Digital Marketing Trends for 2019

Significant trends in cities will continue working to build an experiential conversation with consumers along with featuring specialized group activities for younger generations to share in. User-generated content will also continue to be an essential marketing tool for fitness boutiques and centers.

In 2019 fitness centers should work to draw both younger and older populations through digital marketing. From apartments to gyms, to dining, and shopping the growth of the experiential customer has become a trend. Communicating that your gym caters to this need will be most easily done via social media marketing using a combination of user-generated and your own content.

Creating conversations around the actual experience will be important in both cities and rural areas to attract younger crowds into gyms. Digital trends for 2019 include:

• Social Media Marketing
• User-Generated Content
• Blogs or Other Posts that Give Consumers a Feel for Your Gym.

Crafting online personas gives people the opportunity to get a feel for your gym before they enter it. This idea is similar to how Maytag built trust through commercials using the Maytag Man that no one ever needed because the appliances are so trustworthy.

You should plan to create blogs, YouTube videos, a Twitter personality, or another way to get the feeling of your gym across to the public so they may experience it before they walk in the door. The point being, in 2019 you will need to communicate your niche and why people should come to your gym over others, beyond saving money or losing weight.

Combining Traditional Coupons with Digital Marketing

Let’s be real; people don’t have a ton of extra cash to spend on things like memberships, especially people that are living on fixed incomes. Most people these days have Facebook accounts, email addresses, and the like. Once you start building your digital marketing community, you can use that data to find new customers or give incentives to customers you already have.

While it may sound old school, to offer coupons or other incentives to get people in the door and coming back, it works. A post about social media advertising by divvit.com suggests that your ads should be tested and proven for the best click through rates and return on capital. Rather than tackle this learning curve on you own, hiring someone to do it for you will lower the cost to entry and keep things easy for you in the longer run; you do have a gym to run after all.

Overall in 2019, the communication of your gym’s specific niche and experience will be very important for fitness industry marketing. Your marketing plan will depend heavily on your location and the type of members you attract. Unless you already have a great social media marketing plan in place, think about using a marketing professional. Digital marketing professionals can inexpensively get your social media marketing efforts producing new members and improving member retention right away.

For more information about fitness digital marketing contact soOlis at info@soOlis.com.

As a gym owner or manager, one of the biggest challenges is to make sure you’re using the right marketing strategies to acquire and retain members.

Remarketing has become a very effective marketing strategy for local businesses and here are a few reasons why this strategy is great for gyms:

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Multiply the Power of Local SEO

Most consumers search online when they’re looking for local services. Optimizing for local SEO is the key to getting found but that’s only half the story… what happens after visitors come to your website?

Most people aren’t ready to make a purchasing decision right away and remarketing ads allow you to keep showing up in front of these visitors, who have shown interest in joining a gym, to progress them down your sales funnel.

Engage With Your Email Subscribers

Email remarketing is a tactic that targets subscribers who click on your emails so you can create ad campaigns based on the specific content or offers they have engaged with.

These prospects are already interested in your services and remarketing ads give you the opportunity to accelerate them down the sales funnel by staying top of mind, nurturing the relationships, and directing them back to your website to complete an action.

Establish a Multi-Channel Presence

Remarketing strategies allow you to connect with those who have visited your website on other online touchpoints, such as Facebook, YouTube (as part of the Google platform,) and websites in the Google Display Network.

These ads help you deliver the most relevant content and offers based on the prospects’ prior interactions with your brand and drive traffic back to your site so you can further engage with them.

Improve Client Retention

A membership business model means you have to be constantly “marketing” to your clients so they stay on as members.

Remarketing allows you to continue engaging your members by sharing the latest news, relevant content, and upgrades or special offers based on their interactions with your website.

By consistently communicating with your members and providing value, you can stay top of mind and improve your customer retention rate.

Ready to use remarketing to get more clients? We’re here to help. Get in touch to get started.