The Importance of Your Google My Business Page
Why do you need a Google my business page? The answer can be boiled down to one reason; to get noticed. In this day and age where a large number of searches are being done with local intent (45%, by Google’s estimates), it makes the concept of Google my business a lot easier to understand. Interestingly, although this feature is free, many people are not using it. This is a pity since it is one of the fastest ways to get noticed for businesses. The following is a brief look at the main ways in which Google’s feature can be very useful for your business.
Mapping Your Future
If you were to recount all the times you looked for a business, whether it was a restaurant or tire shop, on your computer or phone, you may have noticed Google showed all the options on a map. This is no accident. All those businesses that populated the screen with red markers, signed up for Google my business page. Once you do it, your business will also start popping up on Google maps business listings as well.
Be Part of the Pack
There was a time when a customer searched for a business, and Google returned with a map showing where similar businesses were located, they would show as many as seven listings. This was known as Google seven-pack. Now, Google only lists three, hence the Google three-pack. It’s crucial to get listed in these three. And one of the best ways to be part of the three-pack is by signing up for this feature and being relevant.
Keeping Up with Quality
There are several criteria Google takes into account when displaying search queries. One of them is how well the business is rated by customers. Therefore, even if you are using Google my business, higher ratings will get priority. There is no short cut here, other than consistently giving customers a good experience and the business keeps getting those five-star reviews.
Take Advantage of the Features
Google my business has features such as “Insights” among others. The Insights feature is a good way to know what your customers want. The analytics will also show you how noticeable your product or brand is to customers. Regardless of what type of business you’re in it is important to know who your customers are and what they are looking for, and Google can help you with that with their analytical tools.
What to Take Away
The bottom line is that in this highly competitive world, getting noticed is the difference between having a successful business or not having a business at all. The more eyeballs you attract makes all the difference and Google my business is one more tool you can use to increase your business visibility.
For more information on your companies’ Google My Business page, contact soOlis at 443-735-1446.
