Chatbots in Business
Understanding Chatbots and AI
Chatbots are an application of Artificial Intelligence (AI) for functions traditionally requiring human activity. Basically, a chatbot pops up on a website like an Instant Messaging window, and could even have the “avatar” or “profile picture” of a real person, depending on how the business configures the bot. This chatbot handles clientele queries so people don’t have to, and in a way that seems organic.
The effectiveness of AI has progressed exponentially as technology has. It can be expected this trend will continue. One way this continuous innovation directly affects businesses in the form of AI chatbots. These cut time in customer query resolutions, reducing physical personnel needs for your business.
It’s expected by 2020’s end, 1 out of 4 digital customer service activities will be the responsibility of chatbots. It’s expected within five years of that, the market for this particular AI will be worth one and a quarter billion dollars. What AI chatbots are, and what they do, is something your business should take into consideration. In this writing, we’ll briefly examine them in more detail.
Chatbot Applications
Businesses choose chatbots for a few reasons, including:
- Facilitation Of Better Social Experiences
- General Entertainment Value
- Exploration And Curiosity
- Productivity Enhancement
In terms of social experiences, chatbots drive conversations and allow people to ask any question free of human judgment. In terms of general entertainment, it’s hard not to crack a smile at what an AI algorithm thinks you intend with a question; plenty of people kill time this way, and you can even design chatbots expressly for this purpose.
Similarly, since AI “personalities” are a relatively recent innovation, people are curious to test chatbot abilities. Lastly, chatbots can provide people immediate assistance on a website as necessary.
Ways Chatbots Help Your Business
Several key positive outcomes of chatbot applications that are already known include:
- Personal Assistance
- Continuous Availability
- Reducing Operational Expenses
- Exposition Of New Business Features
- Promoting Greater Customer Satisfaction
- Expanded Opportunities For Effective Marketing
Customers want to talk to somebody whenever they have a need, not during regular business hours. Chatbots make this possible, and in a way that’s more cost-effective than options like live-chat. They’re available around the clock. This can be additionally convenient in terms of personal assistance–you can send search queries to bots, rather than a secretary or intern. Accordingly, you conserve personnel resources.
Chatbots are also excellent at helping provide exposition into new features of your business with a friendly tone, and a comprehensive nature exactly matching your requirements for showcasing products. This is, again, direct and immediate, facilitating greater satisfaction among clientele.
Finally, they can be used to send clients matching a specific criteria varying offers. Customer Relationship Management (CRM) software utilizes chatbots directly and indirectly: directly when clients interact with them, and indirectly when clients match criteria for later messaging along CRM profile protocols.
Designing Your Own Chatbots
There’s a four-fold strategy to pursue in designing your own chatbots:
- Goal Definition
- Channel Specification
- Methodology Of Approach
- Customization Of Final Products And Their Launch
You need to know what you want out of chatbots; consultation helps you define goals. You need to know where you’ll use them, the way you’ll implement them, customized components of their launch, and how best to launch them. These things are reasonably straightforward, and certain best practices are already becoming common.
What To Take Away
Chatbots are here to stay. They’re growing in popularity, they make things better for customers, save money, and you can configure them to directly enable the your business needs. As a cherry on top, they’re perfect for marketing. You may want to look into them if you haven’t.
For more information on chatbots or to request information about having a chatbot created for your business, contact soOlis at 877-789-8773 or soOlis.com.
