Chatbots Expedite The Buyer’s Journey Website “funnels” are designed in a way that impels potential clientele toward conversion. If clientele were livestock, strategy behind website funnels would be cowboys spuring the cattle back to the “ranch” of conversion. Since at least … Continue reading
Understanding Chatbots and AI Chatbots are an application of Artificial Intelligence (AI) for functions traditionally requiring human activity. Basically, a chatbot pops up on a website like an Instant Messaging window, and could even have the “avatar” or “profile picture” of … Continue reading
Customer expectations have increased over the last few years. In fact, a recent study by Google showed that 61% of people expect businesses to deliver personalized brands. Similarly, the number of people who want to reach businesses through messaging has … Continue reading
Why do you need a Google my business page? The answer can be boiled down to one reason; to get noticed. In this day and age where a large number of searches are being done with local intent (45%, by … Continue reading
The chatbot market is expected to rise to $1.25 billion U.S dollars by 2025, which is a significant increase from 2016’s $190.8 million U.S dollars. Gartner also predicts that 25% of all customer service operations will use AI virtual assistants … Continue reading
The marketplace is complex and characterized by marketing messages, advertisements, and offers which can overwhelm consumers. Customers prefer receiving messages that are tailored, relevant, and timely. Companies like Amazon, Netflix, and Uber are cognizant of this and have taken the … Continue reading
Content marketing is one of the most important digital marketing strategies of them all. Content is anything on your website that’s informative, helpful, and useful to your audience – typically blog posts. By sharing your expertise, you build up trust with … Continue reading
At the start of 2019, Amazon announced more than 100 million devices have been sold with its Alexa voice assistant software. Latest figures on Siri place it on more than 500 million devices. Since thousands of “smart home” devices are … Continue reading
Today’s consumers make purchasing decisions based on their interactions with brands over time. To build meaningful customer relationships, you need to deliver valuable content via multiple touchpoints and in ways that encourage the audience to assume an active role in … Continue reading
You have probably noticed that many of your competitors are publishing blog articles, sharing photos, and/or posting videos to promote their fitness business. While you don’t want to fall behind, you may also wonder if content marketing is indeed worth … Continue reading
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