One effective way to generate more interest and boost your visibility is to set up a booth at trade shows. What can you do before, during, and after the event to make sure you’re getting the most out of your time and efforts?

1. Set Goals and Plan in Advance

What business objective do you want to achieve by attending this trade show?

Make sure your marketing materials, messaging, and targeting is in alignment with your overall business objectives so you can attract the right visitors to your booth.

Knowing what your goals are can also help you map out pre- and post-show promotional activities so you can drive more traffic to your booth and follow up with the leads strategically.

2. Complement Your Marketing and Product Launch Calendar

Do you have any new product launch coming up?

Trade shows are perfect venues to drum up attention and excitement around your new product launches. Take a look at your marketing calendar and see what new products you can promote to attract visitors to your booth.

If you don’t yet have a new product to show but got something in the works, you can offer a “sneak peek” to pique interest and entice visitors to get on an early notification list so you can nurture the leads and continue the conversation.

3. Create a Post-Event Follow Up Strategy

What are you going to do with all the business cards and emails collected from your booth visitors during the event? Well, the work has just begun!

A well-designed follow-up strategy consisting of email, social media, and remarketing can help you make the most out of the event by building relationships with the prospects you have met. For example, add them to a new segment on your email list so you can send them a personalized message, a piece of high-value content, and a lead nurturing campaign.

You can keep the buzz going by sharing valuable content and offers through your email, blog, and social media channels (e.g., by setting up a custom audience or through remarketing campaigns.)

For more information on fitness marketing contact soOlis at info@soOlis.com.

 “With last years introduction of the Nautilus® Nova dual and single station strength line, the aggressively-priced vertical market cardio line allows us to provide complete room solutions for all facilities in the non-club environment,” states Dean Sbragia, CEO of Med-Fit Systems, Inc. “This new product offering is already generating customer excitement and is an ideal fit with our existing equipment lines.”

 The Nautilus® VM Series cardio models are available now and will carry an aggressive 3-years parts and one-year labor warranty.

 Med-Fit Systems, Inc. is a twenty-three year old physical therapy and senior care products provider located in Southern California.  On February 19, 2010, they announced the purchase of Nautilus’ commercial company assets.

880 Series

The 830 Series is an update LED Display Screen that has the same line of the 880 console.  It also has the new easy to use motion controls that increases and decreases the users speed and incline.   The 830 still uses the reliable LED console to provide the essential fitness information for the user.  And in terms of entertainment, the 830 series can still be purchased with the option personal viewing screens.

830 Series

The 820 Series again uses the same lines as the 880 series but has condensed the information into a 4×6 LCD single color screen.  This console gives the end user the affordability and reliability that goes into all Precor Fitness Products.  It also has an option for the personal viewing screens.

820 Series

“This cycle honors those who courageously live with cancer on a daily basis,” said Mike Olson, Executive Vice President of Retail for Johnson Health Tech NA. “We are honored and humbled to support such an important foundation, whose mission is not only to inspire and empower cancer survivors, but to take preventative steps through education and an active lifestyle. We’ve put the same passion and excellence into our line of LIVESTRONG Fitness equipment, allowing people to take responsibility for their own health and join the fight against a disease that is sometimes preventable.”

LS28IC Special-Edition Indoor Cycle

When it comes to looks and performance, the LS28IC is truly stunning. The cycle features an exclusive LIVESTRONG Fitness design package, which includes the famous yellow and black color scheme so widely associated with the LIVESTRONG brand. The cycle also incorporates a number of subtle, yet purposeful design features, including a number “28” badge on the front fork, honoring the 28 million people living with cancer, and seven stars on the seat post to represent Armstrong’s record-breaking seven Tour de France wins. In addition to

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ADD ONE: LIVESTRONG^® Fitness to Release Limited-Edition Indoor Cycle

these exclusive design elements, each of the 500 cycles will come with a Certificate of Authenticity indicating its actual production number, and the first 150 cycles sold will come with an autographed picture of Lance Armstrong himself.

“The exclusive look of this special edition indoor cycle is something we’re very proud to offer to all of the LIVESTRONG supporters and enthusiasts out there,” said Olson. “The LIVESTRONG name means so many different things to different people, but it universally symbolizes inspiration for better health and a better life; the LS28IC truly brings that to life.”

Beyond the stunning design, the LS28IC is a premium quality indoor cycle, featuring a heavy-duty steel frame and commercial-grade 40-lb. flywheel for the smoothest, most durable riding motion, as well as wrapped handlebars and dual-sided SPD pedals with toe clips to simulate a true road riding experience.

The LS28IC can be pre-ordered at LIVESTRONGFitness.com for January delivery. For more information, visit: http://www.livestrongfitness.com/category/livestrong-cycles/.

About Johnson Health Tech North America

Johnson Health Tech, the fourth largest fitness equipment manufacturer in the world, is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, AFG, Horizon and LIVESTRONG, through a partnership with the Lance Armstrong Foundation. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment.

About LIVESTRONG

Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG’s mission is to inspire and empower anyone affected by cancer.  For more information about LIVESTRONG, visit www.LIVESTRONG.org.