One effective way to generate more interest and boost your visibility is to set up a booth at trade shows. What can you do before, during, and after the event to make sure you’re getting the most out of your time and efforts?

1. Set Goals and Plan in Advance

What business objective do you want to achieve by attending this trade show?

Make sure your marketing materials, messaging, and targeting is in alignment with your overall business objectives so you can attract the right visitors to your booth.

Knowing what your goals are can also help you map out pre- and post-show promotional activities so you can drive more traffic to your booth and follow up with the leads strategically.

2. Complement Your Marketing and Product Launch Calendar

Do you have any new product launch coming up?

Trade shows are perfect venues to drum up attention and excitement around your new product launches. Take a look at your marketing calendar and see what new products you can promote to attract visitors to your booth.

If you don’t yet have a new product to show but got something in the works, you can offer a “sneak peek” to pique interest and entice visitors to get on an early notification list so you can nurture the leads and continue the conversation.

3. Create a Post-Event Follow Up Strategy

What are you going to do with all the business cards and emails collected from your booth visitors during the event? Well, the work has just begun!

A well-designed follow-up strategy consisting of email, social media, and remarketing can help you make the most out of the event by building relationships with the prospects you have met. For example, add them to a new segment on your email list so you can send them a personalized message, a piece of high-value content, and a lead nurturing campaign.

You can keep the buzz going by sharing valuable content and offers through your email, blog, and social media channels (e.g., by setting up a custom audience or through remarketing campaigns.)

For more information on fitness marketing contact soOlis at info@soOlis.com.

As a gym owner or manager, one of the biggest challenges is to make sure you’re using the right marketing strategies to acquire and retain members.

Remarketing has become a very effective marketing strategy for local businesses and here are a few reasons why this strategy is great for gyms:

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Multiply the Power of Local SEO

Most consumers search online when they’re looking for local services. Optimizing for local SEO is the key to getting found but that’s only half the story… what happens after visitors come to your website?

Most people aren’t ready to make a purchasing decision right away and remarketing ads allow you to keep showing up in front of these visitors, who have shown interest in joining a gym, to progress them down your sales funnel.

Engage With Your Email Subscribers

Email remarketing is a tactic that targets subscribers who click on your emails so you can create ad campaigns based on the specific content or offers they have engaged with.

These prospects are already interested in your services and remarketing ads give you the opportunity to accelerate them down the sales funnel by staying top of mind, nurturing the relationships, and directing them back to your website to complete an action.

Establish a Multi-Channel Presence

Remarketing strategies allow you to connect with those who have visited your website on other online touchpoints, such as Facebook, YouTube (as part of the Google platform,) and websites in the Google Display Network.

These ads help you deliver the most relevant content and offers based on the prospects’ prior interactions with your brand and drive traffic back to your site so you can further engage with them.

Improve Client Retention

A membership business model means you have to be constantly “marketing” to your clients so they stay on as members.

Remarketing allows you to continue engaging your members by sharing the latest news, relevant content, and upgrades or special offers based on their interactions with your website.

By consistently communicating with your members and providing value, you can stay top of mind and improve your customer retention rate.

Ready to use remarketing to get more clients? We’re here to help. Get in touch to get started.

Over the last five years, retargeting marketing has grown in popularity and in marketing departments everywhere. For the newbies, retargeting is an online strategy that keeps your brand in front of users who have bounced off your site for any number of reasons.

Marketing experts say “retargeting” is perfect for on-the-fence users who currently are casually interested in your product. A new vlog or a white paper on their favorite topic can motivate an undecided customer into a conversion or even a recurring sale.

Track Users Who Bounce 

Here’s where you call the web dev department: By placing a tracking pixel on your website, you can follow your users leave (and where) and you can then place an ad on another website.

This pixel – or piece of code – piece of code on your website is unnoticeable and won’t affect the site’s performance. It ensures your ads are served to interested people who have previously visited your site.

It’s like you are virtually persuading that user to come back. This is most commonly done through search retargeting, in which ads are served up based on recent searches;  and email retargeting, where scripted emails are triggered based on specific user behaviors.

From Marketo, some stats to consider:

Retargeted customers are three times more likely to click on your ad

70% more likely to convert to a sale

As a result, 50% of marketers plan to increase their retargeting efforts using ads both on social media and on websites too.

Remember: Marketing experts say “retargeting” is the ultimate strategy for for on-the-fence users who currently are somewhat interested in your product. A new motivating vlog or a white paper on their favorite topic can push that user into a conversion or a sale.

Contact soOlis.com so we can apply several new marketing strategies to your fitness and wellness business.

soOlis takes great care to explain the importance of page optimization for any business, and not just for large health club chains or fitness distributors. According to thought leaders at Search Engine Land, SEO alone cannot help you reach the highest marketing potential.

Social media, branding and other marketing strategies support and complement SEO and reinforce your marketing plan to grow stronger and align with your business goals.

Digital Assistants Search For You

Digital assistants like Siri have stepped in to become relevant search engines in their own right. Google at present hasn’t released any official news about when or if it plans to roll out more Artificial Intelligence learning over typical search channels.

That could change in a moment though. Reported in Forbes.com last year, smart speaker sales, like those for Amazon Echo and Google Home, also surged in 2017, and sales will probably grow even more as newer models roll out.

Because smart speakers are voice activated and provide spoken search results, users are getting even more used to interacting with search engine results with their voice.

Over 50% of web searches in 2020 will be voice activated

SEO is the master when it comes to hooking active prospects, and helps boost conversion rates. Best practices in SEO content may improve and nourish your website, your credibility and even the connection with your social media community.

It also plays an important role in your product’s buying cycle, says soOlis VP Tim Sebold. “You attract potential buyers to your website through relevant keywords and organic phrases ranked high where searchers are already looking for that exact answer,” he said.

SEO is Part of Design, Production, Content

Taking SEO into consideration even while pre-planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business. Start early on and keep up with those trends, says Sebold.

With proper SEO analysis up front on any digital project, you can stay on the front page of search results for years without spending too much money in the future. Even after you stop the foundation SEO work, your website can still rank high on your chosen keywords for a long time to come.

SEO is a group effort and literally demands you know how to talk to your target audiences. Call soOlis to find out how we’d analyze and implement SEO into your fitness or wellness business.

Remarketing is the most recent business buzz word.

Intelligent, strategic re-marketing services can propel your business forward and create deep brand awareness. Generally, “remarketing” is any sales and advertising strategy that maintains contact with potential customers after they visit your business, e-commerce site or property.

Remarketing helps reach visitors who have navigated away from your store or site without converting – or finishing the sale.

While remarketing existed prior t the internet boom, it is the digital horizon thats jumpstarted its online use. It’s an effective way of reconnecting with people who have already shown some interest in your brand; and remarketing is an overt advertising tactic that is surprisingly underutilized in the vast digital marketplace.

While remarketing existed prior to the internet boom, it is the far-reaching digital horizon that has  jumpstarted its online use. By remarketing, you come to intimately know your target (segmented) audiences. You fet to go back and recapture the customers (and the conversions) that slipped by the first time.

Re-Marketing Improves Conversion Rates

According to marketing experts, there are so many different ways to stay in contact with customers, crooking a little finger, touching base and helping with all of their problems.

Valuable remarketing content includes:

Email series
Newsletters
Special deals or coupons
Social network posts
Browser advertisements

Retargeting Case Studies in the News

As a health and fitness marketing agency, soOlis analyzes and executes different ad messaging for specific audience lists we have created. We test ad copy and call to action button copy to see which combinations produce the highest click-through rate. Ask about soOlis’ unique fitness marketing services, including Artificial Intelligence solutions.

Unsure of what makes you competitive in a crowded marketplace? Consider your approach to marketing solutions and business strategies beyond basic ads and membership deals:

• Do you have a social media calendar to organize events, blogs, and success stories?

• Are you efficiently driving traffic from Facebook to an online store or E-commerce website?

• What makes an ad campaign successful for you?

Not quite sure? That’s where soOlis jumps in: We understand obstacles to successful fitness marketing, and we regularly measure personalized success rates and key performance indicators, or KPIs.

We Know Your Audience

We’re so passionate about our clients’ products and offerings at soOlis, our industry expertise allows us to pinpoint your most appropriate audiences with custom content and daily data analytics that steers your marketing strategy – at scale.

Establish Business Credibility

Today’s educated health and fitness consumers want the latest and most trusted fitness and health information, which they use to make decisions about their own wellness. Having an experienced content team and highly relevant messaging works very effectively.

Use Social Media Correctly 

Facebook and Instagram are still the stars of the moment. At soOlis, we know that social media is an effective marketing vehicle to promote, communicate and gain awareness for your health and fitness company.

Your Facebook account is not your brand though – your website and identity within the competitive marketplace also contribute to your total brand. Ask about our content strategies and how to create – or enhance – your unique brand.

Explore Artificial Intelligence 

Slash your response time to problems or online question to enhance the social media experience. It is only natural for disgruntled customers or very motivated clients to share their issues – or joys or feedback – on social media platforms. As a result, Chatbots help you more rapidly respond to dissatisfied customers to neutralize messaging.
Call soOlis today and we’ll help you get there.

At its best, AI in digital marketing and your own fitness business allows owners or marketers (and in our case, clients) to focus fully on creating high-quality connections with engaged customers. We allow AI to take care of the small robotic, repetitive admin actions – so you don’t have to.

Not only is robotics or “machine learning” alive and well in your local neighborhood, but Artificial Intelligence may be driving sales and engagement at businesses spanning as far as the eye can see.

Depending on your business, automated AI contains “predictive analytics” that allows you to finesse customer recommendations. This kind of service-driven algorithm can also expedite instantaneous customer service.

Virtual Reality and Artificial Intelligence

Artificial Intelligence is a very broad field in computer science that simulates aspects of human intelligence and has the ability to interact with both virtual and real environments.

For some business people, the idea of AI is frightening – inasmuch as human employees may someday lose their jobs to automated robotics. Most AI experts actually say that AI will make computer machines more efficient and smarter but will not necessarily replace humans with them.

15 Applications for AI in Sales and Marketing

Artificial Intelligence offers applications that play different roles across the customer journey. Some automated AI are better for attracting customers, while others are useful for re-engaging past customers.

Machine learning can run through billions of points of customer data and establish when are the most effective times to make contact, what words in subject lines are most effective and much more. These insights can then be applied to boost the effectiveness of your marketing automation efforts.

The power of AI goes beyond digital marketing to create a difference for anyone in sales. Automated sales assistants can now help keep track of leads that may otherwise slip through, and they can identify leads and create dashboards to help you understand your team’s performance – plus a whole lot more.

Voice-Activated Search is the New Reality 

Voice search is another AI technology, and this advanced technology is already being developed by big players like Google and Apple. They all agree that voice-activated search will change future SEO strategies, and brands will definitely need to learn and keep up.

AI can only be as good as the quality of data available – and the intelligence of the humans programming it. (At least for now.)

Read about Artificial Intelligence and Chatbots! http://soolis.com/community/artificial-intelligence-and-chatbots/

LinkedIn offers a step-by-step introduction to Artificial Intelligence for your business and how you may effectively manage and use the technological insights generated to improve your own marketing results. Here’s the guide to AI and Machine Learning for Marketing. Or tap soOlis for more information on utilizing AI for your fitness business.

Advanced intelligence exhibited by machines has many applications especially when it comes to hardcore fitness and wellness. AI has also been used to develop and advance numerous fields and industries, including finance, healthcare and education.

Doubtlessly in the coming years, more classrooms and medical facilities will be utilizing AI technologies to complement yearly curriculum and to help medical diagnosis – that is already happening.

Another modern example? Artificial Intelligence is widely used as a digital tutor to train Navy recruits in technical skills in a shorter amount of time.

Watch our video on using AI in automated social media campaigns

Other Tasks Performed by Artificial Intelligence:

• AI mines fitness-training records to provide useful feedback
• AI assists in repetitive jobs including medication management or membership sales calls
• AI means big business gains in medical analytics
• AI screens candidates for fitness assessments or mental health
• AI uses search engines with speech recognition tools
• AI powers companion “nursing robots” to assist seniors or rehab patients

Mobile Chatbots? We’ve Been Waiting on You

If you don’t know Evie, you do not know Artificial Intelligence. Evie has been one of the most popular artificial personalities on YouTube for a decade, and Evie can speak English, French, German, Polish and Turkish.

Chatbots like Evie will soon enable employees to make simple HR interactions from their mobile phones. The technology promises to make working life easier, while reducing the workload on corporate HR departments.

And according to Computer Weekly, employers will also use AI mobile technology to give employees instant feedback on their performance, rather than relying on the now-discredited annual performance review.

Check into soOlis.com and find out how we are renegotiating AI and automated marketing services for our health and fitness clients.

AI applications for personal training programs are just the beginning: 

• Artificial intelligence-based athletic coaches now help college athletes build sports-specific skills

• “Smart running shoes” calculate your calorie burn and heart rate, while also improving your running form along your favorite routes

• A wearable sorts watch that monitors your sleep patterns and resting metabolic rate

Artificial Intelligence applications and robotics offer significant breakthroughs based on deep information channels within your data. What transforms the digital marketing world, though, is AI’s innate ability to better predict human consumer behaviors on a large scale – hand hand-tailored to suit your highly customized business.

Artificial Intelligence integrates machine learning, new algorithms and natural language processing in order to enhance communications. In larger healthcare circles, AI is already helping to uncover heart disease and diabetes at earlier stages.

AI is just one type of futuristic, automated technology that has officially arrived. We can’t wait for the next rounds of innovations. Are you attending the IHRSA Convention in San Diego in March? Chat!

World Gym Fayetteville and Peachtree entered into an internet marketing agreement with soOlis.com.  In the agreement, soOlis.com will exclusively advertise World Gym in their respective zip codes in the facility search section.  Other gyms and health clubs will be listed but no other gym or health club can advertise or have a link.

“We are extremely pleased with the opportunity to work with World Gym, said Brad Bishop President/CEO of soOlis.com.  We’re glad that our clients (World Gym, Golds Gym, Sport & Health, California Family Fitness, Rock Creek Sports Club and many more) see the long term opportunity of being an exclusive partner with soOlis.com.  Where else could you have exclusive gym or health club internet advertising for $9.95 per month?”