Over the last five years, retargeting marketing has grown in popularity and in marketing departments everywhere. For the newbies, retargeting is an online strategy that keeps your brand in front of users who have bounced off your site for any number of reasons.

Marketing experts say “retargeting” is perfect for on-the-fence users who currently are casually interested in your product. A new vlog or a white paper on their favorite topic can motivate an undecided customer into a conversion or even a recurring sale.

Track Users Who Bounce 

Here’s where you call the web dev department: By placing a tracking pixel on your website, you can follow your users leave (and where) and you can then place an ad on another website.

This pixel – or piece of code – piece of code on your website is unnoticeable and won’t affect the site’s performance. It ensures your ads are served to interested people who have previously visited your site.

It’s like you are virtually persuading that user to come back. This is most commonly done through search retargeting, in which ads are served up based on recent searches;  and email retargeting, where scripted emails are triggered based on specific user behaviors.

From Marketo, some stats to consider:

Retargeted customers are three times more likely to click on your ad

70% more likely to convert to a sale

As a result, 50% of marketers plan to increase their retargeting efforts using ads both on social media and on websites too.

Remember: Marketing experts say “retargeting” is the ultimate strategy for for on-the-fence users who currently are somewhat interested in your product. A new motivating vlog or a white paper on their favorite topic can push that user into a conversion or a sale.

Contact soOlis.com so we can apply several new marketing strategies to your fitness and wellness business.

Unsure of what makes you competitive in a crowded marketplace? Consider your approach to marketing solutions and business strategies beyond basic ads and membership deals:

• Do you have a social media calendar to organize events, blogs, and success stories?

• Are you efficiently driving traffic from Facebook to an online store or E-commerce website?

• What makes an ad campaign successful for you?

Not quite sure? That’s where soOlis jumps in: We understand obstacles to successful fitness marketing, and we regularly measure personalized success rates and key performance indicators, or KPIs.

We Know Your Audience

We’re so passionate about our clients’ products and offerings at soOlis, our industry expertise allows us to pinpoint your most appropriate audiences with custom content and daily data analytics that steers your marketing strategy – at scale.

Establish Business Credibility

Today’s educated health and fitness consumers want the latest and most trusted fitness and health information, which they use to make decisions about their own wellness. Having an experienced content team and highly relevant messaging works very effectively.

Use Social Media Correctly 

Facebook and Instagram are still the stars of the moment. At soOlis, we know that social media is an effective marketing vehicle to promote, communicate and gain awareness for your health and fitness company.

Your Facebook account is not your brand though – your website and identity within the competitive marketplace also contribute to your total brand. Ask about our content strategies and how to create – or enhance – your unique brand.

Explore Artificial Intelligence 

Slash your response time to problems or online question to enhance the social media experience. It is only natural for disgruntled customers or very motivated clients to share their issues – or joys or feedback – on social media platforms. As a result, Chatbots help you more rapidly respond to dissatisfied customers to neutralize messaging.
Call soOlis today and we’ll help you get there.

 
The survey finds half (50 percent) of Baby Boomers currently renting do not anticipate buying a home in the future, up eight points from 2016.

 
The latest “Profile of Today’s Renter” reveals that affordability remains the dominant factor driving renter behavior.

Multi-Family Rental Research:

50% Baby Boomers currently renting do not anticipate buying a home in the future

Of that 50 percent, 35 percent have no interest in owning

15 percent say they cannot afford to own but have some interest

19% of Gen Xers (aged 38-52) study respondents lacked interest in home homeownership

Read the whole Renters Report from Freddie Mac.

Rental satisfaction continues to run high across the country. A significant and growing majority of renters – 66 percent – are satisfied with the overall rental experience.

“America’s renters overwhelmingly see renting as more affordable and the right choice for them – right now,” said VP David Brickman, Executive Vice President and Head of Freddie Mac Multifamily Groups.

Renting becomes a much more attractive option when the top three apartment amenities are met:

1. Parking
2. Pool(s)
3. Residential gym

To retain tenants, attract high quality consumers and connect communities, provide your tenants, clients and customers with well-branded well-designed fitness centers with the perfect wide array of amenities.

Keep Up With Demands for Wellness

The National Multifamily Housing Council and Kingsley Associates last year surveyed approximately 120,000 renters at 3,280 apartment communities nationwide to gauge their interest in specific communal amenities. While on-site parking is everyone’s first request, these wellness and safety offerings are common demands:

83% want a pool on property

82% request a well-equipped fitness center

80% demand safe security access

67% want community Wi-Fi

47% look for a business center

If locations are more or less the same between competing properties, wellness and fitness amenities have a big impact in competitive rent pricing as well as tenant satisfaction.

The National Apartment Association (NAA) is the leading voice for the rental housing industry and a trusted partner and advocate committed to serving 160 affiliates, 75,000 member companies and the 9.25 million rental housing units globally.

Advanced intelligence exhibited by machines has many applications especially when it comes to hardcore fitness and wellness. AI has also been used to develop and advance numerous fields and industries, including finance, healthcare and education.

Doubtlessly in the coming years, more classrooms and medical facilities will be utilizing AI technologies to complement yearly curriculum and to help medical diagnosis – that is already happening.

Another modern example? Artificial Intelligence is widely used as a digital tutor to train Navy recruits in technical skills in a shorter amount of time.

Watch our video on using AI in automated social media campaigns

Other Tasks Performed by Artificial Intelligence:

• AI mines fitness-training records to provide useful feedback
• AI assists in repetitive jobs including medication management or membership sales calls
• AI means big business gains in medical analytics
• AI screens candidates for fitness assessments or mental health
• AI uses search engines with speech recognition tools
• AI powers companion “nursing robots” to assist seniors or rehab patients

Mobile Chatbots? We’ve Been Waiting on You

If you don’t know Evie, you do not know Artificial Intelligence. Evie has been one of the most popular artificial personalities on YouTube for a decade, and Evie can speak English, French, German, Polish and Turkish.

Chatbots like Evie will soon enable employees to make simple HR interactions from their mobile phones. The technology promises to make working life easier, while reducing the workload on corporate HR departments.

And according to Computer Weekly, employers will also use AI mobile technology to give employees instant feedback on their performance, rather than relying on the now-discredited annual performance review.

Check into soOlis.com and find out how we are renegotiating AI and automated marketing services for our health and fitness clients.

AI applications for personal training programs are just the beginning: 

• Artificial intelligence-based athletic coaches now help college athletes build sports-specific skills

• “Smart running shoes” calculate your calorie burn and heart rate, while also improving your running form along your favorite routes

• A wearable sorts watch that monitors your sleep patterns and resting metabolic rate

Artificial Intelligence applications and robotics offer significant breakthroughs based on deep information channels within your data. What transforms the digital marketing world, though, is AI’s innate ability to better predict human consumer behaviors on a large scale – hand hand-tailored to suit your highly customized business.

Artificial Intelligence integrates machine learning, new algorithms and natural language processing in order to enhance communications. In larger healthcare circles, AI is already helping to uncover heart disease and diabetes at earlier stages.

AI is just one type of futuristic, automated technology that has officially arrived. We can’t wait for the next rounds of innovations. Are you attending the IHRSA Convention in San Diego in March? Chat!

Another year, another set of resolutions that we all say we’re going to complete, but how many actually do? “New year, new me”, but really we’re creatures of habit and breaking those habits are not as easy as we all would like it to be. One of the most prominent resolutions among most people is to not just get healthy, but to get fit. It’s the prime time to get in shape and look good for bathing suit season. Yet, about seventy-five percent of people maintain their resolution for the first week and as the as the year progresses, that percentage continues to drop. So the question is: How can you maintain your resolution to stay fit and healthy?

First off, one needs the proper attire and necessities. Personally, when you look the part it provides a sense of confidence that you know what you’re doing. Also, now there are many wearables

such as FitBit to keep track of your activity and progress. These wearables can track your heart rate, calories burned, your steps, and your sleep patterns. Unfortunately, some may purchase their so called “motivators” to just let them be a fad that go to waste. They’re hyped up originally, but just like those resolutions, they get old. Look good to feel good. Which brings us to why this is such a prominent resolution. Yes, we get it, you want to lose said number of pounds to look better, but many forget about the overall reason. Working out is not just about pounds, but to create a healthier lifestyle for the individual. Exercise is not the only aspect about being healthy and it does take dedication. The amount of sleep, what you consume, and the amount of activity are all contributing factors and don’t work alone. Anyways…

Most jump start into their fitness regime without a realistic goal. Nothing happens overnight and you have to be willing to put in the work and build up to your to goal. If you have not worked on cardio for a while, do not kick yourself when you struggle to run a quick mile. Some quit before they really get started because they don’t see fast results. Again, it’s all about the effort you’re willing to put in. When you start off, make a plan and schedule to stick to. It’s easier to follow a set schedule than just get on any machine that looks interesting. Lastly, resolutions lose their appeal over time and that easily could be because they are no longer exciting, new, and you miss the taste of chicken nuggets. With that, don’t be afraid to change it up. Find some different activities to keep you going and look into new recipes and diets that don’t taste like straight grass. Mostly, just find what works for you, gyms and everything that comes with it!

Overall, do not over do it and think about the positives instead of thinking you’d rather be in your bed watching Netflix. It’s a new year, and it may not be a “new” you, but it can be a better you. Happy New Years!

September 28, 2012 Nashville, TN.  In soOlis.com’s continual effort to educate everyone on Fitness and Wellness products and services, they have created Custom Instructional QR Codes for fitness equipment.  It is quick and simple; just scan the QR code and a detailed instructional video will help the user operate the fitness product.

Tim Sebold, VP of Sales & Marketing for soOlis.com, said, “We are really excited about our most recent product.  We believe with this product, we can get more people exercising.  Think of all the unstaffed fitness facilities. The explosion of 24 HR fitness clubs, corporate fitness centers, condos, and hotels.  We believe we can assist all owners and operators of these unstaffed facilities to provide a safe and informative facility through our instructional videos.” Tim further added that he hopes the instructional videos will increase membership for local gyms and usage of condos and corporate gyms.  “People generally have a tough time asking for help and working out of their comfort zone. Now add working out for the first time!  It all becomes very intimidating.  But now with Custom Instructional QR Code, a person who has never worked out and has been cleared by his or her physician, can go to an unstaffed condo gym, scan the QR code and safely operate that treadmill that seemed so intimidating before.  There is no awkwardness or guess work.  It just makes for a happy and safe exerciser.”

soOlis.com’s first installation of the Custom Instructional QR Codes was at WOC Fitness in Ocean City, MD.  WOC Fitness is a 24 HR fitness facility utilizing several different brands of fitness equipment.   When asked why it was important for WOC Fitness to have this technology, Bonnie Zemo, President of WOC Fitness said, “Since we are open 24 HRs, we aren’t always here to answer questions or show people how to use the equipment.  With this technology, our members will be able to properly and safely use our equipment.”  With technology people are always concerned with cost.  But according to Bonnie, “It’s a “no brainer. We paid a small set up charge for our logo and $9.95 a label.  It is much less than paying a trainer to demonstrate each piece of equipment.”

soOlis.com is a fitness and wellness information company.  soOlis is dedicated to educating everyone interested in fitness and wellness products and services.  soOlis.com – where quality of life begins!

For more information on custom QR codes for your facility, please contact Tim Sebold @ tsebold@soolis.comor call 877-789-8773 ext 705.

World Gym International, LLC was founded in 1977.  The company runs and franchises over 175health and fitness centers in the United States and internationally. It also sells workout gear, such as apparel, water bottles, sports bags, and accessories, as well as nutrition products. The company was founded in 1977

“This is a tremendous opportunity for soOlis.com; World Gym has been a main stay in the fitness  industry for years and we look forward to helping them promote their brand and their fitness centers,” said Brad Bishop, President and CEO of soOlis.com.

World Gym International is just one of the many well known Health and Wellness organizations that have partnered with soOlis.com for their internet marketing strategies.  Some of the other large clients are, Sport and Health, Inc, California Family Fitness, Five Seasons Sports Clubs, NoBody Denied just to name a few.

The first question is,”What is your favorite thing to do for exercise?”

Company Incentives