October 23, 2019Voice Integration For Business
At the start of 2019, Amazon announced more than 100 million devices have been sold with its Alexa voice assistant software. Latest figures on Siri place it on more than 500 million devices. Since thousands of “smart home” devices are compatible with Google Home, estimates of its installed base vary – but it’s a safe bet the billion-unit mark is in sight.
In the coming years, it will be possible for users to make an ever-growing variety of requests from an ever-growing number of devices. Those devices, in turn, will collect a treasure trove of information about the users they serve and share those details with dozens of peer devices.
Over the last ten years, mobile displaced desktop as the platform of choice for accessing online content. About 81% of Americans own a smartphone. An increasing number of those are using the phone as their principal means of internet connectivity.
In 2020 and beyond, voice-enabled devices will drive a huge share of online engagement. This will include not only smartphones, but a variety of smart housewares integrated into the fabric of daily life. Each device opens the door to new marketing, advertising, and sales opportunities.
Businesses already have the technical resources they need to prepare for the voice-driven future. Unfortunately, most companies large and small have not yet started the process of adapting to it.
How Voice Integration Will Impact Website Views, Traffic, Lead Generation, and More
Voice integration will give enterprises unprecedented opportunities to reach their customers in new ways. However, it’ll also challenge assumptions about the best ways to connect and engage.
Marketing teams can no longer plan around the idea that users will read their content. Instead, website interactions will be mediated by a hands-off interface. Text will be interpreted through an additional layer of technology, read aloud by virtual assistants.
Here’s how businesses can expect the digital landscape to change:
1. New Content Must Be Optimized for Voice Platforms
What does it mean for content to be voice-optimized? For one thing, voice platforms focus on natural language queries without lots of formatting. They find and present content best when that content is concise and question-focused. Voice will also present a whole new set of search queries businesses need to build content for to ensure search visibility.
2. Advertising Must Add Voice Into the Mix
This one’s easier said than done: Thus far, voice platforms have struggled to implement onboard advertising solutions in the vein of Google Ads. However, that day is sure to come, and brands should have a team waiting in the wings to adapt their ad copy. Pay-per-click strategy will also need to adjust to fold voice into budgeting and analytics.
3. Analytics Must Evolve for New Forms of Content Consumption
The rules are about to change when it comes to measuring site success. More traffic will arise from within devices, which will make it harder to attribute traffic and determine buyer journey stage. Brands will need to work vigorously to tie site activity to users across all channels. Metrics will also change meaning, with “dwell time” becoming harder to measure.
4. Lead Generation Must Proceed Seamlessly in Voice
Lead generation will still be the foremost goal in the voice-first future. Short transactions that move users toward their immediate goals will become much more important than the long-form landing pages of today. Traditional “storytelling” techniques in sales and marketing will take a backseat to relevance, usefulness, and immediacy.
Tomorrow’s most successful enterprises will be those who prepare for the voice revolution today. For expert help getting your business ready for voice integration, contact us.
August 20, 2019The Power of Transmedia Storytelling
Today’s consumers make purchasing decisions based on their interactions with brands over time. To build meaningful customer relationships, you need to deliver valuable content via multiple touchpoints and in ways that encourage the audience to assume an active role in the interactions.
Transmedia storytelling is a technique that will help you cut through the clutter and get noticed in the competitive fitness industry. Here’s what you need to know:
What’s Transmedia Storytelling?
Also known as transmedia narrative or multiplatform storytelling, transmedia storytelling is the technique of delivering a single story experience using multiple platforms and formats with digital technologies. Content can be distributed via blog posts, videos, ebooks, social media posts, movies, mobile apps, and more. The content pieces are unified by a common thread, through which the consumers play an active role in shaping their experience.
While the content is constructed around a single theme, the pieces on each medium and platform are unique. Users have to piece them together to complete the story and in the process, creating an engaging brand experience that transcends the individual content pieces.
The Power of Transmedia Storytelling In Fitness Marketing
Relationships are the keys to increasing sales and retaining customers in the fitness industry. Transmedia storytelling is uniquely suitable for building trust and improving engagement with the audience:
- Great stories are authentic. They evoke emotions and humanize your brand, making it relatable to consumers.
- You can capture potential customers using the media and platforms of their choice to increase visibility and gain exposure to new market segments.
- People like to share good stories and a transmedia storytelling strategy can help you create highly sharable pieces to increase brand awareness and engagement.
- Transmedia storytelling allows you to share your brand story, philosophy, brand personality, and unique selling points consistently without hitting your audience over the head.
- The technique uses various formats, including visual content such as videos and images, which are highly effective for many social media platforms.
- The storytelling experience can be extended to one-to-one interactions, such as sales and customer service, to drive conversion and improve customer retention.
For more information concerning transmedia storytelling, contact soOlis here.
August 8, 2019Benefits of a Comprehensive Content Marketing Strategy
You have probably noticed that many of your competitors are publishing blog articles, sharing photos, and/or posting videos to promote their fitness business. While you don’t want to fall behind, you may also wonder if content marketing is indeed worth the investment.
After all, generating and promoting content does require some time and effort and you want to make sure it’s paying off. The key to maximizing ROI in content marketing is to make sure that you aren’t just throwing spaghetti on the wall — here’s why you need a comprehensive content marketing strategy designed specifically for your fitness business and target market:
Improve SEO And Drive High-Quality Traffic To Your Website
80% of consumers use search engines to find local businesses while local searches lead to purchases 28% of the time. Meanwhile, 92% of searchers only click through to websites listed on the first page of Google. In order to drive more high-quality prospects to your website, it needs to rank high in relevant local search results.
Regularly publishing high-quality content signals relevance to search engines and helps them better index your website so you can improve SEO and get found by more potential clients.
Establish Credibility And Build Relationships
Consumers make purchasing decisions based on trust and relationships so it’s important that your prospects consider you as an expert and resonate with your unique approach and personality.
Publishing relevant and helpful information can position you as an authority in your area of expertise. Meanwhile, promoting the content via email and social media can help you stay top of mind, engage your audience, and increase the “like, know, and trust” factor to build relationships with your prospects so they’re more likely to become clients.
Increase Your Fitness Internet Marketing ROI
Content marketing is very scalable and you can start with a small budget to gain momentum. Instead of having to pay for online or print ads, you just have to invest a few hours each week to create and promote high-quality content. In addition, organic searches tend to be more cost-effective in the long run compared to paid ads because you don’t have to keep paying to have your content to show up on search results.
While it may take some time and effort to gain traction, keep in mind that all the content pieces you create and publish will live online forever so they’ll keep driving traffic and help engage your audience long after it’s posted. To reap such long-term benefits and make sure you’re spending your time and resources most cost-effectively, you need a comprehensive strategy to guide your effort so you can maximize ROI.
July 10, 2019Why Your Business Needs To Incorporate AI Voice Now
AI voice assistants (e.g., Amazon’s Alexa, Google Assistant, Apple’s Siri) are increasingly popular among consumers. In fact, there are over 1 billion devices today that provide voice assistant access and 61.5% of smartphone owners use voice assistants on a monthly basis.
The trend is undeniable — AI voice for business is here to stay. The wide adoption will impact how businesses interact with and provide services to their customers.
The Benefits Of Using AI Voice Assistants For Your Business
AI voice assistants interpret verbal instructions from users and perform tasks such as voice search, scheduling, shopping, and more. The technology is changing how consumers use the Internet and interact with businesses digitally.
Increasingly, consumers want the convenience of interacting with a business whenever and wherever they want. By providing the ability to perform tasks, such as scheduling an appointment with voice assistant via smartphones, you can reduce friction in the purchasing process and deliver timely customer services to drive more sales.
AI voice assistants can also automate customer interactions such as setting up appointments, providing answers to frequently asked questions, or delivering customized content, so you can offer responsive customer service without increasing costs.
AI voice for business has many applications, such as:
- Integration with your website so visitors can make purchases or perform searches on products and services using voice-activated technologies.
- Integration with a scheduling system so customers can book an appointment without interacting with a screen.
- Integration with your CRM system to deliver relevant and timely information and offers based on each customer’s real-time interaction with your business.
Consumers enjoy the convenience of AI voice technology, which represents a new way through which businesses can engage with and support customers. It enables you to deliver seamless services that will improve customer acquisition and retention by making it easy to make a purchase or schedule an appointment.
The popularity of AI voice technologies is increasing rapidly:
- 76.5 million people in the US will own a smart speaker by 2020.
- The availability of digital assistants on smartphones will reach 90% by 2023.
- Voice commerce is expected to grow sixfold compared to other channels.
In order to stay relevant in the marketplace, businesses need to leverage AI voice technologies in their customer touch points. With the fast-evolving customer expectations and rapid adoption of the technology, you can’t afford to wait to implement AI voice in your business.
Contact soOlis to find out how to impliment voice activation in your business.
June 17, 20193 Reasons to Stop Listening to Your Customers
You’ve no doubt heard the ever-popular service phrase of “the customer is always right”. But is it really true?
We’ve put together three reasons you shouldn’t listen to your customer and what you should do instead.
1. You Are the Expert
The digital age we live in allows anyone to write whatever they want and share it on the internet for millions to see. In the fitness industry, many people feel a quick Google search will make them a master nutritionist or a professional personal trainer based on a single blog post they read. This can lead them to disagree or even berate those who have the proper education and training in this field.
While you should always take time to hear what your customers have to say, it’s vital you remember that you are the expert. Take the time to teach them the proper information and gently advise them of incorrect data they may have read in the past.
2. Customers Don’t Always Know What They Want
The great automobile innovator Henry Ford has been attributed with once saying, “If I had asked people what they wanted, they would have said faster horses.”
While faster horses may have been a possibility through new training methods, changes in their diet, and other adjustments, Ford chose to focus on developing an entirely new product instead. Read between the lines of customer feedback to determine the true source of the issue, how you can solve it, and how it will affect your customer’s buying journey.
3. People Share Opinions with Heightened Emotions
Though this is not always the case, many clients and customers tend to share feedback at points where they are either overly happy or greatly displeased with a product or service. These mindsets tend to lead reviews toward emotional responses that focus too much on personal problems and not on their overall experience.
To avoid this, a good practice is to get customer feedback immediately after their initial purchase, again after a set period of time during their use, and once after they have stopped using the product or service. You’ll be able to identify the varying factors at each stage of the process and make necessary changes to accommodate them.
Focus on Educating Your Customers
Regardless of everything said above, you should always give your customers the chance to provide feedback, whether negative or positive. Take everything they say into consideration, but remember that you are the one with the final say in your business.
Take the time to share your knowledge with them by using storytelling and other marketing practices. As you do this, you’ll find greater success and lead more people through their fitness journey.
Be sure to check out the soOlis blog for more ways you can benefit your fitness business.
May 15, 20194 Steps to a Good Fitness Storytelling Campaign
Recently we shared a list of benefits to using storytelling in your fitness marketing tactics. But before you can reap the rewards, you’ll have to put in the work.
Get started with these four steps to storytelling for gyms to promote your brand, build customer engagement, and gain a loyal following.
1. Set the Goal
Before you do anything else for your storytelling campaign, you need to determine the intent behind your efforts. Is the goal to get people into your gym for a tour? Do you want to add people to your email subscriber list?
Whatever it is, make sure your story emphasizes fitness marketing and has a clearly defined objective. Without that, you might as well be reading a children’s book to your customers. It simply won’t produce results.
2. Choose Your Target Audience
People across the world are trying to achieve a wide variety of fitness levels. Some want to lose weight and shed body fat, while others may want to gain mass and pack on some muscle. It would be extremely difficult to tell one story that would be of interest to both of these customer types at the same time.
Storytelling for gyms should have one focused persona you are trying to reach with your message.
3. Create & Share the Story
Once you know what you’re trying to accomplish and who the story is for, it’s time to compile all the necessary information. Find key details and statistics that will grab the attention of your viewers to provide value in your fitness marketing strategy.
And when you have all the data you need, generate written or video content to share it on your website, blog, and social media platforms.
4. Evaluate & Start Again
Whether you’re telling the story of your gym or other fitness-related material, most aspects of marketing require what is called A/B Testing. It is the process of producing multiple pieces of content that surround the same topic and determining what gets the most engagement from your subscribers, readers, or followers.
As you evaluate your findings of which one is the most successful, you can use those results as part of your plans for the next storytelling campaign.
Ready to Tell the World Your Story?
Fitness marketing can be a difficult venture due to how flooded the industry can feel at times. The use of quality storytelling for gyms can make a huge difference in customer engagement and getting people through your doors.
If you’d like help with your online marketing endeavors, get in touch with the SoOlis team today. We use powerful tools that generate real results!
As children, we grew up with parents, teachers, and other adults reading stories to us. Many adults today have dear memories of their loved ones sharing the moments with them when they were younger. When it comes to building a business in any industry, storytelling follows the same pattern of attracting the attention of customers and helping them remember your brand.
Let’s take a look at four benefits of storytelling in fitness marketing to set you on the right path as you continually strive to improve your advertising efforts.
1. Give Life to Your Brand
In the past, a brand was little more than the logo that represented your company. Whether it was seen on the website or at your retail location, it was basically the only factor that allowed customers to recognize a business. But as time moves on, branding has transformed into every aspect of the logo, website, content, storytelling, and other front-facing parts of a corporation.
When marketing for gyms, the benefits of storytelling can be seen across each platform as your brand expands beyond the basic logo and name of your gym.
2. Invoke the Reader’s Emotions
A world-famous quote by Maya Angelou says “that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This mindset works in every aspect of life, from personal relationships to business connections. Telling stories through your marketing efforts makes the content relatable, understandable, and entertaining.
People who read or watch it will be much more likely to remember your fitness center if you bring the viewers’ positive emotions into the mix.
3. Build a Relationship With Your Customers
More than ever before, customers want to feel like they are more than just a number on a page or a name on a client list. As you take them through the customer journey, consumers need a feeling of importance as though they are part of the family and storytelling can reach them on a personal level to give them that impression.
The benefits of storytelling for fitness marketing will lead those who see your content to become more loyal to your brand and remain a customer for life.
4. Makes Your Content Memorable
Reverting back to Maya Angelou’s great saying above, as you develop your fitness marketing plans, ensure the message is one they will remember. That way, even if they decide not to become a member right away, your content will stick out in their mind whenever they are ready.
Whether you are promoting written content or focusing on using powerful videos when marketing for gyms, ensure it has memorable dialogue, images, and statistics.
Let Us Help Share Your Story!
If you are struggling with incorporating storytelling into the marketing for your gym or fitness center, we would love to help! Our team understands the importance of high-quality content and the benefits of storytelling in this competitive industry.
Get in touch with soOlis today at tel: 877-789-8773 or fill out our contact form to receive additional information!
April 14, 2019Understanding the Buyer’s Journey – A.I. vs Personal Touch
Over the years, Hollywood has used robots and different forms of artificial intelligence for entertainment purposes in movies and television shows. It seems that most of these cinematic representations portray these concepts as something to be feared, as seen in popular flicks like Terminator and I, Robot.
But the reality is that the artificial intelligence available in the real world today has many beneficial uses, especially when it comes to business.
In the fitness industry, the personal touch of face-to-face customer service will never be fully replaced by things like A.I. Voice. But there are plenty of great ways to incorporate this innovative service into the buyer’s journey for your gym or fitness center.
To ensure we can highlight the key uses, let’s take a quick look at tasks that should be done by an individual and things an AI voiceover system can take care of for you.
Tasks for the Humans
As long as there are people who are interested in their health and staying fit, there will always be individuals who need help learning their way around a gym. Customer service representatives and personal trainers should be available for fitness equipment instruction.
When a person walks into a fitness center, their journey as a buyer likely started well before they stepped through the door. But this is a crucial point in the process to show what is available to them if they decide to join the club.
When showing the visitor around the gym, the representative will be able to point out the fitness equipment and teach the guest how to use pieces they’ve never tried before. The rep will have the chance to explain the different benefits of a treadmill compared to a stationary bike and even let the visitor try it out.
As long as the gym consultant has a good attitude and answers their questions, the guest will enjoy the social aspect and feel right at home in the fitness center.
Tasks for AI Voice
Although the personal touch is always enjoyed by both prospects and current gym members, the use of AI Voice has transformed into a powerful tool for a number of business-related functions. A few examples of things people should be able to accomplish using AI Voice:
- Location hours of operations
- Scheduling appointments/tours
- Booking fitness classes/ persoanl training
- Scheduling service calls
- Finding out which instructor is teaching a specific classes
- What time a specific class is
Just handling the above actions can save your fitness company a great deal of time, and money.
Ready to Add AI Voice?
If you’re looking for ways to provide a better user experience for your clients and prospects, AI Voice is the answer. soOlis recently launched this innovative software, leaving your competitors in the dust. Artificial intelligence is no longer the future; it is the here and now.
Get in touch with us today to set up your free AI Voice consultation!
March 31, 2019soOlis’ AI Voice Brings a Voice to Your Fitness Business
April 1, 2019 – soOils is proud to present AI Voice, a new marketing and member experience tool for gyms. soOils AI (artificial intelligence) Voice fully integrates with Alexa, Google, Cortana, and many other voice recognition applications. The soOils AI Voice service allows gyms to increase leads, members experiences in respect to member questions inside and outside of the gyms and differentiate themselves from their competition.
soOils AI Voice saves customers time and money as well. People are overwhelming becoming more comfortable talking to their devices by voice. Tim Sebold, the Chief Innovator of soOils, commented that, “soOlis believes from the data available, that voice is the future of internet communication. Projections have over 50% of the searches being done by voice devices next year.”
The PWC Consumer Intelligence series found that 57 percent of smartphone users already used voice commands. Voice searching is faster, there is no typing involved and people can ask direct questions and get the answers they are looking for without having to click through web pages to reach a class schedule or request a guest pass. The gym managers and owners like it because it enables them to focus human efforts on the most critical aspect of gym operations.
soOils AI Voice can also be used to schedule gym tours, personal training sessions, group fitness classes and much more. The AI Voice products are fully customizable for each fitness center setting so that customer data is used to its fullest potential. This way soOils AI Voice can create a personalized experience for each user in each gym setting.
soOils has been working with fitness centers for over 50 years, helping gyms increase revenue by utilizing different digital marketing tools, as well as providing valuable fitness equipment information for the home and commercial markets. The AI Voice launch puts soOils eons ahead of their competitors. Be one of the first gyms to adopt to this new technology.