AI might not be a requirement for a fitness business yet, but savvy entrepreneurs should already be considering how it will impact businesses in the coming years. Here are a few impacts we will see over the next couple of years.

Personal Fitness Trainers Go Artificial

Over the next few years, entrepreneurs should keep their eyes peeled for more automated workers in the fitness industry. Already, most people are familiar with AI voice bots like Siri and Alexa. An AI-based personal assistant or trainer will be like an ultra-enhanced version of these bots.

Many tech analysts already think that AI personal assistants will be available in 2019. By 2020, these Next-Gen assistants will start to become more complex and will be used in more technical fields. Artificial intelligence for conversational apps will be used for customer service, business operations and workflows.

Consumers Are Getting Used to Voice AI

Many consumers are already transitioning to voice commands. In a recent study, the PWC Consumer Intelligence series found that 57 percent of smartphone users already used voice commands. Among users of laptops, desktops and tablets, this figure is at 29 percent.

There are still plenty of consumers who are unaware of artificial intelligence programs or how to use them. As awareness about AI starts to grow, the percentage of people using AI will only increase.

How Voice AI Will Impact Businesses

Whether you run a fitness business or a smoothie shop, voice AI can potentially be a game changer. According to researchers, 85 percent of customer interactions will be managed without an actual human by 2020. Meanwhile, 80 percent of executives believe that AI has the power to improve business productivity.

Conversational will handle task-based processes like buying replacement soap, preparing insurance claims, troubleshooting computer problems and sending out billing reminders.

Another major change is in how automation actually presents itself to consumers. Instead of the robotic voices people hear on a voicemail platform, AI will have human-like feeling and programmed empathy. Because of this human touch, brands will be able to use AI with customer service, business transactions, making appointments or enrolling in new programs.

WIll artificial fitness trainers arrive in the next year? Probably not. While AI may wait to take on more complex jobs for a few years, simple tasks like customer service and client billing are definite possibilities in the near future.

If you want to find out additional information about fitness equipment, gym marketing and more, contact soOlis today.

Digital Data and the Numbers

You have a website, and maybe you track some things on Google Analytics, but you don’t really know what any of it means or how to use it. If you do have a website or use social media to promote your gym, ask yourself the following questions:

Do I know the demographics of people that are engaging with my marketing materials?

Do I have a way to understand the interests of the people that interact with my marketing?

Am I really capitalizing on my social media marketing budget?

If you do not know the answers to these questions, you may want to consider what you can do to answer them. Digital data is a goldmine if you know how to use it. Research has shown that AI can help to convert 216% more customers and increase sales by 21%. For fitness centers, one establishment that has had great success with AI marketing tactics was able to boost leads by 218%.

How Does it Work?

AI for fitness marketing simply takes all of the data from the hard work that you put into your current marketing and makes it more useful. Using a system that is specially designed to see into the future of fitness marketing essentially takes all of your user and interaction data, pools it together and then parses it for positive patterns.

Think about it like this. You have a Facebook user at your gym; they often like your Facebook posts. This particular user posts about one of your classes and their friend, Jill, likes the post then goes to your website and signs up for a newsletter. From here your specialized AI fitness marketing system will go through Jill’s public data such as Facebook posts and likes and construct a personalized marketing plan for Jill only.

A fitness marketing AI system can also enlighten you to what types of media posts are the most popular, what promos work the best, etc., without having to do the footwork yourself. AI will save you a lot of time and therefore money planning out new social media campaigns and other ways to generate leads.

Again, do you have a good handle on your user and interaction data? Are you using it to your best advantage? Get on board with the AI fitness marketing wave, and you will quickly generate more leads than ever before. Unless you are incredibly fortunate and have movie stars in your classes day after day, an AI marketing system is an excellent investment for your gym marketing budget.

For more information about artificial intelligence for gyms contact soOlis at 877-789-8773 or info@soOlis.com

At its best, AI in digital marketing and your own fitness business allows owners or marketers (and in our case, clients) to focus fully on creating high-quality connections with engaged customers. We allow AI to take care of the small robotic, repetitive admin actions – so you don’t have to.

Not only is robotics or “machine learning” alive and well in your local neighborhood, but Artificial Intelligence may be driving sales and engagement at businesses spanning as far as the eye can see.

Depending on your business, automated AI contains “predictive analytics” that allows you to finesse customer recommendations. This kind of service-driven algorithm can also expedite instantaneous customer service.

Virtual Reality and Artificial Intelligence

Artificial Intelligence is a very broad field in computer science that simulates aspects of human intelligence and has the ability to interact with both virtual and real environments.

For some business people, the idea of AI is frightening – inasmuch as human employees may someday lose their jobs to automated robotics. Most AI experts actually say that AI will make computer machines more efficient and smarter but will not necessarily replace humans with them.

15 Applications for AI in Sales and Marketing

Artificial Intelligence offers applications that play different roles across the customer journey. Some automated AI are better for attracting customers, while others are useful for re-engaging past customers.

Machine learning can run through billions of points of customer data and establish when are the most effective times to make contact, what words in subject lines are most effective and much more. These insights can then be applied to boost the effectiveness of your marketing automation efforts.

The power of AI goes beyond digital marketing to create a difference for anyone in sales. Automated sales assistants can now help keep track of leads that may otherwise slip through, and they can identify leads and create dashboards to help you understand your team’s performance – plus a whole lot more.

Voice-Activated Search is the New Reality 

Voice search is another AI technology, and this advanced technology is already being developed by big players like Google and Apple. They all agree that voice-activated search will change future SEO strategies, and brands will definitely need to learn and keep up.

AI can only be as good as the quality of data available – and the intelligence of the humans programming it. (At least for now.)

Read about Artificial Intelligence and Chatbots! http://soolis.com/community/artificial-intelligence-and-chatbots/

LinkedIn offers a step-by-step introduction to Artificial Intelligence for your business and how you may effectively manage and use the technological insights generated to improve your own marketing results. Here’s the guide to AI and Machine Learning for Marketing. Or tap soOlis for more information on utilizing AI for your fitness business.

In the exploding world of Artificial Intelligence, meme-like cheerful robots that pop up on your screen every 30 seconds do it in order to expedite excellent service light years ahead of what we can do now.

Modern Bots (or chat boxes as the were formerly called) have been years in the making. These little helpful characters can reduce costs associated with customer service and automated operations. AI programs can also support data collection, SEO search, social insights, E-commerce, and more complex customized conversations.

Will they replace human beings at your job or customer service or even on the supermarket checkout line? You can think of 100 small, automated tasks that might be more efficient with AI, but it still comes down to intelligent humans, according to Chatbots Magazine. 

AI Chatbots, Modern Mind Readers

Recently developed Chatbots can actually perform more complex tasks such as booking travel plans and serving as the first screener of medical conditions for incoming medical patients.

Watching your happy Bot pop up in seconds with help and friendly answers is a far better user experience than waiting on “Hold” on your phone for 20 minutes. This sort of instantaneous AI also allows your human staff to learn more, communicate better and optimize the thinking and human aspects of daily business.

AI Chatbots and Mobile Apps

The latest trend gaining momentum is the emergence of Chatbots in mobile applications. Growing advances in computer science and machine learning fields make the development of Chatbots at scale – very possible. As developers and businesses become more aware of these “fitness concierges,” they may apply the robotic concept to products and support solutions.

Chatbots in apps creates an upgrade to the mobile user interface as we enable real-time communications with humans and Artificial Intelligence.

Contact-center tasks will be more efficient and productive, allowing human operators to be more involved. Also, internal departments (of people) must be setup to deal with humanistic issues, such as processing sensitive personal information data.

It takes humans to perfectly formulate AI channels and Chatbot responses. Stay tuned for more AI conversations.