5 Important Steps To Creating a Social Media Campaign

tsebold — Wed, 09 Jan 2019 15:21:17 +0000

If you want to reach more potential clients, build relationships with your audience, and drive traffic to your gym, you can’t afford to ignore social media in your marketing strategy.

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Here are 5 important steps to creating an effective social media campaign:

1. Define the Goal Of the Campaign

To target the right audience with the right message, you should first define the goal and set KPIs to measure the effectiveness of your effort.

Whether your objective is to generate leads online, increase foot traffic, promote an event, or gain more followers, you need to clearly articulate the goal so you can leverage the right channels and tactics for your campaign.

2. Determine the Content Format For Each Channel

Even though your posts should be communicating a unfied message, you need to adjust the content format for each touchpoint to maximize reach and engagement.

For example, a short video may work well on Facebook and Instagram while a static image is needed for Twitter and Pinterest. You should also experiment to identify the best format for each channel, specific audience segments, and the nature of your content.

3. Create a Content Calendar

A content calendar shows when you’d be posting on which channels, as well as the copy and visual content for each post, so you can orchestrate your campaign across the different touchpoints.

Look at your analytics to see which day of the week and what time of the day your followers are most active on social media. You can also find out what type of content and messaging tend to create the most engagement or generate the most traffic.

4. Produce Visual Content

People prefer visual content (e.g., infographics, photos, videos) and adding the right visual component can help increase the views of your social media posts by as much as 94%.

Use your content calendar to help coordinate the production of all visual assets so you can streamline your process while ensuring that the posts are delivering a consistent message across all channels.

5. Schedule Your Posts

Referring to your content calendar, you can now schedule the posts using a social media scheduling tool (e.g., Buffer, Hootsuite.)

Many of these scheduling tools also allow you to monitor interactions on a single dashboard so you can respond to comments and engage with your followers in a timely manner.