Soolis » Social media

5 Important Steps To Creating a Social Media Campaign

tsebold — Wed, 09 Jan 2019 15:21:17 +0000

If you want to reach more potential clients, build relationships with your audience, and drive traffic to your gym, you can’t afford to ignore social media in your marketing strategy.

Source

Here are 5 important steps to creating an effective social media campaign:

1. Define the Goal Of the Campaign

To target the right audience with the right message, you should first define the goal and set KPIs to measure the effectiveness of your effort.

Whether your objective is to generate leads online, increase foot traffic, promote an event, or gain more followers, you need to clearly articulate the goal so you can leverage the right channels and tactics for your campaign.

2. Determine the Content Format For Each Channel

Even though your posts should be communicating a unfied message, you need to adjust the content format for each touchpoint to maximize reach and engagement.

For example, a short video may work well on Facebook and Instagram while a static image is needed for Twitter and Pinterest. You should also experiment to identify the best format for each channel, specific audience segments, and the nature of your content.

3. Create a Content Calendar

A content calendar shows when you’d be posting on which channels, as well as the copy and visual content for each post, so you can orchestrate your campaign across the different touchpoints.

Look at your analytics to see which day of the week and what time of the day your followers are most active on social media. You can also find out what type of content and messaging tend to create the most engagement or generate the most traffic.

4. Produce Visual Content

People prefer visual content (e.g., infographics, photos, videos) and adding the right visual component can help increase the views of your social media posts by as much as 94%.

Use your content calendar to help coordinate the production of all visual assets so you can streamline your process while ensuring that the posts are delivering a consistent message across all channels.

5. Schedule Your Posts

Referring to your content calendar, you can now schedule the posts using a social media scheduling tool (e.g., Buffer, Hootsuite.)

Many of these scheduling tools also allow you to monitor interactions on a single dashboard so you can respond to comments and engage with your followers in a timely manner.

For more information on social medis strategies and user generated content, contact soOlis at info@soOlis.com or click here.

In today’s day in age, why do companies need to be active on social media? Because it brings in business.

Dina Thompson — Fri, 01 Sep 2017 16:37:11 +0000

With social media controlling every aspect of our lives in today’s day in age, it’s no surprise that it has become incredibly crucial for companies to make their social media presence known. As a millennial myself, I can attest that more and more young adults rely on social media to create a first impression of a company or business.

The dreaded “where do you want to go for dinner” question that has been decades-long hurdle in a relationship can easily be hashed out with a quick look at Facebook, where restaurants typically post their menus. For gyms and health clubs, it’s imperative to find your spot in the world of Facebook. Not only does Facebook and various other social media outlets provide a way to reach out to audiences not easily accessible before, but Facebook also provides an inner view of your gym or health club before people even walk in the door.

An astonishing 95% of adults between 18 and 34 follow a brand via social media, and with 72% of adults actually checking Facebook before purchasing a product from a local business, it would be a wasted opportunity not to be on social media.

As a health club and gym owner, being active on social media shows clients and potential clients that you are easily accessible. A lot of people tend to message companies on Facebook rather than calling or emailing because it allows them practically instant responses while being able to multi-task with other things. Having a social media presence is also essential as it allows your clients to share with the world their experiences at your gym or health club. People are more likely to go a company, gym, or restaurant that has great reviews or experiences rather than a place that has little to no social media presence. If there is a negative review or post, look at it as a way to show potential clients that you want to rectify any situation. This can show clients that you are willing to go the extra mile to make sure everyone is well taken care of.

Stop only looking at social media as a way to reach your audience and start thinking of social media as a hub for your clients to boast about your services. For more information about this topic contact us at info@soOlis.com or call 877-789-8773.

OneFitStop enters into a strategic marketing partnership with soOlis.com to create a hassle free business solution

tsebold — Thu, 29 Dec 2016 17:27:44 +0000

Australia December 2016, OneFitStop enters into a strategic marketing partnership with soOlis.com to create a “one stop” business solution for small fitness studios and/or personal trainers.

OneFitStop, created in 2012, assists personal trainers and fitness companies with managing every aspect of the business from scheduling, to payments and bookings. Their program helps instructors keep up with their clients and stay on top of their business simultaneously.

soOlis.com, completes the business solution by providing the internet marketing component. soOlis, specializing exclusively in the health and fitness industry, can create everything from custom websites to all aspects for social media marketing and advertising.

With each of these two companies collaborating, they are developing an “all-in-one fitness business solution”. OneFitStop manages your business, while soOlis is focused on promoting it.

“With both companies working together, we can provide a great business solution for small fitness facilities and personal training studios,” said Tim Sebold, VP of Sales and Marketing for soOlis.

OneFitStop was launched in 2012 with the vision to improve the quality of life for everyone by making fitness accessible through technology. We empower fitness professionals to grow and manage their businesses, by providing an easy to use, industry

approved platform to connect to their clients and perform all the necessary tasks required for business success. OneFitStop has a dedicated team of fitness, business and technical experts and innovators. Headquartered in Sydney Australia, OneFitStop is the leading on the go platform for fitness professionals.

soOlis was founded in 2009, our company is proud to provide information that is necessary be aware of within the Health and Fitness Industry. We offer several different marketing tools to help your business succeed in the industry. Some of our services include custom social media marketing, fitness equipment portals, e-commerce, custom websites and online marketing. With over fifty developers and designers we have the knowledge and talent to help you while providing excellent customer service to ensure you are 100% satisfied.

OneFitStop

soOlis logo

Contact Information:

http://support.onefitstop.com/hc/en-us

http://soolis.com/contact

The Importance of Internet Remarketing for Health Clubs and Fitness Distributors

tsebold — Wed, 28 Dec 2016 16:36:25 +0000

Do you ever feel like the Internet is stalking you? You click on a site or product that catches your eye, and before you know it, it’s on every site and it feels like it’s following you. You are experiencing Internet Remarketing. Internet Remarketing is just another example of how the internet itself is evolving. The internet today is now more personal as it keeps up with our day to day activities. The internet stores a complete record of what people search and visit online, creating a connection between the device and person. It has picked up and learned from the user’s activities. Google, for example, takes note of your searches and highlights them a different color and brings them up quicker for the user’s convenience. Also, while a person surfs other websites, sometimes their previously searched sites, such as clothing stores, will show their own advertisement on the side. This example of remarketing shows how the internet has developed a personal recount of the user’s likes and again, is creating a more convenient way to return the site. This too creates another source of exposure for the site. Some of these specific advertisements use carousel ads, rotating different products, hoping that at least one will catch the consumer’s eye and make them click and return to their site. Even if the user is not as interested in the site, that site now recognizes them and is insisting that they should take a second look. The repetition of a visual can increase the interest in the product because it serves as a constant reminder. Social media is a major aspect in people’s everyday lives, and this idea or remarketing can be incorporated in different media outlets, such as: Facebook, Twitter, Instagram, etc. This has provided a larger and broader reach to users. Nowadays it’s not about sending one advertisement out and hoping that it does the trick, but utilizing different platforms to connect with a variety of people on multiple networks. Facebook, for example, allows their users to “like” certain pages and their specific interests in order to make its material more relevant to that specific person. It may seem odd that the internet has a way of technically getting to know you and your personal interests, but it helps the suppliers understand what is important to certain audiences at a cheaper cost. Marketing through the internet is a lot cheaper than using visual print ads and reaches much more consumers.

For more information regarding Internet Remarketing contact info@soOlis.com or call 877-789-8773 ext. 701

Internet Remarketing

Outsourcing – The benefits to small and large companies

tsebold — Tue, 03 Sep 2013 15:36:18 +0000

Large and small companies all over the world outsource a particular part of their business for different reasons. There is no argument though; outsourcing provides outstanding benefits to companies of all sizes. Here is a list of a few benefits:

1. Control Capital Costs and Cut Labor Costs: Outsourcing takes your variable cost and makes them a fixed cost. That way businesses can invest elsewhere and limit the large expensive in their start up stages. In terms of labor costs, business owners have proven it time and time again that just because you can doesn’t mean you should. The time it takes an employee or business owner to figure out how to start a specific project, he or she could have had it done by Outsourcing it to the experts.
a. Example: A Fitness Equipment Dealer wants a website for his business, and along with one of his/her employees, they decide they can build it. A year later, the site is almost done and the manufacture informs the dealer of all the new products coming out and the old ones are discontinued. A waste of all that time and money!

2. Focus on core business: As employees workloads increase with non-core business tasks due to increasing business, the business focus can shift away from the core activities. When business outsource they keep their employees focus.
a. Example: The gym is growing and you need a better way to communicate with the members. Outsource a company to develop e mail and social media campaign instead of trying to do it yourself!

3. Level Playing Field or Even Give Your Business a Competitive Edge: As start- up business and/ or small businesses strives to grow and compete in competitive markets, they need to look as professional as the competition.
a. Example: Don’t through your new business website together on go daddy just so you can have a website. It is the first impression to clients and prospects.

4. Start New Projects Quickly: Coming up with an idea, hiring the staff for the idea, putting the procedures in place all takes time and money
a. Example: A Fitness Manufactures wants to develop Custom QR Codes that link to Instructional Videos. Do they know everything that goes into that project? It’s not just create a video and slap on a QR Code.

5. Reduce Risk: Business are constantly pushing the envelope with new ideas; before investing in staff, outsource the project and see it the project will generate revenue.
a. Example: Let’s build a shopping cart for the gyms website. Who will manage it; ship it; handle returns; credit card compliance issues, and so on.

6. Get Access to Skilled Expertise: Jack of all trade masters of none. Outsourcing enables the business to get experts in the field.
a. Example: A health club owner has some knowledge in website design; he decides he needs a new website and is going to build one in his spare time. The problem is he has not spare time because he is managing his health club, creating sales and marketing materials, doing the accounting and so on.

All these facts and example can be found in the Health & Fitness Industry. The question is why are they so prominent? If outsourcing is a common practice for Fortune 500 companies why don’t more health and fitness companies take advantage of outsourcing?

For more information on outsourcing services contact Tim Sebold @ tsebold@soOlis.com or visit www.soOlis.com/business for all soOlis’ business products and services.