The beautiful Bay Area’s new leader in health and wellness innovation, Well-Fit is inspired by the vibrant, forward-thinking regional community in Northern California – and the exceptional outdoor environment. The company specializes in creating unique and motivating exercise experiences where people live, work and play in a more natural, active community.

Specializing in Corporate Fitness

Our company boot camps, team building workshops and yoga classes energize employees. Our High-Intensity Interval Training (HIIT) programs kick it up a notch with a full-range of movement at a fast clip to accelerate goal achievement. Whether you’re improving strength, stamina, balance, flexibility, mobility, power or speed, you’ll see immediate, measurable results from these sessions.

Both Well-Fit and Opti-Fit offer an extensive portfolio of stimulating small-group group fitness and athletic training workouts that can be delivered onsite or offsite — anywhere the client wants to get people moving a includes a lecture and workshop series to help employees learn about and maintain a healthy lifestyle.

Based on your custom fitness facility goals and programming needs, the fleet of Well-Fit experts and designers will present detailed conceptual renderings. These renderings will then be developed into full-scale, 2D or 3D layouts to provide you with a complete picture of your future commercial fitness center.

Entrepreneur and founder of Well-Fit, Warren Gendel brings experience and expertise to help clients build and operate successful exercise businesses and fitness facilities for corporate wellness, commercial health clubs and residential health clubs and fitness programming. He says, “We offer operations reviews, day-to-day personnel management and proprietary technology systems to deliver solid results and return on investment.”

Just as Opti-Fit has been doing for over 25 years, Well-Fit also collaborates with clients, architects and project managers to maximize facility infrastructure and ensure appropriate space for equipment, mix of exercise modalities and your desired fitness experience.

Read the whole article here and plan a visit to the Bay Area soon.

Another year, another set of resolutions that we all say we’re going to complete, but how many actually do? “New year, new me”, but really we’re creatures of habit and breaking those habits are not as easy as we all would like it to be. One of the most prominent resolutions among most people is to not just get healthy, but to get fit. It’s the prime time to get in shape and look good for bathing suit season. Yet, about seventy-five percent of people maintain their resolution for the first week and as the as the year progresses, that percentage continues to drop. So the question is: How can you maintain your resolution to stay fit and healthy?

First off, one needs the proper attire and necessities. Personally, when you look the part it provides a sense of confidence that you know what you’re doing. Also, now there are many wearables

such as FitBit to keep track of your activity and progress. These wearables can track your heart rate, calories burned, your steps, and your sleep patterns. Unfortunately, some may purchase their so called “motivators” to just let them be a fad that go to waste. They’re hyped up originally, but just like those resolutions, they get old. Look good to feel good. Which brings us to why this is such a prominent resolution. Yes, we get it, you want to lose said number of pounds to look better, but many forget about the overall reason. Working out is not just about pounds, but to create a healthier lifestyle for the individual. Exercise is not the only aspect about being healthy and it does take dedication. The amount of sleep, what you consume, and the amount of activity are all contributing factors and don’t work alone. Anyways…

Most jump start into their fitness regime without a realistic goal. Nothing happens overnight and you have to be willing to put in the work and build up to your to goal. If you have not worked on cardio for a while, do not kick yourself when you struggle to run a quick mile. Some quit before they really get started because they don’t see fast results. Again, it’s all about the effort you’re willing to put in. When you start off, make a plan and schedule to stick to. It’s easier to follow a set schedule than just get on any machine that looks interesting. Lastly, resolutions lose their appeal over time and that easily could be because they are no longer exciting, new, and you miss the taste of chicken nuggets. With that, don’t be afraid to change it up. Find some different activities to keep you going and look into new recipes and diets that don’t taste like straight grass. Mostly, just find what works for you, gyms and everything that comes with it!

Overall, do not over do it and think about the positives instead of thinking you’d rather be in your bed watching Netflix. It’s a new year, and it may not be a “new” you, but it can be a better you. Happy New Years!

Eight years after vibration training came to the U.S. fitness world, the genre has matured, toned down its hype about all-things-to-all-people, and begun to penetrate the home retail market.

At the Health & Fitness Business show, for example, there were six different companies with equipment compared to none five years ago by SNEWS’ count. At the IHRSA show in March 2010 there were, by several counts, six companies offering trainers, all very high-end.

As the market grows and matures, different brands are still trying to find the best way to approach potential users and sell the training modality, while finding their own niche within the category.

“It’s a technology that can be of extreme benefit to tons of people,” said Christian Reichardt, founder and president of PowerVibe USA (www.powervibeusa.com), which recently partnered with the former Teutonic Sales.

“Yes, whole body vibration can give you all the physiological benefits of exercise, but in a very short time frame,” he said. “Yes, it does that, but that’s what all exercise does. The message has to be rescripted.”

For example, as Power Plate (www.powerplateusa.com), the company that first introduced whole body vibration (WBV) to clubs in late 2002, continues to focus on the club and athlete’s market, companies like PowerVibe are eyeing the medical fitness segment and special populations, and DKN (www.dkn-usa.com) sees a lot of promise not only in the rehab area but also in the overall fitness and personal training market.

“Personal training studios love it,” said Chip Zielke, president and partner, who joined DKN earlier this year after a stint at Power Plate. He said it partners well in that situation in warm-ups and to complement stretches or other routines.

“Clubs just aren’t comfortable putting it on the floor unattended,” Zielke told SNEWS®. “There’s nothing intuitive about it. You have to understand how to use the product.”

Despite all the players trying to find the best direction, ideal market and fine-tuned marketing, one thing that has continued to push the category is its relative newness.

“Everybody always is looking for something new,” said Mark De Gorter, president of Power Plate North America, which calls the training mode “acceleration training.”

He said he agreed that the biggest challenge is communication and education.

“It was a different category to pin down,” De Gorter said. “Is it rehab? Is it individual? Is it group exercise? Is it strength? The industry struggled to find out where it fit.”

And then there’s, yes, price. Even Power Plate’s lowest-priced consumer piece is about $2,500 (going up to about $4,500). DKN drops down to about $1,250 (and up to about $4,000), while PowerVibe has pieces that go all the way down to $900 from a high of $2,500. Most equipment is simply a platform with various configurations of consoles and programming, although Power Plate introduced a piece this year with cables incorporated for additional functional training options.

Health & fitness benefits
Nobody really argues that WBV offers benefits to health and fitness. However, the debate continues — including in peer-reviewed, scientific journals — to what extent and for whom.

“Whole body vibration can be an asset in your quest for health and well-being,” Reichardt said. “We never say this is the only thing you need.”

Reichardt noted he believes that the populations that are best-suited for WBV are inactive people who need to get started exercising, but may find other forms too difficult. WBV can be a step into other forms of exercise.

“It’s not a panacea,” he added. “But it can be a tremendous asset if used correctly.”

Over the last few years, SNEWS has reviewed various medical and fitness studies and summarized them in articles.

>> In a Health Notes article from Aug. 22, 2008, we found one study that noted it may benefit older adults and unfit people but less so the younger or more fit.

>> In our then-annual summer magazine in 2006, we analyzed the benefits and pieces and also reviewed some of the recent literature. We found there are – or were at that time – a lot of holes in the studies. Click here to see that “web extra” that accompanied our July 2006 GearTrends article.

>> In a study that we summarized in a March 2006 Health Notes column, researchers found the training modality may actually be too strong for many people although it did offer stimulation.

To learn more, PowerVibe has a large library of research studies open to consumershttp://www.powervibeusa.com/learning-center/research-studies, as does Power Plate on its websitehttp://www.powerplate.com/us/benefits/research.

AFI Report

Since 1983, Heartline’s promise has been to design the best looking commercial and athletic training facilities on the planet. As fitness equipment manufacturers and distributors, they are able to provide custom solutions to schools and colleges, multi-residential developers, hotels, office complexes, health clubs, parks and recreation centers, hospitals, PT clinics, country clubs, resorts, and police and fire stations. Heartline is supported by its Technical Services Division and the company’s 12 certified technicians, providing service for professional gym equipment across the entire Mid-Atlantic region. Heartline Fitness Systems has also been named one of Inc. Magazine’s fast growing private companies in the United States from 2002 to 2008, growing 221%

When asked why Heartline has partnered with soOlis.com.”  Robert F. Burgess, Jr., President, Heartline Fitness Systems said, “We’re always looking for new outposts and ways to effectively communicate with our customer base.   Given the web’s density of fitness product and service information, we believe soOlis.com has the ability, long term, to rein in this knowhow into one space.”

Brad Bishop, President of soOlis.com added, “This is a tremendous opportunity for us to work with such an outstanding organization like Heartline Fitness.  We look forward to promoting their company for years to come.”

World Gym Sheffield is a outstanding gym out of Sheffield OH.  It offers group exercise classes, child care, spinning and much more.  We are lucky to have them as a partner.  soOlis.com looks forward to working with them for a long time.

Riverside Health Fitness Center is a 70,000 square foot medically based fitness center owned and operated by Riverside HealthCare.  It is a world class center that reflects Riverside’s commitment to improving the health and fitness of our community.  In addition, it offers a medically based and holistic approach to fitness conditioning, activities and health.

We look forward to promoting such an outstanding facility.

World Gym International, LLC was founded in 1977.  The company runs and franchises over 175health and fitness centers in the United States and internationally. It also sells workout gear, such as apparel, water bottles, sports bags, and accessories, as well as nutrition products. The company was founded in 1977

“This is a tremendous opportunity for soOlis.com; World Gym has been a main stay in the fitness  industry for years and we look forward to helping them promote their brand and their fitness centers,” said Brad Bishop, President and CEO of soOlis.com.

World Gym International is just one of the many well known Health and Wellness organizations that have partnered with soOlis.com for their internet marketing strategies.  Some of the other large clients are, Sport and Health, Inc, California Family Fitness, Five Seasons Sports Clubs, NoBody Denied just to name a few.

The first question is,”What is your favorite thing to do for exercise?”

Company Incentives