Unfortunately, the majority of business owners don’t know where to start after re-opening, considering there is no good flow of customers to their shops or offices. Thanks to the advent of modern technological tools, businesses will revive and thrive. This paper provides insights into technology tools that will assist in the re-opening of your business.

1. Online Marketing Tools

Currently, almost half of the population on earth has access to the internet, and the numbers are increasing every day. This increasing connectivity has led to a shift in the way entrepreneurs think, conduct, and market their businesses.

Business owners will have to leverage internet coverage and online marketing tools to market their business online. Online marketing will enable companies to attract new customers quickly and make sales at low costs. It will also increase the coverage of the market, reduce the time it takes to reach customers, and provide customizable market segments through targeted advertising.

There are many forms of online marketing and come as either free/organic or paid. They include but not limited to;

1. Professional Website

Your customers’ first impression is determined by how they view your website. The site should not only be professional but also give details about your business, goals, mission statement, and overall purpose. The site should be mobile-friendly to allow your clients and potential customers to access your website using their smartphone.

An e-commerce website is ideal to use, but some businesses find it challenging to manage. Luckily, there exist numerous e-commerce gurus who will manage the site for you and ensure you enjoy optimal results.

2. Search Engine Optimization (SEO)

It is the core of online marketing and entails your business website ranking on top of a search engine’s result page. Currently, Google has over 200 factors in its algorithms that it considers to rank a website. To succeed in ranking your page at the top, you need to implement the right SEO tactics. For example;

• Increase your page load speed. Search engines penalize a page with low load speed both on desktop and mobile devices. You can analyze the load speed of your website using tools such as Google’s Page Speed Insight.

To improve your pages’ load speed, use web-optimized images, and avoid ineffective CSS configuration and unnecessary page redirects.

• Fine-tune your website by utilizing Google’s Webmaster Tools. You can discover duplicate Meta tags and titles by improving your HTML.
• Ensure your SEO strategies concur with what Google wants by going through Google’s Webmaster Guidelines.
• Ensure that the content you create is always top-notch, relevant, engaging, and insightful. Make sure your website has enough backlinks.

Partner with a reliable website developer who will customize and optimize your website to increase business revenue and reduce operational costs

3. Search Engine Marketing (SEM)

It is a paid online marketing method where the display of paid ads happens on the search engine’s result page. You can use Google’s AdWords to advertise your business. Through SEM, word spreading becomes fast and effective. If you have the money to spend on paid networks, it’s worth investing. But you should consider the keywords to use. Using competitive keywords will cost you more.

4. Social Media Marketing

It is the hottest way to market your business online because almost everyone logs in to some or all their social media accounts like Instagram and Facebook every day. According to Pew Research Center, a majority of people with social media accounts check them at least once daily. So, how do you get customers and make sales through social media?

1. Through Followers

If you get many followers on social media platforms, building a multi-million dollar business becomes easier. It’s not easy to attain such recognition on social media, but the following tactics will help;

• Establish your brand and offer value, not quantity. People appreciate the valuable information, products, and services
• Communicate and engage with people regularly on your social media platforms. Answer their questions and offer advice and suggestions.
• Ask for referrals and ratings from members. When vouched by authentic top players in the industry, many people will develop trust and do business with you.
• Conduct promotions or contests. People love good deals.
• Connect with various groups that can help you reach out to your targeted audience.
• Do not imitate anyone. People are perfect in recognizing when someone is not real. Always be yourself

2. Through paid Ads

Most social media platforms, such as Facebook and Instagram, offer paid Ads. Such ads avail huge and custom audiences with exceptional targeting capabilities. Social media ads are economical and enable you to reach your target audience easily. Using a lead funnel, you can turn part of the audience to a paying customer.

3. Using Social media Influencers

Engaging social media influencers to market your business is a perfect tool to use in re-opening your business. Such influencers must have the right audience you are targeting as followers. You can engage social media influencers in your niche with either a moderate or large number of followers. Some charge a lot of money, meaning you need to consider your budget before hiring one. Remember also it can result in instant business and attention.

If you need help in utilizing your medial social tool, contact an expert for help.

5. Pay-Per-Click (PPC) Ads

It’s an advertising method done on search engines such as Google or Bing. As its name denotes, when there’s a click on your ad, you pay. They are also available on social media platforms. To optimize the benefits of PPC, you should determine your conversion rates using tracking pixels. As a result, you can define your target group to develop ways to lure them back.

6. Email Marketing

Email marketing is ideal to use when re-opening your business because it’s a renowned money generator. You can create lead magnets, sales funnels, and webinars or squeeze pages for your email subscribers. Using an email list, you can engage your existing and potential clients to subscribe to your services or buy your products. Also, through emails, you can develop close personal relationships with your subscribers.

A professional email marketer will go a step further in ensuring you enjoy positive results and attain actual leads. The marketer will offer email marketing solutions like creating email alerts, marketing campaigns, customer appreciation programs, newsletters, and drip campaigns.

7. Blogging

Blogging is free and ranks high on the list of the best online marketing tools available today. You can blog about your services or products, upload videos, infographics, and DIY guidelines. Though it’s easy to start a blog, it takes time to build a big audience, and only happens when you create quality and engaging content. You can back your blog with backlinks, guest posting, or integrate the blog on your website.

8. Video Marketing

It entails the use of videos to market your business online. Fortunately, there exist numerous viable platforms to post your videos for viewing. YouTube is a perfect example. Like blogging, you have to offer value in your videos to capture your audience’s attention and convince them to take action; buy your products or services.

2. Chatbots and Voice automation

Chatbots are online software applications that conduct online chat conversations. Chatbots aim to create instant contact with people who are online. As a result, they help businesses develop better relations with their clients since they are available 24/7.

With developing artificial intelligence, businesses will enjoy more humanistic communications and conversations. soOlis.com chatbot will help in re-opening your business in the following ways;

• Savings: The automated AI robot will help save you time by answering questions from your prospective clients, and providing them with membership link and real-time data
• Social Responsiveness: By responding to problems on time on social media platforms, chatbots and A.I will enhance your social media experience
• Auto Responsiveness: Your customers will receive instant replies from the modern chatbots. As a result, your customers will enjoy a better user experience
• Convenience: Chatbots will allow your customers to multitask while waiting, and don’t take much time to respond. As a result, your customers enjoy convenience.
• Top-notch Service: If you use SoOlis Chatbot on your website, you will raise the standard of your business. You will connect easily with people or clients who shop online.

Voice Automation

Research indicates that many people are using voice search to research for products. A good portion of the searches is done without a display. This trend means that your website should be optimized for voice searches and integrated with speech recognition software.

You can also use Voice-based marketing automation to manage, measure, and automate phone conversations using integrated analytical tools. To have the best Chabot and Voice automation connected to your business, contact a professional at soolis.com.

Conclusion

Re-opening a business entails a lot, but the technology tools discussed above will make it easier and faster to reach potential customers and turn them into paying clients. If you need help with your website, chatbots, social media, or equipment information, contact us. Our professional team will attend to all your needs.

Now, more than ever, businesses are turning to AI and chatbots to keep communications with the rest of the world open.

Filling the Gap

Chatbots are helping fill the gap left by human operators currently restrained by the ongoing COVID-19 pandemic. This helps businesses stay relevant and respond to the uptick in queries. Businesses that have already deployed chatbots are reaping benefits such as:

· Quick response

Chatbots, unlike human operators, are not restricted by time. They are never tied down by other tasks. They can also serve thousands of people simultaneously. To this end, responses to queries are almost immediate.

People hate waiting on the line, so the quick response improves the customer’s user experience. It can also help nurture a long-term relationship with customers as they will feel more valued and appreciated.

· No hold time

Holding is just as frustrating as waiting. It is, however, inevitable when using human operators. Oftentimes the operators have to consult their colleagues or run searches to answer customers’ queries satisfactorily. Some operators also do it just to get the customers to hang up.

Chatbots don’t ask callers to wait or hold. They are advanced algorithms programmed to answer customers’ questions. Answers come quickly to them, so callers don’t have to wait. They also don’t mind working with annoying customers so that no one will be ignored or cut off.

· No human interaction

People apparently prefer having their queries handled by chatbots instead of human operators. A study published by Zdnet found more than half of respondents prefer chatbots to human operators. 69% of the respondents also acknowledge the quick response time afforded by chatbots.

People prefer dealing with chatbots because they are quick and straight-to-the-point. Human operators, as mentioned, can be rude to customers and don’t always go all the way when answering queries.

Benefits Beyond the Pandemic

More businesses were switching to chatbots and AI even before the COVID-19 pandemic. This trend is expected to continue well after the pandemic is over, and the benefits will be bigger and better.

Developers of chatbots are using Artificial Intelligence technology to try to make these bots more human-like. The goal is to make them so efficient that callers think they are talking to real human operators.

Chatbots currently have limited capabilities. Most only answer commonly asked questions, but some are sophisticated enough to understand unique queries and come up with relevant answers, albeit the answers sometimes seem inappropriate or bizarre. Some chatbots are also sophisticated enough to answer voice calls and mimic speech.

Chatbots are also getting integrated into CRMs. This gives them better access to data that helps them respond to queries. Their scope of utility is expanding beyond the basic FAQs to being able to answer individual, unique queries using data analysis.

As such, besides the benefits discussed earlier, chatbots will have long-term benefits such as:

· Saving money

Businesses will not need call center services or in-call customer support departments once chatbots become sophisticated and widespread enough. This will save them lots of money since chatbots are basically free and can handle thousands of queries simultaneously.

· Improving brand-customer interaction

Most brands don’t interact with their customers as much as they should. They do not have enough time or resources to communicate with as many of their customers as necessary. This, however, will change in the future as chatbots will be capable of holding direct conversations about virtually anything regarding the business with as many people as necessary.

Conclusion

Chatbots will help you keep in touch with your customers despite the lockdown imposed by the COVID-19 pandemic. They may also be instrumental in the future growth of your business as they become more sophisticated.

Any business, including yours, can and should use chatbots. Eligible industries include medicine, fitness, real estate, manufacturing, and more!

For more information about chatbots contact soolis at soolisai.com

Many cowboys swear by their horses, but more successful ranches have made the ATV switch. Some agricultural groups use both. As a business, you’d do well to consider the advantages of chatbots over traditional website funnels. Website monetization manages to “rope in” up to 3% of traffic, while the other 97% of visitors won’t buy a thing. Meanwhile, conversational marketing cuts wasted efforts in this regard substantially, initiating at least three times the conversion rate seen through older methods. It’s the difference between a horse and an ATV–or a horse and buggy and an automobile.

With chatbots, your website can automatically and immediately “talk back” to curious clientele through services like Facebook Messenger. This chatbot “conversation” can be dynamic and personalized; designed to specifically represent the interests of all involved. Following we’ll briefly cover a few introductory items pertaining to how chatbot innovations outshine older website marketing strategies so you can figure out how best to incorporate them:

• Personalization
• TOFU Expansion
• Content Marketing Via Messenger
• Bots For Customer Journey Facilitation
• Lead Generation Bots That Enable Sales
• Key Advantages Of Messenger Marketing
• Implementating FB Messenger Marketing On Your Site

Personalization
Chatbots have high levels of personalization potential that can be used to directly meet clientele needs as pertain to your specific business. Figure out where clientele belong, then personalize based on this content using messages that follow a gameplan–your website can’t do that.

There’s a six-step process you can alter to fit your needs, it’s generally going to look like this: the first message is high-value content, the second has more “fun” content, you suggest a soft-sell with the third, send some more “fun” content on the fourth, trickle out high-value content with the fifth chatbot message, and selll on the sixth. Mix and match to fit your needs; consultation helps you maximize.

TOFU Expansion
Top Of Funnel marketing strategies are abreviated “TOFU”. The wider the mouth of your “funnel”, the more potential clientele you can encourage toward conversion at its bottom. Driving traffic to chatbots produces a wider funnel than traditional website marketing. Clientele can be sent to different segments of a given chatbot’s programming as well, helping the bot most appropriately respond to what clients are searching for.

Pop-up “messeges” on your website do this well, facilitating more effective clientele “opt-ins” than emails are known to produce. Users can engage by just clicking the pop-up message window, and entering their info. So substitute out email pop-ups for chatbot messenger pop-ups which additionally capture clientele email–you’re “doubling down”.

All you’ve got to do is install a widget on your homepage. The pop-up will have some customized messages that are variations on”How can I assist you?”, followed by appropriate calls-to-action. You can alter such messages as it suits you.

Content Marketing Via Messenger
You can use exchanges between clientele and chatbots to suggest relevant content based on client queries. Chatbot content should be calibrated for classic buyer’s journey stages: awareness, consideration, evaluation, decision-making, and purchasing. Chatbots can automatically guide clientele through these stages as they gather information and deliver answers to relevant queries, helping customers decide.

Bots For Customer Journey Facilitation
Dovetailing from content marketing, bots calibrated to pull clients further down the sales funnel are infinitely more effective than “static” websites, and save your marketing division a lot of work, further helping you consolidate and maintain sales resources.

Lead Generation Bots That Enable Sales
In terms of lead generation, several best practices suggest themselves. Bots should be calibrated based on factors like where users are coming from, existing onboarding procedures, email capture via chatbot messaging, gift-giving in terms of coupons, or discounted services through chatbots.

Additionally, gamifying clientele preferences by allowing them to rate things or demonstrate what they prefer, defining discounts in exact dollar amounts rather than percentage reductions, soft-pressure messages like those telling visitors certain inventory is running out, and leaning into clientele patterns additionally produce effective lead generation through chatbots.

Key Advantages Of Messenger Marketing
Effective messenger marketing facilitates key advantages. Do it right, and expect the following:

• Expanded Email Open-Rates – More Than Double That Of Email
• More Reliable Clickthrough Rates; Up To 60% Better Than Email
• Increased User Data Collection Automatically; Including Insight And Data
• Exceptional Reduction In Marketing Costs Per Lead–Up To 477% Reduction
• Natural Opportunities For Content Marketing Specifically Matching What Clients Want
• Increased Levels Of Signups Without Clients Being Pressured In An Uncomfortable Way
• Exact Personalization Precisely Matching Business Needs And Desires Of Your Clientele
• Moare Automation Than Is Available Through Traditional Personal And Website Marketing
• More Effective “Micro-Targeting” Incorporating Exact Data As Recouped By The Chatbot Messenger
• Expanded User Base: Clientele Already Use Options like Facebook Messenger; You’re Just “Leaning In”

Marketing cost reduction alone strongly specifies incorporation of chatbot technology in addition to existing website techniques. You’ll likely end up phasing out website lead generation tactics entirely, as they’re roundly outshone through chatbots; but every business is different, and consultation is always wise.

Implementating FB Messenger Marketing On Your Site
Proper implementation includes determining who clientele are, asking the right questions to classify them through chatbots, designing content for classifications to meet clients where they are in the buyer’s journey, matching content to clientele, and using this information to relay clientele to salespeople who “close the deal”. All these things provide clear advantage to websites which don’t have such marketing options available.

A More Successful Sales Process
Chatbots help personalize outreach, expand sales funnels, disseminate appropriate content, facilitate a more streamlined sales journey, generate more leads, reduce overall expenses through key advantages, and maximize your site’s sales generation potential thorugh their implementation. This is a broad overview presented in brief, but there’s much more to recommend chatbots. For competitive viability, trade in that old website horse-and-buggy for a souped up chatbox autombile.

For more information on chatbots, contact soOlis or click out chat bot.

The effectiveness of AI has progressed exponentially as technology has. It can be expected this trend will continue. One way this continuous innovation directly affects businesses in the form of AI chatbots. These cut time in customer query resolutions, reducing physical personnel needs for your business.

It’s expected by 2020’s end, 1 out of 4 digital customer service activities will be the responsibility of chatbots. It’s expected within five years of that, the market for this particular AI will be worth one and a quarter billion dollars. What AI chatbots are, and what they do, is something your business should take into consideration. In this writing, we’ll briefly examine them in more detail.

Chatbot Applications
Businesses choose chatbots for a few reasons, including:

• Facilitation Of Better Social Experiences
• General Entertainment Value
• Exploration And Curiosity
• Productivity Enhancement

In terms of social experiences, chatbots drive conversations and allow people to ask any question free of human judgment. In terms of general entertainment, it’s hard not to crack a smile at what an AI algorithm thinks you intend with a question; plenty of people kill time this way, and you can even design chatbots expressly for this purpose.

Similarly, since AI “personalities” are a relatively recent innovation, people are curious to test chatbot abilities. Lastly, chatbots can provide people immediate assistance on a website as necessary.

Ways Chatbots Help Your Business
Several key positive outcomes of chatbot applications that are already known include:

• Personal Assistance
• Continuous Availability
• Reducing Operational Expenses
• Exposition Of New Business Features
• Promoting Greater Customer Satisfaction
• Expanded Opportunities For Effective Marketing

Customers want to talk to somebody whenever they have a need, not during regular business hours. Chatbots make this possible, and in a way that’s more cost-effective than options like live-chat. They’re available around the clock. This can be additionally convenient in terms of personal assistance–you can send search queries to bots, rather than a secretary or intern. Accordingly, you conserve personnel resources.

Chatbots are also excellent at helping provide exposition into new features of your business with a friendly tone, and a comprehensive nature exactly matching your requirements for showcasing products. This is, again, direct and immediate, facilitating greater satisfaction among clientele.

Finally, they can be used to send clients matching a specific criteria varying offers. Customer Relationship Management (CRM) software utilizes chatbots directly and indirectly: directly when clients interact with them, and indirectly when clients match criteria for later messaging along CRM profile protocols.

Designing Your Own Chatbots
There’s a four-fold strategy to pursue in designing your own chatbots:

• Goal Definition
• Channel Specification
• Methodology Of Approach
• Customization Of Final Products And Their Launch

You need to know what you want out of chatbots; consultation helps you define goals. You need to know where you’ll use them, the way you’ll implement them, customized components of their launch, and how best to launch them. These things are reasonably straightforward, and certain best practices are already becoming common.

What To Take Away
Chatbots are here to stay. They’re growing in popularity, they make things better for customers, save money, and you can configure them to directly enable the your business needs. As a cherry on top, they’re perfect for marketing. You may want to look into them if you haven’t.

For more information on chatbots or to request information about having a chatbot created for your business, contact soOlis at 877-789-8773 or soOlis.com.

These companies design bespoke customer experiences based on the past actions and behaviors of a customer, or how they predict them to act in the future. These offers are consistent across all channels.

What Possibilities Does Technology Avail in Terms of Customer Experience?

AI offers a host of intelligent technologies that can help organizations design personalized customer experiences. This ranges from demand forecasting, optimizing inventories, detecting, and intervening in case of customer dissatisfaction. AI and upcoming technologies can continuously learn and improve, collecting and analyzing structured and unstructured data to formulate and hypotheses in search of new customer insights. These intelligent solutions provide;

1. End to End Visibility

AI links marketing and supply chain management to create an enterprise that is more responsive to customer demands. This helps organizations optimize available resources. Having an integrated enterprise provides end to end visibility, which helps companies create personalized customer experiences.

2. Intelligent Agents

Chatbots can comb through volumes of data, providing customers with rapid responses to a wide range of queries. Intelligent agents significantly reduce the amount of time that customers have to wait before they obtain the action or information that they need. This helps companies improve their efficiency in handling customer queries by reducing call center volumes. Many businesses have also come to the realization that most customers prefer, are more active and open with intelligent agents like chatbots as compared to humans.

3. Intelligent Solutions

AI and other intelligent solutions can be used to gather accurate data and all other information that can aid in the designing and execution of personalized customer experiences.

4. Prediction of Demand

There’s nothing that damages customer experience more than a stock out. Machine learning and AI can be used to analyze internal sales data and external market trends to provide accurate and timely sales forecasts.

5. Prediction of Customer Needs              

Both businesses and customers benefit when marketing campaigns are tailored to customer needs. AI and machine learning improve targeting, which makes brands more relevant. This improves customer experience as well as sales.

How Companies are Bridging the Gap Between Their Perceptions and What Customers Want

1. Better Information Management

Transforming rich data to useful information is critical for real-time marketing. Cognitive technologies can take raw data, transform it with powerful analytics, and then use these real-time insights to provide personalized offers.

2. Complete Customer Profiles

Creating complete customer profiles is a challenge for many businesses. How do you collect all this data across channels to create a holistic customer profile? Cognitive technologies are instrumental in the creation of personalized customer profiles.

3. Offline and Online Insights

How do you merge data from the web, social media, and traditional sources? In the past online and offline data was stored separately. AI and similar technologies easily tie up all this data to create bespoke customer experiences.

4. The Power of Analytics

Cognitive technologies are used in data mining, modelling, correlation, and forecasting. This provides businesses with powerful analytics to optimize customer experiences.

Since care is the new commerce, AI, and other intelligent technologies are not only instrumental in designing personalized customer experiences, but also eliminating organizational silos to optimize customer service.

In the coming years, it will be possible for users to make an ever-growing variety of requests from an ever-growing number of devices. Those devices, in turn, will collect a treasure trove of information about the users they serve and share those details with dozens of peer devices.

Over the last ten years, mobile displaced desktop as the platform of choice for accessing online content. About 81% of Americans own a smartphone. An increasing number of those are using the phone as their principal means of internet connectivity.

In 2020 and beyond, voice-enabled devices will drive a huge share of online engagement. This will include not only smartphones, but a variety of smart housewares integrated into the fabric of daily life. Each device opens the door to new marketing, advertising, and sales opportunities.

Businesses already have the technical resources they need to prepare for the voice-driven future. Unfortunately, most companies large and small have not yet started the process of adapting to it.

How Voice Integration Will Impact Website Views, Traffic, Lead Generation, and More

Voice integration will give enterprises unprecedented opportunities to reach their customers in new ways. However, it’ll also challenge assumptions about the best ways to connect and engage.

Marketing teams can no longer plan around the idea that users will read their content. Instead, website interactions will be mediated by a hands-off interface. Text will be interpreted through an additional layer of technology, read aloud by virtual assistants.

Here’s how businesses can expect the digital landscape to change:

1. New Content Must Be Optimized for Voice Platforms

What does it mean for content to be voice-optimized? For one thing, voice platforms focus on natural language queries without lots of formatting. They find and present content best when that content is concise and question-focused. Voice will also present a whole new set of search queries businesses need to build content for to ensure search visibility.

2. Advertising Must Add Voice Into the Mix

This one’s easier said than done: Thus far, voice platforms have struggled to implement onboard advertising solutions in the vein of Google Ads. However, that day is sure to come, and brands should have a team waiting in the wings to adapt their ad copy. Pay-per-click strategy will also need to adjust to fold voice into budgeting and analytics.

3. Analytics Must Evolve for New Forms of Content Consumption

The rules are about to change when it comes to measuring site success. More traffic will arise from within devices, which will make it harder to attribute traffic and determine buyer journey stage. Brands will need to work vigorously to tie site activity to users across all channels. Metrics will also change meaning, with “dwell time” becoming harder to measure.

4. Lead Generation Must Proceed Seamlessly in Voice

Lead generation will still be the foremost goal in the voice-first future. Short transactions that move users toward their immediate goals will become much more important than the long-form landing pages of today. Traditional “storytelling” techniques in sales and marketing will take a backseat to relevance, usefulness, and immediacy.

Tomorrow’s most successful enterprises will be those who prepare for the voice revolution today. For expert help getting your business ready for voice integration, contact us.

After all, generating and promoting content does require some time and effort and you want to make sure it’s paying off. The key to maximizing ROI in content marketing is to make sure that you aren’t just throwing spaghetti on the wall — here’s why you need a comprehensive content marketing strategy designed specifically for your fitness business and target market:

Improve SEO And Drive High-Quality Traffic To Your Website

80% of consumers use search engines to find local businesses while local searches lead to purchases 28% of the time. Meanwhile, 92% of searchers only click through to websites listed on the first page of Google. In order to drive more high-quality prospects to your website, it needs to rank high in relevant local search results.

Regularly publishing high-quality content signals relevance to search engines and helps them better index your website so you can improve SEO and get found by more potential clients.

Establish Credibility And Build Relationships

Consumers make purchasing decisions based on trust and relationships so it’s important that your prospects consider you as an expert and resonate with your unique approach and personality.

Publishing relevant and helpful information can position you as an authority in your area of expertise. Meanwhile, promoting the content via email and social media can help you stay top of mind, engage your audience, and increase the “like, know, and trust” factor to build relationships with your prospects so they’re more likely to become clients.

Increase Your Fitness Internet Marketing ROI

Content marketing is very scalable and you can start with a small budget to gain momentum. Instead of having to pay for online or print ads, you just have to invest a few hours each week to create and promote high-quality content. In addition, organic searches tend to be more cost-effective in the long run compared to paid ads because you don’t have to keep paying to have your content to show up on search results.

While it may take some time and effort to gain traction, keep in mind that all the content pieces you create and publish will live online forever so they’ll keep driving traffic and help engage your audience long after it’s posted. To reap such long-term benefits and make sure you’re spending your time and resources most cost-effectively, you need a comprehensive strategy to guide your effort so you can maximize ROI.

Meanwhile, 72% of smart speaker users say the devices are part of their daily routines and more than 70% of consumers prefer to use voice assistants to perform online searches.

The trend is undeniable — AI voice for business is here to stay. The wide adoption will impact how businesses interact with and provide services to their customers.

The Benefits Of Using AI Voice Assistants For Your Business

AI voice assistants interpret verbal instructions from users and perform tasks such as voice search, scheduling, shopping, and more. The technology is changing how consumers use the Internet and interact with businesses digitally.

Increasingly, consumers want the convenience of interacting with a business whenever and wherever they want. By providing the ability to perform tasks, such as scheduling an appointment with voice assistant via smartphones, you can reduce friction in the purchasing process and deliver timely customer services to drive more sales.

AI voice assistants can also automate customer interactions such as setting up appointments, providing answers to frequently asked questions, or delivering customized content, so you can offer responsive customer service without increasing costs.

AI voice for business has many applications, such as:

• Integration with your website so visitors can make purchases or perform searches on products and services using voice-activated technologies.
• Integration with a scheduling system so customers can book an appointment without interacting with a screen.
• Integration with your CRM system to deliver relevant and timely information and offers based on each customer’s real-time interaction with your business.

Consumers enjoy the convenience of AI voice technology, which represents a new way through which businesses can engage with and support customers. It enables you to deliver seamless services that will improve customer acquisition and retention by making it easy to make a purchase or schedule an appointment.

Conclusion

The popularity of AI voice technologies is increasing rapidly:

• 76.5 million people in the US will own a smart speaker by 2020.
• The availability of digital assistants on smartphones will reach 90% by 2023.
• Voice commerce is expected to grow sixfold compared to other channels.

In order to stay relevant in the marketplace, businesses need to leverage AI voice technologies in their customer touch points. With the fast-evolving customer expectations and rapid adoption of the technology, you can’t afford to wait to implement AI voice in your business.

Contact soOlis to find out how to impliment voice activation in your business.

We’ve put together three reasons you shouldn’t listen to your customer and what you should do instead.

1. You Are the Expert

The digital age we live in allows anyone to write whatever they want and share it on the internet for millions to see. In the fitness industry, many people feel a quick Google search will make them a master nutritionist or a professional personal trainer based on a single blog post they read. This can lead them to disagree or even berate those who have the proper education and training in this field.

While you should always take time to hear what your customers have to say, it’s vital you remember that you are the expert. Take the time to teach them the proper information and gently advise them of incorrect data they may have read in the past.

2. Customers Don’t Always Know What They Want

The great automobile innovator Henry Ford has been attributed with once saying, “If I had asked people what they wanted, they would have said faster horses.”

While faster horses may have been a possibility through new training methods, changes in their diet, and other adjustments, Ford chose to focus on developing an entirely new product instead. Read between the lines of customer feedback to determine the true source of the issue, how you can solve it, and how it will affect your customer’s buying journey.

3. People Share Opinions with Heightened Emotions

Though this is not always the case, many clients and customers tend to share feedback at points where they are either overly happy or greatly displeased with a product or service. These mindsets tend to lead reviews toward emotional responses that focus too much on personal problems and not on their overall experience.

To avoid this, a good practice is to get customer feedback immediately after their initial purchase, again after a set period of time during their use, and once after they have stopped using the product or service. You’ll be able to identify the varying factors at each stage of the process and make necessary changes to accommodate them.

Focus on Educating Your Customers

Regardless of everything said above, you should always give your customers the chance to provide feedback, whether negative or positive. Take everything they say into consideration, but remember that you are the one with the final say in your business.

Take the time to share your knowledge with them by using storytelling and other marketing practices. As you do this, you’ll find greater success and lead more people through their fitness journey.

Be sure to check out the soOlis blog for more ways you can benefit your fitness business.

Get started with these four steps to storytelling for gyms to promote your brand, build customer engagement, and gain a loyal following.

1. Set the Goal

Before you do anything else for your storytelling campaign, you need to determine the intent behind your efforts. Is the goal to get people into your gym for a tour? Do you want to add people to your email subscriber list?

Whatever it is, make sure your story emphasizes fitness marketing and has a clearly defined objective. Without that, you might as well be reading a children’s book to your customers. It simply won’t produce results.

2. Choose Your Target Audience

People across the world are trying to achieve a wide variety of fitness levels. Some want to lose weight and shed body fat, while others may want to gain mass and pack on some muscle. It would be extremely difficult to tell one story that would be of interest to both of these customer types at the same time.

Storytelling for gyms should have one focused persona you are trying to reach with your message.

3. Create & Share the Story

Once you know what you’re trying to accomplish and who the story is for, it’s time to compile all the necessary information. Find key details and statistics that will grab the attention of your viewers to provide value in your fitness marketing strategy.

And when you have all the data you need, generate written or video content to share it on your website, blog, and social media platforms.

4. Evaluate & Start Again

Whether you’re telling the story of your gym or other fitness-related material, most aspects of marketing require what is called A/B Testing. It is the process of producing multiple pieces of content that surround the same topic and determining what gets the most engagement from your subscribers, readers, or followers.

As you evaluate your findings of which one is the most successful, you can use those results as part of your plans for the next storytelling campaign.

Ready to Tell the World Your Story?

Fitness marketing can be a difficult venture due to how flooded the industry can feel at times. The use of quality storytelling for gyms can make a huge difference in customer engagement and getting people through your doors.

If you’d like help with your online marketing endeavors, get in touch with the SoOlis team today. We use powerful tools that generate real results!