also, apps that don’t include messenger functions have diminished interaction potential. Accordingly, chatbots are more efficient from either angle.
Simplified Interaction Optimizing Customer Relationship Management
Interaction is simplified through a bot. With an app there may be a FAQ section, some promotional section, and perhaps a messenger; perhaps not. With a chatbot, the client visits your site, the bot pops up, they type in their question, and they get their answer. It’s simpler, and more straightforward.
A Potential For Cost Reduction From Several Angles
If you have your own app, good luck getting it made for under $10k. It’ll likely be much more expensive. Also, you’ll need tech support, and you’ll have to manage it. Logging, upgrade, troubleshooting–the works will be necessary. A chatbot you just put in place. It saves money in acquisition, production, and management over an app.
What To Take Away
Well, chatbots save you money, simplify interaction in client relationship management, have novelty owing to their newness, and are preferred by many clients to apps. Unless you’ve got a very lucrative customer management option in place, consultants will likely recommend looking into chatbots.
January 20, 2020How chatbots are a key to making small business successful
Many SMBs Don’t Realize The Effectiveness Of Chatbots
When most people think of chatbots, they’re thinking about automated AI text exchanges that are managed by big-ticket organizations like Google. However, a lot of people fail to realize that Small to Medium-sized Businesses, or SMBs, stand to benefit even more than larger corporations.
However, before we get too deep into the reasons behind this, it’s helpful to get your head around what the term “chatbot” really means in this context. Essentially, AI text interaction between your system and site visitors is managed through a chat interface. The idea is to “ape” or “mimic” a human conversation.
Ideally, most who interact with a chatbot won’t even realize it. You might even have encountered this already when perusing a website where a chat window popped up the moment you arrived. The idea is for you to feel like you’re talking to a sales representative from the company of the site you’ve visited. Good chatbots feel like authentic representatives communicating via direct messaging window.
Two primary types of chatbots are out there right now: those based on scripts, and those based on AI. AI chatbots can be both better and worse than script-based chatbox owing to their mild unpredictability. They talk like a human, ostensibly, but can populate some strange responses on occasion. Meanwhile, scripted chatbots are easily identifiable as “robotic”, and so don’t impart quite the same impression on visitors.
Distinct SMB Advantages
As an SMB, you might do better to have a chatbot functioning from AI principles; however this isn’t always the case. The value is this: you get high return for low investment. A chatbot is much cheaper than a team of dedicated employees, and can produce more value. Consider these distinct SMB advantages which stem from an efficient chatbot option:
- Chatbots Provide More Value Than Their Associated Cost
- A Clear Customer Service Perception Emanates From Chatbots
- SMBs Incorporating Chatbots Can Align Focus With Core Prerogatives
Chatbots Provide More Value Than Their Associated Cost
As an SMB you want to appear as professionally viable as corporate enterprises, but without having to expend the same level of resources. A big corporation will have salespeople and secretaries pounce on any visitor. You can’t afford that as an SMB, in all likelihood, without a good chatbot.
A Clear Customer Service Perception Emanates From Chatbots
When clients are immediately interacted with as they visit your site, that lets them feel important. It may be better to go with AI chatbots in this scenario; though you can present scripted chatbots as such, and straightforward action tends to have the intended effect. Also, when users have questions scripted chatbots can’t handle, this is a fine opportunity to send a line out to a flesh-and-blood person on your team. Additionally, scripted or based in AI, 24X7 visitor support is available at the click of a mouse through chatbots.
SMBs Incorporating Chatbots Can Align Focus With Core Prerogatives
You need to get all the mileage you can out of every employee of your SMB. If they’re playing selling games with a potential customer who will never buy, their efficacy across the surface area of your business is diminished. Chatbots help facilitate routine task automation, freeing up your team.
Maximizing SMB Chatbot Efficiency
Chatbots facilitate customer service, maximize core prerogatives, and produce ROI. Be gradual about things starting out. Let chatbots handle basic tasks and expand their shadow of responsibility manageably. It’s also advisable to use chatbot platforms that have already been built. Together, AI and automation can help your SMB retain competitive viability even among larger corporations.
January 2, 2020Chatbot vs Website Funnels
Chatbots Expedite The Buyer’s Journey
Website “funnels” are designed in a way that impels potential clientele toward conversion. If clientele were livestock, strategy behind website funnels would be cowboys spuring the cattle back to the “ranch” of conversion. Since at least 2007, cowboys have been using All-Terrain Vehicles (ATVs) like four-wheelers rather than horses. If you think of websites as horses in your clientele cattle drive, and ATVs as chatbots, you’ll see how advantageous chatbots truly are.
Many cowboys swear by their horses, but more successful ranches have made the ATV switch. Some agricultural groups use both. As a business, you’d do well to consider the advantages of chatbots over traditional website funnels. Website monetization manages to “rope in” up to 3% of traffic, while the other 97% of visitors won’t buy a thing. Meanwhile, conversational marketing cuts wasted efforts in this regard substantially, initiating at least three times the conversion rate seen through older methods. It’s the difference between a horse and an ATV–or a horse and buggy and an automobile.
With chatbots, your website can automatically and immediately “talk back” to curious clientele through services like Facebook Messenger. This chatbot “conversation” can be dynamic and personalized; designed to specifically represent the interests of all involved. Following we’ll briefly cover a few introductory items pertaining to how chatbot innovations outshine older website marketing strategies so you can figure out how best to incorporate them:
- TOFU Expansion
- Content Marketing Via Messenger
- Bots For Customer Journey Facilitation
- Lead Generation Bots That Enable Sales
- Key Advantages Of Messenger Marketing
- Implementating FB Messenger Marketing On Your Site
Chatbots have high levels of personalization potential that can be used to directly meet clientele needs as pertain to your specific business. Figure out where clientele belong, then personalize based on this content using messages that follow a gameplan–your website can’t do that.
There’s a six-step process you can alter to fit your needs, it’s generally going to look like this: the first message is high-value content, the second has more “fun” content, you suggest a soft-sell with the third, send some more “fun” content on the fourth, trickle out high-value content with the fifth chatbot message, and selll on the sixth. Mix and match to fit your needs; consultation helps you maximize.
Top Of Funnel marketing strategies are abreviated “TOFU”. The wider the mouth of your “funnel”, the more potential clientele you can encourage toward conversion at its bottom. Driving traffic to chatbots produces a wider funnel than traditional website marketing. Clientele can be sent to different segments of a given chatbot’s programming as well, helping the bot most appropriately respond to what clients are searching for.
Pop-up “messeges” on your website do this well, facilitating more effective clientele “opt-ins” than emails are known to produce. Users can engage by just clicking the pop-up message window, and entering their info. So substitute out email pop-ups for chatbot messenger pop-ups which additionally capture clientele email–you’re “doubling down”.
All you’ve got to do is install a widget on your homepage. The pop-up will have some customized messages that are variations on”How can I assist you?”, followed by appropriate calls-to-action. You can alter such messages as it suits you.
Content Marketing Via Messenger
You can use exchanges between clientele and chatbots to suggest relevant content based on client queries. Chatbot content should be calibrated for classic buyer’s journey stages: awareness, consideration, evaluation, decision-making, and purchasing. Chatbots can automatically guide clientele through these stages as they gather information and deliver answers to relevant queries, helping customers decide.
Bots For Customer Journey Facilitation
Dovetailing from content marketing, bots calibrated to pull clients further down the sales funnel are infinitely more effective than “static” websites, and save your marketing division a lot of work, further helping you consolidate and maintain sales resources.
Lead Generation Bots That Enable Sales
In terms of lead generation, several best practices suggest themselves. Bots should be calibrated based on factors like where users are coming from, existing onboarding procedures, email capture via chatbot messaging, gift-giving in terms of coupons, or discounted services through chatbots.
Additionally, gamifying clientele preferences by allowing them to rate things or demonstrate what they prefer, defining discounts in exact dollar amounts rather than percentage reductions, soft-pressure messages like those telling visitors certain inventory is running out, and leaning into clientele patterns additionally produce effective lead generation through chatbots.
Key Advantages Of Messenger Marketing
Effective messenger marketing facilitates key advantages. Do it right, and expect the following:
- Expanded Email Open-Rates – More Than Double That Of Email
- More Reliable Clickthrough Rates; Up To 60% Better Than Email
- Increased User Data Collection Automatically; Including Insight And Data
- Exceptional Reduction In Marketing Costs Per Lead–Up To 477% Reduction
- Natural Opportunities For Content Marketing Specifically Matching What Clients Want
- Increased Levels Of Signups Without Clients Being Pressured In An Uncomfortable Way
- Exact Personalization Precisely Matching Business Needs And Desires Of Your Clientele
- Moare Automation Than Is Available Through Traditional Personal And Website Marketing
- More Effective “Micro-Targeting” Incorporating Exact Data As Recouped By The Chatbot Messenger
- Expanded User Base: Clientele Already Use Options like Facebook Messenger; You’re Just “Leaning In”
Marketing cost reduction alone strongly specifies incorporation of chatbot technology in addition to existing website techniques. You’ll likely end up phasing out website lead generation tactics entirely, as they’re roundly outshone through chatbots; but every business is different, and consultation is always wise.
Implementating FB Messenger Marketing On Your Site
Proper implementation includes determining who clientele are, asking the right questions to classify them through chatbots, designing content for classifications to meet clients where they are in the buyer’s journey, matching content to clientele, and using this information to relay clientele to salespeople who “close the deal”. All these things provide clear advantage to websites which don’t have such marketing options available.
A More Successful Sales Process
Chatbots help personalize outreach, expand sales funnels, disseminate appropriate content, facilitate a more streamlined sales journey, generate more leads, reduce overall expenses through key advantages, and maximize your site’s sales generation potential thorugh their implementation. This is a broad overview presented in brief, but there’s much more to recommend chatbots. For competitive viability, trade in that old website horse-and-buggy for a souped up chatbox autombile.
For more information on chatbots, contact soOlis or click out chat bot.
December 26, 2019Chatbots in Business
Understanding Chatbots and AI
Chatbots are an application of Artificial Intelligence (AI) for functions traditionally requiring human activity. Basically, a chatbot pops up on a website like an Instant Messaging window, and could even have the “avatar” or “profile picture” of a real person, depending on how the business configures the bot. This chatbot handles clientele queries so people don’t have to, and in a way that seems organic.
The effectiveness of AI has progressed exponentially as technology has. It can be expected this trend will continue. One way this continuous innovation directly affects businesses in the form of AI chatbots. These cut time in customer query resolutions, reducing physical personnel needs for your business.
It’s expected by 2020’s end, 1 out of 4 digital customer service activities will be the responsibility of chatbots. It’s expected within five years of that, the market for this particular AI will be worth one and a quarter billion dollars. What AI chatbots are, and what they do, is something your business should take into consideration. In this writing, we’ll briefly examine them in more detail.
Businesses choose chatbots for a few reasons, including:
- Facilitation Of Better Social Experiences
- General Entertainment Value
- Exploration And Curiosity
- Productivity Enhancement
In terms of social experiences, chatbots drive conversations and allow people to ask any question free of human judgment. In terms of general entertainment, it’s hard not to crack a smile at what an AI algorithm thinks you intend with a question; plenty of people kill time this way, and you can even design chatbots expressly for this purpose.
Similarly, since AI “personalities” are a relatively recent innovation, people are curious to test chatbot abilities. Lastly, chatbots can provide people immediate assistance on a website as necessary.
Ways Chatbots Help Your Business
Several key positive outcomes of chatbot applications that are already known include:
- Personal Assistance
- Continuous Availability
- Reducing Operational Expenses
- Exposition Of New Business Features
- Promoting Greater Customer Satisfaction
- Expanded Opportunities For Effective Marketing
Customers want to talk to somebody whenever they have a need, not during regular business hours. Chatbots make this possible, and in a way that’s more cost-effective than options like live-chat. They’re available around the clock. This can be additionally convenient in terms of personal assistance–you can send search queries to bots, rather than a secretary or intern. Accordingly, you conserve personnel resources.
Chatbots are also excellent at helping provide exposition into new features of your business with a friendly tone, and a comprehensive nature exactly matching your requirements for showcasing products. This is, again, direct and immediate, facilitating greater satisfaction among clientele.
Finally, they can be used to send clients matching a specific criteria varying offers. Customer Relationship Management (CRM) software utilizes chatbots directly and indirectly: directly when clients interact with them, and indirectly when clients match criteria for later messaging along CRM profile protocols.
Designing Your Own Chatbots
There’s a four-fold strategy to pursue in designing your own chatbots:
- Goal Definition
- Channel Specification
- Methodology Of Approach
- Customization Of Final Products And Their Launch
You need to know what you want out of chatbots; consultation helps you define goals. You need to know where you’ll use them, the way you’ll implement them, customized components of their launch, and how best to launch them. These things are reasonably straightforward, and certain best practices are already becoming common.
What To Take Away
Chatbots are here to stay. They’re growing in popularity, they make things better for customers, save money, and you can configure them to directly enable the your business needs. As a cherry on top, they’re perfect for marketing. You may want to look into them if you haven’t.
For more information on chatbots or to request information about having a chatbot created for your business, contact soOlis at 877-789-8773 or soOlis.com.
December 13, 2019Are Chatbots a Better Marketing Tool?
Customer expectations have increased over the last few years. In fact, a recent study by Google showed that 61% of people expect businesses to deliver personalized brands. Similarly, the number of people who want to reach businesses through messaging has increased. However, it’s difficult for companies to keep up on chat. This challenge has led to many businesses losing leads who attempted to reach them through live chat.
Live Chat May Not Work
While live chat may help you to communicate with your visitors, you’ll need a solution that can help tailor your conversations to your visitors and their problems. You need to sift through each and every conversation and answer all your customers’ questions. Unfortunately, your sales team may have a difficult time keeping up. The poor customer experience may add unnecessary friction to your site visitors.
A Chatbot is a Better Alternative
A chatbot that can engage prospects, organize them, and also direct them to the right place will be a win-win both to your site visitors and the sales team. But before you build your chatbot, it’s important to have a look at the live chat transcripts. They’re important, especially when it comes to conversational marketing because you get to hear the prospect’s words on what they want to do.
To start your chatbot, bucket all intents from live chat into three classifications: sales, support, and others. Visitors to your website can then select the chatbot that matches their intent.
Getting technical support for a particular product on the website can be a challenge. But there are more thorough resources that are better-suited to provide your visitors with answers. Therefore, instead of keeping visitors in the chatbot, you can use what you know about them from the CRM to direct them in the right place. The chatbot can look into their contacts, and serve them with a detailed webpage depending on the products they’re using.
Visitors Want to Talk to Your Sales Team
Most of your website visitors who interact with live chat want to reach your sales team. However, this doesn’t mean that they want to connect to a human right away. For your sales team to communicate with prospects, they need the visitors’ name, email, and website. Therefore, the ideal chatbot should be programmed to collect this information naturally.
According to NewVoiceMedia, prospects can become frustrated if they are required to repeat themselves. To combat this problem, you can check the CRM and collect the needed information up-front. This way, your sales team won’t spend valuable time requesting email addresses.
Your chatbot success can come in a few ways:
- It can anticipate the next step of a conversation and use quick replies. Opening up a new chat and clicking on a button is less laborious than typing in a text field. Therefore, your prospects won’t have to create the first message.
- A chatbot has multiple-choice options that can drive more engagement. This makes it easier to start and maintain a conversation.
- Chatbots can write like humans. Prospects often don’t want to talk about sales. Instead, most of them want to talk about products they are yet to use.
Chatbots can help you meet your prospects wherever they are. Before you get started, interview your sales team and look at the chat transcripts. Group the questions your visitors ask into different categories. It’s also important that you and your team think about the best ways to help your visitors.
For more information about chatbots, message soOlis here.
November 25, 2019The Importance of Your Google My Business Page
Why do you need a Google my business page? The answer can be boiled down to one reason; to get noticed. In this day and age where a large number of searches are being done with local intent (45%, by Google’s estimates), it makes the concept of Google my business a lot easier to understand. Interestingly, although this feature is free, many people are not using it. This is a pity since it is one of the fastest ways to get noticed for businesses. The following is a brief look at the main ways in which Google’s feature can be very useful for your business.
Mapping Your Future
If you were to recount all the times you looked for a business, whether it was a restaurant or tire shop, on your computer or phone, you may have noticed Google showed all the options on a map. This is no accident. All those businesses that populated the screen with red markers, signed up for Google my business page. Once you do it, your business will also start popping up on Google maps business listings as well.
Be Part of the Pack
There was a time when a customer searched for a business, and Google returned with a map showing where similar businesses were located, they would show as many as seven listings. This was known as Google seven-pack. Now, Google only lists three, hence the Google three-pack. It’s crucial to get listed in these three. And one of the best ways to be part of the three-pack is by signing up for this feature and being relevant.
Keeping Up with Quality
There are several criteria Google takes into account when displaying search queries. One of them is how well the business is rated by customers. Therefore, even if you are using Google my business, higher ratings will get priority. There is no short cut here, other than consistently giving customers a good experience and the business keeps getting those five-star reviews.
Take Advantage of the Features
Google my business has features such as “Insights” among others. The Insights feature is a good way to know what your customers want. The analytics will also show you how noticeable your product or brand is to customers. Regardless of what type of business you’re in it is important to know who your customers are and what they are looking for, and Google can help you with that with their analytical tools.
What to Take Away
The bottom line is that in this highly competitive world, getting noticed is the difference between having a successful business or not having a business at all. The more eyeballs you attract makes all the difference and Google my business is one more tool you can use to increase your business visibility.
For more information on your companies’ Google My Business page, contact soOlis at 443-735-1446.