SoOlis Fitness Community

Heartline FitnessGaithersburg, MD, April 5, 2014 – Heartline Fitness Systems has acquired Smyrna, DE-based, David L. Townsend Company (Townsend Repair). Owned by David Townsend, Townsend Repair has been providing commercial fitness equipment repair and maintenance services to the Northeastern United States since 1993. In addition to Delaware, Townsend Repair serves Eastern Pennsylvania, Maryland, and New Jersey.

Townsend Repair is Heartline’s third service company acquisition in the last four years, having purchased Fitness Worx (Virginia Beach, VA) in January, 2010, and BNT Repair Services (Pilesgrove, NJ) in 2012. While Fitness Worx and BNT have helped support Heartline’s Mid-Atlantic market growth, Townsend Repair expands Heartline’s northeast presence by adding four service technicians and some 400 commercial accounts. “We couldn’t be happier with our partnership with Townsend Repair,” says Heartline’s president, Bob Burgess. “Dave has built a reputation based on service excellence.” “It was this excellence that drew us to Townsend Repair and was critical in our partnership discussions.” “At the end of the day, Heartline is a service-driven company.”

“Timing couldn’t have been better to join the two firms in the northeast,” says Jeff Shipman, president of Heartline’s Technical Services Division. “We have been growing our sales and service position in the northeast since 2009, and the acquisition of Townsend Repair helps take our business to another level in the region.”

“To say I was hesitant in this undertaking would have been an understatement.” “My wife and I knew it was time to sell, but we were very uncertain as to who to sell to and how the process worked,” says David Townsend. “Jeff and Bob couldn’t have been more patient in educating us on the process (pro’s and con’s) and giving us the comfort level and certainty we needed.” “We’re looking forward to helping Heartline take our business to greater heights in the northeast.”

For more information about David Townsend and other members of the Heartline team, please visit:

About Heartline
Since 1983, Heartline’s promise has been to design, distribute and service the highest quality of strength training and cardiovascular systems available. Through Heartline’s direct sales network, the company distributes Heartline®, Life Fitness®, Star Trac®, and Paramount® products on the East Coast of the United States. Our clients include such high profile organizations as: IHG Hotels, Imperial Investments, Ltd., Lincoln Properties, Woodmont Properties, Paradigm Companies, The JBG Companies, Fairfax County, VA and Montgomery County, MD Governments, and The United States Supreme Court.

About David L. Townsend Company (TOWNSEND REPAIR)
Based in Smyrna, Delaware, Townsend Repair provides high-quality exercise repair and maintenance services for commercial fitness equipment in the northeast region of the U.S., including Delaware, Eastern Pennsylvania, Maryland, and New Jersey. Townsend Repair services such brands as: Cybex, Landice, Life Fitness Star Trac, and True Fitness.
—Heartline—® is a registered trademark of Heartline Fitness Products, Inc., t.a. Heartline Fitness Systems

Heartline Fitness Systems, 19209 Orbit Drive, Gaithersburg, Maryland, 20879, Phone: 301-921-0661,

David L. Townsend Company, 1041 Clayton Greenspring Road, Smyrna, Delaware, 19977. Phone: 302-653-0900.

February 12, 2014

Why Allstate Capital?

Leasing for the Fitness Industry

Allstate Capital always offers excellent rates, but even more importantly, we get customers APPROVED!

With over 100 years combined industry experience, we understand the infrastructure of Non-Profits, For Profits, Municipal customers, Franchises, Schools and more. We understand cash flow and match customer needs to the best financial products.

Allstate Capital has one of the highest approval ratios in the industry, period. We have over 20 lines of credit. All tailored for specific price points, credit profiles, equipment types and equipment cost. There is no one-size-fits all single credit line that exists anywhere. Allstate Capital has stitched together the ultimate overall credit facility anywhere in the U.S. to meet the demands and needs of all customer types from new businesses, municipalities, expansions, HOA’s, corporate fitness facilities, challenged credit through investment grade. We have YOU covered! If we can’t get you approved… no one can!

We SPECIALIZE in fitness equipment leasing and financing. We understand the useful life of a piece of cardio vs strength equipment, warranties, and the various uses of the equipment. So whether you are planning to keep the equipment forever or return it after 3 years when the warranty has run out and wear may be an issue, we have the proper financial product for you.

Why John Papadopoulos? I know the fitness industry! My career began with a BS in Exercise Physiology in 1996, followed by 10 years as Personal Trainer and Fitness Center Manager in south Florida which led me to the finance side of the fitness world where I have been for the last 12 years. I know the equipment, the clientele, and understand the cash flow of a fitness center.

I attend all major fitness trade shows and will be at IHRSA San Diego in March. I hope to meet you in person! Whether you are attending or not I look forward to speaking with you.

Allstate Leasing 

John Papadopoulos | National Account Manager
Allstate Capital | Equipment Finance and Working Capital
1600 S Federal Highway, Ste 811 | Pompano Beach, Fl 33062
954.934.0419 | FAX 954.934.0465|

To be great at anything, one must dedicate time and focused effort towards constant improvement.

John Papadopoulos

IRVINE, Calif., January 28, 2014 – Star Trac, a fitness industry leader focused on relationships, solutions and innovation, adds to their growing team of direct sales reps with the hiring of Jake Glore as the Territory Manager for Florida. Glore will build Star Trac’s presence in the state through strategic new business acquisition, superior support to existing commercial fitness facilities, and fostering strong relationships with local key accounts and dealers.

“I’m thrilled to be joining such a strong team of industry veterans and innovative leaders,” explains Jake Glore. “With world-class fitness solutions, including a comprehensive line of high quality strength and cardio equipment and a support team who keeps their focus on customer needs and success, I believe that Star Trac offers the best, most complete fitness package available, which will help me bring health and wellness options to more fitness facilities throughout Florida.”

Most recently, Glore held the position of Key Account Manager in Florida for Interactive Fitness, where he increased sales and brand presence by growing key account and multi-site fitness facility business. He also developed a strong reputation for customer service, providing personalized solutions to each customer to help them achieve their financial goals, resulting in incremental growth and long-term partnerships with existing customers.

“We are thrilled to strengthen our sales team with a highly talented and immensely passionate rep like Jake,” explains Mike Kelly, VP of North American Sales. “He has built relationships and truly partners with each customer so that he becomes a trusted part of their extended team who is invested in their success. He will be an asset to our sales team and to his customers.”

In his free time, Glore embodies the passion for fitness that Star Trac was built upon, actively participating in athletic and fitness ventures like coaching high school wrestling, mentoring young athletes on strength training and nutritional programs, and volunteering with various charities who introduce young people to an active and fit lifestyle.

Jake holds a Bachelors of Health Science degree from the University of Missouri where he also competed on the Division I wrestling team. He currently resides in Jacksonville, FL.

### About Star Trac
Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products.

The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®, Star Trac continues to be innovative and create products that differentiate.

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit

January like most Januarys is a great time for health club / gym owners. They get to reap the benefits of their hard work on their facilities with all the redecated members and the influx of New Year’s resolutions. They put their blood sweat and tears into their brick and mortar facilities all year for these next couple of months. Most facilities will do about 35 – 40% of their memberships for the year in the first quarter. After that it, gym owners/ managers will market, program, rebrand, and refinance, to continue their momentum through the end of the year; then it starts all over again. It’s interesting, why the foundation of a 300 billion dollar industry struggles while the add on companies thrive?

The health club and gym owners are hit on a daily basis to carry many of these add on company’s products, nutritional, clothing, and accessories. They are solicited to carry these items because their members are most likely to purchase these products. But the gym owner / manager has the challenge of the increased staff and carrying the inventory. Examining the staff challenges are easy. First is reliability, second is cost (hourly, taxes, healthcare), finally managing. When it comes to the inventory, the biggest challenge is shrinkage!

Let’s look at nutritional products business. Over 11.5 Billion dollars were sold in 2012, and this number is supposed to grow to 15.5 by 2017. How many gym members purchased products at nutritional stores? Gyms try to get some of that business, but as stated previously, with the constant challenge of staff and inventory, they make a minimum profit with many headaches. Therefore most of the smaller facilities or 24 Hr. facilities don’t even try.

But what if a gym owner / facility operator could increase their top of mind advertising, reduce staff and increase revenue with a piece of the nutritional product sales? The solution is their your own online store. It’s simple. Choose your products you want to sell; soOlis uploads the products into your cart. The owner and facility operators introduce the cart to members. The members are buying products anyway from Amazon, GNC, Vitamin World, and even Walmart. Now their members can buy the products from their website and have the convenience of either picking up the products at the gym or have the product shipped directly to the member. Now the gym has increase brand recognition through more visits to their website and now offers a complete fitness solution; the gym increase revenue from nutritional sales that they were missing before. This cart can also be used for all your services: Day fees, Personal Training, Kids Programs. Again the members can sign up for different programs in the comfort of their homes and you didn’t need a staff member to complete the transaction!

Internet sales are expecting to increase by 17% NEXT year! Don’t miss out on a tremendous opportunity. Contact for more information on your online store at or call 877-789-8773., where quality of life begins.

IRVINE, Calif., September 13, 2013 – Star Trac, a leader in developing advanced equipment for the fitness industry, is proud to partner with Active Lifestyle Ltd to provide innovative, high quality strength and cardio equipment for the inaugural season of “The Biggest Loser” in China. The new show, which premieres on Sunday, September 15, 2013 at 7:30PM, is the local version of the popular US-based reality television program that helps overweight and deconditioned individuals achieve health and wellness goals through a balanced program of exercise, healthy eating, and lifestyle improvements.

“We are thrilled to be partnering with “The Biggest Loser” to help introduce people to healthier habits,” explains Roy Xia, executive director of China-based Active Lifestyle Ltd. “We are even more pleased to be able to showcase the sleek, durable, and motivational Star Trac cardio and strength equipment to help contestants achieve their fitness goals. There is no better product to inspire new exercisers to stay on a fit and healthy path.”

Over the course of the 10-week season, participants and trainers will work out on Star Trac cardio, including the E Series treadmills and steppers that feature motivational workout programs, personal cooling fans, and iPod® integration; S Series bikes and ellipticals that provide comfort features like SoftTrac® foot pads (on the elliptical) and extra large pedals (on the bikes) to achieve maximum results; and Spinner® bikes for exhilarating indoor cycle classes. For the strength component, “The Biggest Loser” contestants will train on a full circuit of the aesthetically sophisticated and functionally superior

Inspiration Strength®, a comprehensive selection of Star Trac free weights, and the Max Rack®, which combines the variety of a Power Cage with the safety of a Smith Machine.

“Active Lifestyle is a premier fitness distributor in China and a true partner to Star Trac,” said Steven Jones, director of sales and marketing Asia Pacific for Star Trac. “When they presented us the opportunity to work together to provide equipment for “The Biggest Loser” fitness center, we knew it was a valuable chance to introduce a new audience to fitness through innovative products that motivate people to achieve their goals.”

Over the course of its 15 seasons on television, Star Trac products have been featured in the past as part of the US edition of “The Biggest Loser,” providing contestants with inspiring, approachable, and challenging workout options to help them begin to change sedentary ways.

“Our passion for providing products and programs to mold lifelong habits for health and fitness is parallel with the ultimate goal of “The Biggest Loser”, explains Star Trac senior marketing manager Vanessa Klapper. “As a company, we want to introduce as many people as possible to the benefits of fitness to help them achieve their wellness goals, so this partnership with Active Lifestyle and “The Biggest Loser” in China is a natural fit, and one that we are proud to support.”

The Biggest Loser premieres on Sunday, September 15 at 7:30PM on CC-TV2 and will run for 10 weeks, culminating with one person being named “The Biggest Loser” for the highest percentage of weight lost.

About Star Trac


Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user- focused product innovations are reflected in the complete line of cardiovascular and strength equipment.

Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes. The company is proud to offer one of a kind features like the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach and the groundbreaking eSpinner® and Spinner® Blade ION innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill™ and TreadClimber® manufactured by Star Trac.

Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level. A 6 piece dual-function, cable-based line that acts as 12 workout stations called
HumanSport®. The newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category. And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility. The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to
introducing more innovative products in 2013.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact or visit

Large and small companies all over the world outsource a particular part of their business for different reasons. There is no argument though; outsourcing provides outstanding benefits to companies of all sizes. Here is a list of a few benefits:

1. Control Capital Costs and Cut Labor Costs: Outsourcing takes your variable cost and makes them a fixed cost. That way businesses can invest elsewhere and limit the large expensive in their start up stages. In terms of labor costs, business owners have proven it time and time again that just because you can doesn’t mean you should. The time it takes an employee or business owner to figure out how to start a specific project, he or she could have had it done by Outsourcing it to the experts.
a. Example: A Fitness Equipment Dealer wants a website for his business, and along with one of his/her employees, they decide they can build it. A year later, the site is almost done and the manufacture informs the dealer of all the new products coming out and the old ones are discontinued. A waste of all that time and money!

2. Focus on core business: As employees workloads increase with non-core business tasks due to increasing business, the business focus can shift away from the core activities. When business outsource they keep their employees focus.
a. Example: The gym is growing and you need a better way to communicate with the members. Outsource a company to develop e mail and social media campaign instead of trying to do it yourself!

3. Level Playing Field or Even Give Your Business a Competitive Edge: As start- up business and/ or small businesses strives to grow and compete in competitive markets, they need to look as professional as the competition.
a. Example: Don’t through your new business website together on go daddy just so you can have a website. It is the first impression to clients and prospects.

4. Start New Projects Quickly: Coming up with an idea, hiring the staff for the idea, putting the procedures in place all takes time and money
a. Example: A Fitness Manufactures wants to develop Custom QR Codes that link to Instructional Videos. Do they know everything that goes into that project? It’s not just create a video and slap on a QR Code.

5. Reduce Risk: Business are constantly pushing the envelope with new ideas; before investing in staff, outsource the project and see it the project will generate revenue.
a. Example: Let’s build a shopping cart for the gyms website. Who will manage it; ship it; handle returns; credit card compliance issues, and so on.

6. Get Access to Skilled Expertise: Jack of all trade masters of none. Outsourcing enables the business to get experts in the field.
a. Example: A health club owner has some knowledge in website design; he decides he needs a new website and is going to build one in his spare time. The problem is he has not spare time because he is managing his health club, creating sales and marketing materials, doing the accounting and so on.

All these facts and example can be found in the Health & Fitness Industry. The question is why are they so prominent? If outsourcing is a common practice for Fortune 500 companies why don’t more health and fitness companies take advantage of outsourcing?

For more information on outsourcing services contact Tim Sebold @ or visit for all soOlis’ business products and services.

February 25, 2013 (Boca Raton, FL) – Fitnessmith, Florida’s premier fitness sales and service company, is proud to announce that they are the preferred distributor for the best-in-class line of Star Trac cardio, strength training, and group exercise equipment in the state of Florida.
Adding industry-leading Star Trac products like the E Series cardio with embedded entertainment, Spinner® bikes, and unique strength options like Max Rack® and HumanSport® to their highly regarded installation and service team makes Fitnessmith a true resource for any fitness facility.
“Being the preferred provider for Star Trac fitness equipment means that we can now offer the top-of-the-line cardio equipment and industry-leading strength equipment to our clients,” explains Michael Scichilone, partner and chief operating officer for Fitnessmith. “We have the strongest, most complete line up of fitness equipment available to help our clients differentiate themselves from their competition. And, we are able to offer personalized service and installation to complement the high quality equipment. It’s a win/win for fitness in Florida.”
“Michael Scichilone and Fitnessmith are a great addition to the Star Trac dealer network as they have a veteran team in sales and service who knows the fitness market in Florida very well,” adds Tom Dawson, US commercial dealer manager for Star Trac. “We are also pleased that Michael will be lending his high energy and extensive industry knowledge to the Star Trac Dealer Advisory Council, which will help grow the relationship between the two companies and the fitness market as a whole.”
Fitnessmith also added two industry veterans to their sales team. Meggin Gray spearheads sales for the East Coast of Florida and brings with her more than 20 years of fitness experience including operating both profit and non-profit facilities as wellness director and general manager, which included purchasing equipment, sourcing vendors, managing personnel and organizing group exercise schedules. Additionally, Meggin holds various fitness certifications including master trainer, certified personal trainer, and group exercise instructor. Handling accounts along the West Coast of Florida, Bobby Stein brings a lifelong passion for fitness as well as more than 10 years of fitness equipment sales, installation, and logistics with Atlas Fitness Systems and Allfit Florida. Together, the Fitnessmith sales and service team offers fitness solutions to all commercial and vertical market fitness facilities in Florida.

About Fitnessmith:
Based in Boca Raton, FL, Fitnessmith is the premier fitness supplier in the state, offering high quality equipment sales, service, and installation. With a team of industry veterans in sales and service, Fitnessmith provides full-facility solutions to health clubs, YMCAs, JCCs, hotels, apartment communities, rec centers, education facilities, medical wellness, and country clubs throughout Florida. Fitnessmith represents top manufacturers for every feature set and price point including: Star Trac, Free Motion, Atlantis, Spirit, Fitness Master, Keiser, SciFit, Troy, Umax, Hampton, TRX, SBT, Batca and WaterRower. For more information about Fitnessmith, visit

February 25, 2013

TAG Fitness Equipment

TAG Specials

February 22, 2013 Nashville, TN Ever since, the everything fitness website, launched its custom QR codes, health clubs, corporate center, fitness distributors, and hotels have been ordering them as quickly has soOlis can make them. How can a QR code impact the fitness industry and why would prominent business invest in them?

soOlis' QR Codes

New soOlis' Custom QR Code Clients

The answer is simple, COST!  soOlis’ QR Codes are only $10 dollars a machine.  How much does a law suit cost?  How much does additional staff cost?  How much money are facilities loosing when members quit?  What you’re your equipment repair costs? soOlis’ QR Codes help address all these issues.

1                     Liability – According to a fitness industry insurance company “with the initiation/addition of these QR codes it is just one more brilliant step towards risk management. I feel that this is something all facilities should have available to further enhance the knowledge base of specific equipment to not only members and guests, but staff as well.”

2                     Staffing Costs – Most corporate centers, 24 Hour Gyms, and hotels don’t have the money to staff their fitness centers, Through the QR Codes, the members, employees and guests can view an instructional video on how to set up and use the fitness equipment properly.

3                     Members Quitting – How many members join gyms and because they worked out years ago, they don’t think they need an orientation on the new equipment!  They quickly find out equipment has changed and they don’t want to look stupid asking someone so they leave.  With soOlis’ QR Codes the new members scan the QR Code, watch a 1-2 minute video, and they are on their way to a safe and comfortable workout without having to ask for help.

4                     Equipment Repair – The fact is residence, guests, and members break equipment!  Most of the time they break the equipment using it improperly.  The soOlis’ QR Codes will again show them the proper way to use the equipment.

According to Chris Gallagher, Direct Fitness Equipment, “I sell a tremendous amount of equipment into hotels, condos and gyms, the clients are always asking about orientations and how many times I can come back to show the residence and members how to use the equipment.  The QR Codes basically do the orientation for me.  I make sure they are on every piece of equipment I sell!”  Tim Littrell, Fitness Concepts followed by saying,” I know from my experience, many of my clients like the concept of the QR Codes because they don’t have any staff for the fitness centers.”

For more information on how soOlis’ custom QR Codes can help your business, contact Tim Sebold at or call 877-789-8773 ext. 705. is and informational website and internet technology business for the Health and Wellness Industry.  With over 50 years of combined experience in the Health and Wellness Industry, does not need to be taught the industry to help its clients.  We only service the Health and Wellness Industry!