So, what is retargeting?
Over the last five years, retargeting marketing has grown in popularity and in marketing departments everywhere. For the newbies, retargeting is an online strategy that keeps your brand in front of users who have bounced off your site for any number of reasons.
Marketing experts say “retargeting” is perfect for on-the-fence users who currently are casually interested in your product. A new vlog or a white paper on their favorite topic can motivate an undecided customer into a conversion or even a recurring sale.
Track Users Who Bounce
Here’s where you call the web dev department: By placing a tracking pixel on your website, you can follow your users leave (and where) and you can then place an ad on another website.
This pixel – or piece of code – piece of code on your website is unnoticeable and won’t affect the site’s performance. It ensures your ads are served to interested people who have previously visited your site.
It’s like you are virtually persuading that user to come back. This is most commonly done through search retargeting, in which ads are served up based on recent searches; and email retargeting, where scripted emails are triggered based on specific user behaviors.
From Marketo, some stats to consider:
Retargeted customers are three times more likely to click on your ad
70% more likely to convert to a sale
As a result, 50% of marketers plan to increase their retargeting efforts using ads both on social media and on websites too.
Remember: Marketing experts say “retargeting” is the ultimate strategy for for on-the-fence users who currently are somewhat interested in your product. A new motivating vlog or a white paper on their favorite topic can push that user into a conversion or a sale.
Contact soOlis.com so we can apply several new marketing strategies to your fitness and wellness business.