San Diego, California

March 21-23, 2018

Sidestep seasonal colds and flu in all the indoor spaces at the trade show this year by washing your hands frequently and adopting several other healthy habits as you present or roam the trade floor.

There’s a whole lot of sniffling going on within the giant trade show walls this year! Take control of your health and trim your time spent feeling under the weather. The more frequently you wash your hands, the lower your risk of becoming sick.

Colds and flu are caused by viruses — not bacteria — so banking on antibacterial soap as a safeguard against colds and flu won’t be effective.

What works however, is constantly supplying your healthy body with what it needs most, including adequate sleep and a constant supply of nutrients to help ensure your body can resist pathogens it encounters.

5 Ways to Avoid a Cold at IHRSA

Sneeze into your elbow. Mom was so right when she warned you to “cover your mouth!” Cold and flu germs are primarily spread via droplets released in the air when someone who is ill coughs, sneezes or talks. Avoid touching surfaces that already have major germs on them, like elliptical machine handles at the gym, or shaking hands at the show without washing them in between meetings.

Add honey. Tea or any warming and hydrating beverage can help soothe a sore throat, suppress a cough, and calm the overall commotion of a cold or flu. Honey coats the throat and relieves irritation while its antioxidant and antimicrobial properties go to work fighting viral infections.

Eat more garlic. But not on the trade show floor! Cushing or cutting garlic cloves generates a sulfur compound known as allicin, which has antiviral, antibacterial and anti-fungal properties and is oft-credited as the star component that gives garlic its all-around stellar healing repertoire. Available only from raw garlic, choose a preparation where you add garlic at the end of cooking to tap its full medicinal power.

Stop touching your face! Thanks again, Mom. One study from the University of California, Berkeley, found that the typical person makes the hand-to-face connection an average of 16 times per hour. If you refrain from touching your eyes, nose and lips, you drastically reduce the likelihood of a virus entering your system.

Try ginseng. Canadian researchers gave 279 adults either a daily placebo or 400 milligrams a day of ginseng. Four months later, the ginseng group had contracted considerably fewer colds. University of Connecticut researchers repeated the study and arrived at the same conclusion, deeming ginseng “a safe, natural means for preventing acute respiratory illness.”

Stay-Healthy Tips 

soOlis and our sales and marketing teams hope to to see you washing your hands at IHRSA’s trade show this week in San Diego, CA. Learn about how to incorporate Artificial Intelligence into your health and fitness business, too.

With that said, CrossFit is for all ages. From people of older age to children and everyone in between.  There’s ONE workout each day that is completely scalable based on your skill so while someone is squatting with 135lbs, you can squat with what your body is able to handle. Generally speaking, most CrossFitters workout three days on with one day off. In those workouts, you’re giving your workout your best effort because typically, CrossFitters are rewarded for finishing their workout in the least amount of time.

Because you are trying to finish your workout the quickest, CrossFit provides a supportive, yet competitive atmosphere, so it’s no surprise that CrossFit has a cult-like following. Arguably, because of the competitive nature, an amateur could push their body past their point and cause harm. This is where the support of CrossFit comes in because other CrossFitters and coaches are there to help you slow yourself down if you’re not ready.

So can you do CrossFit workouts at home? Yes! Most CrossFit gyms put their WOD (workout of the day) on their website or Facebook page so you can easily follow it at home should you have the necessary equipment. However, be careful that while you can workout at home, it may not smart to if you’re just starting out. The support provided in CrossFit gyms is lacking at home if you’re by yourself. That means, no one is there to spot you or help you take a step back to breathe when you need it.

If you’re interested in joining CrossFit but are unsure where to start, check your local gym. By going to a local gym, you will be able to meet up with certified coaches who will be more than happy to answer any and all questions you may have. Who knows, maybe they’ll even be able to offer you free tours or classes to help you get a feel of the gym. Either way, don’t count out CrossFit until you’ve experienced it yourself!

The dreaded “where do you want to go for dinner” question that has been decades-long hurdle in a relationship can easily be hashed out with a quick look at Facebook, where restaurants typically post their menus. For gyms and health clubs, it’s imperative to find your spot in the world of Facebook. Not only does Facebook and various other social media outlets provide a way to reach out to audiences not easily accessible before, but Facebook also provides an inner view of your gym or health club before people even walk in the door.

An astonishing 95% of adults between 18 and 34 follow a brand via social media, and with 72% of adults actually checking Facebook before purchasing a product from a local business, it would be a wasted opportunity not to be on social media.

As a health club and gym owner, being active on social media shows clients and potential clients that you are easily accessible. A lot of people tend to message companies on Facebook rather than calling or emailing because it allows them practically instant responses while being able to multi-task with other things. Having a social media presence is also essential as it allows your clients to share with the world their experiences at your gym or health club. People are more likely to go a company, gym, or restaurant that has great reviews or experiences rather than a place that has little to no social media presence. If there is a negative review or post, look at it as a way to show potential clients that you want to rectify any situation. This can show clients that you are willing to go the extra mile to make sure everyone is well taken care of.

Stop only looking at social media as a way to reach your audience and start thinking of social media as a hub for your clients to boast about your services. For more information about this topic contact us at info@soOlis.com or call 877-789-8773.

Another year, another set of resolutions that we all say we’re going to complete, but how many actually do? “New year, new me”, but really we’re creatures of habit and breaking those habits are not as easy as we all would like it to be. One of the most prominent resolutions among most people is to not just get healthy, but to get fit. It’s the prime time to get in shape and look good for bathing suit season. Yet, about seventy-five percent of people maintain their resolution for the first week and as the as the year progresses, that percentage continues to drop. So the question is: How can you maintain your resolution to stay fit and healthy?

First off, one needs the proper attire and necessities. Personally, when you look the part it provides a sense of confidence that you know what you’re doing. Also, now there are many wearables

such as FitBit to keep track of your activity and progress. These wearables can track your heart rate, calories burned, your steps, and your sleep patterns. Unfortunately, some may purchase their so called “motivators” to just let them be a fad that go to waste. They’re hyped up originally, but just like those resolutions, they get old. Look good to feel good. Which brings us to why this is such a prominent resolution. Yes, we get it, you want to lose said number of pounds to look better, but many forget about the overall reason. Working out is not just about pounds, but to create a healthier lifestyle for the individual. Exercise is not the only aspect about being healthy and it does take dedication. The amount of sleep, what you consume, and the amount of activity are all contributing factors and don’t work alone. Anyways…

Most jump start into their fitness regime without a realistic goal. Nothing happens overnight and you have to be willing to put in the work and build up to your to goal. If you have not worked on cardio for a while, do not kick yourself when you struggle to run a quick mile. Some quit before they really get started because they don’t see fast results. Again, it’s all about the effort you’re willing to put in. When you start off, make a plan and schedule to stick to. It’s easier to follow a set schedule than just get on any machine that looks interesting. Lastly, resolutions lose their appeal over time and that easily could be because they are no longer exciting, new, and you miss the taste of chicken nuggets. With that, don’t be afraid to change it up. Find some different activities to keep you going and look into new recipes and diets that don’t taste like straight grass. Mostly, just find what works for you, gyms and everything that comes with it!

Overall, do not over do it and think about the positives instead of thinking you’d rather be in your bed watching Netflix. It’s a new year, and it may not be a “new” you, but it can be a better you. Happy New Years!

Cardio Gym IHRSA 2011

Patchell Evans with Fit4Less in Canada and Mark Smith from the City fitness in New Zealand.

The agreement, reached during a meeting held Wednesday, March 16 on the IHRSA Convention floor, served as a monumental launch for the 30th IHRSA Convention and Trade Show and a triumph for Star Trac fitness, which Mr. Bruno acquired in July of 2010.

Each of the three club chains is planning for substantial growth in the next few years. Star Trac CEO Michael Bruno was upbeat upon concluding the deal saying, “Teaming up with Tony, Mark

and Patch, three of the most respected gentlemen in the industry, is an exciting venture that kicks this great show off with a bang. We at Star Trac are honored by this partnership.”

Industry veteran Mark Smith, who had a long relationship with the Star Trac brand during his tenure at TSI, was delighted by the agreement stating, “I am thrilled to be able to come full circle with Star Trac after my very successful partnership with them when running TSI. City Fitness now has a significant New Zealand presence, and the prospect of having exhibition facilities showcase Star Trac products is an exciting one.”

David Patchell Evans stated, “I have a lot of confidence in the new ownership and management of Star Trac and look forward to using it for our Fit4Less brand. It is another sign of our whole industry getting stronger after this recession.”

Echoing David Patchell Evans’ sentiments was Tony de Leede who said, “I and my team are very excited about working with Mike Bruno, Andy Richters and the Star Trac team in rapidly rolling out showcase clubs featuring Star Trac products.”

About Star Trac

Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and features to the next level. More than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit www.startrac.com.

About Cityfitness

Cityfitness, the fastest growing health club company in NZ, has been offering world class gym and fitness facilities for more than 15 years. Its gyms are located throughout New Zealand, currently at 16 clubs with plans to open another 3 over the next 12 months. The 5 year plan is to grow to 30 clubs.

About Fit n Fast

Fit n Fast is a new chain of health clubs launching into the Australian market with a new approach to fitness. Tony de Leede, former CEO of Fitness First and industry veteran, together with a small consortium of partners have founded the new concept in fitness, being “The Quickie” or “the 30 minute workout”, a cheaper, better and faster” approach to fitness. With at least 50 clubs planned to open over the next year.

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Under Construction

Established by former Gold’s Gym International executives, franchisees and a former PricewaterhouseCoopers director, Titan Fitness was founded to build, acquire and operate Gold’s Gym franchise locations. The Titan Fitness executives have more than 50 years of direct experience in the fitness industry and oversee 16 locations in Minnesota, Nevada, and North Carolina.

“We are obviously excited about our partnership, said Brad Bishop President /CEO of soOlis.com; with Titan Fitness’ years of experience and excellent reputation, it is great to have them as clients.  We look forward to promoting their facilities!”