SoOlis Fitness Community

Working With Well-Fit

The beautiful Bay Area’s new leader in health and wellness innovation, Well-Fit is inspired by the vibrant, forward-thinking regional community in Northern California – and the exceptional outdoor environment. The company specializes in creating unique and motivating exercise experiences where people live, work and play in a more natural, active community.

Specializing in Corporate Fitness

Our company boot camps, team building workshops and yoga classes energize employees. Our High-Intensity Interval Training (HIIT) programs kick it up a notch with a full-range of movement at a fast clip to accelerate goal achievement. Whether you’re improving strength, stamina, balance, flexibility, mobility, power or speed, you’ll see immediate, measurable results from these sessions.

Both Well-Fit and Opti-Fit offer an extensive portfolio of stimulating small-group group fitness and athletic training workouts that can be delivered onsite or offsite — anywhere the client wants to get people moving a includes a lecture and workshop series to help employees learn about and maintain a healthy lifestyle.

Based on your custom fitness facility goals and programming needs, the fleet of Well-Fit experts and designers will present detailed conceptual renderings. These renderings will then be developed into full-scale, 2D or 3D layouts to provide you with a complete picture of your future commercial fitness center.

Entrepreneur and founder of Well-Fit, Warren Gendel brings experience and expertise to help clients build and operate successful exercise businesses and fitness facilities for corporate wellness, commercial health clubs and residential health clubs and fitness programming. He says, “We offer operations reviews, day-to-day personnel management and proprietary technology systems to deliver solid results and return on investment.”

Just as Opti-Fit has been doing for over 25 years, Well-Fit also collaborates with clients, architects and project managers to maximize facility infrastructure and ensure appropriate space for equipment, mix of exercise modalities and your desired fitness experience.

Read the whole article here and plan a visit to the Bay Area soon.

Booth 134, IHRSA trade show

San Diego, California

March 21-23, 2018

Sidestep seasonal colds and flu in all the indoor spaces at the trade show this year by washing your hands frequently and adopting several other healthy habits as you present or roam the trade floor.

There’s a whole lot of sniffling going on within the giant trade show walls this year! Take control of your health and trim your time spent feeling under the weather. The more frequently you wash your hands, the lower your risk of becoming sick.

Colds and flu are caused by viruses — not bacteria — so banking on antibacterial soap as a safeguard against colds and flu won’t be effective.

What works however, is constantly supplying your healthy body with what it needs most, including adequate sleep and a constant supply of nutrients to help ensure your body can resist pathogens it encounters.

5 Ways to Avoid a Cold at IHRSA

Sneeze into your elbow. Mom was so right when she warned you to “cover your mouth!” Cold and flu germs are primarily spread via droplets released in the air when someone who is ill coughs, sneezes or talks. Avoid touching surfaces that already have major germs on them, like elliptical machine handles at the gym, or shaking hands at the show without washing them in between meetings.

Add honey. Tea or any warming and hydrating beverage can help soothe a sore throat, suppress a cough, and calm the overall commotion of a cold or flu. Honey coats the throat and relieves irritation while its antioxidant and antimicrobial properties go to work fighting viral infections.

Eat more garlic. But not on the trade show floor! Cushing or cutting garlic cloves generates a sulfur compound known as allicin, which has antiviral, antibacterial and anti-fungal properties and is oft-credited as the star component that gives garlic its all-around stellar healing repertoire. Available only from raw garlic, choose a preparation where you add garlic at the end of cooking to tap its full medicinal power.

Stop touching your face! Thanks again, Mom. One study from the University of California, Berkeley, found that the typical person makes the hand-to-face connection an average of 16 times per hour. If you refrain from touching your eyes, nose and lips, you drastically reduce the likelihood of a virus entering your system.

Try ginseng. Canadian researchers gave 279 adults either a daily placebo or 400 milligrams a day of ginseng. Four months later, the ginseng group had contracted considerably fewer colds. University of Connecticut researchers repeated the study and arrived at the same conclusion, deeming ginseng “a safe, natural means for preventing acute respiratory illness.”

Stay-Healthy Tips 

soOlis and our sales and marketing teams hope to to see you washing your hands at IHRSA’s trade show this week in San Diego, CA. Learn about how to incorporate Artificial Intelligence into your health and fitness business, too.

Chatbots will not replace humans any time soon.

In the exploding world of Artificial Intelligence, meme-like cheerful robots that pop up on your screen every 30 seconds do it in order to expedite excellent service light years ahead of what we can do now.

Modern Bots (or chat boxes as the were formerly called) have been years in the making. These little helpful characters can reduce costs associated with customer service and automated operations. AI programs can also support data collection, SEO search, social insights, E-commerce, and more complex customized conversations.

Will they replace human beings at your job or customer service or even on the supermarket checkout line? You can think of 100 small, automated tasks that might be more efficient with AI, but it still comes down to intelligent humans, according to Chatbots Magazine. 

AI Chatbots, Modern Mind Readers

Recently developed Chatbots can actually perform more complex tasks such as booking travel plans and serving as the first screener of medical conditions for incoming medical patients.

Watching your happy Bot pop up in seconds with help and friendly answers is a far better user experience than waiting on “Hold” on your phone for 20 minutes. This sort of instantaneous AI also allows your human staff to learn more, communicate better and optimize the thinking and human aspects of daily business.

AI Chatbots and Mobile Apps

The latest trend gaining momentum is the emergence of Chatbots in mobile applications. Growing advances in computer science and machine learning fields make the development of Chatbots at scale – very possible. As developers and businesses become more aware of these “fitness concierges,” they may apply the robotic concept to products and support solutions.

Chatbots in apps creates an upgrade to the mobile user interface as we enable real-time communications with humans and Artificial Intelligence.

Contact-center tasks will be more efficient and productive, allowing human operators to be more involved. Also, internal departments (of people) must be setup to deal with humanistic issues, such as processing sensitive personal information data.

It takes humans to perfectly formulate AI channels and Chatbot responses. Stay tuned for more AI conversations.

The next major step in Artificial Intelligence is the emergence of the Chat Bot who came into existence based on demands for efficient management skills. (And more than a little lifestyle curiosity.)

Advanced intelligence exhibited by machines has many applications especially when it comes to hardcore fitness and wellness. AI has also been used to develop and advance numerous fields and industries, including finance, healthcare and education.

Doubtlessly in the coming years, more classrooms and medical facilities will be utilizing AI technologies to complement yearly curriculum and to help medical diagnosis – that is already happening.

Another modern example? Artificial Intelligence is widely used as a digital tutor to train Navy recruits in technical skills in a shorter amount of time.

Driverless Smart Cars Manned by Artificial Intelligence

AI in transportation is expected to provide safe, efficient, and reliable transportation while minimizing corrosive impact on the environment – and within the next few years.

Watch our video on using AI in automated social media campaigns

Other tasks performed by Artificial Intelligence may include:

  • AI mines fitness-training records to provide useful feedback
  • AI assists in repetitive jobs including medication management or membership sales calls
  • AI means big business gains in medical analytics
  • AI screens candidates for fitness assessments or mental health
  • AI uses search engines with speech recognition tools
  • AI powers companion “nursing robots” to assist seniors or rehab patients

Mobile Chatbots? We’ve Been Waiting on You

If you don’t know Evie, you do not know Artificial Intelligence. Evie has been one of the most popular artificial personalities on YouTube for a decade, and Evie can speak English, French, German, Polish and Turkish.

Chatbots like Evie will soon enable employees to make simple HR interactions from their mobile phones. The technology promises to make working life easier, while reducing the workload on corporate HR departments.

And according to Computer Weekly, employers will also use AI mobile technology to give employees instant feedback on their performance, rather than relying on the now-discredited annual performance review.

Check into and find out how we are renegotiating AI and automated marketing services for our health and fitness clients.

Try the gift of health and fitness just in time for a healthier Valentine’s Day. Celebrate by sharing a personal training package or lifting weights together at home. Fit couples that share active interests and healthy diet habits have a lot in common and may keep each other naturally motivated and challenged.

Let’s face it: An attractive lean body is good for your libido and your energy level.

Couples That Sweat Together, Stay Together

Firm up, gain confidence and engage with your partner by performing popular activities together – both in and out of the gym. Try yoga and Body Pump class together, or tennis doubles and lifting weights at home.

Even if you live in a multi-family unit or a small apartment, be active together. Maybe book a couples’ massage or a ski lesson – we’d love to hear about your Valentine’s Day Couples Workouts.

Blog Couples Workouts

Exercise, Sex and Your Brain

When you moderately exercise, the release of endorphins – those feel-good hormones or feelings of pleasure that are created and released in your brain – help create the surefire recipe for a superior love life.

Exercise produces chemicals in the brain that evoke feelings of happiness, reduce stress, and also increase arousal. Several studies show that men and women who exercise together regularly do report better (and more frequent) sex with their partners.

Maybe take a dance class together or join a gym and share a personal trainer. Go easy, but go together as a couple who might move mountains – together.

One of the best things about exercising at the gym or using home exercise equipment side-by-side is that you really do not have to be performing the same activities to get the physical jolt of being together. You do not have to be have to be at the same fitness level to participate in effective couples workouts, according to studies.

We asked some of our favorite exercise experts for their ideas on how to workout as a couple for Valentine’s Day, and received awesome suggestions on how to make each others’ hearts race!

  • Create the ultimate home gym and meet for exercise dates
  • Be open-minded and keep your partner’s needs (goals, comfort level) in mind

Have no fear, happy couples. Even exercising side-by-side or coming together for the last 15 minutes of stretching may potentially increase your attractiveness and commitment to each other.


Valentine’s Day Workouts That Really Work


Firm up, gain confidence and engage with your partner by performing popular activities together, both in and out of the gym. From yoga and Body Pump classes to doubles tennis and snowshoe excursions, sweating together brings you closer. Research proves it.

Remember this Valentine’s Day, working out as a team might include your whole family, office mates, parents and best friends. When winter hibernation mode kicks in, you’ll need support from your workout buddies to get moving again.

Couples workouts don’t have to just come once a year. Working out with your romantic partner can benefit your body weight, self-esteem and your relationship. The couple that plays together stays together.

Set up a new home gym together for Valentine’s Day; there are many exercise options for working up a sweat together. Now, grab your honey and go for a hike.

Ask soOlis sports and marketing services to help you plan and develop your future content marketing initiatives.

And soOlis claims outspoken responsibility! Artificial Intelligence (AI) and virtual reality technologies are helping consumers become smarter, health conscious and better educated than ever before. Here are samples of other automated marketing applications within the fitness industry that will be powered by Artificial Intelligence technologies and robotics applications in the near future.

AI applications for personal training programs are just the beginning: 

  • Artificial intelligence-based athletic coaches now help college athletes build sports-specific skills
  • “Smart running shoes” calculate your calorie burn and heart rate, while also improving your running form along your favorite routes
  • A wearable sorts watch that monitors your sleep patterns and resting metabolic rate

Artificial Intelligence applications and robotics offer significant breakthroughs based on deep information channels within your data. What transforms the digital marketing world, though, is AI’s innate ability to better predict human consumer behaviors on a large scale – hand hand-tailored to suit your highly customized business.

Artificial Intelligence integrates machine learning, new algorithms and natural language processing in order to enhance communications. In larger healthcare circles, AI is already helping to uncover heart disease and diabetes at earlier stages.

AI is just one type of futuristic, automated technology that has officially arrived. We can’t wait for the next rounds of innovations. Are you attending the IHRSA Convention in San Diego in March? Chat!

We think of your brand and your business as a thriving and dynamic entity with a mind, soul, and quirky personality. There may be thousands of gyms, training studios and exercise equipment companies in your town. So, what exactly sets your business – and your messaging – apart.

Unsure of what makes you competitive in a crowded marketplace? Consider your approach to marketing solutions and business strategies beyond basic ads and membership deals:

  • Do you have a social media calendar to organize events, blogs, and success stories?
  • Are you efficiently driving traffic from Facebook to an online store or E-commerce website?
  • What makes an ad campaign successful for you?

Not quite sure? That’s where soOlis jumps in: We understand obstacles to successful fitness marketing, and we regularly measure personalized success rates and key performance indicators, or KPIs.

We Know Your Audience

We’re so passionate about our clients’ products and offerings at soOlis, our industry expertise allows us to pinpoint your most appropriate audiences with custom content and daily data analytics that steers your marketing strategy – at scale.

Establish Business Credibility

Today’s educated health and fitness consumers want the latest and most trusted fitness and health information, which they use to make decisions about their own wellness. Having an experienced content team and highly relevant messaging works very effectively.

Use Social Media Correctly 

Facebook and Instagram are still the stars of the moment. At soOlis, we know that social media is an effective marketing vehicle to promote, communicate and gain awareness for your health and fitness company.
Your Facebook account is not your brand though – your website and identity within the competitive marketplace also contribute to your total brand. Ask about our content strategies and how to create – or enhance – your unique brand.

Our fitness marketing and wellness expertise can help take many marketing jobs off your plate, so you can Think Big while we analyze and execute your custom business initiatives.

Our soOlis team consists of physicians, qualified nutritionists, experienced personal trainers, physiologists and marketers all working together – with our graphics and programming teams – to develop full-service online marketing  programs.SEo, Google analytics reports

  1. Analytics. We use comprehensive lead generation and email marketing solutions to create and capture data for your businesses, including customer appreciation programs, drip         campaigns, email newsletters.
  1. Content. is the “go to” custom website pro for fitness equipment needs, leasing education, exercise equipment portals, gym locators, and e-commerce recommendations.
  1. Education. Our popular 3D fitness tool allows you to create a virtual personal avatar to help visualize the changes your body will go through during our branded corporate wellness programs or gym-focused exercise prescriptions.
  1. Ad dollars. We research the best parameters for your digital ad dollars and ensure all marketing initiatives and ads are SEO-optimized and mobile-friendly. Every ad we produce and analyze will provide customers with wider access to your website and clickable information about your business.
  1. Social media. We ease the challenges most health and fitness business owners face, including posting consistent daily or weekly social media posts, fluid content strategy, video posts, and re-marketing goods and services to capture the perfect target audience.

Not only do we relate to our clients but we save them significant time and money. soOlis would love to take a deep dive into your data, and help you get intense work projects off your plate.  Contact us at  or call us 877-789-8773  today to help you expand your fitness marketing services

CrossFit seems to be all of the rage nowadays. First off, per the official CrossFit website, it is a workout with constantly varied functional movements performed at high intensity. CrossFit is a mixture of gymnastics, weightlifting, running, rowing and more. Sounds intimidating, right? Wrong. CrossFit is arguably one of the most interchangeable workouts. When I say interchangeable, I mean that each CrossFit workout is catered towards what your limits are. The weight load and intensity changes so just because one person is doing the max load, it does not mean that you have to as well.

With that said, CrossFit is for all ages. From people of older age to children and everyone in between.  There’s ONE workout each day that is completely scalable based on your skill so while someone is squatting with 135lbs, you can squat with what your body is able to handle. Generally speaking, most CrossFitters workout three days on with one day off. In those workouts, you’re giving your workout your best effort because typically, CrossFitters are rewarded for finishing their workout in the least amount of time.

Because you are trying to finish your workout the quickest, CrossFit provides a supportive, yet competitive atmosphere, so it’s no surprise that CrossFit has a cult-like following. Arguably, because of the competitive nature, an amateur could push their body past their point and cause harm. This is where the support of CrossFit comes in because other CrossFitters and coaches are there to help you slow yourself down if you’re not ready.

So can you do CrossFit workouts at home? Yes! Most CrossFit gyms put their WOD (workout of the day) on their website or Facebook page so you can easily follow it at home should you have the necessary equipment. However, be careful that while you can workout at home, it may not smart to if you’re just starting out. The support provided in CrossFit gyms is lacking at home if you’re by yourself. That means, no one is there to spot you or help you take a step back to breathe when you need it.

If you’re interested in joining CrossFit but are unsure where to start, check your local gym. By going to a local gym, you will be able to meet up with certified coaches who will be more than happy to answer any and all questions you may have. Who knows, maybe they’ll even be able to offer you free tours or classes to help you get a feel of the gym. Either way, don’t count out CrossFit until you’ve experienced it yourself!