Active Lifestyle Ltd Brings Star Trac Fitness Equipment to “The Biggest Loser“ China
IRVINE, Calif., September 13, 2013 – Star Trac, a leader in developing advanced equipment for the fitness industry, is proud to partner with Active Lifestyle Ltd to provide innovative, high quality strength and cardio equipment for the inaugural season of “The Biggest Loser” in China. The new show, which premieres on Sunday, September 15, 2013 at 7:30PM, is the local version of the popular US-based reality television program that helps overweight and deconditioned individuals achieve health and wellness goals through a balanced program of exercise, healthy eating, and lifestyle improvements.
“We are thrilled to be partnering with “The Biggest Loser” to help introduce people to healthier habits,” explains Roy Xia, executive director of China-based Active Lifestyle Ltd. “We are even more pleased to be able to showcase the sleek, durable, and motivational Star Trac cardio and strength equipment to help contestants achieve their fitness goals. There is no better product to inspire new exercisers to stay on a fit and healthy path.”
Over the course of the 10-week season, participants and trainers will work out on Star Trac cardio, including the E Series treadmills and steppers that feature motivational workout programs, personal cooling fans, and iPod® integration; S Series bikes and ellipticals that provide comfort features like SoftTrac® foot pads (on the elliptical) and extra large pedals (on the bikes) to achieve maximum results; and Spinner® bikes for exhilarating indoor cycle classes. For the strength component, “The Biggest Loser” contestants will train on a full circuit of the aesthetically sophisticated and functionally superior
Inspiration Strength®, a comprehensive selection of Star Trac free weights, and the Max Rack®, which combines the variety of a Power Cage with the safety of a Smith Machine.
“Active Lifestyle is a premier fitness distributor in China and a true partner to Star Trac,” said Steven Jones, director of sales and marketing Asia Pacific for Star Trac. “When they presented us the opportunity to work together to provide equipment for “The Biggest Loser” fitness center, we knew it was a valuable chance to introduce a new audience to fitness through innovative products that motivate people to achieve their goals.”
Over the course of its 15 seasons on television, Star Trac products have been featured in the past as part of the US edition of “The Biggest Loser,” providing contestants with inspiring, approachable, and challenging workout options to help them begin to change sedentary ways.
“Our passion for providing products and programs to mold lifelong habits for health and fitness is parallel with the ultimate goal of “The Biggest Loser”, explains Star Trac senior marketing manager Vanessa Klapper. “As a company, we want to introduce as many people as possible to the benefits of fitness to help them achieve their wellness goals, so this partnership with Active Lifestyle and “The Biggest Loser” in China is a natural fit, and one that we are proud to support.”
The Biggest Loser premieres on Sunday, September 15 at 7:30PM on CC-TV2 and will run for 10 weeks, culminating with one person being named “The Biggest Loser” for the highest percentage of weight lost.
About Star Trac
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Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user- focused product innovations are reflected in the complete line of cardiovascular and strength equipment.
Star Trac’s cardio line includes a full range of offerings including treadmills, cross trainers, upright and recumbent bikes, steppers and group cycle bikes. The company is proud to offer one of a kind features like the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach and the groundbreaking eSpinner® and Spinner® Blade ION innovations resulting from the long running relationship between Star Trac and Mad Dogg Athletics. And this year Star Trac will enter yet into another cardio category with the introduction of its new StairMill™ and TreadClimber® manufactured by Star Trac.
Star Trac offers one of the largest strength training packages in the industry; three lines of selectorized strength including the Inspiration Strength® line that takes aesthetics, biomechanics, and features to the next level. A 6 piece dual-function, cable-based line that acts as 12 workout stations called
HumanSport®. The newest plate loaded line, Leverage®, that embodies the design and features that will redefine the plate loaded strength training category. And to round out the strength category Star Trac offers a full line of benches and racks to meet the needs of any facility. The many options available by Star Trac allow customers the ability to design their dream facility. The company looks forward to
introducing more innovative products in 2013.
The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact sales@startrac.com or visit www.startrac.com.
