With that said, CrossFit is for all ages. From people of older age to children and everyone in between.  There’s ONE workout each day that is completely scalable based on your skill so while someone is squatting with 135lbs, you can squat with what your body is able to handle. Generally speaking, most CrossFitters workout three days on with one day off. In those workouts, you’re giving your workout your best effort because typically, CrossFitters are rewarded for finishing their workout in the least amount of time.

Because you are trying to finish your workout the quickest, CrossFit provides a supportive, yet competitive atmosphere, so it’s no surprise that CrossFit has a cult-like following. Arguably, because of the competitive nature, an amateur could push their body past their point and cause harm. This is where the support of CrossFit comes in because other CrossFitters and coaches are there to help you slow yourself down if you’re not ready.

So can you do CrossFit workouts at home? Yes! Most CrossFit gyms put their WOD (workout of the day) on their website or Facebook page so you can easily follow it at home should you have the necessary equipment. However, be careful that while you can workout at home, it may not smart to if you’re just starting out. The support provided in CrossFit gyms is lacking at home if you’re by yourself. That means, no one is there to spot you or help you take a step back to breathe when you need it.

If you’re interested in joining CrossFit but are unsure where to start, check your local gym. By going to a local gym, you will be able to meet up with certified coaches who will be more than happy to answer any and all questions you may have. Who knows, maybe they’ll even be able to offer you free tours or classes to help you get a feel of the gym. Either way, don’t count out CrossFit until you’ve experienced it yourself!

Atkins
The Atkins diet has been around for awhile, and for good measure. The Atkins diet focuses heavily on calories and people who are on Atkins typically drop weight. The caveat? No carbs, simple sugars, or veggies that are high in carbs.

Ketogenic 
The Keto diet is a newly popular one. It’s well known for being low carb (I’m talking less than 15g a day) so the body produces ketones to be used as energy rather than glucose from carbs. Of the 15g of carbs you eat a day, you want to make sure they come from veggies, nuts, and dairy rather than wheat, starch, or fruit.

Whole30
Health gurus see the Whole30 diet as a reset button for your GI tract and a great way to see what your body may be allergic to based on the fact you follow a strict diet for a month then phase foods back in. People using the Whole30 diet are unable to eat grains, dairy, legumes, sugar, alcohol, and nothing you cannot pronounce. One thing that Whole30 expects of you that not many other diets do? Absolutely NO stepping on the scale for 30 days!

Paleo
Paleo, otherwise known as the “caveman diet”, focuses on steering you away from your typical go-to foods by the big box foods. People who enjoy HIIT (high-intensity interval training) workouts benefit greatly from this diet. Stay away from grains, legumes, dairy, vegetable oils, sugars (real and artificial), and anything you couldn’t easily forage for if you just so happen to wind up in a Gilligan’s Island or Lost situation.

So how do you know which diet is best for you? You need to pick which diet works best for your lifestyle. What works for some will not work for others. As always, it’s important to speak with your physician and dietitian before beginning a diet.

The dreaded “where do you want to go for dinner” question that has been decades-long hurdle in a relationship can easily be hashed out with a quick look at Facebook, where restaurants typically post their menus. For gyms and health clubs, it’s imperative to find your spot in the world of Facebook. Not only does Facebook and various other social media outlets provide a way to reach out to audiences not easily accessible before, but Facebook also provides an inner view of your gym or health club before people even walk in the door.

An astonishing 95% of adults between 18 and 34 follow a brand via social media, and with 72% of adults actually checking Facebook before purchasing a product from a local business, it would be a wasted opportunity not to be on social media.

As a health club and gym owner, being active on social media shows clients and potential clients that you are easily accessible. A lot of people tend to message companies on Facebook rather than calling or emailing because it allows them practically instant responses while being able to multi-task with other things. Having a social media presence is also essential as it allows your clients to share with the world their experiences at your gym or health club. People are more likely to go a company, gym, or restaurant that has great reviews or experiences rather than a place that has little to no social media presence. If there is a negative review or post, look at it as a way to show potential clients that you want to rectify any situation. This can show clients that you are willing to go the extra mile to make sure everyone is well taken care of.

Stop only looking at social media as a way to reach your audience and start thinking of social media as a hub for your clients to boast about your services. For more information about this topic contact us at info@soOlis.com or call 877-789-8773.

Companies are not a one-size fits all, and with that, it is important to have a marketing and public relations team that specialize in what you are trying to sell. While marketing and public relations teams are essential in today’s world, having a team behind you that actually specializes in what you are trying to sell can put you ahead of the pack.

For instance, if you had to choose between a general marketing and public relations team who have clients that range from politicians, to mom and pop shops, to factories, or a team that specializes just in your specific field? Clearly, the team that is well versed and knowledgeable of your goal is going to be the best bet. They know your audience and the best way to get to them.

That’s why here at soOlis, we pride ourselves on the fact that we are a marketing and public relations firm for health club professionals BY health club professionals. With a vast history in working side-by-side with well-known gym equipment manufacturers, gym owners, and health club owners, we know how to help you reach your goal. Combing that knowledge with our extensive knowledge and training in marketing and public relations, well, it truly makes us unstoppable.

For more information on why we here at soOlis can help you get a leg up on your competition with specialized marketing and public relations plans, please email us at info@soolis.com

The lack of geographical restrictions with social media is beneficial for specifically fitness companies because it allows them to hone in on populations across the country, and even world, whereas commercial placements in both the television and radio world tend to stay within the local region. Don’t get me wrong, commercials can reach across the country, but at what cost?

Social media provides a low cost and even cheap option for small gyms and fitness dealers to market and reach out to their target audiences.  Instagram and Twitter are free to use, which also offer the ability to reach anyone on those outlets across the world. Instagram and Twitter do not charge companies per post. However, while Facebook is free to set up a company page and post normal status updates and pictures, typically Facebook charges for advertisement placement.

On the bright side, the average cost per click on Facebook is less than $0.30, and the average cost per thousand impressions is about $7.19. It is worth noting that these advertisements change based on a number of factors: audience, industry, and the ad objective.

In the world of gyms, fitness manufacturers and dealers, it is important that clients see the classes or products that are available, how nice the facility is, videos  of fitness dealers installations and the environment of the gyms. Regardless, with the world of social media gaining traction, it is important for companies to find their place in the world of social media. Here at soOlis, we are the experts in social media and helping you reach your target audience. For more information on social media and a tailored plan, please contact us at info@soOlis.com