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Fitness Equipment

Star Trac Fitness Equipment

IRVINE, Calif., MAY 16, 2014 – Star Trac, a fitness industry leader focused on relationships, solutions and innovation, proudly announces the promotion of Michael Ricchiuto to Northeast Regional Manager where he will lead a veteran team of territory managers to bolster Star Trac’s presence in the Northeast by cultivating relationships, providing exceptional customer service and growing sales to fitness facilities throughout his territory.

“I’m excited to have the opportunity to work with such a great dedicated and passionate sales team,” explains Ricchiuto. “My goal is to elevate this team to be the best in the industry through consultative sales that provide real solutions to our customers so that they can deliver fitness and wellness options to their members.”

Ricchiuto joined the Star Trac team in 2008 as a territory manager, growing the Company’s direct sales in Delaware, Maryland, upstate New York, Pennsylvania, and West Virginia and fostering relationships with key fitness partners and dealers. He consistently grew customer satisfaction rates and exceeded sales goals, earning the respect of his colleagues and the industry.

“Mike is an excellent teammate who knows how to motivate and encourage his colleagues to be successful,” describes Mike Kelly, Vice President of Sales for Star Trac. “He is an excellent addition to our sales management team who brings the vision to grow our brand while keeping his eye on details that matter like individual customer relationships and accurate forecasting.”

In his new role, Ricchiuto will oversee sales efforts in the Northeast part of the United States and be an active contributor to the overall sales strategy for North America.
About Star Trac

Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products.

The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®, Star Trac continues to be innovative and create products that differentiate.

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit