soOlis takes great care to explain the importance of page optimization for any business, and not just for large health club chains or fitness distributors. According to thought leaders at Search Engine Land, SEO alone cannot help you reach the highest marketing potential.

Social media, branding and other marketing strategies support and complement SEO and reinforce your marketing plan to grow stronger and align with your business goals.

Digital Assistants Search For You

Digital assistants like Siri have stepped in to become relevant search engines in their own right. Google at present hasn’t released any official news about when or if it plans to roll out more Artificial Intelligence learning over typical search channels.

That could change in a moment though. Reported in Forbes.com last year, smart speaker sales, like those for Amazon Echo and Google Home, also surged in 2017, and sales will probably grow even more as newer models roll out.

Because smart speakers are voice activated and provide spoken search results, users are getting even more used to interacting with search engine results with their voice.

Over 50% of web searches in 2020 will be voice activated

SEO is the master when it comes to hooking active prospects, and helps boost conversion rates. Best practices in SEO content may improve and nourish your website, your credibility and even the connection with your social media community.

It also plays an important role in your product’s buying cycle, says soOlis VP Tim Sebold. “You attract potential buyers to your website through relevant keywords and organic phrases ranked high where searchers are already looking for that exact answer,” he said.

SEO is Part of Design, Production, Content

Taking SEO into consideration even while pre-planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business. Start early on and keep up with those trends, says Sebold.

With proper SEO analysis up front on any digital project, you can stay on the front page of search results for years without spending too much money in the future. Even after you stop the foundation SEO work, your website can still rank high on your chosen keywords for a long time to come.

SEO is a group effort and literally demands you know how to talk to your target audiences. Call soOlis to find out how we’d analyze and implement SEO into your fitness or wellness business.

Remarketing is the most recent business buzz word.

Intelligent, strategic re-marketing services can propel your business forward and create deep brand awareness. Generally, “remarketing” is any sales and advertising strategy that maintains contact with potential customers after they visit your business, e-commerce site or property.

Remarketing helps reach visitors who have navigated away from your store or site without converting – or finishing the sale.

While remarketing existed prior t the internet boom, it is the digital horizon thats jumpstarted its online use. It’s an effective way of reconnecting with people who have already shown some interest in your brand; and remarketing is an overt advertising tactic that is surprisingly underutilized in the vast digital marketplace.

While remarketing existed prior to the internet boom, it is the far-reaching digital horizon that has  jumpstarted its online use. By remarketing, you come to intimately know your target (segmented) audiences. You fet to go back and recapture the customers (and the conversions) that slipped by the first time.

Re-Marketing Improves Conversion Rates

According to marketing experts, there are so many different ways to stay in contact with customers, crooking a little finger, touching base and helping with all of their problems.

Valuable remarketing content includes:

Email series
Newsletters
Special deals or coupons
Social network posts
Browser advertisements

Retargeting Case Studies in the News

As a health and fitness marketing agency, soOlis analyzes and executes different ad messaging for specific audience lists we have created. We test ad copy and call to action button copy to see which combinations produce the highest click-through rate. Ask about soOlis’ unique fitness marketing services, including Artificial Intelligence solutions.

Gyms, fitness centers, outdoor recreation centers, and health clubs all focus on keeping people strong and healthy. If you run a workout facility, you know that sometimes things can go wrong. Someone gets injured while using the equipment, or pulls a hamstring while working with a trainer. Or a child gets hurt in the childcare facility.

Avoid Claims and Lawsuits From Day One

Incidents can leave you wide open to liability claims and lawsuits, but a gym insurance policy can protect you and your facility.

Additional insurance coverage to consider:

• Participant liability and accidental medical coverage: Covers you if boxers or martial arts participants are injured in sponsored tournaments or supervised competitions
  • Accidental medical insurance provides medical care for the injured participant. The policy may also cover travel to and from competitions or events.

• Supplemental liability insurance: You need additional supplemental liability coverage if your gym, fitness center, or health club offers services like tanning beds or rock climbing walls.Here are some special liability exposures to protect against:

• Swimming pools
• Hot tubs and saunas
• Rock climbing walls
• Day spa services
• Tanning services
• Massages
• Skin care services

• Umbrella liability: This type of policy provides excess liability coverage in the event of a catastrophic event that results in a large liability lawsuit. It kicks in when your other liability policies are exhausted. Business umbrella policies, sold in increments of $1 million of additional coverage, can provide excellent protection against large legal claims at an affordable rate.

Regardless of the type of fitness club or unique home gym equipment you have, liability insurance can save millions in Litigations and payouts. You require coverage that specifically matches your unique risks. An independent agent who specializes in business insurance can help to assess your risks and get the right coverage plan in place.

Why is soOlis’ FEMP the most important marketing tool for the Fitness Equipment Dealers?  First, how many dealers have the time to keep their website up to date.  The fitness manufactures are and rightfully so updating products, images, features, and now provide outstanding videos on their equipment.  Most dealers are busy selling, managing service and installations, they just don’t have time to check and see what is new and then update their website.  As a client of soOlis.com, they would never have to update any products.  They would use their website product section as an online brochure for marketing and research for their clients.  In addition, when dealers change product line, soOlis handles the complete integration in minutes with no additional cost!  Second, is simply COST!  How much is your time worth and no one can hire someone for what soOlis.com charges?  Here is what Tim Littrell from Fitness Concepts says about soOlis.com “If you are not using soOlis as a way to manage your product offerings on your website you are wasting your money.  As a specialty retail store selling both high-end residential and commercial fitness products, soOlis has made it so much easier for me to list my offerings online  in a consistent format with uncompromised detail at a fraction of what it would have cost my if I kept the project in house.  Video, pricing, product description, pictures…it’s all there and it’s current.  Customers can even compare up to three products features side by side.  I don’t know of any specialty fitness website that allows you this option.  I have been looking for a way that allows me to present my items in an easy, searchable format and soOlis is the only company out there that can do it.  soOlis has eliminated a huge headache for me.  I don’t see our company using anyone else.  Ever.

According to Tim Sebold, VP of Marketing & Sales, “We are extremely pleased with the feedback from our clients.  In the short time we have offered this service, we have clients from Florida to California.

soOlis.com is a fitness and wellness information website.  soOlis.com does not sell any fitness equipment.  soOlis only educates the end users on fitness equipment, helps them find local gyms and ymcas, and finally allows them to browse Web MD articles and videos. soOlis.com – the Fitness and Wellness Authority.

For more information on the Fitness Equipment Management Portal  or if there is a product that you cannot find on soOlis, please contact Tim Sebold @ tsebold@soolis.com or call 877-789-8773 ext 705.

Some would ask, “What is the problem with having a forwarding link to a manufactures website anyway? “  Here are the main reasons why it is a bad idea.  First, and most important, the fitness equipment dealer could lose a sale.  Once a prospect is on a manufactures site, what is going to stop them from contacting the manufacture directly?  Second, the manufactures actually are competing with the fitness equipment dealers on the internet.  The manufactures have much more resource working on internet marketing.  They focus on their SEM, SEO, and PPC; which most fitness equipment dealers don’t even understand.  Finally, fitness equipment dealers need to “Brand Recognition”; they need to be well known in their community, not the manufacture’s brand.  Clients should say, “Doesn’t Fitness Brokers sell treadmills?” not “Doesn’t that one dealer sell Precor?”

According to Brad Bishop, President of soOlis.com, “This is a great opportunity for Commercial and Retail Fitness Dealers that don’t what to or can’t afford to spend money continually updating their website and working on internet marketing.  soOlis will create a landing page that looks like the clients site, mark the manufactures the dealers represent and keep all the products up to date so the dealers will not even have to think about the product section on their site.  We will also provide our comprehensive product comparison feature.”

So any fitness distributor who would like to keep all their prospects on their site or just wants to take advantage on the new fitness equipment comparison feature please contact Tim Sebold at tsebold@soOlis.com or call 877-789-8773 ext 705.

soOlis.com is strictly an information fitness and wellness website.  The company has over 50 years of experience in all facets of the Fitness Industry, fitness dealers, gyms and health clubs, and distribution through manufactures.  soOlis.com your fitness & wellness authority.

soOlis.com Media Kit