treadmill and stair climbing movements into a user preference motion. “This is a natural fit for us, where Star Trac is a leading innovator of treadmills, and StairMaster is a leading innovator in StepMills and Stepper products,” stated Bruno, who owns both brands under the Core Health and Fitness company. “We have strong product development and manufacturing resources to dedicate to this development,” stated Bruno. “Nautilus is pleased to enter into this relationship with Core Health and Fitness”, said Bill McMahon, Chief Operating Officer for Nautilus.  “TreadClimber was extremely popular with consumers in the commercial setting and we believe that many fitness club members will be excited to see the product and technology return. We believe that greater exposure of consumers to the TreadClimber modality is positive for the commercial market as well as our own consumer channel where Nautilus markets several models of TreadClimber directly for home use.”

About Core Health and Fitness

Core Health and Fitness, LLC, is the corporate holding group for both the Star Trac and StairMaster

brands, leaders in developing advanced equipment in both cardio and strength products for the fitness industry.  The companies user-focused product innovations are reflected in their complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™ a personalized treadmill workout led by a professional coach, Inspiration Strength™ line that takes aesthetics, biomechanics and features to the next level, and the StairMaster SM5 offering the latest user focused innovations in the StepMill category.  More than four million people in over 75 countries use Core Health and Fitness equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac, visit www.startrac.com.  For more information about StairMaster, visit www.stairmaster.com.

Top executives of Star Trac, including the new (Owner, Chairman and CEO), fitness manufacturing legend “Michael Bruno” along with his team, Rose Bravin (Managing Director Asia & Middle East) and Andy Richter (Vice President Key Accounts), were all in attendance to meet and greet Mr. Khammas and to celebrate the largest internal commercial territory agreement in the industry. AAHG has established a partnership with one of the worlds leading fitness manufacturers. Star Trac has always been known for their cutting edge innovation and use of technology in the commercial product line. In negotiations for nearly a year, the concluded agreement is in clear support of Star Trac’s endorsement of the Al Ahli Holding Groups growth in the industry and the aggressive nature of filling the need in the Global market space. Star Trac’s groundbreaking agreement expands with Al Ahli’s growing market presence in the fitness space via Gold’s Gym as it relates to their growth. The agreement is bound to direct sales within AAHG fitness properties in an expansive potential 106 countries. A ringing endorsement of the strength of Al Ahli as it pushes into new markets.

Al Ahli Holding Group, a multi-national company and a leader in the lifestyle and fitness arena in Pan Arabia, is on the move with the opening of three Gold’s Gym facilities in the next three to eleven months with many more to follow. With last years signing of Gold’s Gym’s largest master franchise deal slated for 26 gyms in major Arabian Peninsula markets and with further expansion to include the potential for an additional 62 gyms totaling 92 facilities over the next ten years, AAHG has risen to become the most serious player on the Pan Arabian and regional scene in fitness. This aggressive strategy makes them the largest single buyer of the world’s best fitness equipment brands. The strategy for the affiliations and relationships with the world’s best manufacturers was spawned by the quest for providing the best fitness experience with the best technology at the best price to both the AAHG/Gold’s Gym user client and the sub franchisee development partner.

AAHG continuously listens to the market and to their customer base; Mr. Khammas stated, “Our strive in providing excellence in the fitness space is driven by complete satisfaction and results for our clients. We allow our client base to continuously rate the products of the big five manufacturers and they decide the ranking and the direction of our purchases. What better place to announce this exciting set of partnerships then the world’s greatest fitness forum; IHRSA’s 30th anniversary show.”

About Al Ahli holding Group:From its ground breaking to the present day, the Al Ahli Group (http://alahliholdinggroup.com), expanded rapidly throughout its 43 years of operation to be one of the region’s most dynamic, innovative and multi-disciplined business entities. The Al Ahli Group has been instrumental in steering the cement industry throughout the region to unprecedented levels of production and sales. Other industries and services that the Al Ahli Group is involved in range from the largest plastic film manufacturing factory in the region, to printing and publishing, to an extensive transportation division, turn key construction, engineering products, factories, real estate and mix-used development in their US $1 Billion Dubai Outlet City Project (http://www.dubaioutletmall.com). Al Ahli was the first Pan Arabian company to attract and sign major intellectual property brands such as Marvel Entertainment and Nickelodeon. Al Ahli played important roles behind the scenes in securing other global brands as well for important strategic allies in the region.

Although Al Ahli Group is based in the U.A.E., representative offices are also operating throughout the Pan Arabian world, with a strong presence in Africa, China, Taiwan, Hong Kong, India, Pakistan, Europe, Latin & South America, South Korea and the USA. The Al Ahli Group remains a family owned business that values, quality, integrity and business ethics. With eight thousand employee partners strong, all the divisions of these diverse business entities are managed by the group directly and are controlled by its Chairman Mr. Nasser Ali Khammas and the Chief Executive Officer, Mr. Mohamed Khammas.
About IHRSAThe International Health, Racquet & Sportsclub Association is the fitness industry’s only global trade association. IHRSA represents over 9,000 for profit health and fitness facilities and over 650 supplier companies in 75 countries.About Star TracSince 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and features to the next level. More than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style.

Star Trac: For more information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit www.startrac.com.

AAHG: Stephen R. DeMilta, President AAHG International, Stephen@alahligroup.com, 1+386-383-3104

Patchell Evans with Fit4Less in Canada and Mark Smith from the City fitness in New Zealand.

The agreement, reached during a meeting held Wednesday, March 16 on the IHRSA Convention floor, served as a monumental launch for the 30th IHRSA Convention and Trade Show and a triumph for Star Trac fitness, which Mr. Bruno acquired in July of 2010.

Each of the three club chains is planning for substantial growth in the next few years. Star Trac CEO Michael Bruno was upbeat upon concluding the deal saying, “Teaming up with Tony, Mark

and Patch, three of the most respected gentlemen in the industry, is an exciting venture that kicks this great show off with a bang. We at Star Trac are honored by this partnership.”

Industry veteran Mark Smith, who had a long relationship with the Star Trac brand during his tenure at TSI, was delighted by the agreement stating, “I am thrilled to be able to come full circle with Star Trac after my very successful partnership with them when running TSI. City Fitness now has a significant New Zealand presence, and the prospect of having exhibition facilities showcase Star Trac products is an exciting one.”

David Patchell Evans stated, “I have a lot of confidence in the new ownership and management of Star Trac and look forward to using it for our Fit4Less brand. It is another sign of our whole industry getting stronger after this recession.”

Echoing David Patchell Evans’ sentiments was Tony de Leede who said, “I and my team are very excited about working with Mike Bruno, Andy Richters and the Star Trac team in rapidly rolling out showcase clubs featuring Star Trac products.”

About Star Trac

Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and features to the next level. More than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit www.startrac.com.

About Cityfitness

Cityfitness, the fastest growing health club company in NZ, has been offering world class gym and fitness facilities for more than 15 years. Its gyms are located throughout New Zealand, currently at 16 clubs with plans to open another 3 over the next 12 months. The 5 year plan is to grow to 30 clubs.

About Fit n Fast

Fit n Fast is a new chain of health clubs launching into the Australian market with a new approach to fitness. Tony de Leede, former CEO of Fitness First and industry veteran, together with a small consortium of partners have founded the new concept in fitness, being “The Quickie” or “the 30 minute workout”, a cheaper, better and faster” approach to fitness. With at least 50 clubs planned to open over the next year.

Source: Star Trac Star Trac(R) Reorganization Fueled by MichaelBruno AcquisitionIRVINE, Calif., July 7, 2010 (GLOBE NEWSWIRE) — Star Trac, aglobal leader in the commercial fitness industry, announced today thatMichael Bruno and Star Trac have signed an agreement wherebyBruno will purchase the controlling interest in Star Trac’s parentcompany. This will strengthen the company’s ability to provide theproduct innovation, quality, reliability and customer service that havebeen the Star Trac brand legacy since 1988. The parties expect toclose within two business days. Financial terms of the acquisition havenot been disclosed.Bruno, a highly respected fitness industry veteran for more than 20years, also has holdings that include Stairmaster based in Vancouver,Washington and Land America, a manufacturing firm in China thatbuilds high-end consumer and commercial fitness equipment. Hisreorganization plan for Star Trac focuses on company continuity andaggressive streamlining.”Our activities will create the foundation for the company to experiencestrong growth and profitability,” Bruno said. “This reorganizationprovides the resources for a strong balance sheet and positions StarTrac for long-term success.”Star Trac is already recognized as a technology leader in the fitnessindustry, offering the very best in high performance cardiovascular andstrength training equipment. The stability created by thisreorganization allows the company to continue providing customerswith market leading innovation and high quality service, directed by a strong management team led by President and COOMike Leveque, a 17 year Star Trac veteran.”Becoming a part of Bruno’s growing family of fitness companies is a tremendous opportunity for Star Trac,” Leveque said.”His other companies and Star Trac share a strong belief in serving customer needs, and Bruno is committed to supportingthe ongoing product innovation investments that are critical for Star Trac to maintain its global leadership position.”Star Trac will maintain its deep commitment to innovation and customer service. With the consolidation of U.S. operationsto one Southern California location, the company will improve efficiencies and communication that will allow them to betterserve their customers as a stronger company emerges