Almost everyone has a smartphone and is on social media, making it a great way for any business to get in front of and connect with prospects.
However, for many gym owners and managers, using social media to market their businesses is challenging. It’s understandable… there are many different strategies and it’s overwhelming just to parse through them to identify the right ones, let alone finding the time to implement the tactics effectively.
Not to mention, without the right guidance, you could be spending an arm an a leg without getting the ROI “as advertised.”
But you shouldn’t overlook the power of social media marketing for your gym. Here are some benefits you can reap from investing just a small budget in executing a strategy that suits your business:
Boost Your Local SEO
Getting ranked in relevant local search results is one of the best ways for gyms to get found by prospects with high purchase intent.
Consistently sharing relevant content on social media can build backlinks and drive traffic to your website, both of which are positive ranking signals to help improve your SEO.
Leverage Word-Of-Mouth Marketing
Consumers rely on online reviews as much as they trust recommendations from friends and family.
Social media platforms offer great opportunities to share customer reviews and recommendations. For example, you can ask your happy clients to post reviews on your Facebook business page.
Drive Traffic With Contests and Promotions
Promotions and contest (or giveaways) offer great opportunities to attract new prospects and build brand awareness.
Using the right hashtags or creating a Facebook Event, you can get your offers and promotions seen by the right audience and drive more traffic to your business.
Build Trust and Relationships
Social media allows you to engage with your audience and have a two-way conversation that builds trust and relationships, making them more likely to become your clients.
For example, you can ask questions to spark a conversation or answer queries to provide values. You can also nurture a personal connection by sharing photos and videos.
Ready to tap into the power of social media for your health club? Learn more to see how we can help.