Beginning with your website – and fanning out from there to social media, ads and email campaigns – it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business.

10 More Reasons to Blow Out Your Website

When we can co-produce and launch highly relevant, interesting content, then every single blog or email blast or Facebook posted on your site (and linked properly) is another huge opportunity to show up in search engines and drive traffic to your website in organic searches.

Smile for the Camera

Website content, landing page messaging and optimized product descriptions help you connect on social media, and beyond.  Consider:

– What kind of content attracts your specific audience?

– Who reads your site for accuracy and authentic voice?

– Are you adding video and photos to every message?

– Do you use each social platform properly? (Event posts optimize on Twitter, for example.)

– High-quality consistent content that resonates with your audiences strengthens your social reach and drives new business.

Conversion Rates

Not every reader of your blog – or fan of your website – will become a definite sales lead. But that OK – you should be making fast friends and other fans with whom you share interests – and post about your products.

– What is your email campaign marketing strategy?

– Do you know when and why to create email blasts on schedule?

Tips for Successful Email Marketing Campaigns

Build Credibility Every Day
If potential sales prospects find answers to their most common questions via blog posts, neatly written by people at your company they are much more likely to come into your sales funnels trusting what you have to say because you’ve helped them prior to purchase. Becoming a thought leader on the topics your customers come to you for takes consistency and strategy.

Hubspot’s Report on Website Advantages

There are literally one dozen more reasons why your company should establish a digital personality with the ability to convert sales leads, and build prosperity and credibility all year long. soOlis can show you how, every step of the way, and free you up to do the heavy lifting in your company.

We love a good challenge and always work quickly and within budget. Let us show you how underutilized your website is right now!

 
Residential property managers as well as fitness managers and university personnel are gearing up for pool season – because the risk of liability soars at the community (or university) aquatic center.

And according to the Insurance Information Institute III, any pool is what’s known as an “attractive nuisance,” meaning that it’s likely to draw people to your property, and at the same time can potentially create a dangerous safety and liability situation.

You can be held liable for any accident or injury that happens in or near your pool, even if the person injured used your pool without consent, and your homeowner insurance would likely cover that liability, according to our insurance experts.

Swimming Pool Safety from the American Red Cross 

For homeowners: Homeowners insurance may help pay to repair a pool if it’s damaged by one of the risks covered by your policy.

Covered risks:  This will likely include fire and falling objects in the pool area as well. Before you install a pool on your property, be sure to check your city laws to find out what is required of pool owners.

Most cities have requirements regarding fencing, pool covers, signage, diving boards, supervision, and other safety concerns.

Liability Insurance for a School Pool

Property management companies must consider potential emergency situations – especially in the aquatics center or residential pool area – and ensure that all departments are pro-active and fanatical about exercise equipment and fire safety at all times.

An insurance contract helps to “guarantee” the financial ability to deliver a competent defense at such a trial. A current certificate of insurance (“COI”) provides a written description of any contractor’s insurance (or sub-contractor) and should list the property as an additional insured.

An insurance certificate will not give the holder any rights beyond the contractor’s negligence, but you’ll be defended in the event of loss caused by contractors you hire.

Bacteria and Swimming Pool Water  

A massive 15-year study conducted by the U.S. Center for Disease Control (CDC) found that 493 disease outbreaks in that time were linked directly to treated recreational water. Of these 493 outbreaks, a whopping total of 27,219 known illnesses and eight deaths occurred due to these bacterial outbreaks.

Based on CDC findings, liability problems are still growing and require a more pro-active management approach. What more can you do to ensure the safety and wellness of your guests, students or residential tenants? After all, water safety should be everyone’s number one pool priority.

Water Safety Tips for Toddlers and Infants 

Another year, another set of resolutions that we all say we’re going to complete, but how many actually do? “New year, new me”, but really we’re creatures of habit and breaking those habits are not as easy as we all would like it to be. One of the most prominent resolutions among most people is to not just get healthy, but to get fit. It’s the prime time to get in shape and look good for bathing suit season. Yet, about seventy-five percent of people maintain their resolution for the first week and as the as the year progresses, that percentage continues to drop. So the question is: How can you maintain your resolution to stay fit and healthy?

First off, one needs the proper attire and necessities. Personally, when you look the part it provides a sense of confidence that you know what you’re doing. Also, now there are many wearables

such as FitBit to keep track of your activity and progress. These wearables can track your heart rate, calories burned, your steps, and your sleep patterns. Unfortunately, some may purchase their so called “motivators” to just let them be a fad that go to waste. They’re hyped up originally, but just like those resolutions, they get old. Look good to feel good. Which brings us to why this is such a prominent resolution. Yes, we get it, you want to lose said number of pounds to look better, but many forget about the overall reason. Working out is not just about pounds, but to create a healthier lifestyle for the individual. Exercise is not the only aspect about being healthy and it does take dedication. The amount of sleep, what you consume, and the amount of activity are all contributing factors and don’t work alone. Anyways…

Most jump start into their fitness regime without a realistic goal. Nothing happens overnight and you have to be willing to put in the work and build up to your to goal. If you have not worked on cardio for a while, do not kick yourself when you struggle to run a quick mile. Some quit before they really get started because they don’t see fast results. Again, it’s all about the effort you’re willing to put in. When you start off, make a plan and schedule to stick to. It’s easier to follow a set schedule than just get on any machine that looks interesting. Lastly, resolutions lose their appeal over time and that easily could be because they are no longer exciting, new, and you miss the taste of chicken nuggets. With that, don’t be afraid to change it up. Find some different activities to keep you going and look into new recipes and diets that don’t taste like straight grass. Mostly, just find what works for you, gyms and everything that comes with it!

Overall, do not over do it and think about the positives instead of thinking you’d rather be in your bed watching Netflix. It’s a new year, and it may not be a “new” you, but it can be a better you. Happy New Years!

New soOlis' Custom QR Code Clients

The answer is simple, COST!  soOlis’ QR Codes are only $10 dollars a machine.  How much does a law suit cost?  How much does additional staff cost?  How much money are facilities loosing when members quit?  What you’re your equipment repair costs? soOlis’ QR Codes help address all these issues.

1                     Liability – According to a fitness industry insurance company “with the initiation/addition of these QR codes it is just one more brilliant step towards risk management. I feel that this is something all facilities should have available to further enhance the knowledge base of specific equipment to not only members and guests, but staff as well.”

2                     Staffing Costs – Most corporate centers, 24 Hour Gyms, and hotels don’t have the money to staff their fitness centers, Through the QR Codes, the members, employees and guests can view an instructional video on how to set up and use the fitness equipment properly.

3                     Members Quitting – How many members join gyms and because they worked out years ago, they don’t think they need an orientation on the new equipment!  They quickly find out equipment has changed and they don’t want to look stupid asking someone so they leave.  With soOlis’ QR Codes the new members scan the QR Code, watch a 1-2 minute video, and they are on their way to a safe and comfortable workout without having to ask for help.

4                     Equipment Repair – The fact is residence, guests, and members break equipment!  Most of the time they break the equipment using it improperly.  The soOlis’ QR Codes will again show them the proper way to use the equipment.

According to Chris Gallagher, Direct Fitness Equipment, “I sell a tremendous amount of equipment into hotels, condos and gyms, the clients are always asking about orientations and how many times I can come back to show the residence and members how to use the equipment.  The QR Codes basically do the orientation for me.  I make sure they are on every piece of equipment I sell!”  Tim Littrell, Fitness Concepts followed by saying,” I know from my experience, many of my clients like the concept of the QR Codes because they don’t have any staff for the fitness centers.”

For more information on how soOlis’ custom QR Codes can help your business, contact Tim Sebold at tsebold@soOlis.com or call 877-789-8773 ext. 705.

soOlis.com is and informational website and internet technology business for the Health and Wellness Industry.  With over 50 years of combined experience in the Health and Wellness Industry, soOlis.com does not need to be taught the industry to help its clients.  We only service the Health and Wellness Industry!

soOlis.com's Sample Custom QR Codes

Here is a great example of how custom QR Codes can impacted a business. This is an excerpt from Sales Growth from Thomas Baumgartner.

In 2009, Tesco’s South Korean subsidiary Home plus put up a billboard in a Korean subway station that replicated the aisle of one of its supermarkets. Commuters could scan the QR codes of items on the poster using their phones and have their groceries shipped to their homes (Figure 5.3). “Let the store come to the people,” the ad read, proposing to turn “waiting time into shopping time.” The results were that in 2011, Home plus had pictures and QR codes of 35,000 merchandise items in three subway station virtual stores in Seoul and Busan, and 760,000 buyers downloaded Home plus’ mobile app. The company’s online user base jumped by 76 percent, and online sales increased by 130 percent from 2009 to 2011, making the company a leader in the country’s online grocery market.

Let soOlis.com help you increase your business with branding custom QR codes.

soOlis.com is and informational website and internet technology business for the Health and Wellness Industry. With over 50 years of combined experience in the Health and Wellness Industry, soOlis.com does not need to be taught the industry to help its clients. We only service the Health and Wellness Industry!

For more information, on custom QR codes call 877-789-8773 ext 705 or email tsebold@soOlis.com.

Although it may seem painful, it is important to to begin exercising a muscle injury as soon as you can. By not doing so, you are allowing other muscles to tighten up. You do not have to do any intense exercises. Go slowly and make sure to apply ice to the injured area when finished.

If you want great results when weight training, be sure that you are always switching up your techniques. Do not stick with the same few exercises. Even if you are targeting the same muscle group, you should try a different exercise, heavier or lighter weights or different intensity levels. This is how you can get the most out of your training.

Gyms

Good fitness is essential to your health. If you do not have a work out plan and are not fit you will find that you are more susceptible to becoming ill. You can find many books and articles on fitness and even places to go locally such as local gyms. Keeping fit will keep you busy and happy, and will make you look and feel better.

Fitness Centers

If the idea of regularly working out at a gym or health club leaves you with cold feet, look for recreational activities that are both, energizing and exciting. Rock climbing is becoming increasingly popular in local gyms and fitness centers and offers an excellent workout for the muscles in your arms, legs and back.

Hopefully you have found the information in this article to be helpful and useful so you can apply it to your everyday life. If you can find the time to put the tips in to action, you will find your fitness routine to be less of a burden and more fun.

September 28, 2012 Nashville, TN.  In soOlis.com’s continual effort to educate everyone on Fitness and Wellness products and services, they have created Custom Instructional QR Codes for fitness equipment.  It is quick and simple; just scan the QR code and a detailed instructional video will help the user operate the fitness product.

Tim Sebold, VP of Sales & Marketing for soOlis.com, said, “We are really excited about our most recent product.  We believe with this product, we can get more people exercising.  Think of all the unstaffed fitness facilities. The explosion of 24 HR fitness clubs, corporate fitness centers, condos, and hotels.  We believe we can assist all owners and operators of these unstaffed facilities to provide a safe and informative facility through our instructional videos.” Tim further added that he hopes the instructional videos will increase membership for local gyms and usage of condos and corporate gyms.  “People generally have a tough time asking for help and working out of their comfort zone. Now add working out for the first time!  It all becomes very intimidating.  But now with Custom Instructional QR Code, a person who has never worked out and has been cleared by his or her physician, can go to an unstaffed condo gym, scan the QR code and safely operate that treadmill that seemed so intimidating before.  There is no awkwardness or guess work.  It just makes for a happy and safe exerciser.”

soOlis.com’s first installation of the Custom Instructional QR Codes was at WOC Fitness in Ocean City, MD.  WOC Fitness is a 24 HR fitness facility utilizing several different brands of fitness equipment.   When asked why it was important for WOC Fitness to have this technology, Bonnie Zemo, President of WOC Fitness said, “Since we are open 24 HRs, we aren’t always here to answer questions or show people how to use the equipment.  With this technology, our members will be able to properly and safely use our equipment.”  With technology people are always concerned with cost.  But according to Bonnie, “It’s a “no brainer. We paid a small set up charge for our logo and $9.95 a label.  It is much less than paying a trainer to demonstrate each piece of equipment.”

soOlis.com is a fitness and wellness information company.  soOlis is dedicated to educating everyone interested in fitness and wellness products and services.  soOlis.com – where quality of life begins!

For more information on custom QR codes for your facility, please contact Tim Sebold @ tsebold@soolis.comor call 877-789-8773 ext 705.

Metabolic Training

Why is soOlis’ FEMP the most important marketing tool for the Fitness Equipment Dealers?  First, how many dealers have the time to keep their website up to date.  The fitness manufactures are and rightfully so updating products, images, features, and now provide outstanding videos on their equipment.  Most dealers are busy selling, managing service and installations, they just don’t have time to check and see what is new and then update their website.  As a client of soOlis.com, they would never have to update any products.  They would use their website product section as an online brochure for marketing and research for their clients.  In addition, when dealers change product line, soOlis handles the complete integration in minutes with no additional cost!  Second, is simply COST!  How much is your time worth and no one can hire someone for what soOlis.com charges?  Here is what Tim Littrell from Fitness Concepts says about soOlis.com “If you are not using soOlis as a way to manage your product offerings on your website you are wasting your money.  As a specialty retail store selling both high-end residential and commercial fitness products, soOlis has made it so much easier for me to list my offerings online  in a consistent format with uncompromised detail at a fraction of what it would have cost my if I kept the project in house.  Video, pricing, product description, pictures…it’s all there and it’s current.  Customers can even compare up to three products features side by side.  I don’t know of any specialty fitness website that allows you this option.  I have been looking for a way that allows me to present my items in an easy, searchable format and soOlis is the only company out there that can do it.  soOlis has eliminated a huge headache for me.  I don’t see our company using anyone else.  Ever.

According to Tim Sebold, VP of Marketing & Sales, “We are extremely pleased with the feedback from our clients.  In the short time we have offered this service, we have clients from Florida to California.

soOlis.com is a fitness and wellness information website.  soOlis.com does not sell any fitness equipment.  soOlis only educates the end users on fitness equipment, helps them find local gyms and ymcas, and finally allows them to browse Web MD articles and videos. soOlis.com – the Fitness and Wellness Authority.

For more information on the Fitness Equipment Management Portal  or if there is a product that you cannot find on soOlis, please contact Tim Sebold @ tsebold@soolis.com or call 877-789-8773 ext 705.