As children, we grew up with parents, teachers, and other adults reading stories to us. Many adults today have dear memories of their loved ones sharing the moments with them when they were younger. When it comes to building a business in any industry, storytelling follows the same pattern of attracting the attention of customers and helping them remember your brand.
Let’s take a look at four benefits of storytelling in fitness marketing to set you on the right path as you continually strive to improve your advertising efforts.
1. Give Life to Your Brand
In the past, a brand was little more than the logo that represented your company. Whether it was seen on the website or at your retail location, it was basically the only factor that allowed customers to recognize a business. But as time moves on, branding has transformed into every aspect of the logo, website, content, storytelling, and other front-facing parts of a corporation.
When marketing for gyms, the benefits of storytelling can be seen across each platform as your brand expands beyond the basic logo and name of your gym.
2. Invoke the Reader’s Emotions
A world-famous quote by Maya Angelou says “that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This mindset works in every aspect of life, from personal relationships to business connections. Telling stories through your marketing efforts makes the content relatable, understandable, and entertaining.
People who read or watch it will be much more likely to remember your fitness center if you bring the viewers’ positive emotions into the mix.
3. Build a Relationship With Your Customers
More than ever before, customers want to feel like they are more than just a number on a page or a name on a client list. As you take them through the customer journey, consumers need a feeling of importance as though they are part of the family and storytelling can reach them on a personal level to give them that impression.
The benefits of storytelling for fitness marketing will lead those who see your content to become more loyal to your brand and remain a customer for life.
4. Makes Your Content Memorable
Reverting back to Maya Angelou’s great saying above, as you develop your fitness marketing plans, ensure the message is one they will remember. That way, even if they decide not to become a member right away, your content will stick out in their mind whenever they are ready.
Whether you are promoting written content or focusing on using powerful videos when marketing for gyms, ensure it has memorable dialogue, images, and statistics.
Let Us Help Share Your Story!
If you are struggling with incorporating storytelling into the marketing for your gym or fitness center, we would love to help! Our team understands the importance of high-quality content and the benefits of storytelling in this competitive industry.
Get in touch with soOlis today at tel: 877-789-8773 or fill out our contact form to receive additional information!