For anyone out there who may be having trouble getting their gym prospects from point A to point B through their sales process, we’ve put together a simple strategy you can follow to get started. Take a look!

Steps to Get More Gym Members

1. Design Your Marketing Funnel

Following a concept similar to a cooking funnel you’d find in a kitchen, a marketing funnel starts with a broad idea to attract leads and narrows down to the select individuals who will become a paying client. While there are a few different funnel strategies out there, the main idea follows a customer journey that begins with awareness of your brand, convincing the person to buy your product, and then building their loyalty to your business.

2. Get People Into the Gym

One of the most effective tactics of getting gym prospects to sign up for a membership is by getting them through your doors. Using content marketing strategies like effective promo videos, blog articles, and social media posts can be a great way to attract attention and build interest in your fitness equipment. Use these avenues to invite them for a free consultation or quick walkthrough of your gym.

3. Follow Up

A major step in the marketing process is collecting personal information, so you can reach out to prospects after the initial contact. Getting basic details like their name, phone number, and email address will make it possible to follow up, answer any questions, and confirm their interest in your facility. Make sure to share information about current promotions or deals the gym is currently offering.

4. Finalize the Sale

The last step involves doing what is necessary to close the deal and get the gym prospect to sign on the dotted line. Overcome any final objections or concerns they might have and confirm they understand the rules and regulations of the gym.

Remember to always ask them for referrals at this stage. Potential leads are four times more likely to use a service when they are referred by a friend or family member.

Struggling to Convert Your Gym Prospects?

Marketing funnels aren’t easy to think up and they can be even more difficult to put into practice. If you’re having a hard time putting together a successful customer journey for your prospects, SoOlis can help! Contact us today to learn more about our marketing services!

Beginning with your website – and fanning out from there to social media, ads and email campaigns – it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business.

10 More Reasons to Blow Out Your Website

When we can co-produce and launch highly relevant, interesting content, then every single blog or email blast or Facebook posted on your site (and linked properly) is another huge opportunity to show up in search engines and drive traffic to your website in organic searches.

Smile for the Camera

Website content, landing page messaging and optimized product descriptions help you connect on social media, and beyond.  Consider:

– What kind of content attracts your specific audience?

– Who reads your site for accuracy and authentic voice?

– Are you adding video and photos to every message?

– Do you use each social platform properly? (Event posts optimize on Twitter, for example.)

– High-quality consistent content that resonates with your audiences strengthens your social reach and drives new business.

Conversion Rates

Not every reader of your blog – or fan of your website – will become a definite sales lead. But that OK – you should be making fast friends and other fans with whom you share interests – and post about your products.

– What is your email campaign marketing strategy?

– Do you know when and why to create email blasts on schedule?

Tips for Successful Email Marketing Campaigns

Build Credibility Every Day
If potential sales prospects find answers to their most common questions via blog posts, neatly written by people at your company they are much more likely to come into your sales funnels trusting what you have to say because you’ve helped them prior to purchase. Becoming a thought leader on the topics your customers come to you for takes consistency and strategy.

Hubspot’s Report on Website Advantages

There are literally one dozen more reasons why your company should establish a digital personality with the ability to convert sales leads, and build prosperity and credibility all year long. soOlis can show you how, every step of the way, and free you up to do the heavy lifting in your company.

We love a good challenge and always work quickly and within budget. Let us show you how underutilized your website is right now!

The dreaded “where do you want to go for dinner” question that has been decades-long hurdle in a relationship can easily be hashed out with a quick look at Facebook, where restaurants typically post their menus. For gyms and health clubs, it’s imperative to find your spot in the world of Facebook. Not only does Facebook and various other social media outlets provide a way to reach out to audiences not easily accessible before, but Facebook also provides an inner view of your gym or health club before people even walk in the door.

An astonishing 95% of adults between 18 and 34 follow a brand via social media, and with 72% of adults actually checking Facebook before purchasing a product from a local business, it would be a wasted opportunity not to be on social media.

As a health club and gym owner, being active on social media shows clients and potential clients that you are easily accessible. A lot of people tend to message companies on Facebook rather than calling or emailing because it allows them practically instant responses while being able to multi-task with other things. Having a social media presence is also essential as it allows your clients to share with the world their experiences at your gym or health club. People are more likely to go a company, gym, or restaurant that has great reviews or experiences rather than a place that has little to no social media presence. If there is a negative review or post, look at it as a way to show potential clients that you want to rectify any situation. This can show clients that you are willing to go the extra mile to make sure everyone is well taken care of.

Stop only looking at social media as a way to reach your audience and start thinking of social media as a hub for your clients to boast about your services. For more information about this topic contact us at info@soOlis.com or call 877-789-8773.

Specialty Training Programs

No two people are going to start the exact same workout program at the exact same time, so finding gyms that are able to come up with a training regimen that works for your schedule and provides the help you need is important. Maybe you prefer yoga classes or you are a Pilates freak. Or perhaps you are curious about the benefits of Crossfit programs. The best gyms are those that can accommodate a variety of fitness plans.

Top Notch Trainers

Having a top notch trainer to help you through the process of becoming fit is crucial. We all struggle to motivate ourselves from time to time, so the presence of an experienced trainer who can whip you into the proper shape is always necessary. If you are someone who needs help getting started or wishes to learn more about the best ways to work out, choose a gym with a quality training staff.

Amenities On Site

Every person has different needs when they head out to the gym. Some may require free parking, while others need to join a gym with a sauna that is fully equipped. The time to find out about whether the gyms you are considering are capable of meeting your needs is during the selection process, not after. Some may only need a bare bones gym with the basics, while others will require a massage therapist, state of the art locker room, a pool or even a nutritionist.

State Of The Art Fitness Equipment

Be sure to thoroughly inspect the weights and any other exercise equipment that you will be using during your visits. If the gym has the right equipment, do they have enough to go around? Many of us do not have enough time on our hands to wait for long periods of time if equipment is occupied. Whether you are into building muscles or you are looking for a place to do your cardiovascular workouts, take a close look at the equipment you are going to be utilizing.

Overall Convenience

Is the gym close to where you live? Is it busy or crowded during the times that you like to go? All of the great equipment, amenities and staff that gyms have to offer are of little help to those who cannot make the trip on a regular basis. Consider the location of the gym and your schedule before making a choice.

To find the gyms that meet all the above criteria visit www.soOlis.com/gyms or email info@soOlis.com.

soOlis.com's Sample Custom QR Codes

Here is a great example of how custom QR Codes can impacted a business. This is an excerpt from Sales Growth from Thomas Baumgartner.

In 2009, Tesco’s South Korean subsidiary Home plus put up a billboard in a Korean subway station that replicated the aisle of one of its supermarkets. Commuters could scan the QR codes of items on the poster using their phones and have their groceries shipped to their homes (Figure 5.3). “Let the store come to the people,” the ad read, proposing to turn “waiting time into shopping time.” The results were that in 2011, Home plus had pictures and QR codes of 35,000 merchandise items in three subway station virtual stores in Seoul and Busan, and 760,000 buyers downloaded Home plus’ mobile app. The company’s online user base jumped by 76 percent, and online sales increased by 130 percent from 2009 to 2011, making the company a leader in the country’s online grocery market.

Let soOlis.com help you increase your business with branding custom QR codes.

soOlis.com is and informational website and internet technology business for the Health and Wellness Industry. With over 50 years of combined experience in the Health and Wellness Industry, soOlis.com does not need to be taught the industry to help its clients. We only service the Health and Wellness Industry!

For more information, on custom QR codes call 877-789-8773 ext 705 or email tsebold@soOlis.com.

Metabolic Training

Some would ask, “What is the problem with having a forwarding link to a manufactures website anyway? “  Here are the main reasons why it is a bad idea.  First, and most important, the fitness equipment dealer could lose a sale.  Once a prospect is on a manufactures site, what is going to stop them from contacting the manufacture directly?  Second, the manufactures actually are competing with the fitness equipment dealers on the internet.  The manufactures have much more resource working on internet marketing.  They focus on their SEM, SEO, and PPC; which most fitness equipment dealers don’t even understand.  Finally, fitness equipment dealers need to “Brand Recognition”; they need to be well known in their community, not the manufacture’s brand.  Clients should say, “Doesn’t Fitness Brokers sell treadmills?” not “Doesn’t that one dealer sell Precor?”

According to Brad Bishop, President of soOlis.com, “This is a great opportunity for Commercial and Retail Fitness Dealers that don’t what to or can’t afford to spend money continually updating their website and working on internet marketing.  soOlis will create a landing page that looks like the clients site, mark the manufactures the dealers represent and keep all the products up to date so the dealers will not even have to think about the product section on their site.  We will also provide our comprehensive product comparison feature.”

So any fitness distributor who would like to keep all their prospects on their site or just wants to take advantage on the new fitness equipment comparison feature please contact Tim Sebold at tsebold@soOlis.com or call 877-789-8773 ext 705.

soOlis.com is strictly an information fitness and wellness website.  The company has over 50 years of experience in all facets of the Fitness Industry, fitness dealers, gyms and health clubs, and distribution through manufactures.  soOlis.com your fitness & wellness authority.

Health Club Apps’ developers have produced apps over the last year and a half that represent use at over 100 health clubs from Washington DC to California.  Members and guests can get up to date class and program information with a touch of the screen from any Android or Iphone.  Also, users can take advantage of location information, driving directions, BMI calculators, calorie calculators and other custom features.  One of the unique features that Health Club Apps offers is an Apps’  ability to do  cross promote with other local businesses.  Now is the time for all health clubs to acquire this powerful retention and member acquisition tool.

About Health Club Apps:

Health Club Apps offers an affordable answer to Health Club owners and operators who are interested in enhancing their member’s experience through better communication on a frequent basis.  Many members use their Health Club App on a Daily basis thus having their club presented in a positive manner frequently.  Health Club Apps was founded by Joy Deimler, a 12 year health club industry veteran.  For more information she can be reached at joy@healthclubapps.com or toll free at 888-416-9959.

Must supply the following information:

Name of the facility:

Address of the facility:

Phone number of the facility:

Your name:

Your phone number:

In 500 words or less, or with a video submission, explain why the facility is the Best!

*The winning facility will also receive a full year of advertising on soOlis.com.*

***Contest Runs From July 1st 2011 to October 1st 2011 and there must be a minimum of 20 entries to declare a winner. ***

Submit all entries to tsebold@soolis.com

“This has been another welcome addition to our resources,” said Brad Bishop, President and CEO of soOlis.com.  “Our goal from the start was to provide the best information and resources available to everyone in the Health and Fitness Industry.  With the addition of JLR and Associates, we can assist the club owners and managers with one of their most important decisions, hiring staff.”

JLR and Associates was founded by Jeff Randall, a Fitness Industry veteran of over thirty years of experience.  Jeff has own and operated health clubs/gyms and interviewed hundreds of potential fitness professionals.  Jeff’s Senior Associate is Dennie Noecker.  He also has over thirty years of Fitness Industry experience and his expertise is building high performance teams.

With the addition of JLR and Associates, soOlis.com has filled one of it last prime resources available.  Look for version 2.0 of soOlis.com rolling out in the next 8 weeks.  You have asked and soOlis.com has answered!

soOlis.com was founded by Brad Bishop, a 17 year veteran of the health and fitness industry in 2009.  He found a large disconnects between the wellness information that could truly change a person life and the media driven idea that image was wellness. Since 2009, soOlis.com has grown its sponsor base to include, sport and health, inc. California Family Fitness, Golds Gym, Direct Fitness Solutions, Heartline Fitness and many more.

For more information and sponsorship opportunities contact tsebold@ soOlis.com or call 877-789-8773 ext 705.