Soolis » social media marketing

5 Important Steps To Creating a Social Media Campaign

tsebold — Wed, 09 Jan 2019 15:21:17 +0000

If you want to reach more potential clients, build relationships with your audience, and drive traffic to your gym, you can’t afford to ignore social media in your marketing strategy.

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Here are 5 important steps to creating an effective social media campaign:

1. Define the Goal Of the Campaign

To target the right audience with the right message, you should first define the goal and set KPIs to measure the effectiveness of your effort.

Whether your objective is to generate leads online, increase foot traffic, promote an event, or gain more followers, you need to clearly articulate the goal so you can leverage the right channels and tactics for your campaign.

2. Determine the Content Format For Each Channel

Even though your posts should be communicating a unfied message, you need to adjust the content format for each touchpoint to maximize reach and engagement.

For example, a short video may work well on Facebook and Instagram while a static image is needed for Twitter and Pinterest. You should also experiment to identify the best format for each channel, specific audience segments, and the nature of your content.

3. Create a Content Calendar

A content calendar shows when you’d be posting on which channels, as well as the copy and visual content for each post, so you can orchestrate your campaign across the different touchpoints.

Look at your analytics to see which day of the week and what time of the day your followers are most active on social media. You can also find out what type of content and messaging tend to create the most engagement or generate the most traffic.

4. Produce Visual Content

People prefer visual content (e.g., infographics, photos, videos) and adding the right visual component can help increase the views of your social media posts by as much as 94%.

Use your content calendar to help coordinate the production of all visual assets so you can streamline your process while ensuring that the posts are delivering a consistent message across all channels.

5. Schedule Your Posts

Referring to your content calendar, you can now schedule the posts using a social media scheduling tool (e.g., Buffer, Hootsuite.)

Many of these scheduling tools also allow you to monitor interactions on a single dashboard so you can respond to comments and engage with your followers in a timely manner.

For more information on social medis strategies and user generated content, contact soOlis at info@soOlis.com or click here.

New Equipment of Marketing – With a Limited Budget, Which is the Better Return on Investment?

tsebold — Sun, 21 Oct 2018 19:33:13 +0000

You bought new equipment, you offer free classes and even a discounted membership, so where are the new customers? Being profitable in the fitness center industry takes more than just setting up shop and waiting; the industry has become very competitive. The formula for success for fitness centers today is finding a way to set your gym apart and get the community involved.

Instead of going out and taking out a loan for the latest and greatest equipment, think hard about marketing tactics. Just over 60% of gyms have fairly tight marketing budgets. The majority, 41% spend between $100 and $500 a month on marketing. With a small budget, it is important to be sure that dollars are being used in the most economical way possible. recent survey of professional marketing businesses, specializing in fitness center marketing reported that the top three marketing channels as far as return on investment (ROI) are:

Word-of-Mouth – This is part of getting people involved with the gym to the point that they are talking about it to their friends and bringing in referrals.

Social Media – Paid social media marketing had the second-best ROI, this type of marketing has a bit of a learning curve and can be time-consuming.

Signage – Signs and flyers that hit customer pain points make great reminders for potential customers that might be on the fence about joining a gym.

When it comes down to it, what type of people get excited about a shiny new treadmill? These are people that are already signed up at fitness centers. The trick to acquiring new customers is to get people talking about it. How is that done?

Atmosphere – The atmosphere of a gym should cater to its niche market. Let’s say a gym wants to attract soon to be moms to take yoga classes with a new instructor. This customer base is not likely to return no matter how many free classes they are offered if the place is decked out in black and silver and smells like sweaty socks. Carefully crafting ways to go about capturing particular markets is essential.

Social Media – Social media marketing is a fine art. Hiring a social media marketer that gets results is money well spent. They will craft niche and location-specific posts that grab the attention of potential customers.

Website – Having a user-friendly fitness website where folks can learn about the center, book appointments, or pay their monthly fees is a big must. Two-thirds of people shopping for something, including gym memberships read reviews and check out the company website before deciding to purchase. Without a website, you are leaving 67% of potential customers guessing about the facility.

While your gym may need an extreme makeover, for most, dollars are better spent on exceptional marketing. The mainstay of marketing, especially for a small business, is to be smart with the dollars that you have. Enlisting help with formulating the perfect marketing strategies could be the best thing you ever did. If you are looking for marketing assistance soOils is a full-service marketing and information company with over 50 years of experience in the industry. Contact soOils today for a free marketing consultation, visit the website or call 1(877)789-8773.

The Benefits of Remarketing For Gyms

tsebold — Fri, 14 Sep 2018 13:11:33 +0000

Running a gym is rarely a walk in the park. With new gyms popping up everyday and specialty studios entering the scene, it’s becoming increasingly difficult to capture consumers’ attention.

As a gym owner or manager, one of the biggest challenges is to make sure you’re using the right marketing strategies to acquire and retain members.

Remarketing has become a very effective marketing strategy for local businesses and here are a few reasons why this strategy is great for gyms:

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Multiply the Power of Local SEO

Most consumers search online when they’re looking for local services. Optimizing for local SEO is the key to getting found but that’s only half the story… what happens after visitors come to your website?

Most people aren’t ready to make a purchasing decision right away and remarketing ads allow you to keep showing up in front of these visitors, who have shown interest in joining a gym, to progress them down your sales funnel.

Engage With Your Email Subscribers

Email remarketing is a tactic that targets subscribers who click on your emails so you can create ad campaigns based on the specific content or offers they have engaged with.

These prospects are already interested in your services and remarketing ads give you the opportunity to accelerate them down the sales funnel by staying top of mind, nurturing the relationships, and directing them back to your website to complete an action.

Establish a Multi-Channel Presence

Remarketing strategies allow you to connect with those who have visited your website on other online touchpoints, such as Facebook, YouTube (as part of the Google platform,) and websites in the Google Display Network.

These ads help you deliver the most relevant content and offers based on the prospects’ prior interactions with your brand and drive traffic back to your site so you can further engage with them.

Improve Client Retention

A membership business model means you have to be constantly “marketing” to your clients so they stay on as members.

Remarketing allows you to continue engaging your members by sharing the latest news, relevant content, and upgrades or special offers based on their interactions with your website.

By consistently communicating with your members and providing value, you can stay top of mind and improve your customer retention rate.

Ready to use remarketing to get more clients? We’re here to help. Get in touch to get started.

OneFitStop enters into a strategic marketing partnership with soOlis.com to create a hassle free business solution

tsebold — Thu, 29 Dec 2016 17:27:44 +0000

Australia December 2016, OneFitStop enters into a strategic marketing partnership with soOlis.com to create a “one stop” business solution for small fitness studios and/or personal trainers.

OneFitStop, created in 2012, assists personal trainers and fitness companies with managing every aspect of the business from scheduling, to payments and bookings. Their program helps instructors keep up with their clients and stay on top of their business simultaneously.

soOlis.com, completes the business solution by providing the internet marketing component. soOlis, specializing exclusively in the health and fitness industry, can create everything from custom websites to all aspects for social media marketing and advertising.

With each of these two companies collaborating, they are developing an “all-in-one fitness business solution”. OneFitStop manages your business, while soOlis is focused on promoting it.

“With both companies working together, we can provide a great business solution for small fitness facilities and personal training studios,” said Tim Sebold, VP of Sales and Marketing for soOlis.

OneFitStop was launched in 2012 with the vision to improve the quality of life for everyone by making fitness accessible through technology. We empower fitness professionals to grow and manage their businesses, by providing an easy to use, industry

approved platform to connect to their clients and perform all the necessary tasks required for business success. OneFitStop has a dedicated team of fitness, business and technical experts and innovators. Headquartered in Sydney Australia, OneFitStop is the leading on the go platform for fitness professionals.

soOlis was founded in 2009, our company is proud to provide information that is necessary be aware of within the Health and Fitness Industry. We offer several different marketing tools to help your business succeed in the industry. Some of our services include custom social media marketing, fitness equipment portals, e-commerce, custom websites and online marketing. With over fifty developers and designers we have the knowledge and talent to help you while providing excellent customer service to ensure you are 100% satisfied.

OneFitStop

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Contact Information:

http://support.onefitstop.com/hc/en-us

http://soolis.com/contact