Over the last five years, retargeting marketing has grown in popularity and in marketing departments everywhere. For the newbies, retargeting is an online strategy that keeps your brand in front of users who have bounced off your site for any number of reasons.

Marketing experts say “retargeting” is perfect for on-the-fence users who currently are casually interested in your product. A new vlog or a white paper on their favorite topic can motivate an undecided customer into a conversion or even a recurring sale.

Track Users Who Bounce 

Here’s where you call the web dev department: By placing a tracking pixel on your website, you can follow your users leave (and where) and you can then place an ad on another website.

This pixel – or piece of code – piece of code on your website is unnoticeable and won’t affect the site’s performance. It ensures your ads are served to interested people who have previously visited your site.

It’s like you are virtually persuading that user to come back. This is most commonly done through search retargeting, in which ads are served up based on recent searches;  and email retargeting, where scripted emails are triggered based on specific user behaviors.

From Marketo, some stats to consider:

Retargeted customers are three times more likely to click on your ad

70% more likely to convert to a sale

As a result, 50% of marketers plan to increase their retargeting efforts using ads both on social media and on websites too.

Remember: Marketing experts say “retargeting” is the ultimate strategy for for on-the-fence users who currently are somewhat interested in your product. A new motivating vlog or a white paper on their favorite topic can push that user into a conversion or a sale.

Contact soOlis.com so we can apply several new marketing strategies to your fitness and wellness business.

1. Control Capital Costs and Cut Labor Costs: Outsourcing takes your variable cost and makes them a fixed cost. That way businesses can invest elsewhere and limit the large expensive in their start up stages. In terms of labor costs, business owners have proven it time and time again that just because you can doesn’t mean you should. The time it takes an employee or business owner to figure out how to start a specific project, he or she could have had it done by Outsourcing it to the experts.
a. Example: A Fitness Equipment Dealer wants a website for his business, and along with one of his/her employees, they decide they can build it. A year later, the site is almost done and the manufacture informs the dealer of all the new products coming out and the old ones are discontinued. A waste of all that time and money!

2. Focus on core business: As employees workloads increase with non-core business tasks due to increasing business, the business focus can shift away from the core activities. When business outsource they keep their employees focus.
a. Example: The gym is growing and you need a better way to communicate with the members. Outsource a company to develop e mail and social media campaign instead of trying to do it yourself!

3. Level Playing Field or Even Give Your Business a Competitive Edge: As start- up business and/ or small businesses strives to grow and compete in competitive markets, they need to look as professional as the competition.
a. Example: Don’t through your new business website together on go daddy just so you can have a website. It is the first impression to clients and prospects.

4. Start New Projects Quickly: Coming up with an idea, hiring the staff for the idea, putting the procedures in place all takes time and money
a. Example: A Fitness Manufactures wants to develop Custom QR Codes that link to Instructional Videos. Do they know everything that goes into that project? It’s not just create a video and slap on a QR Code.

5. Reduce Risk: Business are constantly pushing the envelope with new ideas; before investing in staff, outsource the project and see it the project will generate revenue.
a. Example: Let’s build a shopping cart for the gyms website. Who will manage it; ship it; handle returns; credit card compliance issues, and so on.

6. Get Access to Skilled Expertise: Jack of all trade masters of none. Outsourcing enables the business to get experts in the field.
a. Example: A health club owner has some knowledge in website design; he decides he needs a new website and is going to build one in his spare time. The problem is he has not spare time because he is managing his health club, creating sales and marketing materials, doing the accounting and so on.

All these facts and example can be found in the Health & Fitness Industry. The question is why are they so prominent? If outsourcing is a common practice for Fortune 500 companies why don’t more health and fitness companies take advantage of outsourcing?

For more information on outsourcing services contact Tim Sebold @ tsebold@soOlis.com or visit www.soOlis.com/business for all soOlis’ business products and services.

soOlis.com Media Kit

soOlis.com had arranged table top signage opportunities with several of the large fitness equipment manufactures, True Fitness, Octane Fitness, Wooodway,  Star Trac, Keiser Fitness,  and Sports Art.

“It was great to see the soOlis.com brand throughout the show.  The fitness equipment manufactures are always looking for new and initiative ways to promote their product and they understand soOlis.com is just here to help them promote their products,” said Brad Bishop President of soOlis.com.  We have worked extremely hard to get to this point and we appreciate the recognition we have received from the manufactures.  We look forward to growing our relationship with all of the equipment manufactures in the near future”

soOlis.com already provides a comprehensive list, specifications, and locations of the best commercial and retail fitness equipment in the world.  Now for individuals who don’t feel the need to purchase new fitness products, they can check out the Used Fitness Equipment section.  Here anyone in the country can list their commercial or retail fitness products for FREE.  So whether you are looking to buy or sell your used fitness equipment soOlis.com should be your first and last choice.

When Brad Bishop President/CEO was asked about the used equipment section he said, “This was a very challenging section to complete.”  He kept going back and forth on a cost factor and whether to make it similar to an auction site.  After awhile, Brad decided to make it FREE.  He said, “We offer FREE leads to fitness manufactures and dealers, we should stay with the core thought process and make the used equipment section FREE also.”

To find out more information on posting used fitness equipment go to www.soolis.com