The COVID-19 has adversely affected the world’s economy due to regional and country-wide lockdowns. But the lockdown restrictions are starting to ease up in most countries, and governments are expressing their intentions to re-open the economy. As a result, many … Continue reading
The rapid spread of COVID-19 has left many business at loss. Companies that rely on physical interaction with their customers like the hospitality, banking, and retail are worst hit, given most governments’ directives to lockdown towns. Even those in operation … Continue reading
Which Is Better: Chatbots Or Mobile Apps? There’s a debate, and there are plenty who are on either side. The side winning the debate right now tends to be that which favors Chatbots. There are quite a few ways chatbots … Continue reading
Many SMBs Don’t Realize The Effectiveness Of Chatbots When most people think of chatbots, they’re thinking about automated AI text exchanges that are managed by big-ticket organizations like Google. However, a lot of people fail to realize that Small to … Continue reading
Understanding Chatbots and AI Chatbots are an application of Artificial Intelligence (AI) for functions traditionally requiring human activity. Basically, a chatbot pops up on a website like an Instant Messaging window, and could even have the “avatar” or “profile picture” of … Continue reading
Customer expectations have increased over the last few years. In fact, a recent study by Google showed that 61% of people expect businesses to deliver personalized brands. Similarly, the number of people who want to reach businesses through messaging has … Continue reading
Why do you need a Google my business page? The answer can be boiled down to one reason; to get noticed. In this day and age where a large number of searches are being done with local intent (45%, by … Continue reading
The marketplace is complex and characterized by marketing messages, advertisements, and offers which can overwhelm consumers. Customers prefer receiving messages that are tailored, relevant, and timely. Companies like Amazon, Netflix, and Uber are cognizant of this and have taken the … Continue reading
Content marketing is one of the most important digital marketing strategies of them all. Content is anything on your website that’s informative, helpful, and useful to your audience – typically blog posts. By sharing your expertise, you build up trust with … Continue reading
At the start of 2019, Amazon announced more than 100 million devices have been sold with its Alexa voice assistant software. Latest figures on Siri place it on more than 500 million devices. Since thousands of “smart home” devices are … Continue reading
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