One effective way to generate more interest and boost your visibility is to set up a booth at trade shows. What can you do before, during, and after the event to make sure you’re getting the most out of your time and efforts?

1. Set Goals and Plan in Advance

What business objective do you want to achieve by attending this trade show?

Make sure your marketing materials, messaging, and targeting is in alignment with your overall business objectives so you can attract the right visitors to your booth.

Knowing what your goals are can also help you map out pre- and post-show promotional activities so you can drive more traffic to your booth and follow up with the leads strategically.

2. Complement Your Marketing and Product Launch Calendar

Do you have any new product launch coming up?

Trade shows are perfect venues to drum up attention and excitement around your new product launches. Take a look at your marketing calendar and see what new products you can promote to attract visitors to your booth.

If you don’t yet have a new product to show but got something in the works, you can offer a “sneak peek” to pique interest and entice visitors to get on an early notification list so you can nurture the leads and continue the conversation.

3. Create a Post-Event Follow Up Strategy

What are you going to do with all the business cards and emails collected from your booth visitors during the event? Well, the work has just begun!

A well-designed follow-up strategy consisting of email, social media, and remarketing can help you make the most out of the event by building relationships with the prospects you have met. For example, add them to a new segment on your email list so you can send them a personalized message, a piece of high-value content, and a lead nurturing campaign.

You can keep the buzz going by sharing valuable content and offers through your email, blog, and social media channels (e.g., by setting up a custom audience or through remarketing campaigns.)

For more information on fitness marketing contact soOlis at info@soOlis.com.

This partnership allows Club Industry, the most trusted media source for fitness business professionals, to utilize soOlis’ detailed commercial product information for Club Industry’s new and improved Buyers’ Guide. Gym owners, managers and anyone else can visit Club Industry’s new and improved Buyers’ Guide to compare commercial fitness equipment while exploring the product information, images, specifications and videos that Club Industry’s Buyers’ Guide also offers on fitness products.
“By adding the compare option to our Buyers’ Guide, we have improved and simplified the buying experience for our audience,” said Marty McCallen, publisher of Club Industry. “Before club operators make any small or large purchasing decisions, they now can turn to Club Industry’s Buyers’ Guide to get a side-by-side comparison of the features of equipment, helping them narrow their search to the products that are most appropriate for their facilities. More people now turn to online resources before making purchasing decisions, so this was the next logical step in the evolution of our Buyers’ Guide.”

Brad Bishop, president of soOlis, said: “We have grown our business over the past four years by managing the fitness equipment dealers’ product information on their websites. Because of the years of experience, we have been able to improve our offerings each year. We’re excited about the strategic partnership with Club Industry, one of the keystones in the fitness industry. We look forward to working with them on their new Buyers’ Guide. It will be the only Buyers’ Guide to show all current products, images, specifications and videos (if available) and give users the ability to request a quote on multiple products. The new Buyers’ Guide will further support Club Industry’s mission of connecting buyers and sellers. We look forward to a long strategic partnership with Club Industry.”

soOlis & Club Industy Video (For best viewing go to full screen)

About soOlis
soOlis is an informational website and does not sell fitness equipment. Its purpose is to provide data, educate end users, provide them with comparisons of equipment, location of clubs, and browse WebMD TM articles and videos. For more information regarding partnership opportunities, visit www.soolis.com/contact.php or contact Tim Sebold at tsebold@soolis.com or 877-789-8773 ext. 705.

About Club Industry
Club Industry, a trusted media source and trade show, is a part of Penton. Club Industry connects buyers and sellers through a portfolio of products that includes a website, Buyers’ Guide, e-newsletters, a mobile app, and a conference and trade show. Club Industry builds communities by providing forums filled with high-quality content, relevant information, dynamic meetings and networking opportunities critical to industry decision-makers. For information about being listed in Club Industry’s Buyers’ Guide, contact Marty McCallen at marty.mccallen@clubindustry.com or Laurie Kerr at laurie.kerr@clubindustry.com

Who is Augie Nieto? He has helped shape the Health and Fitness Industry through his leadership, dedication, and commitment.  He not only put his personal touch on Life Fitness and Octane, but through his leadership of his employees, he has touched almost every other major manufacture, Cybex, Star Trac, Precor, Matrix, Nautilus, Technogym, and many others.   And if for some chance another manufacture hadn’t hired a former Life Fitness or Octane employee, I am sure that the other manufactures always compared their products to what Life Fitness and Octane were doing.  His effect on this industry doesn’t stop at the manufactures, it goes way beyond.  Just think of how many dealers have sold his company’s products and how many dealers got to meet him and see the passion that he possesses for this industry.  And don’t forget the club owners; Augie was committed to producing long lasting, user friendly, and motivating products so the club owners could be successful. And finally how many people worldwide exercise on an exercise product that have been linked to Augie, think about it probably millions.

I met Augie October 12, 1989, my first day at Life Fitness and it just happened to be Club Industry.  Augie personally took me around and showed be every Life Fitness Product, which at that time was only the Lifecycle, Lifestep and LifeRower.  His passion and commitment was unlike anything I had seen before.  It was contagious. Therefore, it is not surprising to see that same passion and commitment fighting ALS.

At soOlis.com, we are honored to work with Augie’s Quest.

For information on advertising with soOlis.com and donating to Augie’s Quest contact Tim Sebold at tsebold@soolis.com, or 877-789-8773 ext 705