Unfortunately, the majority of business owners don’t know where to start after re-opening, considering there is no good flow of customers to their shops or offices. Thanks to the advent of modern technological tools, businesses will revive and thrive. This paper provides insights into technology tools that will assist in the re-opening of your business.

1. Online Marketing Tools

Currently, almost half of the population on earth has access to the internet, and the numbers are increasing every day. This increasing connectivity has led to a shift in the way entrepreneurs think, conduct, and market their businesses.

Business owners will have to leverage internet coverage and online marketing tools to market their business online. Online marketing will enable companies to attract new customers quickly and make sales at low costs. It will also increase the coverage of the market, reduce the time it takes to reach customers, and provide customizable market segments through targeted advertising.

There are many forms of online marketing and come as either free/organic or paid. They include but not limited to;

1. Professional Website

Your customers’ first impression is determined by how they view your website. The site should not only be professional but also give details about your business, goals, mission statement, and overall purpose. The site should be mobile-friendly to allow your clients and potential customers to access your website using their smartphone.

An e-commerce website is ideal to use, but some businesses find it challenging to manage. Luckily, there exist numerous e-commerce gurus who will manage the site for you and ensure you enjoy optimal results.

2. Search Engine Optimization (SEO)

It is the core of online marketing and entails your business website ranking on top of a search engine’s result page. Currently, Google has over 200 factors in its algorithms that it considers to rank a website. To succeed in ranking your page at the top, you need to implement the right SEO tactics. For example;

• Increase your page load speed. Search engines penalize a page with low load speed both on desktop and mobile devices. You can analyze the load speed of your website using tools such as Google’s Page Speed Insight.

To improve your pages’ load speed, use web-optimized images, and avoid ineffective CSS configuration and unnecessary page redirects.

• Fine-tune your website by utilizing Google’s Webmaster Tools. You can discover duplicate Meta tags and titles by improving your HTML.
• Ensure your SEO strategies concur with what Google wants by going through Google’s Webmaster Guidelines.
• Ensure that the content you create is always top-notch, relevant, engaging, and insightful. Make sure your website has enough backlinks.

Partner with a reliable website developer who will customize and optimize your website to increase business revenue and reduce operational costs

3. Search Engine Marketing (SEM)

It is a paid online marketing method where the display of paid ads happens on the search engine’s result page. You can use Google’s AdWords to advertise your business. Through SEM, word spreading becomes fast and effective. If you have the money to spend on paid networks, it’s worth investing. But you should consider the keywords to use. Using competitive keywords will cost you more.

4. Social Media Marketing

It is the hottest way to market your business online because almost everyone logs in to some or all their social media accounts like Instagram and Facebook every day. According to Pew Research Center, a majority of people with social media accounts check them at least once daily. So, how do you get customers and make sales through social media?

1. Through Followers

If you get many followers on social media platforms, building a multi-million dollar business becomes easier. It’s not easy to attain such recognition on social media, but the following tactics will help;

• Establish your brand and offer value, not quantity. People appreciate the valuable information, products, and services
• Communicate and engage with people regularly on your social media platforms. Answer their questions and offer advice and suggestions.
• Ask for referrals and ratings from members. When vouched by authentic top players in the industry, many people will develop trust and do business with you.
• Conduct promotions or contests. People love good deals.
• Connect with various groups that can help you reach out to your targeted audience.
• Do not imitate anyone. People are perfect in recognizing when someone is not real. Always be yourself

2. Through paid Ads

Most social media platforms, such as Facebook and Instagram, offer paid Ads. Such ads avail huge and custom audiences with exceptional targeting capabilities. Social media ads are economical and enable you to reach your target audience easily. Using a lead funnel, you can turn part of the audience to a paying customer.

3. Using Social media Influencers

Engaging social media influencers to market your business is a perfect tool to use in re-opening your business. Such influencers must have the right audience you are targeting as followers. You can engage social media influencers in your niche with either a moderate or large number of followers. Some charge a lot of money, meaning you need to consider your budget before hiring one. Remember also it can result in instant business and attention.

If you need help in utilizing your medial social tool, contact an expert for help.

5. Pay-Per-Click (PPC) Ads

It’s an advertising method done on search engines such as Google or Bing. As its name denotes, when there’s a click on your ad, you pay. They are also available on social media platforms. To optimize the benefits of PPC, you should determine your conversion rates using tracking pixels. As a result, you can define your target group to develop ways to lure them back.

6. Email Marketing

Email marketing is ideal to use when re-opening your business because it’s a renowned money generator. You can create lead magnets, sales funnels, and webinars or squeeze pages for your email subscribers. Using an email list, you can engage your existing and potential clients to subscribe to your services or buy your products. Also, through emails, you can develop close personal relationships with your subscribers.

A professional email marketer will go a step further in ensuring you enjoy positive results and attain actual leads. The marketer will offer email marketing solutions like creating email alerts, marketing campaigns, customer appreciation programs, newsletters, and drip campaigns.

7. Blogging

Blogging is free and ranks high on the list of the best online marketing tools available today. You can blog about your services or products, upload videos, infographics, and DIY guidelines. Though it’s easy to start a blog, it takes time to build a big audience, and only happens when you create quality and engaging content. You can back your blog with backlinks, guest posting, or integrate the blog on your website.

8. Video Marketing

It entails the use of videos to market your business online. Fortunately, there exist numerous viable platforms to post your videos for viewing. YouTube is a perfect example. Like blogging, you have to offer value in your videos to capture your audience’s attention and convince them to take action; buy your products or services.

2. Chatbots and Voice automation

Chatbots are online software applications that conduct online chat conversations. Chatbots aim to create instant contact with people who are online. As a result, they help businesses develop better relations with their clients since they are available 24/7.

With developing artificial intelligence, businesses will enjoy more humanistic communications and conversations. soOlis.com chatbot will help in re-opening your business in the following ways;

• Savings: The automated AI robot will help save you time by answering questions from your prospective clients, and providing them with membership link and real-time data
• Social Responsiveness: By responding to problems on time on social media platforms, chatbots and A.I will enhance your social media experience
• Auto Responsiveness: Your customers will receive instant replies from the modern chatbots. As a result, your customers will enjoy a better user experience
• Convenience: Chatbots will allow your customers to multitask while waiting, and don’t take much time to respond. As a result, your customers enjoy convenience.
• Top-notch Service: If you use SoOlis Chatbot on your website, you will raise the standard of your business. You will connect easily with people or clients who shop online.

Voice Automation

Research indicates that many people are using voice search to research for products. A good portion of the searches is done without a display. This trend means that your website should be optimized for voice searches and integrated with speech recognition software.

You can also use Voice-based marketing automation to manage, measure, and automate phone conversations using integrated analytical tools. To have the best Chabot and Voice automation connected to your business, contact a professional at soolis.com.

Conclusion

Re-opening a business entails a lot, but the technology tools discussed above will make it easier and faster to reach potential customers and turn them into paying clients. If you need help with your website, chatbots, social media, or equipment information, contact us. Our professional team will attend to all your needs.

The rapid spread of COVID-19 has left many business at loss. Companies that rely on physical interaction with their customers like the hospitality, banking, and retail are worst hit, given most governments’ directives to lockdown towns. Even those in operation have to work with smaller teams, which leads to delay in the delivery of services.

Google, for example, warned its Google Store customers to expect longer wait times because it is working with a limited team. Call centers are also getting slammed, not to mention banks that are reporting hold times of 10 hours or longer.

Consequently, many companies are beginning to leverage on AI technology to bridge the gaps in communication. While there’s a need for human contact, the deployment of AI technologies like chatbots is demonstrating how valuable automation can be for brands in a crisis.

Chatbots are tailored to cater to provide curated information. As such, responses to particular questions can be provided interactively and more rapidly in comparison with traditional online search methods. Other ways a company can benefit from integrating chatbot technology include:

Improved Customer Engagement

According to a Havard Business Review, companies that reply to customers within an hour of receiving a query are seven times more likely to generate leads. Chatbots provide a real-time response, thus increasing a company’s conversion rate.

What’s more, chatbots that have voice automation offer more interactive communication as they can also ask questions to understand the customer’s problem and provide a better solution. The devices also provide customers with rich content with blog entries, product pages, and tutorials based on the user’s response.

24/7 Availability

With a chatbot, your business is never out of service, even with the COVID-19 pandemic. As such, you are confident about your customers getting responses at any time. The company creates the ultimate customer experience as a result, by addressing user’s requests at any time.

Ability to Monitor Consumer Data

Chatbots also collect a lot of data through the simple questions they ask. Companies can use the feedback to make improvements in their products and services. They can also use feedback to monitor customers’ purchasing patterns and consumer behavior. This way, a business can identify services or products that need aggressive marketing and those that need relaunching.

Reduced Bounce Rate

With chatbots being available 24/7, businesses reduce the bounce rate significantly. Companies require potential customers to fill out long forms to interact with users. The practice is off-putting for many users causing others to quit halfway.

Chatbots eliminate such procedures by collectong the user’s information more conveniently. What’s more, bots that have been integrated with voice automation allow users to ask queries and get instant feedback, order products, receive payments, among other tasks, without leaving the messaging applications.

Eliminate Repetition

With many companies working with a small number of customer support representatives, it is essential to reduce repetitiveness. Many customer service representatives answer the same questions throughout the day, which can be time-consuming.

Setting up chatbot systems enables businesses to deal with monotonous conversations. As such, customer representatives can deal with more sensitive questions that need more time input. Hybrid solutions consisting of a chatbot and a human agent are even more useful as they increase employee satisfaction and reduce the high turnover in call centers.

Cost Saving

Setting up remote workspaces presents an additional cost in an already struggling global economy. Implementing a fully functioning chatbot is more cost-effective. What’s more, automated solutions allow organizations to handle as many customers at once.

Without a doubt, the COVID-19 pandemic has become an accelerator for the implementation of chatbot technology. It allows brands to retain normalcy even with the continued emphasis on remote contact centers and work from home solutions. Chatbot technology means their communication channels remain open to consumers without routing voice calls in remote locations.

For more information on chatbots or to get a free consultation visit soolisai.com.

Both mobile apps and chatbots are key means of maintaining customer relationships. Mobile apps are effective, but unless you can get yours to be regularly used by those who download it from you, there will be a steep drop off in the effectiveness of such apps to manage customer relationships.

In this writing we’ll go over several reasons why the professionals tend to favor chatbots over mobile apps in terms of digital methods to manage customer relationships. A few things you’ll definitely want to consider include:

• People Prefer Bots To Representatives, Reducing Messenger App Value
• Mobile Apps Are Getting Old, Boring, And Sometimes Even Irritating
• Expedited Communications Through More Streamlined Interaction
• Simplified Interaction Optimizing Customer Relationship Management
• A Potential For Cost Reduction From Several Angles

People Prefer Bots To Representatives, Reducing Messenger App Value
Representatives generally take longer to respond through a messaging app, and they may not have all pertinent information readily available. Additionally, they have the propensity to incidentally render incorrect information.

Meanwhile, chatbots can respond instantaneously, and if there is an issue that isn’t something they can take care of, they can certainly funnel clientele to the appropriate representative immediately. The majority of issues will be something the bot can handle, and those which aren’t represent a prime opportunity for conversion or up-sale.

Mobile Apps Are Getting Old, Boring, And Sometimes Even Irritating
Back when the iPhone was getting popular in 2008, everyone had that fun little “lightsaber” app. That was twelve years ago. Since then, mobile apps on smartphones have become ubiquitous, and operating them is often difficult. Furthermore, they take up time, and many users are flat-out bored.

So if this is what you offer when clients come to your company, it’s not likely to foster positive engagement. A few years ago it definitely would have. The winds of change have come. Chatbots, by contrast, are novel, effective, and burgeoning.

Expedited Communications Through More Streamlined Interaction
The majority of users who interact with a chatbot don’t even realize it. Oftentimes what users want to know is information that an automated AI can produce more swiftly and accurate than a representative interacting with the individual over an app. Also, apps that don’t include messenger functions have diminished interaction potential. Accordingly, chatbots are more efficient from either angle.

Simplified Interaction Optimizing Customer Relationship Management
Interaction is simplified through a bot. With an app there may be a FAQ section, some promotional section, and perhaps a messenger; perhaps not. With a chatbot, the client visits your site, the bot pops up, they type in their question, and they get their answer. It’s simpler, and more straightforward.

A Potential For Cost Reduction From Several Angles
If you have your own app, good luck getting it made for under $10k. It’ll likely be much more expensive. Also, you’ll need tech support, and you’ll have to manage it. Logging, upgrade, troubleshooting–the works will be necessary. A chatbot you just put in place. It saves money in acquisition, production, and management over an app.

What To Take Away
Well, chatbots save you money, simplify interaction in client relationship management, have novelty owing to their newness, and are preferred by many clients to apps. Unless you’ve got a very lucrative customer management option in place, consultants will likely recommend looking into chatbots.

However, before we get too deep into the reasons behind this, it’s helpful to get your head around what the term “chatbot” really means in this context. Essentially, AI text interaction between your system and site visitors is managed through a chat interface. The idea is to “ape” or “mimic” a human conversation.

Ideally, most who interact with a chatbot won’t even realize it. You might even have encountered this already when perusing a website where a chat window popped up the moment you arrived. The idea is for you to feel like you’re talking to a sales representative from the company of the site you’ve visited. Good chatbots feel like authentic representatives communicating via direct messaging window.

Several Bots
Two primary types of chatbots are out there right now: those based on scripts, and those based on AI. AI chatbots can be both better and worse than script-based chatbox owing to their mild unpredictability. They talk like a human, ostensibly, but can populate some strange responses on occasion. Meanwhile, scripted chatbots are easily identifiable as “robotic”, and so don’t impart quite the same impression on visitors.

Distinct SMB Advantages
As an SMB, you might do better to have a chatbot functioning from AI principles; however this isn’t always the case. The value is this: you get high return for low investment. A chatbot is much cheaper than a team of dedicated employees, and can produce more value. Consider these distinct SMB advantages which stem from an efficient chatbot option:

• Chatbots Provide More Value Than Their Associated Cost
• A Clear Customer Service Perception Emanates From Chatbots
• SMBs Incorporating Chatbots Can Align Focus With Core Prerogatives

Chatbots Provide More Value Than Their Associated Cost
As an SMB you want to appear as professionally viable as corporate enterprises, but without having to expend the same level of resources. A big corporation will have salespeople and secretaries pounce on any visitor. You can’t afford that as an SMB, in all likelihood, without a good chatbot.

A Clear Customer Service Perception Emanates From Chatbots
When clients are immediately interacted with as they visit your site, that lets them feel important. It may be better to go with AI chatbots in this scenario; though you can present scripted chatbots as such, and straightforward action tends to have the intended effect. Also, when users have questions scripted chatbots can’t handle, this is a fine opportunity to send a line out to a flesh-and-blood person on your team. Additionally, scripted or based in AI, 24X7 visitor support is available at the click of a mouse through chatbots.

SMBs Incorporating Chatbots Can Align Focus With Core Prerogatives
You need to get all the mileage you can out of every employee of your SMB. If they’re playing selling games with a potential customer who will never buy, their efficacy across the surface area of your business is diminished. Chatbots help facilitate routine task automation, freeing up your team.

Maximizing SMB Chatbot Efficiency
Chatbots facilitate customer service, maximize core prerogatives, and produce ROI. Be gradual about things starting out. Let chatbots handle basic tasks and expand their shadow of responsibility manageably. It’s also advisable to use chatbot platforms that have already been built. Together, AI and automation can help your SMB retain competitive viability even among larger corporations.

The effectiveness of AI has progressed exponentially as technology has. It can be expected this trend will continue. One way this continuous innovation directly affects businesses in the form of AI chatbots. These cut time in customer query resolutions, reducing physical personnel needs for your business.

It’s expected by 2020’s end, 1 out of 4 digital customer service activities will be the responsibility of chatbots. It’s expected within five years of that, the market for this particular AI will be worth one and a quarter billion dollars. What AI chatbots are, and what they do, is something your business should take into consideration. In this writing, we’ll briefly examine them in more detail.

Chatbot Applications
Businesses choose chatbots for a few reasons, including:

• Facilitation Of Better Social Experiences
• General Entertainment Value
• Exploration And Curiosity
• Productivity Enhancement

In terms of social experiences, chatbots drive conversations and allow people to ask any question free of human judgment. In terms of general entertainment, it’s hard not to crack a smile at what an AI algorithm thinks you intend with a question; plenty of people kill time this way, and you can even design chatbots expressly for this purpose.

Similarly, since AI “personalities” are a relatively recent innovation, people are curious to test chatbot abilities. Lastly, chatbots can provide people immediate assistance on a website as necessary.

Ways Chatbots Help Your Business
Several key positive outcomes of chatbot applications that are already known include:

• Personal Assistance
• Continuous Availability
• Reducing Operational Expenses
• Exposition Of New Business Features
• Promoting Greater Customer Satisfaction
• Expanded Opportunities For Effective Marketing

Customers want to talk to somebody whenever they have a need, not during regular business hours. Chatbots make this possible, and in a way that’s more cost-effective than options like live-chat. They’re available around the clock. This can be additionally convenient in terms of personal assistance–you can send search queries to bots, rather than a secretary or intern. Accordingly, you conserve personnel resources.

Chatbots are also excellent at helping provide exposition into new features of your business with a friendly tone, and a comprehensive nature exactly matching your requirements for showcasing products. This is, again, direct and immediate, facilitating greater satisfaction among clientele.

Finally, they can be used to send clients matching a specific criteria varying offers. Customer Relationship Management (CRM) software utilizes chatbots directly and indirectly: directly when clients interact with them, and indirectly when clients match criteria for later messaging along CRM profile protocols.

Designing Your Own Chatbots
There’s a four-fold strategy to pursue in designing your own chatbots:

• Goal Definition
• Channel Specification
• Methodology Of Approach
• Customization Of Final Products And Their Launch

You need to know what you want out of chatbots; consultation helps you define goals. You need to know where you’ll use them, the way you’ll implement them, customized components of their launch, and how best to launch them. These things are reasonably straightforward, and certain best practices are already becoming common.

What To Take Away
Chatbots are here to stay. They’re growing in popularity, they make things better for customers, save money, and you can configure them to directly enable the your business needs. As a cherry on top, they’re perfect for marketing. You may want to look into them if you haven’t.

For more information on chatbots or to request information about having a chatbot created for your business, contact soOlis at 877-789-8773 or soOlis.com.

Live Chat May Not Work

While live chat may help you to communicate with your visitors, you’ll need a solution that can help tailor your conversations to your visitors and their problems. You need to sift through each and every conversation and answer all your customers’ questions. Unfortunately, your sales team may have a difficult time keeping up. The poor customer experience may add unnecessary friction to your site visitors.

A Chatbot is a Better Alternative

A chatbot that can engage prospects, organize them, and also direct them to the right place will be a win-win both to your site visitors and the sales team. But before you build your chatbot, it’s important to have a look at the live chat transcripts. They’re important, especially when it comes to conversational marketing because you get to hear the prospect’s words on what they want to do.

To start your chatbot, bucket all intents from live chat into three classifications: sales, support, and others. Visitors to your website can then select the chatbot that matches their intent.

Getting technical support for a particular product on the website can be a challenge. But there are more thorough resources that are better-suited to provide your visitors with answers. Therefore, instead of keeping visitors in the chatbot, you can use what you know about them from the CRM to direct them in the right place. The chatbot can look into their contacts, and serve them with a detailed webpage depending on the products they’re using.

Visitors Want to Talk to Your Sales Team

Most of your website visitors who interact with live chat want to reach your sales team. However, this doesn’t mean that they want to connect to a human right away. For your sales team to communicate with prospects, they need the visitors’ name, email, and website. Therefore, the ideal chatbot should be programmed to collect this information naturally.

According to NewVoiceMedia, prospects can become frustrated if they are required to repeat themselves. To combat this problem, you can check the CRM and collect the needed information up-front. This way, your sales team won’t spend valuable time requesting email addresses.

Expected Results

Your chatbot success can come in a few ways:

• It can anticipate the next step of a conversation and use quick replies. Opening up a new chat and clicking on a button is less laborious than typing in a text field. Therefore, your prospects won’t have to create the first message.
• A chatbot has multiple-choice options that can drive more engagement. This makes it easier to start and maintain a conversation.
• Chatbots can write like humans. Prospects often don’t want to talk about sales. Instead, most of them want to talk about products they are yet to use.

Bottom Line

Chatbots can help you meet your prospects wherever they are. Before you get started, interview your sales team and look at the chat transcripts. Group the questions your visitors ask into different categories. It’s also important that you and your team think about the best ways to help your visitors.

For more information about chatbots, message soOlis here.

Mapping Your Future

If you were to recount all the times you looked for a business, whether it was a restaurant or tire shop, on your computer or phone, you may have noticed Google showed all the options on a map. This is no accident. All those businesses that populated the screen with red markers, signed up for Google my business page. Once you do it, your business will also start popping up on Google maps business listings as well.

Be Part of the Pack

There was a time when a customer searched for a business, and Google returned with a map showing where similar businesses were located, they would show as many as seven listings. This was known as Google seven-pack. Now, Google only lists three, hence the Google three-pack. It’s crucial to get listed in these three. And one of the best ways to be part of the three-pack is by signing up for this feature and being relevant.

Keeping Up with Quality

There are several criteria Google takes into account when displaying search queries. One of them is how well the business is rated by customers. Therefore, even if you are using Google my business, higher ratings will get priority. There is no short cut here, other than consistently giving customers a good experience and the business keeps getting those five-star reviews.

Take Advantage of the Features

Google my business has features such as “Insights” among others. The Insights feature is a good way to know what your customers want. The analytics will also show you how noticeable your product or brand is to customers. Regardless of what type of business you’re in it is important to know who your customers are and what they are looking for, and Google can help you with that with their analytical tools.

What to Take Away

The bottom line is that in this highly competitive world, getting noticed is the difference between having a successful business or not having a business at all. The more eyeballs you attract makes all the difference and Google my business is one more tool you can use to increase your business visibility.

For more information on your companies’ Google My Business page, contact soOlis at 443-735-1446.

These companies design bespoke customer experiences based on the past actions and behaviors of a customer, or how they predict them to act in the future. These offers are consistent across all channels.

What Possibilities Does Technology Avail in Terms of Customer Experience?

AI offers a host of intelligent technologies that can help organizations design personalized customer experiences. This ranges from demand forecasting, optimizing inventories, detecting, and intervening in case of customer dissatisfaction. AI and upcoming technologies can continuously learn and improve, collecting and analyzing structured and unstructured data to formulate and hypotheses in search of new customer insights. These intelligent solutions provide;

1. End to End Visibility

AI links marketing and supply chain management to create an enterprise that is more responsive to customer demands. This helps organizations optimize available resources. Having an integrated enterprise provides end to end visibility, which helps companies create personalized customer experiences.

2. Intelligent Agents

Chatbots can comb through volumes of data, providing customers with rapid responses to a wide range of queries. Intelligent agents significantly reduce the amount of time that customers have to wait before they obtain the action or information that they need. This helps companies improve their efficiency in handling customer queries by reducing call center volumes. Many businesses have also come to the realization that most customers prefer, are more active and open with intelligent agents like chatbots as compared to humans.

3. Intelligent Solutions

AI and other intelligent solutions can be used to gather accurate data and all other information that can aid in the designing and execution of personalized customer experiences.

4. Prediction of Demand

There’s nothing that damages customer experience more than a stock out. Machine learning and AI can be used to analyze internal sales data and external market trends to provide accurate and timely sales forecasts.

5. Prediction of Customer Needs              

Both businesses and customers benefit when marketing campaigns are tailored to customer needs. AI and machine learning improve targeting, which makes brands more relevant. This improves customer experience as well as sales.

How Companies are Bridging the Gap Between Their Perceptions and What Customers Want

1. Better Information Management

Transforming rich data to useful information is critical for real-time marketing. Cognitive technologies can take raw data, transform it with powerful analytics, and then use these real-time insights to provide personalized offers.

2. Complete Customer Profiles

Creating complete customer profiles is a challenge for many businesses. How do you collect all this data across channels to create a holistic customer profile? Cognitive technologies are instrumental in the creation of personalized customer profiles.

3. Offline and Online Insights

How do you merge data from the web, social media, and traditional sources? In the past online and offline data was stored separately. AI and similar technologies easily tie up all this data to create bespoke customer experiences.

4. The Power of Analytics

Cognitive technologies are used in data mining, modelling, correlation, and forecasting. This provides businesses with powerful analytics to optimize customer experiences.

Since care is the new commerce, AI, and other intelligent technologies are not only instrumental in designing personalized customer experiences, but also eliminating organizational silos to optimize customer service.

Content marketing stands out from other approaches because it raises your visibility in search engines. Good content gets shared and linked to by others. This creates a small but steady flow of targeted Web traffic, introducing people to your site at the moment they need you.

Gyms are in an especially good position to benefit from content marketing.

People who search for health and fitness topics often feel overwhelmed by all the conflicting information they see. Content establishes you as an expert voice they can trust. That makes it more likely that, when they finally decide to take action, they choose you over the rest.

Let’s consider some of the best ways gyms can use content:

Share Exercises and Workout Routines

When future customers are checking out gyms, they want to know where to get started and how to get results. It’s difficult for them to figure out an appropriate set or maintain the proper form on their own. Interactive content, such as quizzes, can help them assess their fitness needs. Then, videos can show them exactly how to make the most of their gym time.

Explore Healthy Eating and Lifestyle Topics

Not everything in your content strategy needs to be about exercise. Related topics can bring you traffic and highlight your add-on services. For example, if you have dieticians or nutritionists on staff, you can discuss healthy eating and encourage readers to schedule a consultation. You can also post about building positive habits and keeping up a gym schedule.

Show Off Your Members’ Results

Social proof is evidence that demonstrates to would-be customers that others like them have had success with you. There’s no better social proof than customer testimonials and case studies. These can be effective as videos or in the form of a short brochure. Showing off results from a variety of members with differing fitness goals will capture attention from more readers.

Demonstrate Your Team in Action

From Pilates to spin to yoga, many gyms are offering classes these days. If that describes you, why not video your trainers at their best? You can have them give advice directly to the camera – which can be a simple smartphone – or even record one of your class sessions. Just be sure to get a release from any members you record or include the release in your membership contract.

Amplify It All With Social Media

Social media is a great way to get the most from all of your content initiatives. Twitter is the best platform for meeting potential new members, followed by Instagram. On the other hand, Facebook stands out for its ability to build a community and communicate with existing members. You can even offer special offers to attract lapsed members or inspire up-sells.

Consistency is the key to getting the most from Web content. A few months of investing time and energy into content, especially blogging, will help you develop a competitive advantage that newcomers can’t beat. Plus, it’s one of the most cost-effective approaches around.

No time to write a blog? No problem. Our team will help you build and stick to a content-heavy digital marketing strategy that works. We can do it all for you while you stay focused on what you do best – giving you plenty of time to hit the gym. To learn more, contact us.

In the coming years, it will be possible for users to make an ever-growing variety of requests from an ever-growing number of devices. Those devices, in turn, will collect a treasure trove of information about the users they serve and share those details with dozens of peer devices.

Over the last ten years, mobile displaced desktop as the platform of choice for accessing online content. About 81% of Americans own a smartphone. An increasing number of those are using the phone as their principal means of internet connectivity.

In 2020 and beyond, voice-enabled devices will drive a huge share of online engagement. This will include not only smartphones, but a variety of smart housewares integrated into the fabric of daily life. Each device opens the door to new marketing, advertising, and sales opportunities.

Businesses already have the technical resources they need to prepare for the voice-driven future. Unfortunately, most companies large and small have not yet started the process of adapting to it.

How Voice Integration Will Impact Website Views, Traffic, Lead Generation, and More

Voice integration will give enterprises unprecedented opportunities to reach their customers in new ways. However, it’ll also challenge assumptions about the best ways to connect and engage.

Marketing teams can no longer plan around the idea that users will read their content. Instead, website interactions will be mediated by a hands-off interface. Text will be interpreted through an additional layer of technology, read aloud by virtual assistants.

Here’s how businesses can expect the digital landscape to change:

1. New Content Must Be Optimized for Voice Platforms

What does it mean for content to be voice-optimized? For one thing, voice platforms focus on natural language queries without lots of formatting. They find and present content best when that content is concise and question-focused. Voice will also present a whole new set of search queries businesses need to build content for to ensure search visibility.

2. Advertising Must Add Voice Into the Mix

This one’s easier said than done: Thus far, voice platforms have struggled to implement onboard advertising solutions in the vein of Google Ads. However, that day is sure to come, and brands should have a team waiting in the wings to adapt their ad copy. Pay-per-click strategy will also need to adjust to fold voice into budgeting and analytics.

3. Analytics Must Evolve for New Forms of Content Consumption

The rules are about to change when it comes to measuring site success. More traffic will arise from within devices, which will make it harder to attribute traffic and determine buyer journey stage. Brands will need to work vigorously to tie site activity to users across all channels. Metrics will also change meaning, with “dwell time” becoming harder to measure.

4. Lead Generation Must Proceed Seamlessly in Voice

Lead generation will still be the foremost goal in the voice-first future. Short transactions that move users toward their immediate goals will become much more important than the long-form landing pages of today. Traditional “storytelling” techniques in sales and marketing will take a backseat to relevance, usefulness, and immediacy.

Tomorrow’s most successful enterprises will be those who prepare for the voice revolution today. For expert help getting your business ready for voice integration, contact us.