August 13, 2018Buying SEO is Great for Business
SEO brings together your winning web content, social media smarts and digital strategies to elevate the brand and customize your voice.
soOlis takes great care to explain the importance of page optimization for any business, and not just for large health club chains or fitness distributors. According to thought leaders at Search Engine Land, SEO alone cannot help you reach the highest marketing potential.
Social media, branding and other marketing strategies support and complement SEO and reinforce your marketing plan to grow stronger and align with your business goals.
Digital Assistants Search For You
Digital assistants like Siri have stepped in to become relevant search engines in their own right. Google at present hasn’t released any official news about when or if it plans to roll out more Artificial Intelligence learning over typical search channels.
That could change in a moment though. Reported in Forbes.com last year, smart speaker sales, like those for Amazon Echo and Google Home, also surged in 2017, and sales will probably grow even more as newer models roll out.
Because smart speakers are voice activated and provide spoken search results, users are getting even more used to interacting with search engine results with their voice.
Over 50% of web searches in 2020 will be voice activated
SEO is the master when it comes to hooking active prospects, and helps boost conversion rates. Best practices in SEO content may improve and nourish your website, your credibility and even the connection with your social media community.
It also plays an important role in your product’s buying cycle, says soOlis VP Tim Sebold. “You attract potential buyers to your website through relevant keywords and organic phrases ranked high where searchers are already looking for that exact answer,” he said.
SEO is Part of Design, Production, Content
Taking SEO into consideration even while pre-planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business. Start early on and keep up with those trends, says Sebold.
With proper SEO analysis up front on any digital project, you can stay on the front page of search results for years without spending too much money in the future. Even after you stop the foundation SEO work, your website can still rank high on your chosen keywords for a long time to come.
SEO is a group effort and literally demands you know how to talk to your target audiences. Call soOlis to find out how we’d analyze and implement SEO into your fitness or wellness business.
August 8, 2018Remarketing Helps Your Business
Activate new customers and missed opportunities
Remarketing is the most recent business buzz word.
Intelligent, strategic re-marketing services can propel your business forward and create deep brand awareness. Generally, “remarketing” is any sales and advertising strategy that maintains contact with potential customers after they visit your business, e-commerce site or property.
Remarketing helps reach visitors who have navigated away from your store or site without converting – or finishing the sale.
While remarketing existed prior t the internet boom, it is the digital horizon thats jumpstarted its online use. It’s an effective way of reconnecting with people who have already shown some interest in your brand; and remarketing is an overt advertising tactic that is surprisingly underutilized in the vast digital marketplace.
While remarketing existed prior to the internet boom, it is the far-reaching digital horizon that has jumpstarted its online use. By remarketing, you come to intimately know your target (segmented) audiences. You fet to go back and recapture the customers (and the conversions) that slipped by the first time.
According to marketing experts, there are so many different ways to stay in contact with customers, crooking a little finger, touching base and helping with all of their problems.
Valuable remarketing content includes:
Special deals or coupons
Social network posts
As a health and fitness marketing agency, soOlis analyzes and executes different ad messaging for specific audience lists we have created. We test ad copy and call to action button copy to see which combinations produce the highest click-through rate. Ask about soOlis’ unique fitness marketing services, including Artificial Intelligence solutions.
August 1, 2018Marketing Benefits of a Great Website
Instead of spending big bucks on traditional hit-or-miss advertising, let us help launch your custom website that will increase your sales, user traffic and business messaging.
Beginning with your website – and fanning out from there to social media, ads and email campaigns – it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business.
When we can co-produce and launch highly relevant, interesting content, then every single blog or email blast or Facebook posted on your site (and linked properly) is another huge opportunity to show up in search engines and drive traffic to your website in organic searches.
Smile for the Camera
Website content, landing page messaging and optimized product descriptions help you connect on social media, and beyond. Consider:
– What kind of content attracts your specific audience?
– Who reads your site for accuracy and authentic voice?
– Are you adding video and photos to every message?
– Do you use each social platform properly? (Event posts optimize on Twitter, for example.)
– High-quality consistent content that resonates with your audiences strengthens your social reach and drives new business.
Not every reader of your blog – or fan of your website – will become a definite sales lead. But that OK – you should be making fast friends and other fans with whom you share interests – and post about your products.
– What is your email campaign marketing strategy?
– Do you know when and why to create email blasts on schedule?
Build Credibility Every Day
If potential sales prospects find answers to their most common questions via blog posts, neatly written by people at your company they are much more likely to come into your sales funnels trusting what you have to say because you’ve helped them prior to purchase. Becoming a thought leader on the topics your customers come to you for takes consistency and strategy.
There are literally one dozen more reasons why your company should establish a digital personality with the ability to convert sales leads, and build prosperity and credibility all year long. soOlis can show you how, every step of the way, and free you up to do the heavy lifting in your company.
We love a good challenge and always work quickly and within budget. Let us show you how underutilized your website is right now!
July 17, 2018Developing New Fitness Marketing Strategies
We think of your brand and your business as a thriving and dynamic entity with a mind, soul, and quirky personality. There may be thousands of gyms, training studios and exercise equipment companies in your town. So, what exactly sets your business – and your messaging – apart.
Unsure of what makes you competitive in a crowded marketplace? Consider your approach to marketing solutions and business strategies beyond basic ads and membership deals:
- Do you have a social media calendar to organize events, blogs, and success stories?
- Are you efficiently driving traffic from Facebook to an online store or E-commerce website?
- What makes an ad campaign successful for you?
Not quite sure? That’s where soOlis jumps in: We understand obstacles to successful fitness marketing, and we regularly measure personalized success rates and key performance indicators, or KPIs.
We Know Your Audience
We’re so passionate about our clients’ products and offerings at soOlis, our industry expertise allows us to pinpoint your most appropriate audiences with custom content and daily data analytics that steers your marketing strategy – at scale.
Establish Business Credibility
Today’s educated health and fitness consumers want the latest and most trusted fitness and health information, which they use to make decisions about their own wellness. Having an experienced content team and highly relevant messaging works very effectively.
Use Social Media Correctly
Facebook and Instagram are still the stars of the moment. At soOlis, we know that social media is an effective marketing vehicle to promote, communicate and gain awareness for your health and fitness company.
Your Facebook account is not your brand though – your website and identity within the competitive marketplace also contribute to your total brand. Ask about our content strategies and how to create – or enhance – your unique brand.
Explore Artificial Intelligence
Slash your response time to problems or online question to enhance the social media experience. It is only natural for disgruntled customers or very motivated clients to share their issues – or joys or feedback – on social media platforms. As a result, Chatbots help you more rapidly respond to dissatisfied customers to neutralize messaging.
Call soOlis today and we’ll help you get there.
July 10, 2018The Convenience of a New Home Gym
Create a Basic Home Gym and Build Up
By far, the biggest advantage of creating your own personalized home gym is the massive and significant convenience factor. Your favorite machines and strength tools are right in your basement gym, or office space.
You don’t have to drive in weather conditions to your new gym. Additionally, there will never be a long wait for your favorite treadmill or elliptical machine, unless other family members are hogging your super-slick new home gym!
The perfect home gym should have all your favorite fitness gadgets and tools because you can create one using affordable exercise equipment or even gently used home exercise machines. After deciding on the major decisions – such as a bike or a treadmill as your mainstay machine, for instance, try exploring of the different weight accessories, mats and kettle bells to round out your perfect home gym.
Questions to consider before making a purchase:
What are my goals for the workout?
How much weight lifting experience do I have?
How much available room in my home/office/garage do I have?
What is my budget?
What exercises am I going to focus on more?
These are all huge, motivating factors that come into play when you are deciding which home exercise equipment would be best for you, and anyone else in your active home.
Cardio Cross Training
Treadmills are the most popular fitness machines in North America, and year after year but elliptical machines are right behind, and they are safer and easier on the joints of your lower body.
— Treadmill features we love: Incline settings that range from 3% to 15% uphill, a more compact footprint for tight spaces, and multiple settings beyond manual.
— Elliptical machines, on the other hand, offer a safe, low-impact workout and the calorie-torching gliding motions allow you to work up quit a sweat without the constant pounding or jarring on your joints from running outside. Also, ellipticals lend themselves to multitasking, in case you are the type to watch the nightly news or even “Survivor” reruns while you break your seat.
— Rowing machines can help improve your fitness level in a variety of ways; they can build and tone muscles, strengthen cardiovascular function, and improve endurance. It’s a great way to burn calories. You may also try jump ropes, kickboxing or flow Pilates DVDs, and a heavy bag as other cross-training options.
Multi-Use Strength Station
Total-body gyms with adjustable rings, pulleys and bars are often suitable for the entire family and can work with all different fitness levels from beginners all the way to athletic training performance. Strength stations often fold up to provide you with easy and convenient storage We like the ones that come with leg pull accessories, squat stand, exercise feedback and a sturdy training deck.
Other resistance fitness equipment to customize a home gym:
Core training tools such as an Ab Wheel or an ab bench
Dumbbells, kettle bells and/or resistance bands and tubing
Stretching mats, yoga blocks and a pull-up bar
Sturdy Suspension Trainer or Cable Machine
One of the which is the most versatile, durable and cost-effective suspension trainers for home is the TRX Suspension Trainer that includes the actual lightweight trainer, a door anchor, a suspension anchor extender, a mesh carry bag, and a full-color 35 page workout guide to get started. The TRX sets up in seconds and offers a head-to-toe strength workout that will never bore you.
When you start choosing exercise equipment for your home, always keep in mind your overarching fitness goals, like weight loss or muscle building, or a balance of gym equipment for various types of high-tech workouts. Whether whether you’re looking to jumpstart your cardio endurance or come out of the winter season with a set of washboard abs, there’s something in every home gym that can help you on your way.
July 3, 2018Welcome to Pool Season and Liability Insurance
Happy July 4th – is your pool safe?
Residential property managers as well as fitness managers and university personnel are gearing up for pool season – because the risk of liability soars at the community (or university) aquatic center.
And according to the Insurance Information Institute III, any pool is what’s known as an “attractive nuisance,” meaning that it’s likely to draw people to your property, and at the same time can potentially create a dangerous safety and liability situation.
You can be held liable for any accident or injury that happens in or near your pool, even if the person injured used your pool without consent, and your homeowner insurance would likely cover that liability, according to our insurance experts.
For homeowners: Homeowners insurance may help pay to repair a pool if it’s damaged by one of the risks covered by your policy.
Covered risks: This will likely include fire and falling objects in the pool area as well. Before you install a pool on your property, be sure to check your city laws to find out what is required of pool owners.
Most cities have requirements regarding fencing, pool covers, signage, diving boards, supervision, and other safety concerns.
Liability Insurance for a School Pool
Property management companies must consider potential emergency situations – especially in the aquatics center or residential pool area – and ensure that all departments are pro-active and fanatical about exercise equipment and fire safety at all times.
An insurance contract helps to “guarantee” the financial ability to deliver a competent defense at such a trial. A current certificate of insurance (“COI”) provides a written description of any contractor’s insurance (or sub-contractor) and should list the property as an additional insured.
An insurance certificate will not give the holder any rights beyond the contractor’s negligence, but you’ll be defended in the event of loss caused by contractors you hire.
Bacteria and Swimming Pool Water
A massive 15-year study conducted by the U.S. Center for Disease Control (CDC) found that 493 disease outbreaks in that time were linked directly to treated recreational water. Of these 493 outbreaks, a whopping total of 27,219 known illnesses and eight deaths occurred due to these bacterial outbreaks.
Based on CDC findings, liability problems are still growing and require a more pro-active management approach. What more can you do to ensure the safety and wellness of your guests, students or residential tenants? After all, water safety should be everyone’s number one pool priority.
June 28, 2018Artificial Intelligence Marketing for Fitness Businesses
AI Enhances Our Fitness Marketing Services
At its best, AI in digital marketing and your own fitness business allows owners or marketers (and in our case, clients) to focus fully on creating high-quality connections with engaged customers. We allow AI to take care of the small robotic, repetitive admin actions – so you don’t have to.
Not only is robotics or “machine learning” alive and well in your local neighborhood, but Artificial Intelligence may be driving sales and engagement at businesses spanning as far as the eye can see.
Depending on your business, automated AI contains “predictive analytics” that allows you to finesse customer recommendations. This kind of service-driven algorithm can also expedite instantaneous customer service.
Virtual Reality and Artificial Intelligence
Artificial Intelligence is a very broad field in computer science that simulates aspects of human intelligence and has the ability to interact with both virtual and real environments.
For some business people, the idea of AI is frightening – inasmuch as human employees may someday lose their jobs to automated robotics. Most AI experts actually say that AI will make computer machines more efficient and smarter but will not necessarily replace humans with them.
Artificial Intelligence offers applications that play different roles across the customer journey. Some automated AI are better for attracting customers, while others are useful for re-engaging past customers.
Machine learning can run through billions of points of customer data and establish when are the most effective times to make contact, what words in subject lines are most effective and much more. These insights can then be applied to boost the effectiveness of your marketing automation efforts.
The power of AI goes beyond digital marketing to create a difference for anyone in sales. Automated sales assistants can now help keep track of leads that may otherwise slip through, and they can identify leads and create dashboards to help you understand your team’s performance – plus a whole lot more.
Voice-Activated Search is the New Reality
Voice search is another AI technology, and this advanced technology is already being developed by big players like Google and Apple. They all agree that voice-activated search will change future SEO strategies, and brands will definitely need to learn and keep up.
AI can only be as good as the quality of data available – and the intelligence of the humans programming it. (At least for now.)
Read about Artificial Intelligence and Chatbots! http://soolis.com/community/artificial-intelligence-and-chatbots/
LinkedIn offers a step-by-step introduction to Artificial Intelligence for your business and how you may effectively manage and use the technological insights generated to improve your own marketing results. Here’s the guide to AI and Machine Learning for Marketing. Or tap soOlis for more information on utilizing AI for your fitness business.
June 22, 2018Artificial Intelligence and Chatbots in Business
Chatbots will not replace humans any time soon.
In the exploding world of Artificial Intelligence, meme-like cheerful robots that pop up on your screen every 30 seconds do it in order to expedite excellent service light years ahead of what we can do now.
Modern Bots (or chat boxes as the were formerly called) have been years in the making. These little helpful characters can reduce costs associated with customer service and automated operations. AI programs can also support data collection, SEO search, social insights, E-commerce, and more complex customized conversations.
Will they replace human beings at your job or customer service or even on the supermarket checkout line? You can think of 100 small, automated tasks that might be more efficient with AI, but it still comes down to intelligent humans, according to Chatbots Magazine.
AI Chatbots, Modern Mind Readers
Recently developed Chatbots can actually perform more complex tasks such as booking travel plans and serving as the first screener of medical conditions for incoming medical patients.
Watching your happy Bot pop up in seconds with help and friendly answers is a far better user experience than waiting on “Hold” on your phone for 20 minutes. This sort of instantaneous AI also allows your human staff to learn more, communicate better and optimize the thinking and human aspects of daily business.
AI Chatbots and Mobile Apps
The latest trend gaining momentum is the emergence of Chatbots in mobile applications. Growing advances in computer science and machine learning fields make the development of Chatbots at scale – very possible. As developers and businesses become more aware of these “fitness concierges,” they may apply the robotic concept to products and support solutions.
Chatbots in apps creates an upgrade to the mobile user interface as we enable real-time communications with humans and Artificial Intelligence.
Contact-center tasks will be more efficient and productive, allowing human operators to be more involved. Also, internal departments (of people) must be setup to deal with humanistic issues, such as processing sensitive personal information data.
It takes humans to perfectly formulate AI channels and Chatbot responses. Stay tuned for more AI conversations.
June 14, 2018Liability Insurance and Commercial Exercise Needs
Commercial General Liability coverage protects the insured against liability claims for bodily injury and property damage arising out of the premises, operations, products and completed operations, and personal and advertising injury.
Gyms, fitness centers, outdoor recreation centers, and health clubs all focus on keeping people strong and healthy. If you run a workout facility, you know that sometimes things can go wrong. Someone gets injured while using the equipment, or pulls a hamstring while working with a trainer. Or a child gets hurt in the childcare facility.
Avoid Claims and Lawsuits From Day One
Incidents can leave you wide open to liability claims and lawsuits, but a gym insurance policy can protect you and your facility.
Additional insurance coverage to consider:
- Participant liability and accidental medical coverage: Covers you if boxers or martial arts participants are injured in sponsored tournaments or supervised competitions
- Accidental medical insurance provides medical care for the injured participant. The policy may also cover travel to and from competitions or events.
- Supplemental liability insurance: You need additional supplemental liability coverage if your gym, fitness center, or health club offers services like tanning beds or rock climbing walls.Here are some special liability exposures to protect against:
- Swimming pools
- Hot tubs and saunas
- Rock climbing walls
- Day spa services
- Tanning services
- Skin care services
- Umbrella liability: This type of policy provides excess liability coverage in the event of a catastrophic event that results in a large liability lawsuit. It kicks in when your other liability policies are exhausted. Business umbrella policies, sold in increments of $1 million of additional coverage, can provide excellent protection against large legal claims at an affordable rate.
Regardless of the type of fitness club or unique home gym equipment you have, liability insurance can save millions in Litigations and payouts. You require coverage that specifically matches your unique risks. An independent agent who specializes in business insurance can help to assess your risks and get the right coverage plan in place.