Heartline Fitness and ProFit Partner to Offer New Amenity Services

tsebold — Wed, 21 Apr 2010 14:46:47 +0000

Gaithersburg, MD, March 2, 2010 – Heartline Fitness Systems is pleased to announce a strategic partnership with Professional Fitness Management LLC (ProFit) to promote education and amenity programming services to the fitness industry. Each service is not only designed to enhance the owner’s fitness center investment, but is aimed at educating its customers on the facility’s overall capabilities and value. “We’re trying to take our fitness solutions to the next level,” says Heartline’s president, Bob Burgess. “Post-installation fitness education and services are simply the next step in our mind. Today, we believe building tenant community and long-term membership relationships are more important than ever.” A state-of-the-art fitness center has fastly become the admission price for most real estate developers building high-rise residential and commercial properties. The Heartline-ProFit amenity packages are aimed at taking a client’s fitness center to the next level, and further differentiating the property.

Initially, the amenity packages will include:

Grand Opening Services.
In-Services.
Guest Promotion Packages For Local Energy Clubs.
Personal Training Services.
Group Exercise Programs and Events.
Preventive Maintenance Service Contracts.
Facility Management Contracts.

“As always, Heartline’s goal is to help its clients foster stronger, more meaningful, and engaging relationships with their customers through more interactive fitness products and services,” says Mr. Burgess. “By teaming with ProFit, we’re now able to provide our customers the comprehensive fitness solutions they need and deserve.” In addition to ProFit, Rich Manley and his partner, Bob Wagner, also own all the area Energy Fitness health clubs, www.theenergyclub.com.

The Energy Club’s flagship facility is situated in Arlington, Virginia and they also boast a full complement of executive clubs in Washington, DC and Silver Spring, MD. The Energy Club is a friendly neighborhood gym in Shirlington Village that offers premium services; expert personal training; fun group exercise classes; sports teams; and a variety of outdoor adventures. “At The Energy Club, we pride ourselves on providing the most professional, fun, workout experience in the Washington-metropolitan area,” says Rich Manley, president of ProFit and The Energy Club. “Together with Heartline, we want to share our expertise and Energy Club assets to help clients of Heartline to raise their total fitness experience,” says Mr. Manley.

For more information regarding our amenity packages please contact Heartline at sales@heartlinefitness.com or by calling us at 301-921-0661.

About ProFit

ProFit is a company dedicated to providing expert consulting, development and turn-key management services to the fitness industry. Led by Rich Manley, president of ProFit and The Energy Club, Mr. Manley has over 25 years of senior management experience in the health and wellness industry. Previous to founding ProFit and The Energy Club, he was president of The Fitness Company, a 78 facility chain of health clubs.

About Heartline

Since 1983, Heartline’s promise has been to design, distribute and service the highest quality of strength training and cardiovascular systems available. Through Heartline’s dealer and direct sales network, our training products are sold internationally in Europe, Asia, South America, the United States and Canada. Our clients include such high profile organizations as: New Orleans Saints, New Jersey Devils, Marriott Hotels, Kettler, Lincoln Properties, The JBG Companies, Paradigm Companies, Fairfax County Public School System, and The United States Supreme Court.

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Heartline Fitness and ProFit Partner to Offer New Amenity Services