February 25, 2013 (Boca Raton, FL) – Fitnessmith, Florida’s premier fitness sales and service company, is proud to announce that they are the preferred distributor for the best-in-class line of Star Trac cardio, strength training, and group exercise equipment in the state of Florida.
Adding industry-leading Star Trac products like the E Series cardio with embedded entertainment, Spinner® bikes, and unique strength options like Max Rack® and HumanSport® to their highly regarded installation and service team makes Fitnessmith a true resource for any fitness facility.
“Being the preferred provider for Star Trac fitness equipment means that we can now offer the top-of-the-line cardio equipment and industry-leading strength equipment to our clients,” explains Michael Scichilone, partner and chief operating officer for Fitnessmith. “We have the strongest, most complete line up of fitness equipment available to help our clients differentiate themselves from their competition. And, we are able to offer personalized service and installation to complement the high quality equipment. It’s a win/win for fitness in Florida.”
“Michael Scichilone and Fitnessmith are a great addition to the Star Trac dealer network as they have a veteran team in sales and service who knows the fitness market in Florida very well,” adds Tom Dawson, US commercial dealer manager for Star Trac. “We are also pleased that Michael will be lending his high energy and extensive industry knowledge to the Star Trac Dealer Advisory Council, which will help grow the relationship between the two companies and the fitness market as a whole.”
Fitnessmith also added two industry veterans to their sales team. Meggin Gray spearheads sales for the East Coast of Florida and brings with her more than 20 years of fitness experience including operating both profit and non-profit facilities as wellness director and general manager, which included purchasing equipment, sourcing vendors, managing personnel and organizing group exercise schedules. Additionally, Meggin holds various fitness certifications including master trainer, certified personal trainer, and group exercise instructor. Handling accounts along the West Coast of Florida, Bobby Stein brings a lifelong passion for fitness as well as more than 10 years of fitness equipment sales, installation, and logistics with Atlas Fitness Systems and Allfit Florida. Together, the Fitnessmith sales and service team offers fitness solutions to all commercial and vertical market fitness facilities in Florida.
Based in Boca Raton, FL, Fitnessmith is the premier fitness supplier in the state, offering high quality equipment sales, service, and installation. With a team of industry veterans in sales and service, Fitnessmith provides full-facility solutions to health clubs, YMCAs, JCCs, hotels, apartment communities, rec centers, education facilities, medical wellness, and country clubs throughout Florida. Fitnessmith represents top manufacturers for every feature set and price point including: Star Trac, Free Motion, Atlantis, Spirit, Fitness Master, Keiser, SciFit, Troy, Umax, Hampton, TRX, SBT, Batca and WaterRower. For more information about Fitnessmith, visit www.fitnessmith.com.