AL AHLI GROUP SIGNS INTERNATIONAL EQUIPMENT DEAL WITH STAR TRAC, A COMMERCIAL FITNESS MANUFACTURE
San Francisco California – Moscone Center South – 16 March, 2011- Al Ahli Holding Groups Chief Executive officer, Mr. Mohammed Khammas flew in from his Emirates headquarters to attend the IHRSA (International Health, Racquet and Sportsclub Association) convention in support of the show and of AAHG’s signing of an exclusive commercial fitness equipment deal with Irvine California’s Star Trac equipment company.
Top executives of Star Trac, including the new (Owner, Chairman and CEO), fitness manufacturing legend “Michael Bruno” along with his team, Rose Bravin (Managing Director Asia & Middle East) and Andy Richter (Vice President Key Accounts), were all in attendance to meet and greet Mr. Khammas and to celebrate the largest internal commercial territory agreement in the industry. AAHG has established a partnership with one of the worlds leading fitness manufacturers. Star Trac has always been known for their cutting edge innovation and use of technology in the commercial product line. In negotiations for nearly a year, the concluded agreement is in clear support of Star Trac’s endorsement of the Al Ahli Holding Groups growth in the industry and the aggressive nature of filling the need in the Global market space. Star Trac’s groundbreaking agreement expands with Al Ahli’s growing market presence in the fitness space via Gold’s Gym as it relates to their growth. The agreement is bound to direct sales within AAHG fitness properties in an expansive potential 106 countries. A ringing endorsement of the strength of Al Ahli as it pushes into new markets.
Al Ahli Holding Group, a multi-national company and a leader in the lifestyle and fitness arena in Pan Arabia, is on the move with the opening of three Gold’s Gym facilities in the next three to eleven months with many more to follow. With last years signing of Gold’s Gym’s largest master franchise deal slated for 26 gyms in major Arabian Peninsula markets and with further expansion to include the potential for an additional 62 gyms totaling 92 facilities over the next ten years, AAHG has risen to become the most serious player on the Pan Arabian and regional scene in fitness. This aggressive strategy makes them the largest single buyer of the world’s best fitness equipment brands. The strategy for the affiliations and relationships with the world’s best manufacturers was spawned by the quest for providing the best fitness experience with the best technology at the best price to both the AAHG/Gold’s Gym user client and the sub franchisee development partner.
AAHG continuously listens to the market and to their customer base; Mr. Khammas stated, “Our strive in providing excellence in the fitness space is driven by complete satisfaction and results for our clients. We allow our client base to continuously rate the products of the big five manufacturers and they decide the ranking and the direction of our purchases. What better place to announce this exciting set of partnerships then the world’s greatest fitness forum; IHRSA’s 30th anniversary show.”
About Al Ahli holding Group:From its ground breaking to the present day, the Al Ahli Group (http://alahliholdinggroup.com), expanded rapidly throughout its 43 years of operation to be one of the region’s most dynamic, innovative and multi-disciplined business entities. The Al Ahli Group has been instrumental in steering the cement industry throughout the region to unprecedented levels of production and sales. Other industries and services that the Al Ahli Group is involved in range from the largest plastic film manufacturing factory in the region, to printing and publishing, to an extensive transportation division, turn key construction, engineering products, factories, real estate and mix-used development in their US $1 Billion Dubai Outlet City Project (http://www.dubaioutletmall.com). Al Ahli was the first Pan Arabian company to attract and sign major intellectual property brands such as Marvel Entertainment and Nickelodeon. Al Ahli played important roles behind the scenes in securing other global brands as well for important strategic allies in the region.
Although Al Ahli Group is based in the U.A.E., representative offices are also operating throughout the Pan Arabian world, with a strong presence in Africa, China, Taiwan, Hong Kong, India, Pakistan, Europe, Latin & South America, South Korea and the USA. The Al Ahli Group remains a family owned business that values, quality, integrity and business ethics. With eight thousand employee partners strong, all the divisions of these diverse business entities are managed by the group directly and are controlled by its Chairman Mr. Nasser Ali Khammas and the Chief Executive Officer, Mr. Mohamed Khammas.
About IHRSAThe International Health, Racquet & Sportsclub Association is the fitness industry’s only global trade association. IHRSA represents over 9,000 for profit health and fitness facilities and over 650 supplier companies in 75 countries.About Star TracSince 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and features to the next level. More than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style.
Star Trac: For more information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit www.startrac.com.
AAHG: Stephen R. DeMilta, President AAHG International, Stephen@alahligroup.com, 1+386-383-3104
