Remarketing is the most recent business buzz word.

Intelligent, strategic re-marketing services can propel your business forward and create deep brand awareness. Generally, “remarketing” is any sales and advertising strategy that maintains contact with potential customers after they visit your business, e-commerce site or property.

Remarketing helps reach visitors who have navigated away from your store or site without converting – or finishing the sale.

While remarketing existed prior t the internet boom, it is the digital horizon thats jumpstarted its online use. It’s an effective way of reconnecting with people who have already shown some interest in your brand; and remarketing is an overt advertising tactic that is surprisingly underutilized in the vast digital marketplace.

While remarketing existed prior to the internet boom, it is the far-reaching digital horizon that has  jumpstarted its online use. By remarketing, you come to intimately know your target (segmented) audiences. You fet to go back and recapture the customers (and the conversions) that slipped by the first time.

Re-Marketing Improves Conversion Rates

According to marketing experts, there are so many different ways to stay in contact with customers, crooking a little finger, touching base and helping with all of their problems.

Valuable remarketing content includes:

Email series
Newsletters
Special deals or coupons
Social network posts
Browser advertisements

Retargeting Case Studies in the News

As a health and fitness marketing agency, soOlis analyzes and executes different ad messaging for specific audience lists we have created. We test ad copy and call to action button copy to see which combinations produce the highest click-through rate. Ask about soOlis’ unique fitness marketing services, including Artificial Intelligence solutions.

Unsure of what makes you competitive in a crowded marketplace? Consider your approach to marketing solutions and business strategies beyond basic ads and membership deals:

• Do you have a social media calendar to organize events, blogs, and success stories?

• Are you efficiently driving traffic from Facebook to an online store or E-commerce website?

• What makes an ad campaign successful for you?

Not quite sure? That’s where soOlis jumps in: We understand obstacles to successful fitness marketing, and we regularly measure personalized success rates and key performance indicators, or KPIs.

We Know Your Audience

We’re so passionate about our clients’ products and offerings at soOlis, our industry expertise allows us to pinpoint your most appropriate audiences with custom content and daily data analytics that steers your marketing strategy – at scale.

Establish Business Credibility

Today’s educated health and fitness consumers want the latest and most trusted fitness and health information, which they use to make decisions about their own wellness. Having an experienced content team and highly relevant messaging works very effectively.

Use Social Media Correctly 

Facebook and Instagram are still the stars of the moment. At soOlis, we know that social media is an effective marketing vehicle to promote, communicate and gain awareness for your health and fitness company.

Your Facebook account is not your brand though – your website and identity within the competitive marketplace also contribute to your total brand. Ask about our content strategies and how to create – or enhance – your unique brand.

Explore Artificial Intelligence 

Slash your response time to problems or online question to enhance the social media experience. It is only natural for disgruntled customers or very motivated clients to share their issues – or joys or feedback – on social media platforms. As a result, Chatbots help you more rapidly respond to dissatisfied customers to neutralize messaging.
Call soOlis today and we’ll help you get there.

At its best, AI in digital marketing and your own fitness business allows owners or marketers (and in our case, clients) to focus fully on creating high-quality connections with engaged customers. We allow AI to take care of the small robotic, repetitive admin actions – so you don’t have to.

Not only is robotics or “machine learning” alive and well in your local neighborhood, but Artificial Intelligence may be driving sales and engagement at businesses spanning as far as the eye can see.

Depending on your business, automated AI contains “predictive analytics” that allows you to finesse customer recommendations. This kind of service-driven algorithm can also expedite instantaneous customer service.

Virtual Reality and Artificial Intelligence

Artificial Intelligence is a very broad field in computer science that simulates aspects of human intelligence and has the ability to interact with both virtual and real environments.

For some business people, the idea of AI is frightening – inasmuch as human employees may someday lose their jobs to automated robotics. Most AI experts actually say that AI will make computer machines more efficient and smarter but will not necessarily replace humans with them.

15 Applications for AI in Sales and Marketing

Artificial Intelligence offers applications that play different roles across the customer journey. Some automated AI are better for attracting customers, while others are useful for re-engaging past customers.

Machine learning can run through billions of points of customer data and establish when are the most effective times to make contact, what words in subject lines are most effective and much more. These insights can then be applied to boost the effectiveness of your marketing automation efforts.

The power of AI goes beyond digital marketing to create a difference for anyone in sales. Automated sales assistants can now help keep track of leads that may otherwise slip through, and they can identify leads and create dashboards to help you understand your team’s performance – plus a whole lot more.

Voice-Activated Search is the New Reality 

Voice search is another AI technology, and this advanced technology is already being developed by big players like Google and Apple. They all agree that voice-activated search will change future SEO strategies, and brands will definitely need to learn and keep up.

AI can only be as good as the quality of data available – and the intelligence of the humans programming it. (At least for now.)

Read about Artificial Intelligence and Chatbots! http://soolis.com/community/artificial-intelligence-and-chatbots/

LinkedIn offers a step-by-step introduction to Artificial Intelligence for your business and how you may effectively manage and use the technological insights generated to improve your own marketing results. Here’s the guide to AI and Machine Learning for Marketing. Or tap soOlis for more information on utilizing AI for your fitness business.

New soOlis' Custom QR Code Clients

The answer is simple, COST!  soOlis’ QR Codes are only $10 dollars a machine.  How much does a law suit cost?  How much does additional staff cost?  How much money are facilities loosing when members quit?  What you’re your equipment repair costs? soOlis’ QR Codes help address all these issues.

1                     Liability – According to a fitness industry insurance company “with the initiation/addition of these QR codes it is just one more brilliant step towards risk management. I feel that this is something all facilities should have available to further enhance the knowledge base of specific equipment to not only members and guests, but staff as well.”

2                     Staffing Costs – Most corporate centers, 24 Hour Gyms, and hotels don’t have the money to staff their fitness centers, Through the QR Codes, the members, employees and guests can view an instructional video on how to set up and use the fitness equipment properly.

3                     Members Quitting – How many members join gyms and because they worked out years ago, they don’t think they need an orientation on the new equipment!  They quickly find out equipment has changed and they don’t want to look stupid asking someone so they leave.  With soOlis’ QR Codes the new members scan the QR Code, watch a 1-2 minute video, and they are on their way to a safe and comfortable workout without having to ask for help.

4                     Equipment Repair – The fact is residence, guests, and members break equipment!  Most of the time they break the equipment using it improperly.  The soOlis’ QR Codes will again show them the proper way to use the equipment.

According to Chris Gallagher, Direct Fitness Equipment, “I sell a tremendous amount of equipment into hotels, condos and gyms, the clients are always asking about orientations and how many times I can come back to show the residence and members how to use the equipment.  The QR Codes basically do the orientation for me.  I make sure they are on every piece of equipment I sell!”  Tim Littrell, Fitness Concepts followed by saying,” I know from my experience, many of my clients like the concept of the QR Codes because they don’t have any staff for the fitness centers.”

For more information on how soOlis’ custom QR Codes can help your business, contact Tim Sebold at tsebold@soOlis.com or call 877-789-8773 ext. 705.

soOlis.com is and informational website and internet technology business for the Health and Wellness Industry.  With over 50 years of combined experience in the Health and Wellness Industry, soOlis.com does not need to be taught the industry to help its clients.  We only service the Health and Wellness Industry!

soOlis.com's Sample Custom QR Codes

Here is a great example of how custom QR Codes can impacted a business. This is an excerpt from Sales Growth from Thomas Baumgartner.

In 2009, Tesco’s South Korean subsidiary Home plus put up a billboard in a Korean subway station that replicated the aisle of one of its supermarkets. Commuters could scan the QR codes of items on the poster using their phones and have their groceries shipped to their homes (Figure 5.3). “Let the store come to the people,” the ad read, proposing to turn “waiting time into shopping time.” The results were that in 2011, Home plus had pictures and QR codes of 35,000 merchandise items in three subway station virtual stores in Seoul and Busan, and 760,000 buyers downloaded Home plus’ mobile app. The company’s online user base jumped by 76 percent, and online sales increased by 130 percent from 2009 to 2011, making the company a leader in the country’s online grocery market.

Let soOlis.com help you increase your business with branding custom QR codes.

soOlis.com is and informational website and internet technology business for the Health and Wellness Industry. With over 50 years of combined experience in the Health and Wellness Industry, soOlis.com does not need to be taught the industry to help its clients. We only service the Health and Wellness Industry!

For more information, on custom QR codes call 877-789-8773 ext 705 or email tsebold@soOlis.com.

September 28, 2012 Nashville, TN.  In soOlis.com’s continual effort to educate everyone on Fitness and Wellness products and services, they have created Custom Instructional QR Codes for fitness equipment.  It is quick and simple; just scan the QR code and a detailed instructional video will help the user operate the fitness product.

Tim Sebold, VP of Sales & Marketing for soOlis.com, said, “We are really excited about our most recent product.  We believe with this product, we can get more people exercising.  Think of all the unstaffed fitness facilities. The explosion of 24 HR fitness clubs, corporate fitness centers, condos, and hotels.  We believe we can assist all owners and operators of these unstaffed facilities to provide a safe and informative facility through our instructional videos.” Tim further added that he hopes the instructional videos will increase membership for local gyms and usage of condos and corporate gyms.  “People generally have a tough time asking for help and working out of their comfort zone. Now add working out for the first time!  It all becomes very intimidating.  But now with Custom Instructional QR Code, a person who has never worked out and has been cleared by his or her physician, can go to an unstaffed condo gym, scan the QR code and safely operate that treadmill that seemed so intimidating before.  There is no awkwardness or guess work.  It just makes for a happy and safe exerciser.”

soOlis.com’s first installation of the Custom Instructional QR Codes was at WOC Fitness in Ocean City, MD.  WOC Fitness is a 24 HR fitness facility utilizing several different brands of fitness equipment.   When asked why it was important for WOC Fitness to have this technology, Bonnie Zemo, President of WOC Fitness said, “Since we are open 24 HRs, we aren’t always here to answer questions or show people how to use the equipment.  With this technology, our members will be able to properly and safely use our equipment.”  With technology people are always concerned with cost.  But according to Bonnie, “It’s a “no brainer. We paid a small set up charge for our logo and $9.95 a label.  It is much less than paying a trainer to demonstrate each piece of equipment.”

soOlis.com is a fitness and wellness information company.  soOlis is dedicated to educating everyone interested in fitness and wellness products and services.  soOlis.com – where quality of life begins!

For more information on custom QR codes for your facility, please contact Tim Sebold @ tsebold@soolis.comor call 877-789-8773 ext 705.

Why is soOlis’ FEMP the most important marketing tool for the Fitness Equipment Dealers?  First, how many dealers have the time to keep their website up to date.  The fitness manufactures are and rightfully so updating products, images, features, and now provide outstanding videos on their equipment.  Most dealers are busy selling, managing service and installations, they just don’t have time to check and see what is new and then update their website.  As a client of soOlis.com, they would never have to update any products.  They would use their website product section as an online brochure for marketing and research for their clients.  In addition, when dealers change product line, soOlis handles the complete integration in minutes with no additional cost!  Second, is simply COST!  How much is your time worth and no one can hire someone for what soOlis.com charges?  Here is what Tim Littrell from Fitness Concepts says about soOlis.com “If you are not using soOlis as a way to manage your product offerings on your website you are wasting your money.  As a specialty retail store selling both high-end residential and commercial fitness products, soOlis has made it so much easier for me to list my offerings online  in a consistent format with uncompromised detail at a fraction of what it would have cost my if I kept the project in house.  Video, pricing, product description, pictures…it’s all there and it’s current.  Customers can even compare up to three products features side by side.  I don’t know of any specialty fitness website that allows you this option.  I have been looking for a way that allows me to present my items in an easy, searchable format and soOlis is the only company out there that can do it.  soOlis has eliminated a huge headache for me.  I don’t see our company using anyone else.  Ever.

According to Tim Sebold, VP of Marketing & Sales, “We are extremely pleased with the feedback from our clients.  In the short time we have offered this service, we have clients from Florida to California.

soOlis.com is a fitness and wellness information website.  soOlis.com does not sell any fitness equipment.  soOlis only educates the end users on fitness equipment, helps them find local gyms and ymcas, and finally allows them to browse Web MD articles and videos. soOlis.com – the Fitness and Wellness Authority.

For more information on the Fitness Equipment Management Portal  or if there is a product that you cannot find on soOlis, please contact Tim Sebold @ tsebold@soolis.com or call 877-789-8773 ext 705.

If you have any suggestions please contact us at tsebold@soolis.com

Exercise of the Day: Abdominal Crunches on a Stability Ball

Established by former Gold’s Gym International executives, franchisees and a former PricewaterhouseCoopers director, Titan Fitness was founded to build, acquire and operate Gold’s Gym franchise locations. The Titan Fitness executives have more than 50 years of direct experience in the fitness industry and oversee 16 locations in Minnesota, Nevada, and North Carolina.

“We are obviously excited about our partnership, said Brad Bishop President /CEO of soOlis.com; with Titan Fitness’ years of experience and excellent reputation, it is great to have them as clients.  We look forward to promoting their facilities!”

According to Brad Bishop, President/CEO of soOlis.com, his job is to brand soOlis.com as the premier supplier of information for the health and wellness industry.  Hence, consumers consult soOlis.com for facilities in their area, and soOlis.com provides all the listings, but one EXCLUSIVE advertiser, in this case, Sport & Health, Inc.