January 18, 2018Developing New Fitness Marketing Strategies
We think of your brand and your business as a thriving and dynamic entity with a mind, soul, and quirky personality. There may be thousands of gyms, training studios and exercise equipment companies in your town. So, what exactly sets your business – and your messaging – apart.
Unsure of what makes you competitive in a crowded marketplace? Consider your approach to marketing solutions and business strategies beyond basic ads and membership deals:
- Do you have a social media calendar to organize events, blogs, and success stories?
- Are you efficiently driving traffic from Facebook to an online store or E-commerce website?
- What makes an ad campaign successful for you?
Not quite sure? That’s where soOlis jumps in: We understand obstacles to successful fitness marketing, and we regularly measure personalized success rates and key performance indicators, or KPIs.
We Know Your Audience
We’re so passionate about our clients’ products and offerings at soOlis, our industry expertise allows us to pinpoint your most appropriate audiences with custom content and daily data analytics that steers your marketing strategy – at scale.
Establish Business Credibility
Today’s educated health and fitness consumers want the latest and most trusted fitness and health information, which they use to make decisions about their own wellness. Having an experienced content team and highly relevant messaging works very effectively.
Use Social Media Correctly
Facebook and Instagram are still the stars of the moment. At soOlis, we know that social media is an effective marketing vehicle to promote, communicate and gain awareness for your health and fitness company.
Your Facebook account is not your brand though – your website and identity within the competitive marketplace also contribute to your total brand. Ask about our content strategies and how to create – or enhance – your unique brand.
November 30, 2017Expand Your Fitness Marketing Services – 5 Big Reasons Why You Need soOlis Marketing
Our fitness marketing and wellness expertise can help take many marketing jobs off your plate, so you can Think Big while we analyze and execute your custom business initiatives.
Our soOlis team consists of physicians, qualified nutritionists, experienced personal trainers, physiologists and marketers all working together – with our graphics and programming teams – to develop full-service online marketing programs.
- Analytics. We use comprehensive lead generation and email marketing solutions to create and capture data for your businesses, including customer appreciation programs, drip campaigns, email newsletters.
- Content. soOlis.com is the “go to” custom website pro for fitness equipment needs, leasing education, exercise equipment portals, gym locators, and e-commerce recommendations.
- Education. Our popular 3D fitness tool allows you to create a virtual personal avatar to help visualize the changes your body will go through during our branded corporate wellness programs or gym-focused exercise prescriptions.
- Ad dollars. We research the best parameters for your digital ad dollars and ensure all marketing initiatives and ads are SEO-optimized and mobile-friendly. Every ad we produce and analyze will provide customers with wider access to your website and clickable information about your business.
- Social media. We ease the challenges most health and fitness business owners face, including posting consistent daily or weekly social media posts, fluid content strategy, video posts, and re-marketing goods and services to capture the perfect target audience.
Not only do we relate to our clients but we save them significant time and money. soOlis would love to take a deep dive into your data, and help you get intense work projects off your plate. Contact us at info@soOlis.com or call us 877-789-8773 today to help you expand your fitness marketing services
October 6, 2017You’ve heard of CrossFit, but do you really know what it is?
CrossFit seems to be all of the rage nowadays. First off, per the official CrossFit website, it is a workout with constantly varied functional movements performed at high intensity. CrossFit is a mixture of gymnastics, weightlifting, running, rowing and more. Sounds intimidating, right? Wrong. CrossFit is arguably one of the most interchangeable workouts. When I say interchangeable, I mean that each CrossFit workout is catered towards what your limits are. The weight load and intensity changes so just because one person is doing the max load, it does not mean that you have to as well.
With that said, CrossFit is for all ages. From people of older age to children and everyone in between. There’s ONE workout each day that is completely scalable based on your skill so while someone is squatting with 135lbs, you can squat with what your body is able to handle. Generally speaking, most CrossFitters workout three days on with one day off. In those workouts, you’re giving your workout your best effort because typically, CrossFitters are rewarded for finishing their workout in the least amount of time.
Because you are trying to finish your workout the quickest, CrossFit provides a supportive, yet competitive atmosphere, so it’s no surprise that CrossFit has a cult-like following. Arguably, because of the competitive nature, an amateur could push their body past their point and cause harm. This is where the support of CrossFit comes in because other CrossFitters and coaches are there to help you slow yourself down if you’re not ready.
So can you do CrossFit workouts at home? Yes! Most CrossFit gyms put their WOD (workout of the day) on their website or Facebook page so you can easily follow it at home should you have the necessary equipment. However, be careful that while you can workout at home, it may not smart to if you’re just starting out. The support provided in CrossFit gyms is lacking at home if you’re by yourself. That means, no one is there to spot you or help you take a step back to breathe when you need it.
If you’re interested in joining CrossFit but are unsure where to start, check your local gym. By going to a local gym, you will be able to meet up with certified coaches who will be more than happy to answer any and all questions you may have. Who knows, maybe they’ll even be able to offer you free tours or classes to help you get a feel of the gym. Either way, don’t count out CrossFit until you’ve experienced it yourself!
September 22, 2017Keto, and Whole 30, and Paleo; oh my! What diet is best for you and fits your lifestyle?
Health gurus always say that diet is the biggest part of weight loss so it’s no surprise that there are countless diets available to people nowadays. We all want to be the better, healthier version of ourself so why not take a step back and reevaluate what it is we are putting in our bodies? However, because there are countless diets floating around the Internet, how do you know what is best for you?
The Atkins diet has been around for awhile, and for good measure. The Atkins diet focuses heavily on calories and people who are on Atkins typically drop weight. The caveat? No carbs, simple sugars, or veggies that are high in carbs.
The Keto diet is a newly popular one. It’s well known for being low carb (I’m talking less than 15g a day) so the body produces ketones to be used as energy rather than glucose from carbs. Of the 15g of carbs you eat a day, you want to make sure they come from veggies, nuts, and dairy rather than wheat, starch, or fruit.
Health gurus see the Whole30 diet as a reset button for your GI tract and a great way to see what your body may be allergic to based on the fact you follow a strict diet for a month then phase foods back in. People using the Whole30 diet are unable to eat grains, dairy, legumes, sugar, alcohol, and nothing you cannot pronounce. One thing that Whole30 expects of you that not many other diets do? Absolutely NO stepping on the scale for 30 days!
Paleo, otherwise known as the “caveman diet”, focuses on steering you away from your typical go-to foods by the big box foods. People who enjoy HIIT (high-intensity interval training) workouts benefit greatly from this diet. Stay away from grains, legumes, dairy, vegetable oils, sugars (real and artificial), and anything you couldn’t easily forage for if you just so happen to wind up in a Gilligan’s Island or Lost situation.
So how do you know which diet is best for you? You need to pick which diet works best for your lifestyle. What works for some will not work for others. As always, it’s important to speak with your physician and dietitian before beginning a diet.
September 1, 2017In today’s day in age, why do companies need to be active on social media? Because it brings in business.
With social media controlling every aspect of our lives in today’s day in age, it’s no surprise that it has become incredibly crucial for companies to make their social media presence known. As a millennial myself, I can attest that more and more young adults rely on social media to create a first impression of a company or business.
The dreaded “where do you want to go for dinner” question that has been decades-long hurdle in a relationship can easily be hashed out with a quick look at Facebook, where restaurants typically post their menus. For gyms and health clubs, it’s imperative to find your spot in the world of Facebook. Not only does Facebook and various other social media outlets provide a way to reach out to audiences not easily accessible before, but Facebook also provides an inner view of your gym or health club before people even walk in the door.
An astonishing 95% of adults between 18 and 34 follow a brand via social media, and with 72% of adults actually checking Facebook before purchasing a product from a local business, it would be a wasted opportunity not to be on social media.
As a health club and gym owner, being active on social media shows clients and potential clients that you are easily accessible. A lot of people tend to message companies on Facebook rather than calling or emailing because it allows them practically instant responses while being able to multi-task with other things. Having a social media presence is also essential as it allows your clients to share with the world their experiences at your gym or health club. People are more likely to go a company, gym, or restaurant that has great reviews or experiences rather than a place that has little to no social media presence. If there is a negative review or post, look at it as a way to show potential clients that you want to rectify any situation. This can show clients that you are willing to go the extra mile to make sure everyone is well taken care of.
Stop only looking at social media as a way to reach your audience and start thinking of social media as a hub for your clients to boast about your services. For more information about this topic contact us at info@soOlis.com or call 877-789-8773.
August 18, 2017Why specialized marketing/PR firms are better for your gym
Companies are not a one-size fits all, and with that, it is important to have a marketing and public relations team that specialize in what you are trying to sell. While marketing and public relations teams are essential in today’s world, having a team behind you that actually specializes in what you are trying to sell can put you ahead of the pack.
For instance, if you had to choose between a general marketing and public relations team who have clients that range from politicians, to mom and pop shops, to factories, or a team that specializes just in your specific field? Clearly, the team that is well versed and knowledgeable of your goal is going to be the best bet. They know your audience and the best way to get to them.
That’s why here at soOlis, we pride ourselves on the fact that we are a marketing and public relations firm for health club professionals BY health club professionals. With a vast history in working side-by-side with well-known gym equipment manufacturers, gym owners, and health club owners, we know how to help you reach your goal. Combing that knowledge with our extensive knowledge and training in marketing and public relations, well, it truly makes us unstoppable.
For more information on why we here at soOlis can help you get a leg up on your competition with specialized marketing and public relations plans, please email us at firstname.lastname@example.org
August 11, 2017Gyms, fitness manufacturers and dealers should take advantage of the ever growing social media world
With 81% of Americans having some sort of social media profile, it’s no surprise that more and more companies are on social media as well. Chances are, before a client makes a commitment to a company, that client will check the company’s social media. Social media paves the way for companies to reach their target audience and with unlimited walls, companies can reach audiences they might not have otherwise thought of.
The lack of geographical restrictions with social media is beneficial for specifically fitness companies because it allows them to hone in on populations across the country, and even world, whereas commercial placements in both the television and radio world tend to stay within the local region. Don’t get me wrong, commercials can reach across the country, but at what cost?
Social media provides a low cost and even cheap option for small gyms and fitness dealers to market and reach out to their target audiences. Instagram and Twitter are free to use, which also offer the ability to reach anyone on those outlets across the world. Instagram and Twitter do not charge companies per post. However, while Facebook is free to set up a company page and post normal status updates and pictures, typically Facebook charges for advertisement placement.
On the bright side, the average cost per click on Facebook is less than $0.30, and the average cost per thousand impressions is about $7.19. It is worth noting that these advertisements change based on a number of factors: audience, industry, and the ad objective.
In the world of gyms, fitness manufacturers and dealers, it is important that clients see the classes or products that are available, how nice the facility is, videos of fitness dealers installations and the environment of the gyms. Regardless, with the world of social media gaining traction, it is important for companies to find their place in the world of social media. Here at soOlis, we are the experts in social media and helping you reach your target audience. For more information on social media and a tailored plan, please contact us at info@soOlis.com
A of January 1, 2017, soOlis.com began the new year by making slight changes and expanding its business by hiring new members to its team.
Beginning in 2009, soOlis offers health and fitness industries marketing tools to assist your business. They create custom websites and custom fitness equipment portals and help with the ecommerce and online marketing side as well. With over fifty developers and designers, they maintain the ability to keep websites updated within a seventy-two hour time limit and with the increase in staff the hope is to make everything even more efficient. People behind soOlis.com have over fifty years of experience in the industry andn now it allows others to provide their expertise in their field.
In the midst of it all Dan Hallon communicates mostly with soOlis’s clients and potential clients. Dan maintains the east coast, while James runs the central region of the country. Dan previously worked for Verizon and Comcast where he specialized in developing marketing plans for his clients.
Between Sydney Sebold, the new PR manager, and Corrine Banks, the Social Media Production Manager, soOlis and it’s client’s hold a prominent display on social media sites such as: Facebook, Instagram, and Twitter. Sydney runs client’s Facebook appearance and provides press releases on the company’s news and partnerships. She is currently working on her degree in Communications. Corrine creates videos, advertisements, as well as landing pages for clients. Corrine is an accomplished fitness professional and trainer with over ten years of experience in the industry. Working more behind the scenes, but they contribute to how people today spread the word.
Lastly, the Research & Customer Service Manager, Dina Thompson, provides a quick response to the company’s clients to ensure customer satisfaction. She and her family recently relocated from Germany to Delaware. She is completing her degree in Communications and Marketing.
East Coast Manager
Research & Customer Service Manager
Social Media Production Manager
January 18, 2017High intensity interval training workouts– should you be performing them or steering clear of them?
High intensity interval training workouts, or “HIIT”, has grown increasingly popular and now the question is: should you be jumping on the bandwagon too?
Wikipedia defines it as “a form of interval training, a cardiovascular exercise strategy alternating short periods of intense anaerobic exercise with less intense recovery periods.”
Age is an important factor for pretty much everything a person does in their lives, and that includes exercise as well. As people age, they begin to question their abilities in what they can or cannot or what they should and should not do. In the words alone, high intensity says it all. High intensity is strenuous at anyone’s age, but according to Club Red, one should discuss their options with their doctor when reaching the age of fifty-five. With any workout, one should know what they are getting into and how to perform them correctly and effectively. With HIIT Workouts, one should not pursue them if they have orthopedic or cardiovascular problems. This level of exercise has both pros and cons just like anything else.
In a HIIT Workout, one exerts more energy at a time to burn more calories; therefore, less time, more results. Another benefit of these workouts, is that there are such a variety of choices in what exercises you can do. Again, with everything you find what works the best for you. If you give one exercise a test run and it does not fit, it’s not the end to your HIIT.
The biggest concern with HIIT is that it is a lot of work and strain on your body in short time frames which leaves a higher risk of injury. Also, most people jump right into these workouts instead of taking their time and easing their way into it. When a less fit person goes in head first, it simply adds to the risk factor.
All in all, just like all exercises, it’s about knowing how much you and your body can handle. Do not lie to yourself, there is no shame. Mentioned before, it is a high intensity workout, meaning it’s high intensity for everyone, not just those about a certain age. However, those who have reached that age should take an extra precaution because your body may not be used to the new regiment and simply because your body is aging with you. Know your limits in order to achieve the best workout along with staying safe.
For more information please contact soOlis.com at info@soOlis.com.