Fitnessmith Partners with Star Trac to Bring Best-in-Class Fitness Equipment to Florida

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February 25, 2013 (Boca Raton, FL) – Fitnessmith, Florida’s premier fitness sales and service company, is proud to announce that they are the preferred distributor for the best-in-class line of Star Trac cardio, strength training, and group exercise equipment in the state of Florida.
Adding industry-leading Star Trac products like the E Series cardio with embedded entertainment, Spinner® bikes, and unique strength options like Max Rack® and HumanSport® to their highly regarded installation and service team makes Fitnessmith a true resource for any fitness facility.
“Being the preferred provider for Star Trac fitness equipment means that we can now offer the top-of-the-line cardio equipment and industry-leading strength equipment to our clients,” explains Michael Scichilone, partner and chief operating officer for Fitnessmith. “We have the strongest, most complete line up of fitness equipment available to help our clients differentiate themselves from their competition. And, we are able to offer personalized service and installation to complement the high quality equipment. It’s a win/win for fitness in Florida.”
“Michael Scichilone and Fitnessmith are a great addition to the Star Trac dealer network as they have a veteran team in sales and service who knows the fitness market in Florida very well,” adds Tom Dawson, US commercial dealer manager for Star Trac. “We are also pleased that Michael will be lending his high energy and extensive industry knowledge to the Star Trac Dealer Advisory Council, which will help grow the relationship between the two companies and the fitness market as a whole.”
Fitnessmith also added two industry veterans to their sales team. Meggin Gray spearheads sales for the East Coast of Florida and brings with her more than 20 years of fitness experience including operating both profit and non-profit facilities as wellness director and general manager, which included purchasing equipment, sourcing vendors, managing personnel and organizing group exercise schedules. Additionally, Meggin holds various fitness certifications including master trainer, certified personal trainer, and group exercise instructor. Handling accounts along the West Coast of Florida, Bobby Stein brings a lifelong passion for fitness as well as more than 10 years of fitness equipment sales, installation, and logistics with Atlas Fitness Systems and Allfit Florida. Together, the Fitnessmith sales and service team offers fitness solutions to all commercial and vertical market fitness facilities in Florida.

 

About Fitnessmith:
Based in Boca Raton, FL, Fitnessmith is the premier fitness supplier in the state, offering high quality equipment sales, service, and installation. With a team of industry veterans in sales and service, Fitnessmith provides full-facility solutions to health clubs, YMCAs, JCCs, hotels, apartment communities, rec centers, education facilities, medical wellness, and country clubs throughout Florida. Fitnessmith represents top manufacturers for every feature set and price point including: Star Trac, Free Motion, Atlantis, Spirit, Fitness Master, Keiser, SciFit, Troy, Umax, Hampton, TRX, SBT, Batca and WaterRower. For more information about Fitnessmith, visit www.fitnessmith.com.

Bally’s, Midtown Athletic Clubs, Direct Fitness Solutions & More Utilize soOlis.com’s Custom QR Codes

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February 22, 2013 Nashville, TN Ever since soOlis.com, the everything fitness website, launched its custom QR codes, health clubs, corporate center, fitness distributors, and hotels have been ordering them as quickly has soOlis can make them. How can a QR code impact the fitness industry and why would prominent business invest in them?

soOlis' QR Codes

New soOlis' Custom QR Code Clients

 

The answer is simple, COST!  soOlis’ QR Codes are only $10 dollars a machine.  How much does a law suit cost?  How much does additional staff cost?  How much money are facilities loosing when members quit?  What you’re your equipment repair costs? soOlis’ QR Codes help address all these issues.

1                     Liability – According to a fitness industry insurance company “with the initiation/addition of these QR codes it is just one more brilliant step towards risk management. I feel that this is something all facilities should have available to further enhance the knowledge base of specific equipment to not only members and guests, but staff as well.”

2                     Staffing Costs – Most corporate centers, 24 Hour Gyms, and hotels don’t have the money to staff their fitness centers, Through the QR Codes, the members, employees and guests can view an instructional video on how to set up and use the fitness equipment properly.

3                     Members Quitting – How many members join gyms and because they worked out years ago, they don’t think they need an orientation on the new equipment!  They quickly find out equipment has changed and they don’t want to look stupid asking someone so they leave.  With soOlis’ QR Codes the new members scan the QR Code, watch a 1-2 minute video, and they are on their way to a safe and comfortable workout without having to ask for help.

4                     Equipment Repair – The fact is residence, guests, and members break equipment!  Most of the time they break the equipment using it improperly.  The soOlis’ QR Codes will again show them the proper way to use the equipment.

According to Chris Gallagher, Direct Fitness Equipment, “I sell a tremendous amount of equipment into hotels, condos and gyms, the clients are always asking about orientations and how many times I can come back to show the residence and members how to use the equipment.  The QR Codes basically do the orientation for me.  I make sure they are on every piece of equipment I sell!”  Tim Littrell, Fitness Concepts followed by saying,” I know from my experience, many of my clients like the concept of the QR Codes because they don’t have any staff for the fitness centers.”

For more information on how soOlis’ custom QR Codes can help your business, contact Tim Sebold at tsebold@soOlis.com or call 877-789-8773 ext. 705.

soOlis.com is and informational website and internet technology business for the Health and Wellness Industry.  With over 50 years of combined experience in the Health and Wellness Industry, soOlis.com does not need to be taught the industry to help its clients.  We only service the Health and Wellness Industry!

Fitness Distributors, Hotel Owners, Health Clubs Understand the Importance of Custom QR Codes

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As we quickly approach the Fitness Industry’s busiest time of the year, consumers are looking for a quick way to research fitness distributors, health clubs and fitness manufactures through mobile devices. The easiest way to find them are through custom QR Codes those little black and white squares that are popping up in print advertising and on packages. I for one really didn’t get the fascination with the little black and white squares until six weeks ago. As I sat in a local health club and pondered how soOlis.com, with all of its wealth of fitness information, could help the consumers in the fitness facilities and then I had one of those ah ha moments. We could help club owners increase their service and reduce their liability through instructional videos for each piece of fitness equipment. Since then, soOlis.com is in the process of developing custom QR Codes for several fitness manufactures, fitness facilities and management companies and we are very excited about the instructional videos, but last week we had another ah ha moment, what if we also attached our product information so if someone wanted to purchase a piece of fitness equipment that had our Custom QR Code on it, they could scan it find out how to use the piece, all the specifications on the product, and where they can go to buy it. I know from my past experience, I have had to try to locate fitness equipment that someone saw in a resort, health club, or hotel when they were on a trip. How many distributors or manufactures have heard this? “I was at this club and they had this elliptical type piece but it wasn’t an elliptical, can you get it for my club?” With this high tech and mobile world we live in why are we sending out brochures when we can get the consumer all the information they need with one scan of a custom QR code. This brings me to the actual QR codes. As we all know “Branding” is the name of the game and if you don’t have the money for major trade journals, trade show, or any other major advertising arena, you have to do the inexpensive avenues. Fitness Dealers want to be known by their names not by what product they carry. Same with gyms and health clubs, the club name must be top of mind to be successful, therefore why would you have a plain black and white QR code on anything? Customize it with the name of your business! Let soOlis.com help you be more successful with your personalized QR Codes. These QR Codes will also reduce the need for custom mobile apps; scan the QR code and it takes the consumer right to your website!

Fitness equipment QR Codes

soOlis.com's Sample Custom QR Codes

Here is a great example of how custom QR Codes can impacted a business. This is an excerpt from Sales Growth from Thomas Baumgartner.

In 2009, Tesco’s South Korean subsidiary Home plus put up a billboard in a Korean subway station that replicated the aisle of one of its supermarkets. Commuters could scan the QR codes of items on the poster using their phones and have their groceries shipped to their homes (Figure 5.3). “Let the store come to the people,” the ad read, proposing to turn “waiting time into shopping time.” The results were that in 2011, Home plus had pictures and QR codes of 35,000 merchandise items in three subway station virtual stores in Seoul and Busan, and 760,000 buyers downloaded Home plus’ mobile app. The company’s online user base jumped by 76 percent, and online sales increased by 130 percent from 2009 to 2011, making the company a leader in the country’s online grocery market.

Let soOlis.com help you increase your business with branding custom QR codes.

soOlis.com is and informational website and internet technology business for the Health and Wellness Industry. With over 50 years of combined experience in the Health and Wellness Industry, soOlis.com does not need to be taught the industry to help its clients. We only service the Health and Wellness Industry!

For more information, on custom QR codes call 877-789-8773 ext 705 or email tsebold@soOlis.com.

Star Trac’s TreadClimber® Makes Noise at Club Industry Show

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IRVINE, Calif., October 24, 2012–Las Vegas was hopping in October for the 2012 Club Industry Show. Fitness owners and operators from all parts of the country attended  the event and were excited to see Star Trac’s New TreadClimber®. Industrial Designer, Victor Cornejo, and Mechanical Design Engineer Maxwell Gilmore were on-hand to assist onlookers with the new alpha prototype of the TreadClimber.

Attendees spent time learning about the mechanics of the TreadClimber as well as physically testing it out. The reviews are in and the TreadClimber was a hit.

Here’s what people were saying:“The product was such a great workout that Patchel Evans, owner and founder of GoodLife, came back on Friday and used it as his workout for the day,” shared Michael Bruno, Founder of Core Industries DBA Star Trac.Brett Athey, CEO of Glide exclaimed, “These guys figured it out! They did it!”

“Everyone loved the look and feel of the TreadClimber. The number one question was: when can I get one? Many commented “This unit feels better than ever before”. Even Star Trac’s competitors came over to try it out wanting to find out more about the product. It was a great show,” said Victor Cornejo, Star Trac Industrial Designer.

“The industry response to the progress of the TreadClimber was fantastic, we had so many positive responses to both the mechanical design and the overall look that we couldn’t be happier,” shared Jeff Dilts, Star Trac’s Senior Director of Marketing & Product Management.

The industry response comes as no surprise given the products efficiency. The TreadClimber promises to burn significantly more calories than a similar treadmill workout with a lower perceived exertion. It enables the user to work harder, burn more calories…in a fraction of the time.

Functionally the TreadClimber moves like a treadmill and an elliptical preserving the best of both due to the exclusive patented  motion of the decks. Other benefits include more flexion at the hip and knee for more muscle engagement and a better overall lower body workout.

The TreadClimber is scheduled to launch to the general public at the IHRSA 2013 International Convention and Trade Show.For more information about the TreadClimber or to find out more information about Star Trac’s products and services call 1-800-228-6635 or visit www.startrac.com.

About Star Trac Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment.

Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes.  The company is proud to offer one of a kind features like the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach and  the groundbreaking eSpinner® and Spinner® Blade innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill.

Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level. A 6 piece dual-function, cable-based line that acts as 12 workout stations called HumanSport®.  The newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category.  And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility.   The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to introducing more innovative products in 2013.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results.  Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac call 1-800-228-6635 or visit www.startrac.com.

Tips And Ideas For Achieving A Healthy Body

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Some people dread the thought of including a fitness routine in to their already busy schedules. It can be a lot easier than it seems if you have the right information. You will find that this article will provide you with tips to help make fitness fit in to your daily life.

Although it may seem painful, it is important to to begin exercising a muscle injury as soon as you can. By not doing so, you are allowing other muscles to tighten up. You do not have to do any intense exercises. Go slowly and make sure to apply ice to the injured area when finished.

If you want great results when weight training, be sure that you are always switching up your techniques. Do not stick with the same few exercises. Even if you are targeting the same muscle group, you should try a different exercise, heavier or lighter weights or different intensity levels. This is how you can get the most out of your training.

Gyms

Good fitness is essential to your health. If you do not have a work out plan and are not fit you will find that you are more susceptible to becoming ill. You can find many books and articles on fitness and even places to go locally such as local gyms. Keeping fit will keep you busy and happy, and will make you look and feel better.

Fitness Centers

If the idea of regularly working out at a gym or health club leaves you with cold feet, look for recreational activities that are both, energizing and exciting. Rock climbing is becoming increasingly popular in local gyms and fitness centers and offers an excellent workout for the muscles in your arms, legs and back.

Hopefully you have found the information in this article to be helpful and useful so you can apply it to your everyday life. If you can find the time to put the tips in to action, you will find your fitness routine to be less of a burden and more fun.

WOC Fitness Implements Cutting Edge Technology for Their 24 Hr Gym

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September 28, 2012 Ocean City, MD WOC Fitness, Ocean City, Maryland’s only 24 Hr Fitness Center, has taken advantage of cutting edge technology to increase their level of service to their members.  WOC Fitness has hired soOlis.com to provide instructional videos through custom QR codes on WOC Fitness’s cardio equipment and circuit training.  If a client doesn’t know how to use or if they have forgotten how to use a piece of equipment, they can simply scan a QR code and an instructional video with give them a quick tutorial on the equipment.

Commercial Gym Equipment Custom Instructional QR Code

Custom Instructional QR Code

When asked why it was important for WOC Fitness to have this technology, Bonnie Zemo, President of WOC Fitness said, “Since we are open 24 HRs, we aren’t always here to answer questions or show people how to use the equipment.  With this technology our members will be able to properly and safely use our equipment.”

Tim Sebold, VP of Marketing for soOlis.com, said, “We are excited about our most recent product.  With the explosion of 24 HR fitness clubs and unstaffed corporate fitness facilities, we believe we can assist club owners and corporations provide increase service and safety through our instructional videos.”

Instructional Video Paramount Fitness PFT 200

soOlis.com is a fitness and wellness information company.  soOlis is dedicated to the education of end users interested in fitness.  soOlis.com – where quality of life begins!

For more information on Custom Instructional QR codes for your facility, please contact Tim Sebold @ tsebold@soolis.com or call 877-789-8773 ext 705.

soOlis.com’s Custom Instruction QR Codes Make Fitness Easier and Safer for Everyone

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Commercial Gym Equipment Custom Instructional QR CodesPrecor 956i       Treadmill Custom Instructional QR Codes.                 

September 28, 2012 Nashville, TN.  In soOlis.com’s continual effort to educate everyone on Fitness and Wellness products and services, they have created Custom Instructional QR Codes for fitness equipment.  It is quick and simple; just scan the QR code and a detailed instructional video will help the user operate the fitness product.

Tim Sebold, VP of Sales & Marketing for soOlis.com, said, “We are really excited about our most recent product.  We believe with this product, we can get more people exercising.  Think of all the unstaffed fitness facilities. The explosion of 24 HR fitness clubs, corporate fitness centers, condos, and hotels.  We believe we can assist all owners and operators of these unstaffed facilities to provide a safe and informative facility through our instructional videos.” Tim further added that he hopes the instructional videos will increase membership for local gyms and usage of condos and corporate gyms.  “People generally have a tough time asking for help and working out of their comfort zone. Now add working out for the first time!  It all becomes very intimidating.  But now with Custom Instructional QR Code, a person who has never worked out and has been cleared by his or her physician, can go to an unstaffed condo gym, scan the QR code and safely operate that treadmill that seemed so intimidating before.  There is no awkwardness or guess work.  It just makes for a happy and safe exerciser.”

soOlis.com’s first installation of the Custom Instructional QR Codes was at WOC Fitness in Ocean City, MD.  WOC Fitness is a 24 HR fitness facility utilizing several different brands of fitness equipment.   When asked why it was important for WOC Fitness to have this technology, Bonnie Zemo, President of WOC Fitness said, “Since we are open 24 HRs, we aren’t always here to answer questions or show people how to use the equipment.  With this technology, our members will be able to properly and safely use our equipment.”  With technology people are always concerned with cost.  But according to Bonnie, “It’s a “no brainer. We paid a small set up charge for our logo and $9.95 a label.  It is much less than paying a trainer to demonstrate each piece of equipment.”

soOlis.com is a fitness and wellness information company.  soOlis is dedicated to educating everyone interested in fitness and wellness products and services.  soOlis.com – where quality of life begins!

For more information on custom QR codes for your facility, please contact Tim Sebold @ tsebold@soolis.comor call 877-789-8773 ext 705.

Commercial Gym Equipment Custom Instructional QR Code

Custom Instructional QR Code

If the Largest Percentage of Local Gym and Health Club Members are over 40 yr of age, Why is Cross Fit like Training so Popular?

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I would really like some insight into this question.   According to Franchise Help, there are 41 million America people who are members of local gyms and health clubs; and the majority of them are over 40 yrs of age.  If this true, coupled with the weight loss metabolic facts supported by New Leaf Metabolic Testing, why is Cross Fit and Cross Fit like training so popular?  I completely understand if you are an elite athlete or training for a specific event.  But most  40 yr old people who needs to drop 25 lbs should not do this type of training.  The studies show the obesity rate will climb 42% by 2030, the majority of people need to be focusing on general fitness not working out until they get sick.  The Fitness Industry is intimidating enough for most people, if you are a club manager or owner, you need to promote more of the general success stories on Facebook and the other social media areas.  If your not, your missing out on the largest percentage of prospects who will never do Cross Fit or that type of training.   Here is a great video explaining the metabolic testing and the concept of heart rate training.  Just click on Metabolic Training.

Metabolic Training