November 8, 2018Plan Your Fitness Marketing For the New Years Resolutioners
Many people set New Year’s resolutions to lose weight or become more healthy, making this period the prime opportunity for gyms to promote their offerings.
To attract more potential members and increase your enrollment, start to plan your marketing activities ahead of time so you can reach high-quality prospects when the “New Year’s resolution craze” kicks in.
Here are the key areas to cover in your gym’s comprehensive digital marketing plan:
People are on social media to share their holiday season experience with their friends and family so what better way to reach them than to meet them where they’re at?
Use visual content (e.g., workouts videos, photos of your gym, motivating quotes) to attract attention and spark conversations. Post client testimonials as social proof and share healthy recipes to add value.
Create a Facebook event to attract more prospects (e.g., a free trial class) and use the appropriate hashtags so more potential clients in your geographic location can see your posts.
Sharing valuable and relevant content is a great way to build trust and cultivate relationships with your audience while positioning you as a subject matter expert.
Research your ideal clients’ biggest fitness challenges and create content to attract the right potential clients to your website.
Your content should also address the objections and concerns related to each stage of your prospects’ customer journey so you can accelerate the sales cycle and improve your conversion rate.
Search Engine Optimization (SEO)
Most people start their search for local businesses online so getting found on Google is key to attracting more new prospects to your gym.
Make sure your website is optimized for the right keywords, mobile-responsive, and easy to navigate. Claim your Google My Business listing so it will be listed in the local pack, which is shown at the top of relevant search results.
Pay-Per-Click and Remarketing
You can use online advertising strategies to drive more traffic to your website. Pay-per-click (PPC) advertising, such as Google Ads and Facebook ads, is one of the most common forms and you only pay for visitors that click through to your website.
To optimize the ROI of your PPC campaigns, you need to optimize your targeting and bidding strategy. Also, use the right keywords and messaging that match your target audience’s search intent so you can get high-quality clicks.
In addition, most visitors who come to your website the first time aren’t ready to convert. Use remarketing campaigns to display relevant ads to these prospects so you can stay top of mind and drive them back to your website.
For more information about internet fitness specific marketing, contact soOlis at 877-789-8773 or info@soOlis.com.
November 4, 2018Fitness Marketing using Artificial Intelligence
Artificial intelligence (AI) is becoming a must-have for lead generation in many industries. Using AI for fitness marketing and retention techniques will help you to cut costs while gaining more customers. The key here is that digital information is very informative, but without the help of computers, there is no way to use the data effectively. Looking at using AI systems to parse data for lead generation and customer retention may sound unhelpful, but it will take your fitness center to the next level.
Digital Data and the Numbers
You have a website, and maybe you track some things on Google Analytics, but you don’t really know what any of it means or how to use it. If you do have a website or use social media to promote your gym, ask yourself the following questions:
Do I know the demographics of people that are engaging with my marketing materials?
Do I have a way to understand the interests of the people that interact with my marketing?
Am I really capitalizing on my social media marketing budget?
If you do not know the answers to these questions, you may want to consider what you can do to answer them. Digital data is a goldmine if you know how to use it. Research has shown that AI can help to convert 216% more customers and increase sales by 21%. For fitness centers, one establishment that has had great success with AI marketing tactics was able to boost leads by 218%.
How Does it Work?
AI for fitness marketing simply takes all of the data from the hard work that you put into your current marketing and makes it more useful. Using a system that is specially designed to see into the future of fitness marketing essentially takes all of your user and interaction data, pools it together and then parses it for positive patterns.
Think about it like this. You have a Facebook user at your gym; they often like your Facebook posts. This particular user posts about one of your classes and their friend, Jill, likes the post then goes to your website and signs up for a newsletter. From here your specialized AI fitness marketing system will go through Jill’s public data such as Facebook posts and likes and construct a personalized marketing plan for Jill only.
A fitness marketing AI system can also enlighten you to what types of media posts are the most popular, what promos work the best, etc., without having to do the footwork yourself. AI will save you a lot of time and therefore money planning out new social media campaigns and other ways to generate leads.
Again, do you have a good handle on your user and interaction data? Are you using it to your best advantage? Get on board with the AI fitness marketing wave, and you will quickly generate more leads than ever before. Unless you are incredibly fortunate and have movie stars in your classes day after day, an AI marketing system is an excellent investment for your gym marketing budget.
October 21, 2018New Equipment of Marketing – With a Limited Budget, Which is the Better Return on Investment?
You bought new equipment, you offer free classes and even a discounted membership, so where are the new customers? Being profitable in the fitness center industry takes more than just setting up shop and waiting; the industry has become very competitive. The formula for success for fitness centers today is finding a way to set your gym apart and get the community involved.
Instead of going out and taking out a loan for the latest and greatest equipment, think hard about marketing tactics. Just over 60% of gyms have fairly tight marketing budgets. The majority, 41% spend between $100 and $500 a month on marketing. With a small budget, it is important to be sure that dollars are being used in the most economical way possible. recent survey of professional marketing businesses, specializing in fitness center marketing reported that the top three marketing channels as far as return on investment (ROI) are:
Word-of-Mouth – This is part of getting people involved with the gym to the point that they are talking about it to their friends and bringing in referrals.
Social Media – Paid social media marketing had the second-best ROI, this type of marketing has a bit of a learning curve and can be time-consuming.
Signage – Signs and flyers that hit customer pain points make great reminders for potential customers that might be on the fence about joining a gym.
When it comes down to it, what type of people get excited about a shiny new treadmill? These are people that are already signed up at fitness centers. The trick to acquiring new customers is to get people talking about it. How is that done?
Atmosphere – The atmosphere of a gym should cater to its niche market. Let’s say a gym wants to attract soon to be moms to take yoga classes with a new instructor. This customer base is not likely to return no matter how many free classes they are offered if the place is decked out in black and silver and smells like sweaty socks. Carefully crafting ways to go about capturing particular markets is essential.
Social Media – Social media marketing is a fine art. Hiring a social media marketer that gets results is money well spent. They will craft niche and location-specific posts that grab the attention of potential customers.
Website – Having a user-friendly fitness website where folks can learn about the center, book appointments, or pay their monthly fees is a big must. Two-thirds of people shopping for something, including gym memberships read reviews and check out the company website before deciding to purchase. Without a website, you are leaving 67% of potential customers guessing about the facility.
While your gym may need an extreme makeover, for most, dollars are better spent on exceptional marketing. The mainstay of marketing, especially for a small business, is to be smart with the dollars that you have. Enlisting help with formulating the perfect marketing strategies could be the best thing you ever did. If you are looking for marketing assistance soOils is a full-service marketing and information company with over 50 years of experience in the industry. Contact soOils today for a free marketing consultation, visit the website or call 1(877)789-8773.
October 4, 20183 Effective Marketing Strategy For Fitness Trade Shows
The Club Industry Show is one of the biggest trade show in the fitness and wellness community. As a fitness equipment manufacturer, you’d likely be attending the event and taking the opportunity to connect with health club owners and managers.
One effective way to generate more interest and boost your visibility is to set up a booth at trade shows. What can you do before, during, and after the event to make sure you’re getting the most out of your time and efforts?
1. Set Goals and Plan in Advance
What business objective do you want to achieve by attending this trade show?
Make sure your marketing materials, messaging, and targeting is in alignment with your overall business objectives so you can attract the right visitors to your booth.
Knowing what your goals are can also help you map out pre- and post-show promotional activities so you can drive more traffic to your booth and follow up with the leads strategically.
2. Complement Your Marketing and Product Launch Calendar
Do you have any new product launch coming up?
Trade shows are perfect venues to drum up attention and excitement around your new product launches. Take a look at your marketing calendar and see what new products you can promote to attract visitors to your booth.
If you don’t yet have a new product to show but got something in the works, you can offer a “sneak peek” to pique interest and entice visitors to get on an early notification list so you can nurture the leads and continue the conversation.
3. Create a Post-Event Follow Up Strategy
What are you going to do with all the business cards and emails collected from your booth visitors during the event? Well, the work has just begun!
A well-designed follow-up strategy consisting of email, social media, and remarketing can help you make the most out of the event by building relationships with the prospects you have met. For example, add them to a new segment on your email list so you can send them a personalized message, a piece of high-value content, and a lead nurturing campaign.
You can keep the buzz going by sharing valuable content and offers through your email, blog, and social media channels (e.g., by setting up a custom audience or through remarketing campaigns.)
For more information on fitness marketing contact soOlis at info@soOlis.com.
September 19, 2018The Power of Social Media Marketing for Gyms
Almost everyone has a smartphone and is on social media, making it a great way for any business to get in front of and connect with prospects.
However, for many gym owners and managers, using social media to market their businesses is challenging. It’s understandable… there are many different strategies and it’s overwhelming just to parse through them to identify the right ones, let alone finding the time to implement the tactics effectively.
Not to mention, without the right guidance, you could be spending an arm an a leg without getting the ROI “as advertised.”
But you shouldn’t overlook the power of social media marketing for your gym. Here are some benefits you can reap from investing just a small budget in executing a strategy that suits your business:
Boost Your Local SEO
Getting ranked in relevant local search results is one of the best ways for gyms to get found by prospects with high purchase intent.
Consistently sharing relevant content on social media can build backlinks and drive traffic to your website, both of which are positive ranking signals to help improve your SEO.
Leverage Word-Of-Mouth Marketing
Consumers rely on online reviews as much as they trust recommendations from friends and family.
Social media platforms offer great opportunities to share customer reviews and recommendations. For example, you can ask your happy clients to post reviews on your Facebook business page.
Drive Traffic With Contests and Promotions
Promotions and contest (or giveaways) offer great opportunities to attract new prospects and build brand awareness.
Using the right hashtags or creating a Facebook Event, you can get your offers and promotions seen by the right audience and drive more traffic to your business.
Build Trust and Relationships
Social media allows you to engage with your audience and have a two-way conversation that builds trust and relationships, making them more likely to become your clients.
For example, you can ask questions to spark a conversation or answer queries to provide values. You can also nurture a personal connection by sharing photos and videos.
Ready to tap into the power of social media for your health club? Learn more to see how we can help.
September 14, 2018The Benefits of Remarketing For Gyms
Running a gym is rarely a walk in the park. With new gyms popping up everyday and specialty studios entering the scene, it’s becoming increasingly difficult to capture consumers’ attention.
As a gym owner or manager, one of the biggest challenges is to make sure you’re using the right marketing strategies to acquire and retain members.
Remarketing has become a very effective marketing strategy for local businesses and here are a few reasons why this strategy is great for gyms:
Multiply the Power of Local SEO
Most consumers search online when they’re looking for local services. Optimizing for local SEO is the key to getting found but that’s only half the story… what happens after visitors come to your website?
Most people aren’t ready to make a purchasing decision right away and remarketing ads allow you to keep showing up in front of these visitors, who have shown interest in joining a gym, to progress them down your sales funnel.
Engage With Your Email Subscribers
Email remarketing is a tactic that targets subscribers who click on your emails so you can create ad campaigns based on the specific content or offers they have engaged with.
These prospects are already interested in your services and remarketing ads give you the opportunity to accelerate them down the sales funnel by staying top of mind, nurturing the relationships, and directing them back to your website to complete an action.
Establish a Multi-Channel Presence
Remarketing strategies allow you to connect with those who have visited your website on other online touchpoints, such as Facebook, YouTube (as part of the Google platform,) and websites in the Google Display Network.
These ads help you deliver the most relevant content and offers based on the prospects’ prior interactions with your brand and drive traffic back to your site so you can further engage with them.
Improve Client Retention
A membership business model means you have to be constantly “marketing” to your clients so they stay on as members.
Remarketing allows you to continue engaging your members by sharing the latest news, relevant content, and upgrades or special offers based on their interactions with your website.
By consistently communicating with your members and providing value, you can stay top of mind and improve your customer retention rate.
Ready to use remarketing to get more clients? We’re here to help. Get in touch to get started.
August 21, 2018Do You Use Retargeting in Your Business?
So, what is retargeting?
Over the last five years, retargeting marketing has grown in popularity and in marketing departments everywhere. For the newbies, retargeting is an online strategy that keeps your brand in front of users who have bounced off your site for any number of reasons.
Marketing experts say “retargeting” is perfect for on-the-fence users who currently are casually interested in your product. A new vlog or a white paper on their favorite topic can motivate an undecided customer into a conversion or even a recurring sale.
Track Users Who Bounce
Here’s where you call the web dev department: By placing a tracking pixel on your website, you can follow your users leave (and where) and you can then place an ad on another website.
This pixel – or piece of code – piece of code on your website is unnoticeable and won’t affect the site’s performance. It ensures your ads are served to interested people who have previously visited your site.
It’s like you are virtually persuading that user to come back. This is most commonly done through search retargeting, in which ads are served up based on recent searches; and email retargeting, where scripted emails are triggered based on specific user behaviors.
From Marketo, some stats to consider:
Retargeted customers are three times more likely to click on your ad
70% more likely to convert to a sale
As a result, 50% of marketers plan to increase their retargeting efforts using ads both on social media and on websites too.
Remember: Marketing experts say “retargeting” is the ultimate strategy for for on-the-fence users who currently are somewhat interested in your product. A new motivating vlog or a white paper on their favorite topic can push that user into a conversion or a sale.
Contact soOlis.com so we can apply several new marketing strategies to your fitness and wellness business.
August 13, 2018Buying SEO is Great for Business
SEO brings together your winning web content, social media smarts and digital strategies to elevate the brand and customize your voice.
soOlis takes great care to explain the importance of page optimization for any business, and not just for large health club chains or fitness distributors. According to thought leaders at Search Engine Land, SEO alone cannot help you reach the highest marketing potential.
Social media, branding and other marketing strategies support and complement SEO and reinforce your marketing plan to grow stronger and align with your business goals.
Digital Assistants Search For You
Digital assistants like Siri have stepped in to become relevant search engines in their own right. Google at present hasn’t released any official news about when or if it plans to roll out more Artificial Intelligence learning over typical search channels.
That could change in a moment though. Reported in Forbes.com last year, smart speaker sales, like those for Amazon Echo and Google Home, also surged in 2017, and sales will probably grow even more as newer models roll out.
Because smart speakers are voice activated and provide spoken search results, users are getting even more used to interacting with search engine results with their voice.
Over 50% of web searches in 2020 will be voice activated
SEO is the master when it comes to hooking active prospects, and helps boost conversion rates. Best practices in SEO content may improve and nourish your website, your credibility and even the connection with your social media community.
It also plays an important role in your product’s buying cycle, says soOlis VP Tim Sebold. “You attract potential buyers to your website through relevant keywords and organic phrases ranked high where searchers are already looking for that exact answer,” he said.
SEO is Part of Design, Production, Content
Taking SEO into consideration even while pre-planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business. Start early on and keep up with those trends, says Sebold.
With proper SEO analysis up front on any digital project, you can stay on the front page of search results for years without spending too much money in the future. Even after you stop the foundation SEO work, your website can still rank high on your chosen keywords for a long time to come.
SEO is a group effort and literally demands you know how to talk to your target audiences. Call soOlis to find out how we’d analyze and implement SEO into your fitness or wellness business.
August 8, 2018Remarketing Helps Your Business
Activate new customers and missed opportunities
Remarketing is the most recent business buzz word.
Intelligent, strategic re-marketing services can propel your business forward and create deep brand awareness. Generally, “remarketing” is any sales and advertising strategy that maintains contact with potential customers after they visit your business, e-commerce site or property.
Remarketing helps reach visitors who have navigated away from your store or site without converting – or finishing the sale.
While remarketing existed prior t the internet boom, it is the digital horizon thats jumpstarted its online use. It’s an effective way of reconnecting with people who have already shown some interest in your brand; and remarketing is an overt advertising tactic that is surprisingly underutilized in the vast digital marketplace.
While remarketing existed prior to the internet boom, it is the far-reaching digital horizon that has jumpstarted its online use. By remarketing, you come to intimately know your target (segmented) audiences. You fet to go back and recapture the customers (and the conversions) that slipped by the first time.
According to marketing experts, there are so many different ways to stay in contact with customers, crooking a little finger, touching base and helping with all of their problems.
Valuable remarketing content includes:
Special deals or coupons
Social network posts
As a health and fitness marketing agency, soOlis analyzes and executes different ad messaging for specific audience lists we have created. We test ad copy and call to action button copy to see which combinations produce the highest click-through rate. Ask about soOlis’ unique fitness marketing services, including Artificial Intelligence solutions.