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Life Fitness Partners with Heartline Fitness to Increase Their Coverage in the Mid Atlantic

Gaithersburg, MD, May 17, 2011 – Heartline Fitness Systems is pleased to announce a new partnership with life Fitness. Initially, Heartline will provide Life Fitness Sales and Service coverage in Maryland, Virginia, and the District of Columbia, and to the following, vertical markets—multi-housing {apartments and condominiums), residential property management, office management, fire & rescue, police, and active living The addition of life Fitness adds the final piece to one of the strongest commercial dealer brand line-ups in the fitness industry,” says Bob Burgess, President of Headline Fitness Systems. In addition to Life Fitness, Heartline is also a commercial distributor for BH Fitness, FreeMotion, Heartline Strength Systems, Nautilus, Paramount, Sci-Fit, Star Trac, and York Barbell.

‘ We couldn’t be more pleased with the breadth of our brand offerings and our new partnership with Life Fitness.” says Mr., Burgess “After experiencing Life Fitness’s Chicago, II manufacturing facilities last month, I know why they are the industry’s global leader of fitness products they are absolutely driven by product quality.” “To my knowledge, Life Fitness is the only fully certified ISO-9001 company in the fitness industry.

About Life Fitness

Life Fitness is the global leader in fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside of Chicago, in Schiller Park, IL, Life Fitness is a division of Brunswick Corporation (NYSE: BC).

About Heartline

Since 1983, Heartline’s promise has been to design, distribute and service the highest quality of strength training and cardiovascular systems available. Through Heartline’s dealer and direct sales network, our products are sold internationally in Europe, Asia, South America, the United States and Canada. Our clients include such high profile organizations as: Associa, Marriott Hotels, and Kettler, Lincoln Properties, Paradigm Companies, Fairfax County Public School System, and the United States Supreme Court.