Remarketing is the most recent business buzz word.

Intelligent, strategic re-marketing services can propel your business forward and create deep brand awareness. Generally, “remarketing” is any sales and advertising strategy that maintains contact with potential customers after they visit your business, e-commerce site or property.

Remarketing helps reach visitors who have navigated away from your store or site without converting – or finishing the sale.

While remarketing existed prior t the internet boom, it is the digital horizon thats jumpstarted its online use. It’s an effective way of reconnecting with people who have already shown some interest in your brand; and remarketing is an overt advertising tactic that is surprisingly underutilized in the vast digital marketplace.

While remarketing existed prior to the internet boom, it is the far-reaching digital horizon that has  jumpstarted its online use. By remarketing, you come to intimately know your target (segmented) audiences. You fet to go back and recapture the customers (and the conversions) that slipped by the first time.

Re-Marketing Improves Conversion Rates

According to marketing experts, there are so many different ways to stay in contact with customers, crooking a little finger, touching base and helping with all of their problems.

Valuable remarketing content includes:

Email series
Newsletters
Special deals or coupons
Social network posts
Browser advertisements

Retargeting Case Studies in the News

As a health and fitness marketing agency, soOlis analyzes and executes different ad messaging for specific audience lists we have created. We test ad copy and call to action button copy to see which combinations produce the highest click-through rate. Ask about soOlis’ unique fitness marketing services, including Artificial Intelligence solutions.

 
Residential property managers as well as fitness managers and university personnel are gearing up for pool season – because the risk of liability soars at the community (or university) aquatic center.

And according to the Insurance Information Institute III, any pool is what’s known as an “attractive nuisance,” meaning that it’s likely to draw people to your property, and at the same time can potentially create a dangerous safety and liability situation.

You can be held liable for any accident or injury that happens in or near your pool, even if the person injured used your pool without consent, and your homeowner insurance would likely cover that liability, according to our insurance experts.

Swimming Pool Safety from the American Red Cross 

For homeowners: Homeowners insurance may help pay to repair a pool if it’s damaged by one of the risks covered by your policy.

Covered risks:  This will likely include fire and falling objects in the pool area as well. Before you install a pool on your property, be sure to check your city laws to find out what is required of pool owners.

Most cities have requirements regarding fencing, pool covers, signage, diving boards, supervision, and other safety concerns.

Liability Insurance for a School Pool

Property management companies must consider potential emergency situations – especially in the aquatics center or residential pool area – and ensure that all departments are pro-active and fanatical about exercise equipment and fire safety at all times.

An insurance contract helps to “guarantee” the financial ability to deliver a competent defense at such a trial. A current certificate of insurance (“COI”) provides a written description of any contractor’s insurance (or sub-contractor) and should list the property as an additional insured.

An insurance certificate will not give the holder any rights beyond the contractor’s negligence, but you’ll be defended in the event of loss caused by contractors you hire.

Bacteria and Swimming Pool Water  

A massive 15-year study conducted by the U.S. Center for Disease Control (CDC) found that 493 disease outbreaks in that time were linked directly to treated recreational water. Of these 493 outbreaks, a whopping total of 27,219 known illnesses and eight deaths occurred due to these bacterial outbreaks.

Based on CDC findings, liability problems are still growing and require a more pro-active management approach. What more can you do to ensure the safety and wellness of your guests, students or residential tenants? After all, water safety should be everyone’s number one pool priority.

Water Safety Tips for Toddlers and Infants 

In the exploding world of Artificial Intelligence, meme-like cheerful robots that pop up on your screen every 30 seconds do it in order to expedite excellent service light years ahead of what we can do now.

Modern Bots (or chat boxes as the were formerly called) have been years in the making. These little helpful characters can reduce costs associated with customer service and automated operations. AI programs can also support data collection, SEO search, social insights, E-commerce, and more complex customized conversations.

Will they replace human beings at your job or customer service or even on the supermarket checkout line? You can think of 100 small, automated tasks that might be more efficient with AI, but it still comes down to intelligent humans, according to Chatbots Magazine. 

AI Chatbots, Modern Mind Readers

Recently developed Chatbots can actually perform more complex tasks such as booking travel plans and serving as the first screener of medical conditions for incoming medical patients.

Watching your happy Bot pop up in seconds with help and friendly answers is a far better user experience than waiting on “Hold” on your phone for 20 minutes. This sort of instantaneous AI also allows your human staff to learn more, communicate better and optimize the thinking and human aspects of daily business.

AI Chatbots and Mobile Apps

The latest trend gaining momentum is the emergence of Chatbots in mobile applications. Growing advances in computer science and machine learning fields make the development of Chatbots at scale – very possible. As developers and businesses become more aware of these “fitness concierges,” they may apply the robotic concept to products and support solutions.

Chatbots in apps creates an upgrade to the mobile user interface as we enable real-time communications with humans and Artificial Intelligence.

Contact-center tasks will be more efficient and productive, allowing human operators to be more involved. Also, internal departments (of people) must be setup to deal with humanistic issues, such as processing sensitive personal information data.

It takes humans to perfectly formulate AI channels and Chatbot responses. Stay tuned for more AI conversations.

Cardio

• 10 – Cybex 630 Arc
• 3 – LifeFitness 95Xe Elliptical
• 3 – StairMaster 7000PT Blue
• 1 – StairMaster 4000PT
• 4 – LifeFitness 95Si Stepper
• 6 – Lemond Revmaster Bike
• 7 – LifeFitness 95Ci Upright Bike
• 1 – LifeFitness 9500 Next Gen Upright Bike
• 1 – Cyclone 530R Recumbent Bike
• 1 – Cybex UBE
• 5 – Schwinn Airdyne Bike
• 9 – LifeFitness 95Ti Treadmill
• 1 – Versa Climber 108/109

Strength

• 1 – Nautilus XPload P31P PL Incline Leg Press
• 1 – Cybex PL Dual Axis Advanced Chest Press
• 1 – Icarian PL 45 Degree Leg Press
• 1 – Hammer Tricep Dip
• 1 – Hammer Iso High Row
• 1 – Hammer Iso Bench Press
• 1 – Hammer Iso Horizontal Bench Press
• 1 – Hammer H Squat
• 1 – LifeFitness Cable Crossover
• 1 – Icarian Pec Fly / Rear Delt
• 1 – Cybex VR2 Abdominal

• 1 – Cybex New Eagle Lat Raise
• 1 – Cybex New Eagle Glute

Benches & Accessories

• 1 – Cybex Bent Leg Ab Board
• 1 – Cybex Olympic Military Press
• 1 – Precor V Crunch
• 1 – Set 10-95 ProStyle Dumbbells