soOlis takes great care to explain the importance of page optimization for any business, and not just for large health club chains or fitness distributors. According to thought leaders at Search Engine Land, SEO alone cannot help you reach the highest marketing potential.

Social media, branding and other marketing strategies support and complement SEO and reinforce your marketing plan to grow stronger and align with your business goals.

Digital Assistants Search For You

Digital assistants like Siri have stepped in to become relevant search engines in their own right. Google at present hasn’t released any official news about when or if it plans to roll out more Artificial Intelligence learning over typical search channels.

That could change in a moment though. Reported in Forbes.com last year, smart speaker sales, like those for Amazon Echo and Google Home, also surged in 2017, and sales will probably grow even more as newer models roll out.

Because smart speakers are voice activated and provide spoken search results, users are getting even more used to interacting with search engine results with their voice.

Over 50% of web searches in 2020 will be voice activated

SEO is the master when it comes to hooking active prospects, and helps boost conversion rates. Best practices in SEO content may improve and nourish your website, your credibility and even the connection with your social media community.

It also plays an important role in your product’s buying cycle, says soOlis VP Tim Sebold. “You attract potential buyers to your website through relevant keywords and organic phrases ranked high where searchers are already looking for that exact answer,” he said.

SEO is Part of Design, Production, Content

Taking SEO into consideration even while pre-planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business. Start early on and keep up with those trends, says Sebold.

With proper SEO analysis up front on any digital project, you can stay on the front page of search results for years without spending too much money in the future. Even after you stop the foundation SEO work, your website can still rank high on your chosen keywords for a long time to come.

SEO is a group effort and literally demands you know how to talk to your target audiences. Call soOlis to find out how we’d analyze and implement SEO into your fitness or wellness business.

In the exploding world of Artificial Intelligence, meme-like cheerful robots that pop up on your screen every 30 seconds do it in order to expedite excellent service light years ahead of what we can do now.

Modern Bots (or chat boxes as the were formerly called) have been years in the making. These little helpful characters can reduce costs associated with customer service and automated operations. AI programs can also support data collection, SEO search, social insights, E-commerce, and more complex customized conversations.

Will they replace human beings at your job or customer service or even on the supermarket checkout line? You can think of 100 small, automated tasks that might be more efficient with AI, but it still comes down to intelligent humans, according to Chatbots Magazine. 

AI Chatbots, Modern Mind Readers

Recently developed Chatbots can actually perform more complex tasks such as booking travel plans and serving as the first screener of medical conditions for incoming medical patients.

Watching your happy Bot pop up in seconds with help and friendly answers is a far better user experience than waiting on “Hold” on your phone for 20 minutes. This sort of instantaneous AI also allows your human staff to learn more, communicate better and optimize the thinking and human aspects of daily business.

AI Chatbots and Mobile Apps

The latest trend gaining momentum is the emergence of Chatbots in mobile applications. Growing advances in computer science and machine learning fields make the development of Chatbots at scale – very possible. As developers and businesses become more aware of these “fitness concierges,” they may apply the robotic concept to products and support solutions.

Chatbots in apps creates an upgrade to the mobile user interface as we enable real-time communications with humans and Artificial Intelligence.

Contact-center tasks will be more efficient and productive, allowing human operators to be more involved. Also, internal departments (of people) must be setup to deal with humanistic issues, such as processing sensitive personal information data.

It takes humans to perfectly formulate AI channels and Chatbot responses. Stay tuned for more AI conversations.

The beautiful Bay Area’s new leader in health and wellness innovation, Well-Fit is inspired by the vibrant, forward-thinking regional community in Northern California – and the exceptional outdoor environment. The company specializes in creating unique and motivating exercise experiences where people live, work and play in a more natural, active community.

Specializing in Corporate Fitness

Our company boot camps, team building workshops and yoga classes energize employees. Our High-Intensity Interval Training (HIIT) programs kick it up a notch with a full-range of movement at a fast clip to accelerate goal achievement. Whether you’re improving strength, stamina, balance, flexibility, mobility, power or speed, you’ll see immediate, measurable results from these sessions.

Both Well-Fit and Opti-Fit offer an extensive portfolio of stimulating small-group group fitness and athletic training workouts that can be delivered onsite or offsite — anywhere the client wants to get people moving a includes a lecture and workshop series to help employees learn about and maintain a healthy lifestyle.

Based on your custom fitness facility goals and programming needs, the fleet of Well-Fit experts and designers will present detailed conceptual renderings. These renderings will then be developed into full-scale, 2D or 3D layouts to provide you with a complete picture of your future commercial fitness center.

Entrepreneur and founder of Well-Fit, Warren Gendel brings experience and expertise to help clients build and operate successful exercise businesses and fitness facilities for corporate wellness, commercial health clubs and residential health clubs and fitness programming. He says, “We offer operations reviews, day-to-day personnel management and proprietary technology systems to deliver solid results and return on investment.”

Just as Opti-Fit has been doing for over 25 years, Well-Fit also collaborates with clients, architects and project managers to maximize facility infrastructure and ensure appropriate space for equipment, mix of exercise modalities and your desired fitness experience.

Read the whole article here and plan a visit to the Bay Area soon.

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